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首页 外贸英语函电_第2版

外贸英语函电_第2版

外贸英语函电_第2版

西南
2009-03-31 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《外贸英语函电_第2版pdf》,可适用于其他资料领域

外贸英语函电(第版)主编尹小莹,郭黎光UNITONEBASICKNOWLEDGEOFBUSINESSLETTERWRITING商务书信写作的基础知识FormandStructureofBusinessLettersⅠ商务书信的书写格式及构成Form格式()Fullblockform齐头式BlycoTextileGroupBVOssterstra,DZEnschedeTheNetherlandsTel:Telex:Fax:Yourref:COurref:bwbwDate:April,Xi'anTextileImportExportCorpLianHuRoad,Xi'an,Shaanxi,ChinaDearSirs,ThankyouforyourletterofApril,Weareacompanythatisforyearsalreadyengagedinimportingclothingitemsfromyourcountry,althoughnotfromXi'anWeareinterestedincontactsasmentionedbyyouOurPurchasingManager,whoisinHongKongatthemoment,willcontactyouwhenhereturnsWithkindregardsYoursfaithfully,BlycoTextileGroupBV(Signed)…JKistemaker,ManagerIntheFullblockform,everypartofaletteristypedfromtheleftmarginItisconvenienttobetypedwithatypewriterbutthelayoutisnotsobeautifulSosomebusinessmenuseamodifiedblockformwithindentedstyle()Modifiedblockformwithindentedstyle混合式BlycoTextileGroupBVOssterstra,DZEnschedeTheNetherlandsTel:Telex:Fax:Yourref:COurref:bwbwDate:April,Xi'anTextileImportExportCorpLianHuRoad,Xi'an,Shaanxi,ChinaDearSirs,ThankyouforyourletterofApril,Weareacompanythatisforyearsalreadyengagedinimportingclothingitemsfromyourcountry,althoughnotfromXi'anWeareinterestedincontactsasmentionedbyyouOurPurchasingManager,whoisinHongKongatthemoment,willcontactyouwhenhereturnsWithkindregardsYoursfaithfully,BlycoTextileGroupBV(Signed)…JKistemaker,ManagerIntheModifiedblockformwithindentedstylethesender'saddressistyped(orprinted)intheupmiddlepartThereceiver'saddressstartsfromtheleftmarginThecomplimentarycloseaswellasthesignaturearetypedfromthemiddlelittletowardstherightAsthebusinesslettersaresupposedtobesimpleandclear,sotheModifiedblockformandSimplifiedformcomeoutIntheModifiedblockformallthepartsstartfromtheleftmargin,exceptthedate,complimentarycloseandsignaturewhicharepositionedsameasthatintheModifiedblockformwithindentedstyle()Modifiedblockform改良式BlycoTextileGroupBVOssterstra,DZEnschedeTheNetherlandsTel:Telex:Fax:Yourref:COurref:bwbwDate:April,Xi'anTextileImportExportCorpLianHuRoadXi'an,Shaanxi,ChinaDearSirs,ThankyouforyourletterofApril,Weareacompanythatisforyearsalreadyengagedinimportingclothingitemsfromyourcountry,althoughnotfromXi'anWeareinterestedincontactsasmentionedbyyouOurPurchasingManager,whoisinHongKongatthemoment,willcontactyouwhenhereturnsWithkindregardsYoursfaithfully,BlycoTextileGroupBV(Signed)…JKistemaker,ManagerSimplifiedformissomewhatlikeFullblockformButsomepartsareomitted,suchassalutationandcomplimentaryclose()Simplifiedform简化式BlycoTextileGroupBVOssterstra,DZEnschedeTheNetherlandsTel:Telex:Fax:April,Xi'anTextileImportExportCorpLianHuRoadXi'anShaanxi,ChinaThankyouforyourletterofApril,Weareacompanythatisforyearsalreadyengagedinimportingclothingitemsfromyourcountry,althoughnotfromXi'anWeareinterestedincontactsasmentionedbyyouOurPurchasingManager,whoisnowinHongKongatthemoment,willcontactyouwhenhereturnsJKistemaker,ManagerTheabovefourformsarepopularlyusednowadaysWhichformasenderlikestochoosedependsonhisorherpreferenceThemainaimofdesigningaletteristomaketheletternotonlypleasingtotheeye,butalsoconvenienttobetypedStructure构成()Partsofthebusinessletteraletterhead信头breferenceanddate编号和日期cinsidenameandaddress封内地址dattentionline注意事项esalutation称呼fsubjectline事由gbody信文hcomplimentaryclose结尾敬语isignature签署jenclosure附件kcarboncopynotation抄送lpostscript附言Thefollowingletterisdesignedtoillustratethepositionofeachpartmentionedabove:aChiwanPetroleumSupplyBaseChiwan,Shenzhen,ChinaTel:()OilPatchTel:()Tlx:AAOTSCNFax:()Cable:bYourref:Ourref:BWbwMay,cMessrsJBrownCoEastcheapLondon,ECdAttention:ImportDepteDearSirs,f(OilTools)gWethankyouforyourletterofAprilIncompliancewithyourrequest,wearesendingyouherewithacopyofourlatestpricelistforyourreferenceAllpricesareunderstoodtobeCIFEuropeanMainPorts,subjecttoourfinalconfirmationPaymentistobemadebyirrevocableLetterofCreditavailablebydraftatsightAsthereisaheavydemandforthegoods,wewouldsuggestthatyouadviseusbytelexincaseofinterestWearelookingforwardtoyourearlyreplyhYoursfaithfully,ChiwanPetroleumSupplyBasei(Signed)…WangDaWeiManagerjEnclasstatedkccourBranchOfficeslPSYourletterofAprilhasjustcometohandAsrequested,wewillairmailyoutwosamplestomorrow()ThewaysofwritingpartsaLetterhead信头Letterheadincludesthesender'sname,postaladdress,telephonenumber,telexnumber,faxnumber,cableaddress,andEmailaddress,etcUsuallyletterheadisprintedintheupcenterorattheleftmarginofaletterwritingpaperChiwanPetroleumSupplyBaseChiwan,Shenzhen,ChinaTel:()OilPatchTel:Tlx:AAOTSCNFax:()Cable:Email:swihkowelorlalornetcnInsomecountriestheletterheadcontainsotherdetailsForexample,intheUKthedirectors'namesofacompanyisgivenDirectorsRBNorth,MWBeeversWDJArgentDAFSutherlandMACDONALDEVANSLTDEstoverRoadPlymouthPLPZTelephone:Cableaddress:MACEVANSPLYMOUTHTelex:Email:awrhorhewtuomorcombReferenceandDate编号和日期Inbusinesscommunication,whenafirmwritestoanother,eachwillgiveareferenceThereferencemayincludeafilenumber,departmentalcodeortheinitialsofthesignerfollowedbythatofthetypistoftheletterThesearemarked"Ourref:"and"Yourref:"toavoidconfusion:Yourref:JBDWMOurref:WDWLPTheyaretypedimmediatelybelowtheLetterheadIfdesired,thereferenceinitialscanalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesignerThedateshouldalwaysbetypedinfullandnotabbreviated(egDecemberforDec)Andtheth,st,nd,andrdthatfollowthedaycanbeomitted(egMayforthMay,JuneforJunest)Don'twriteinsteadoffortheyearTheformsofdatesareasfollows:August,August,Avoidtypingdatesinfigures(eg),sinceitcouldeasilybeconfusingBecauseEnglishformfollowstheorderofday,monthandyearwhiletheUSpracticeistowriteintheorderofmonth,dayandyearSocouldbetakenaseitherOctoberorFebruarycInsideNameandAddress封内名称及地址ThenameandaddressofthereceiveristypedatthelefthandmarginabouttwotofourspacesbelowthedateItappearsexactlythesamewayasontheenvelopeMr,Mrs,Miss,andMstheordinarycourtesytitlesareusedtoaddresstoonepersonMrforaman,Mrs,Miss,andMsforawomanegMrCEEckersley,MsMCMarAfterthename,hisorherofficialpositionshouldfollow,ifthereisanyegMrCCEckersley,DirectorMsMCMar,PresidentMessrs(abbreviationofMessieurs)is,alsoacourtesytitle,usedforpartnershipswhosefirm'snameincludesapersonalelement,asinMessrsMacdonaldEvansItisnotused,wherethereisnopersonalelementinthename,asUtilityFurnitureCowhenthenamealreadycarriesacourtesytitle,asSirWilliamDobsonSons,orwhentheword"The"formspartofthename,asTheGraysonElectricalCoThefollowingarethetwoexamplestoshowthewayofwritinganinsidenameandaddress:egMessrsWilliamWerner,TowerStreetNorthYork,OntMHW,CanadaegMrCEEckersleyTheLondonExportCorporationandCliffordStreetLondon,W,EnglanddAttentionLine注意事项AttentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirmItgenerallyfollowstheinsideaddressegAttention:MrSmithAttention:TheSalesManagereSalutation称呼SalutationisthecomplimentarygreetingwithwhichthewriteropenshisletterItsformdependsonthewriter'srelationshipwiththereceiverThecustomaryformalgreetinginabusinessletteris"DearSir"or"DearMadam"usedforaddressingonepersonand"DearSirs","DearMesdames",or"Gentlemen"(alwaysshouldbeinpluralformandneverwrite"Gentleman")foraddressingtwoormorepeopleIfthereceiverisknowntothewriterpersonally,awarmergreeting"DearMrSb"isthenpreferredSalutationisusuallytypedthreespacesbelowtheinsideaddressortheattentionline,andfollowedbyacommafor"DearSir","DearSirs",andacolonfor"Gentlemen"fSubjectLine事由SubjectlineisactuallythegeneralideaofaletterItisinsertedbetweenthesalutationandthebodyofthelettereitheratthelefthandmarginforfullyblockedletterformorcentrallyoverthebodyforotherformsItcallsthereceiver'sattentiontothetopicofthelettergBodyoftheLetter信文ThisisthemainpartoftheletterItexpressesthewriter'sidea,opinion,purposeandwishes,etc,soitshouldbecarefullyplannedWhenwriting,payattentiontothefollowing:(a)Writesimply,clearly,courteously,grammatically,andtothepoint(b)Paragraphcorrectly,confiningeachparagraphtoonetopic(c)SeethatyourtypingisaccurateandthedisplayartisticAimatanattractiveandpleasingappearanceforyourletterMarginsespeciallyareimportant,sincetheyserveto"frame"yourletterForveryshortlettersyoumayadoptdoublelinespacingexceptforyourcorrespondent'snameandaddressforwhichsinglelinespacingshouldalwaysbeusedIftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraphThewriter'splans,hopesandexpectationswillbeexpressedinthelastparagraphhComplimentaryClose结尾敬语ComplimentarycloseismerelyapolitewayofendingaletterItisinkeepingwiththesalutationThemostcommonlyusedsetsofsalutationandcomplimentarycloseare:Formal:DearSir(s),Yoursfaithfully,Gentlemen:Trulyyours,Lessformal:DearMrHenry,(:)Yourssincerely,(orSincerelyYours,)Asthesalutationandcomplimentaryclosearemerelyamatterofcourtesyanddon'tmeananythingtothemessage,theycanbeomittedinthesimplifiedformusednowadaysThecomplimentaryclose,whenitisused,mustneverbeseparatedfromthesubstanceofaletterbycarriedtoaseparatesheetIfthroughfaultyjudgmentthisbecomesnecessary,thelettermustbescrappedandretypedleavingnarrowerspacestoretypetheletterwithinonesheetofpaperorrearrangingtheletterwithsomeportionofthebodycarriedovertothenextsheetWhenusingcontinuationsheets,plainpaperofthesamequalityastheletterheadmustbeusedandtypedwithaheadingtoshow:(a)thenumberofthesheet(inthecenterofthepage)(b)thenameofyourcorrespondent(onthelefthandside)(c)thedateoftheletter(ontherighthandside)eg|||||LABrizierCoMarch,|||iSignature签署Itiscommontotypethenameofthewriter'sfirmorcompanyimmediatelybelowcomplimentarycloseThenthepersonwhodictatingthelettershouldsignhisname,byhandandinink,belowitSincehandwrittensignaturesareillegible,thenameofsignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorpositionNeversignaletterwitharubberstampThefollowingareexamplesofsigningabusinessletter:(a)Yoursfaithfully,THENATIONALTRANSPORTCO(Signature)WangDaWeiManager(b)Yourstruly,forTheOverseasCoLtd(Signature)WBlackPresidentjEnclosure附件Ifsomethingisenclosed,noteitbelowtheSignatureEnclosuressamplesEnclPriceListkTheCarbonCopyNotation抄送Whencopiesoftheletteraresenttoothers,typeccbelowthesignatureattheleftmarginccTheOsakaChamberccMrGwellPostscript附言Ifthewriterwishestoaddsomethingheforgottomentionorforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation:PSThesampleswillbemailedtoyoutomorrowTrytoavoidusingPSsinceitmaysuggestthatthewriterfailedtoplanhisletterwellbeforehetypedit()ModelofaBusinessLetterTRITONOctober,MrZhaoJunShenzhenFarEastOilToolsLtdChiwanPetroleumSupplyBaseShekou,ShenzhenRef:ProvisionofDrillToolsServiceOrderNoCHISODearSirs,PleasefindattachedServiceOrderNoCHISOfortheabovereferencedserviceShouldyouhaveanyquestions,pleasedonothesitatetocontactusSincerelyyours,MelvinDJohnsonMaterialsandContractsCoordinatorAddressingEnvelopes信封的写法BusinessEnvelopesordinarilyhavethereturnaddressprintedintheupperleftcornerThereceiver'snameandaddressshouldbetypedabouthalfwaydowntheenvelopeThepostmarkorstampsshouldbeplacedintheuprighthandcorner,whilethebottomlefthandcornerisforpostnotationssuchas"Confidential","Secret","PrintedMatter",etc|ChinaNationalChemicals(stamp)||ImportExportCo||Beijing,China||OverseasTradingCo||MarketStreet||London,EC||Registered|||Itisimportanttoincludethepostcode(zipcodeintheUSA)inordertofacilitatemechanicalmailsortingWritingPrinciplesoftheBusinessLetterⅡ写信的原则()Courtesy礼貌CourtesyisnotmerepolitenessItstemsfromasincereYouattitudeCompare:(Polite)WehavereceivedwithmanythanksyourletterofOct,andwetakethepleasureofsendingyouourlatestcatalogWewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit(Courteous)Youwillbeparticularlyinterestedinaspecialofferonpageofthelatestcatalogenclosed,whichyourequestedinyourletterofOctInordertomakeabusinesslettercourteous,trytoavoidirritating,offensive,orbelittlingstatementsToanswerletterspromptlyisalsoamatterofcourtesy()Consideration体谅Considerationemphasizes(Youattitude)ratherthan(Weattitude)Whenwritingaletterkeepthereader'srequest,needs,desires,aswellashisfeelingsinmindPlanthebestwaytopresentthemessageforthereadertoreceiveThefollowingpointsarenecessaryforwritingalettertoembodyconsideration:aYouattitudeCompare:WeattitudeWeallowpercentdiscountforcashpaymentWewon'tbeabletosendyouthebrochurethismonthYouattitudeYouearnpercentdiscountwhenyoupaycashWewillsendyouthebrochurenextmonthbFocusonthepositiveapproachCompare:(Positive)Wefeelsurethatyouwillbeentirelysatisfied(Negative)Wedonotbelieveyouwillhavecausefordissatisfaction(Positive)Perhapsnexttimewecansendyouwhatyourequire(Negative)Weregretourinabilitytoserveyouatthistime()Completeness完整AbusinesslettershouldincludeallthenecessaryinformationItisessentialtocheckthemessagecarefullybeforeitissentout()Clarity清楚ThewritermusttrytoexpresshismeaningclearlysothatthereaderwillunderstanditwellToachievethis,heshouldtryto:AvoidusingthewordswhichhavedifferentunderstandingorunclearmeaningegAstothesteamerssailingfromHongKongtoSanFrancisco,wehave(bimonthly)directservicesTheword"bimonthly"hastwomeanings:twiceamonth,oroncetwomonthsThereaderwillfeelpuzzledaboutthemeaning(Rewriting):aWehavetwodirectsailingseverymonthfromHongKongtoSanFranciscobWehavesemimonthlydirectsailingfromHongKongtoSanFranciscocWehaveadirectsailingfromHongKongtoSanFranciscoeverytwomonthsPayattentiontothepositionofthemodifiersegaWeshallbeabletosupplycasesoftheitem(only)bWeshallbeabletosupplycases(only)oftheitemThemodifier"only"intheabovesentencesmodifiedtwodifferentwords,sothetwosentenceshavedifferentmeaningsPayattentiontothesentencestructureCompare:egaWesentyousamplesyesterdayofthegoodswhichyourequestedinyourletterofMaybyairbWesentyou,byair,samplesofthegoodswhichyourequestedinyourletterofMayyesterdayParagraphcarefullyandproperlyCommerciallettersshouldbeclearandtidy,easytounderstandthecontentSoawritershouldparagraphalettercarefullyandproperlyOneparagraphforeachpointisagoodgeneralrule()Conciseness简洁Thatisusingconcisesentencesandfewestwords,withoutlosingcompletenessandcourtesy,toexplainthemeaningofaletterclearlyThefollowingarethemethodsofmakingaletterconcise:Avoidusingwordyexpressionswordy:Wewishtoacknowledgereceiptofyourletter…concise:Weapp

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