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首页 市场调研

市场调研

市场调研

lucky
2009-04-23 0人阅读 举报 0 0 暂无简介

简介:本文档为《市场调研doc》,可适用于市场营销领域

ReferencesonGroundedTheoryThisisalistofreferencesongroundedtheoryAfterabriefintroductionwhichsuggeststhoseworkswhichareessentialreadingfornewcomerstothefield,thelistisorganizedintotwoparts:thefirstpartlistssomeimportantcitationsrelatedtotheapproachinotherdisciplines(includingthesourcedisciplines),thesecondlistscitationsrelatedtotheapproachinInformationSystemsYoucanusetheEditFindcommandtolookforaspecificcitationPleasesendadditionalreferencesandorshortabstractsofitemsonthispage(maximumwords)totheSectionEditorat:mmyersaucklandacnzIntroductionCitationsinInformationSystemsCitationsinOtherDisciplinesBacktoQualitativeResearchinInformationSystemsIntroductionOneoftheearlyclassicsingroundedtheoryisthebookbyGlaserandStrauss()Morerecently,GlaserandStrausshavedisagreedaboutwhatgroundedtheory"really"isOneviewisrepresentedinthebookbyStraussandCorbin()theotherisrepresentedinthebookbyGlaser()Awebsitedevotedtothelatter'sviewofgroundedtheory(includingmorereferences)isavailableForagoodexampleofgroundedtheoryinIS,seeOrlikowski's()paperThispaperreceivedMISQuarterly'sBestPaperAwardforThearticleprovidesadditionalreferencestothoselistedhereCitationsinInformationSystemsBaskerville,RandPriesHeje,J"Groundedactionresearch:amethodforunderstandingITinpractice,"Accounting,ManagementandInformationTechnologies(:),,ppBowker,G,Timmermans,SandStar,SL"InfrastructureandOrganizationalTransformation:ClassifyingNurses'Work,"inInformationTechnologyandChangesinOrganizationalWork,Orlikowski,W,Walsham,G,Jones,MandDeGross,JD(eds),London:ChapmanandHall,,ppDeVreede,GJ,Jones,NandMgaya,R"ExploringtheApplicationandAcceptanceofGroupSupportSystemsinAfrica,"JournalofManagementInformationSystems(:),,ppCrossculturalGSSfieldstudiesarescarceAlthoughthestateofknowledgeandtheorydevelopmentinthisareawarrantsafocusondescriptivefieldexplorations,mostcrossculturalGSSresearchhastakenplaceinlaboratoryenvironmentsThestudyreportedhererepresentsthefirstdetaileddescriptivefieldstudyofGSSapplicationinAfricaAgroundedtheoryapproachwasusedtocollectandanalyzedataonelevenprojectsinwhichGSSmeetingswereorganizedinMalawi,Zimbabwe,andTanzaniaFromthedataemergedamodelofGSSacceptanceintheculturesinvestigatedthatextendstheTechnologyAcceptanceModel(TAM)intermsofaspecificationofanumberofrelevantexternalfactorsThesefactorsincludetheendorsementoftopmanagement,computerliteracy,oralcommunicationpreference,referentpower,andsatisfactionwithuseFurthermore,thefindingssuggestthatthereispotentialforapplyingGSSinAfricatosupportcapacitybuildingefforts,whichtopstheagendaofinternationaldevelopmentagenciesGalal,GHandMcDonnel,JT"KnowledgeBasedSystemsinContext:AMethodologicalApproachtotheQualitativeIssues,"AISociety(),,ppHughes,JandD,H"GroundedTheory:NeverKnowinglyUnderstood,"InformationSystemsReview(),,ppPace,S"AgroundedtheoryoftheflowexperiencesofWebusers,"InternationalJournalofHumanComputerStudies(:),ppThispaperpresentsagroundedtheoryoftheflowexperiencesofWebusersengagedininformationseekingactivitiesTheterm'flow'referstoastateofconsciousnessthatpeopleexperiencewhentheirattentionisintentlyfocusedonanenjoyableactivitythatischallenging,butachievableThedatathatwasgatheredforthisstudyprimarilyconsistedofsemistructuredindepthinterviewswithinformantsofvaryinggender,age,educationalattainments,occupationsandWebexperiencewhocouldrecallexperiencingflowwhileusingtheWebPandit,MareshR"TheCreationofTheory:ARecentApplicationoftheGroundedTheoryMethod,"TheQualitativeReport,(),,http:wwwnovaedussssQRQRpandithtmlThispaperoutlinesaparticularapproachtobuildingtheorythatwasemployedinarecentdoctoralresearchprojectThreeaspectsusedinconjunctionindicatetheproject'snovelty:firstly,thesystematicandrigorousapplicationofthegroundedtheorymethodsecondly,theuseofonlinecomputeriseddatabasesasaprimarysourceofdataand,thirdly,theuseofaqualitativedataanalysissoftwarepackagetoaidtheprocessofgroundedtheorybuildingPettigrew,AM"ContextualistResearchandtheStudyofOrganizationalChangeProcesses",inMumford,E,Hirschheim,R,Fitzgerald,GandWoodHarper,AT(eds),ResearchMethodsinInformationSystemsAmsterdam,NorthHolland,,ppPriesHeje,J"Threebarriersforcontinuinguseofcomputerbasedtools:agroundedtheoryapproach,"ScandinavianJournalofInformationSystems(),,ppOrlikowski,W"CASEtoolsareorganizationalchange:InvestigatingIncrementalandRadicalChangesinSystemsDevelopment,"MISQuarterly,(:),,ppThispaperisavailableonlineSmit,J"GroundedTheoryMethodologyinISResearch:GlaserversusStrauss,"SouthAfricanComputerJournal(:November),,ppUrquhart,C"ExploringAnalystClientCommunication:UsingGroundedTheoryTechniquestoInvestigateInteractioninInformalRequirementsGathering,"inInformationSystemsandQualitativeResearch,ASLee,JLiebenauandJIDeGross(eds),ChapmanandHall,London,,ppUrquhart,C"StrategiesforConversationandSystemsAnalysisinRequirementsGathering:AQualitativeViewofAnalystClientCommunication,"TheQualitativeReport,(:),,http:wwwnovaedussssQRQRurquharthtmlThispaperdescribeshowstrategiesforconversationandsystemsanalysismayoperateinrequirementsgatheringTheemergenceoftheseconcepts,whilstusinggroundedtheorytechniquestoanalyseacasestudyofanalystclientinteractionisdiscussedThetopicsofconversationinthecasestudyareanalysedandgroupedintothemesandexaminedwithreferencetostrategiesforconversationandsystemsanalysisMethodologicalissuesthatoccurwhenundertakingqualitativeanalysisofdiscoursearealsodiscussedFinally,someimplicationsforsystemsanalysispracticeareoutlinedUrquhart,C"AnEncounterwithGroundedTheory:TacklingthePracticalandPhilosophicalIssues,"InQualitativeResearchinIS:IssuesandTrends,ETrauth(Ed),IdeaGroupPublishing,Hershey,,ppYoong,PAGroundedTheoryofReflectiveFacilitation:MakingTheTransitionFromTraditionalToGSSFacilitation,UnpublishedPhDthesis,VictoriaUniversityofWellington,NewZealand,CitationsinOtherDisciplinesAnnells,MP"GroundedTheoryMethod:PhilosophicalPerspectives,ParadigmofInquiry,andPostmodenism,"QualitativeHealthResearch,(),,ppTheunderstandingofgroundedtheorymethodispartlydependentonanawarenessofthemethod'sontological,epistemological,andmethodologicalperspectivesthetraditionalsymbolicinteractionisttheoreticalunderpinningsandtheidentificationoftherelevantparadigmofinquirywithinwhichthemethodresides