union for professionals
Corporate Social
Responsibility
Negotiator’s Guide
N
egotiator’s G
uide
INtROduCtION 1
1 WHat IS CORPORatE SOCIaL RESPONSIBILIty? 2
2 aSSESSING yOuR WORkPLaCE CSR POLICy 3
3 tHE BuSINESS CaSE FOR dOING MORE 7
4 WHERE PROSPECt CaN add vaLuE 9
5 tHE uN MILLENNIuM dEvELOPMENt GOaLS 10
6 MOdEL PRINCIPLES aNd POLICIES 11
7 CHECkING PROGRESS 14
Annex 1 ExaMPLES IN tHE WORkPLaCE 16
Annex 2 FuRtHER INFORMatION/RESOuRCES 20
Annex 3 tHE uNItEd NatIONS GLOBaL COMPaCt 24
Annex 4 GLOSSaRy OF COMMON tERMS 25
Annex 5 EtHICaL tRadING INItIatIvE BaSE COdE 27
contents
PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy ■ 1
Corporate social responsibility is an important
way for organisations to increase their
contribution to society and to sustainable
development, as well as towards achieving the
United Nations’ eight Millennium Development
Goals.
Trade unions and their members can play their
part, especially in campaigning for core labour
standards to be observed internationally.
Some Prospect employers already have a CSR
policy that may relate to the communities
where organisations operate and/or to their
broader accountability in practices relating to
the developing world, such as how they conduct
their overseas operations and supply chains.
With a good CSR policy, organisations can play
a real role in alleviating poverty by providing
safe, decent and humane work. but a genuine
commitment to CSR requires employers to
work with a range of stakeholders, not just
shareholders – and union involvement is crucial.
Prospect voted at its 2006 national conference
to raise the profile of international development
among members. It will support branches
wanting to pursue aims such as reducing
global poverty, achieving trade justice and
promoting acceptable labour standards across
the developing world. It pledged in 2008 to
expand on this work, linking it in to the eight
millennium goals.
Prospect’s 2007 ‘Think Global, Act Union’
campaign was made possible with support
from the International Development learning
Fund – part of the Department for International
Development/TUC Strategic Framework
Partnership Arrangement. That funding also
made this guide possible.
Its purpose is to be a practical manual to
help Prospect representatives take part in and
influence the CSR process, offering advice on
how to find out what is happening in your
workplace; build on what is already being done;
and suggest where Prospect can add value.
To be effective, representatives need to be
informed, know how to read between the lines
of sometimes complex documents, where to find
them – including CSR reports – and to ask the
right questions.
Prospect also encourages representatives to
negotiate for their employers to marry the
millennium goals (Chapter 5) to core labour
standards, using CSR as the vehicle.
Negotiating to become a CSR stakeholder
provides the opportunity to extend and enhance
trade union values and bargaining agendas.
It also increases Prospect’s visibility to non-
members and the wider community.
We welcome your feedback so that we can
improve future editions and include the
experiences of branches now engaged in
Prospect’s follow-up campaign, bargaining for
International Development, which is supported
by three years of funding from DFID.
Paul Noon,
Prospect General Secretary
Introduction
2 ■ PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy
2.1 The information you need may be brought
together in your organisation in a single CSR
policy, or spread across a number of different
sources.
2.2 This chapter draws attention to what
those sources might be and provides a checklist
to help you read between the lines and work out
what is going on.
2.3 It also suggests the sort of questions
you could be asking about your employer’s CSR
policy and what it covers.
Assessing your
workplace CSR policy
1.1 Corporate social responsibility has
many forms and definitions. Even the term is
not standard – sometimes it is simply termed
corporate responsibility, or corporate citizenship.
Sometimes, especially for businesses with large
environmental impacts, it may be covered by
environmental or sustainable development
policies.
1.2 Generally speaking, CSR covers the things
an organisation does that:
have an impact beyond its immediate ■
operations, for example on society, local
communities or the environment
are over and above its legal obligations ■
affect how it is viewed and treated by ■
stakeholders.
The term stakeholders is usually used
to include all those with a stake in the
organisation – ie who are affected by
its actions or its success – other than
management and shareholders. As such, it
can include employees and trade unions.
But companies sometimes limit it to
external stakeholders. Where the term is
applied to employees, it does not imply that
they are separate from the organisation.
1.3 Rather than looking for a precise
definition, it is better to look at what an
employer’s policies state, and just as important,
what happens in practice. Most large
organisations have CSR policies in some form
– but aspects of CSR may also spread across
other areas, such as environment, employment,
equality and diversity, and community policies.
Why is this a matter
for trade unions?
1.4 Prospect believes employees and
representatives should be fully engaged as
stakeholders in developing, validating, and
implementing such policies.
1.5 Many organisations have policies that
look good, but are largely presentational and
top-down, and so are not embedded in the
organisation. This means there is little awareness
of them or commitment to making them work
across the business as a whole.
1.6 The best way to bring about such
awareness and commitment is for the workforce
to be involved in CSR policies at all stages.
An employer who is really committed to CSR
should welcome such involvement. After all,
the workforce are the people who know what is
really going on, and how things could be done
better.
ActioN PlAN
Assess –
What is your employer already doing? ●
How deep is their commitment? ●
(Chapter 2)
Build –
Create a business case for doing more ●
Find channels you can use to engage with ●
your employer or try to create them
Identify where your organisation has ●
opportunities and strengths which could
be used to benefit or influence others
look for where the union can add value ●
– for example, through relationships with
other stakeholders
Agree a joint CSR framework ●
(Chapters 3-6)
check –
Monitor progress ●
Seek and pass on feedback from members ●
Communicate the results to staff and ●
stakeholders.
(Chapter 7)
What is corporate
social responsibility?1
PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy ■ 3
2.1 The information you need may be brought
together in your organisation in a single CSR
policy, or spread across a number of different
sources.
2.2 This chapter draws attention to what
those sources might be and provides a checklist
to help you read between the lines and work out
what is going on.
2.3 It also suggests the sort of questions
you could be asking about your employer’s CSR
policy and what it covers.
Assessing your
workplace CSR policy2
Where to look for evideNce
how much is being done depends on the nature of the organisation and how far down the
cSr road it has gone. its activity may be brought together in a single cSr policy, or spread
across several sources.
Specific Annual CSR or sustainability review ●
Environmental policies and targets ●
Impact statements ●
corporate Value statements ●
Recruitment information ●
Procurement policies ●
Human resources policies ●
Corporate strategy/corporate plan ●
Annual report or operating and financial review ●
over-arching
Bodies, codes etc the
organisation has signed up to.
(see Annex 2, page 20, for a
fuller list)
business in the Community ●
International business leaders Forum ●
Global Compact ●
Global Reporting Initiative ●
Ethical Trading Initiative ●
4 ■ PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy
cSr criteriA evAlUAtioN checkliSt domestic
operations
international
operations
supply
chain
Partners
(including
governments)
StAff
Core labour standards
Trade union representation ●
Right to collective bargaining ●
Work-life balance
Flexible working practices, eg part-time, homeworking
Partnership with unions
Encouraging employee engagement and feedback
Investors in People
Equality and diversity in treatment and recruitment
Training and development
Health and safety
Volunteering/community opportunities
ProcUreMeNt
Renewable energy
Sustainable sourcing
Ethical trading
Fair trading
Audited supply chains
Environmental policies
Reducing environmental impact, eg pollution, emissions
Reducing waste, eg by recycling
Reduced water use, eg by re-using grey water
Use of sustainable and/or public transport
Resource-efficient working patterns, eg teleconferencing, homeworking
Use of brownfield sites
Ecological/biodiversity protection and promotion
Environmental impact assessments
Innovative products and processes
Promoting more sustainable consumption, eg sustainable products, teleshopping
WorkPlAce eNviroNMeNtAl iNitiAtiveS
Waste reduction, recycling
Energy saving
SociAl PolicieS
Impact on local community, eg noise, transport, pollution etc
local community engagement, eg sponsorships etc
International projects/initiatives
Professi ● onal expertise
Humanitarian response ●
Charitable support etc ●
Contribution to ● Millennium Development Goals
PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy ■ 5
cSr criteriA evAlUAtioN checkliSt continued domestic
operations
international
operations
supply
chain
Partners
(including
governments)
BUSiNeSS ethicS
Anti-corruption/code of ethics, eg tax avoidance in developing world, bribery to
secure services
Adherence to codes, eg Extractive Industries Transparency Initiative
Ethical investment
Whistle-blowing
Impact on wider government policies, eg lobbying
overAll PolicY
Reference to external standards
Contribution to Millennium Development Goals
Seeking stakeholder feedback
Other
tAkiNG AccoUNt of the NAtUre of the BUSiNeSS ANd itS iMPActS, Are there ANY oBvioUS GAPS?