Ananalysisofthesefactorssuggeststhatthegroundedtheorymethodhastraditionallybeensitedinapostpositivistinquiryparadigmbutisevolvingandmovingtowardtheconstructivistinquiryparadigm ThesuggestionismadethatthepostmodernstatusofthemethodisalsoevolvingAnnells,MP"Groundedtheorymethod,part:withinthefivemomentsofqualitativeresearch,"NursingInquiry,,,ppWhilediscussinghowthegroundedtheorymethodhasbeensituatedduringthefivemomentsofqualitativeresearchhistory,adetailedanalysisisofferedofthedifferencesbetweentheclassicmodeofthemethodandStraussandCorbin'sreformulationofthemethod Suchdifferencesinclude:philosophicalperspectives,paradigmofinquiry,intendedproduct,theoreticalunderpinnings,proceduralstepsandclaimsofrigour ReasonsforStraussandCorbin'selaborationofthemethodaresuggestedwithinanhistoricalcontextAnnells,MP "Groundedtheorymethod,partIIoptionsforusersofthemethod,"NursingInquiry,,,ppEraspecificissuesarepresentedfortheconsiderationofthepotentialgroundedtheorist Twooftheissuesaregeneraltogroundedtheorymethod,whiletheotherfourassistinclarifyingaspectsrelevanttotheselectionofaspecificmodeofthemethod Fivebroadoptionsregardingpossiblemodesofgroundedtheorymethodaresuggestedanddetailed Theinquirerisnotlimitedtothetwomajormodesusuallypresentedanddiscussedintheliterature  Usersofthemethodarechallendedtocontinuecontributingtothedevelopmentofthemethod,whilejustifyinganddebatingmethodologicalmodificationsCorbin,JulietandAnselmStrauss"GroundedTheoryResearch:Procedures,Canons,andEvaluativeCriteria,"QualitativeSociology,(:),,ppDey,IGroundinggroundedtheory:guidelinesforqualitativeinquiry,AcademicPress,SanDiego,Eisenhardt,KM"BuildingTheoriesfromCaseStudyResearch,"AcademyofManagementReview,(:),,ppGasser,Les"TheIntegrationofComputingandRoutineWork,"ACMTransactionsonOfficeInformationSystems,(:),,ppGlaser,BarneyGTheoreticalSensitivity:AdvancesintheMethodologyofGroundedTheoryMillValley,CA:TheSociologyPress,Glaser,BarneyGandAnselmStraussTheDiscoveryofGroundedTheory:StrategiesforQualitativeResearchChicago,IL:AldinePublishingCo,Glaser,BarneyGEmergencevsForcing:BasicsofGroundedTheoryAnalysisMillValley,CA:SociologyPress,Kendall,J"AxialCodingandtheGroundedTheoryControversy,"WesternJournalofNursingResearch(:),,ppMartin,PYandBATurner"GroundedTheoryandOrganizationalResearch,"TheJournalofAppliedBehavioralScience,(:),,ppMelia,KM"RediscoveringGlaser,"QualitativeHealthResearch(:),,ppStrauss,AnselmQualitativeAnalysisforSocialScientistsCambridge:CambridgeUniversityPress,Strauss,AnselmandJulietCorbinBasicsofQualitativeResearch:GroundedTheoryProceduresandTechniquesNewburyPark,CA:SagePublications,StraussAandCorbinJ"GroundedTheoryMethodologyAnOverview,"InHandbookofQualitativeResearch,NKDenzinandYSLincoln(Eds),SagePublications,ThousandOaks,,ppStrauss,AnselmandJulietCorbin(eds)GroundedTheoryinPracticeLondon:SagePublications,BacktoQualitativeResearchinInformationSystemsRevised:ThislivingworkwaspublishedinMISQDiscoveryonMay,TheoriginallyacceptedworkisavailableintheMISQDiscoveryArchiveThislivingversionismaintainedbyMichaelDMyersCorrections,clarifications,andsuggestedmodificationsshouldbedirectedtohimatmmyersaucklandacnzSeriousproblemsshouldbereferredtotheEditorinChief

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