6 ■ PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy
3.1 In almost every organisation there is
something to build on. Representatives can then
make a case for doing more, looking at:
the ■ business case
what the ■ organisation has to offer
where the ■ union can add value.
3.2 Think about the best way to engage
with your employer, and whether it would help
to have a CSR framework agreement or to
develop existing policies and documents.
3.3 All of these depend on the nature of the
business – the best CSR policies are based on
what the business is doing, where it is operating,
what it is good at. This way they are more likely
to be part of ‘the way we do business’, rather
than just add-ons.
Making the business case
3.4 CSR is based on the principle that there
is no fundamental inconsistency between
the interests of a business – that is, of
the organisation and, where applicable, its
shareholders – and acting responsibly. On the
contrary, CSR is good for the business.
3.5 This is often referred to as the ‘triple
bottom line’, linking the financial, environmental
and social performance of a business. It applies
as much or more to public sector or not-for-
profit organisations, since they should by
definition be operating in the interests of society
as a whole. Good practice will increase public
confidence in them and so enable them to do
their core job better.
3.6 The benefits of CSR, like CSR itself, can take
many forms. The main ones are outlined below.
Reputation
3.7 A brand, and hence the ability of a
business to generate profits, may be damaged
by adverse publicity – for example, about poor
The business case
for doing more
MeASUriNG the dePth of cSr
As well as whether a given area is covered, it is important to look for quality and depth.
for example, are there specific commitments? how rigorous is the process for drawing up
and implementing the policy?
here are some questions to gauge how far the
policies are mainstream or just add-ons. Yes / No
1 = poor/minimal
5 = very good
Are employees and/or unions included among stakeholders
whose views are taken into account in CSR policies?
Y N 1 3 5
2 4
Are there mechanisms for enabling employees and/or unions
to give feedback on aspects of the policies that concern them?
Y N 1 3 5
2 4
How does the organisation respond to such feedback,
eg does it welcome and act on it and inform employees of
what it has done?
Y N 1 3 5
2 4
Are there specific commitments and, where feasible,
measurable targets?
Y N 1 3 5
2 4
Are policies clearly reflected in the organisation’s core values
and part of ‘how we do business’?
Y N 1 3 5
2 4
Do policies refer to objective, external standards and codes
where applicable? (see Annex 2, page 20, for examples)
Y N 1 3 5
2 4
Is the employer a member of any relevant organisations or
groupings concerned with promoting CSR, or does it have
certification or recognition from such organisations?
Y N 1 3 5
2 4
Are CSR reports externally assured or audited? Y N 1 3 5
2 4
Is the trade union (locally and globally, where applicable)
included as a stakeholder in external verification (audited)
processes?
Y N 1 3 5
2 4
In global supply chains does the organisation adhere to
global framework agreements for relevant sectors?
Y N 1 3 5
2 4
All this will help as a reality check on whether the policy is meaningful or simply a public relations exercise.
PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy ■ 7
3.1 In almost every organisation there is
something to build on. Representatives can then
make a case for doing more, looking at:
the ■ business case
what the ■ organisation has to offer
where the ■ union can add value.
3.2 Think about the best way to engage
with your employer, and whether it would help
to have a CSR framework agreement or to
develop existing policies and documents.
3.3 All of these depend on the nature of the
business – the best CSR policies are based on
what the business is doing, where it is operating,
what it is good at. This way they are more likely
to be part of ‘the way we do business’, rather
than just add-ons.
Making the business case
3.4 CSR is based on the principle that there
is no fundamental inconsistency between
the interests of a business – that is, of
the organisation and, where applicable, its
shareholders – and acting responsibly. On the
contrary, CSR is good for the business.
3.5 This is often referred to as the ‘triple
bottom line’, linking the financial, environmental
and social performance of a business. It applies
as much or more to public sector or not-for-
profit organisations, since they should by
definition be operating in the interests of society
as a whole. Good practice will increase public
confidence in them and so enable them to do
their core job better.
3.6 The benefits of CSR, like CSR itself, can take
many forms. The main ones are outlined below.
Reputation
3.7 A brand, and hence the ability of a
business to generate profits, may be damaged
by adverse publicity – for example, about poor
labour practices, corruption or human rights
abuses in an overseas supplier – or enhanced. Its
stock market value may similarly be damaged or
enhanced by corporate scandals. Global markets
and the long reach of supply chains mean any
major company has an interest in maintaining a
good public image.
3.8 Even non-profit making operations such
as government agencies may find their task
harder if they have a poor reputation among
stakeholders, which can rebound on them
politically.
Employee satisfaction
3.9 Given the choice, most people would
rather work for an organisation which is seen as
socially responsible and whose values they can
identify with. In turn, this can affect its ability to
attract, retain and motivate the best staff.
3.10 Any business depends on employees
for its operations, its relationships with other
stakeholders and its ability to deliver and create
value.
Licence to operate
3.11 Without government and public
support, organisations may find it difficult or
impossible to operate. This may be particularly
true with large infrastructure projects such as
airports or power stations, where apart from
the statutory planning process, the objections
or support of local communities and the wider
public may affect the cost and timing of a
project significantly, even where it does not halt
it altogether.
3.12 Good stakeholder management –
through dialogue in advance and throughout
the project – can significantly ease the process
and reduce planning delays. That can reflect
positively on the reputation of the business, as
well as on the financial bottom line.
The business case
for doing more3
“It is not
possible to
separate
employees
from a
business,
they are the
business.”
Arthur d little
– The Business
Case for Corporate
Responsibility, 2003
8 ■ PROSPECT NEGOTIATOR’S GUIDE TO CORPORATE SOCIAl RESPONSIbIlITy
4.1 Prospect representatives and members
will have a detailed understanding of their
organisation, its customers, suppliers and other
stakeholders, as well as the workforce itself, who
are also key stakeholders. links with trade unions
and workers’ groups overseas also provide
grassroots knowledge of what is really going
on among suppliers and contractors. Often this
knowledge can be as good as or better than that
of management or outside agencies.
Engaging with
the employer
4.2 It is worth taking some time to think
about the best channels to raise corporate social
responsibility issues – particularly in a large
organisation with established structures – or
whether new structures are needed.
4.3 Many organisations have CSR
committees, and ideally these should include
representatives of employees or trade unions
as well as management. If not, you may be
able to use or adapt existing groups – for
example, environment, human resources, health
and safety, or the general industrial relations
machinery – to raise CSR issues. It is in the
employer’s interest to work in partnership with
Prospect and the other unions in the workplace
on CSR matters.
4.4 There are currently no statutory rights
for trade union workplace representatives in
the area of environment or corporate social
responsibility, in the way that there are for
Where Prospect
can add value
Cost reductions
3.13 Some aspects of CSR, such as using
fewer resources or producing less waste, have
direct financial benefits as well as benefiting
the environment or society. There are financial
benefits, as well as benefits to the company’s
reputation, for avoiding penalties such as fines
for pollution. Sometimes these benefits are not
obvious or are only felt in the longer term, so
the case has still to be made.
Internalising the external
3.14 Often the external costs to the
environment or society of an organisation’s
behaviour are not felt by the business internally.
Environmental and social taxes and charges
(eg tradeable permits for emissions) are
designed to
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