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首页 外贸英语函电

外贸英语函电.ppt

外贸英语函电

用户3697460880
2013-08-05 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《外贸英语函电ppt》,可适用于市场营销领域

外贸英语函电外贸英语函电电子课件http:wwwsinotechlinecomUnitModernBusinessLettersUnitModernBusinessLettersTextAAllbusinesslettershavetwomainfunctions:A)Toaskforandgiveareplytoanenquiry,offer,orderorcomplaintB)  TokeeparecordofalltheimportantfactsforreadyreferenceThelanguageofoldstylebusinesslettersisoftenlongandcomplicatedSuchlettersareliabletoconfusethereaderAconfusedandoverlonglettermaybeputasideuntilsomeoneexplainsitsmeaning,andthismaymeandelaysNowadays,moreandmorepeopleliketodobusinessthroughafaxmachinebysendingfaxesorevenontheWebbysendingemailsTheformeristheabbreviationoffacsimile,whichisactuallyanexactcopyofadocument,apictureorapieceofwritingsentorreceivedbyanelectronicsystemusingtelephonelinesThelatteriscorrespondencesentorreceivedontheWebAtthemoment,thecommerceinvolvesoffering,ordering,enquiring,paymentandcomplaintetcButallthesearestillbasedonthebusinesslettersHerearetwolettersOneisanoldfashioned,pompousstyleofEnglish,whichistoolongandcomplicatesthemessageTheotherisinasimpleandclearstyleOldfashionedStyleDearSir,IbegtoacknowledgereceiptofyourletterofthethinstinconnectionwithournotclearingouraccountwhichwasoutstandingasattheendofJunePleaseacceptourprofuseapologiesWewereunabletosettlethismatterduetothesuddendemiseofMrNoel,ouraccountant,andasaresultwereunawareofthoseaccountswhichweretobeclearedWenow,however,havemanagedtotraceallourcommitmentsandtakepleasureinenclosingourremittancefor£whichwetrustwillsettleourindebtednessWehopethatthisunforeseenincidentdidnotinanywayinconvenienceyou,norleadyoutobelievethatournotclearingourbalanceontheduedatewasanintentiononourparttodelaypaymentWeremain,yours…SimpleandClearStyleDearSir,IamreplyingtoyourletterofJulyaskingustoclearourJunebalanceIapologizefornotsettlingtheaccountsooner,butduetotheunfortunatedeathofMrNoel,ouraccountant,wewerenotabletosettleanyofouroutstandingbalancesPleasefindenclosedourcheckfor£,andacceptourapologiesforanyinconvenienceYourssincerely,TextBThePartsofModernBusinessLetters()  JamesonSonsLtdMadisonSquareMelbourneECAustraliaTel:()Fax:January,OurRefNo…YourRefNo…()  ChinaNationalLightIndustrialProductsImportExportCorpShanghaiBranchHuchiuroad,Shanghai,ChinaTel:()Fax:()  DearSirs,()  Re:Bicycles()   Oneofourcustomersisinterestedinyourbicycles,particularlyModelNoPAPleasesendusacopyofyourillustratedcatalog,quotingyourpricesFOBShanghaiifpossibleMeanwhile,pleaseindicatethetimeofdeliveryyouusuallyoffer()  Yoursfaithfully,()  JamesonSonsLtdSFLOVER(ManagingDirector)()  Encl(商业信函的组成部分)一般商业信函的组成可分为个部分:. 信头(Theletterhead)发信人的名称、地址和发信日期。目的在于使收信人了解信发自何方、何处、何时以便复信时参考。用印有信头的信笺写信信头部分除写上日期外还可以写上编号或查号。. 封内地址(Theinsidenameandaddress)收信人的名称和地址。一般列在信笺的左上方信头之下。封内地址与信封写法相同。. 称呼(Thesalutation)写信人对收信人的一种称呼。位置在封内地址下空两行。DearSir或DearSirs用得较多。. 事由(Thesubjectline)顾名思义简单扼要说明来信事由一般只写商品名称、数量、信用证或合同号码等。. 正文(Thebodyoftheletter)信函的主体。. 客套结尾(Thecomplimentaryclose)结束信函的一种客套。它应与前面的称呼相一致。如:Faithfullyyours,这是商业信件中常用的客套语相当于汉语的“谨上”。也可写作“Yoursfaithfully”或“Trulyyours,(Yourstruly,)”或“Sincerelyyours,(Yourssincerely,)”等。. 签名(TheWriter’ssignature)写信人签名。因签字常常很潦草为使对方了解签名人的姓名和职位可以打字注明。. 附件(Theenclosure)如信中有附件时应在左下角注明Encl或Enc然后详细列明。此外还有经办人代号(Thereferencenotation)、抄送(Thecarboncopy)和附言(Thepostscript)等可根据具体情况酌情列入。KeyWordsKeyWordseconomyn节约节省Theywillhavetopracticestricteconomyiftheyaretosurvivetherecession如果他们要想渡过萧条时期就必须厉行节约。经济经济情况经济结构经济体制Ournationaleconomyisgrowingrapidly我们的国民经济发展迅速。TheWTO(worldtradeorganization)nowrepresentsabouteconomies世贸组织现在代表了大约个经济体。tradevi经商做买卖     tradewith与。。。做生意Wetradewithothercountriesonthebasisofequalityandmutualbenefit我们在平等互利的基础上与别国进行贸易。     tradein经营(商品)Theytrademainlyinlightindustrialproducts他们主要经营轻工业产品。n贸易买卖Ourforeigntradeisexpandingdaybyday我们的对外贸易日益发展。手艺行业Howlongdidittakeyoutolearnyourtrade你学这门手艺用了多少时间?Thestudentscanbetrainedformanytrades对学生可以进行多种行业培训。marketn市场Themarketdetermineswhatgoodsaremade市场决定生产什么。市价行情Yourpriceisoutoflinewiththemarket你方价格与市价不符。Themarketisstrengthening市价行情上扬。销路Thereisnomarkethereforsuchgoods这种商品在这儿没有销路。beinthemarketfor…想要购买Theymightbeinthemarketforsophisticatedequipments他们可能要购买尖端设备。cometo(into)themarket上市We’llcontactyouassoonasthenewcropscometothemarket一旦有收成上市我们定将与你联系。v销售推销ThisproductisbeingmarketedinallEuropeancountries这种产品行销所有欧洲国家。marketingn营销营销学market(be)firmwithanupwardtendency市场坚挺有上涨趋势market(be)weakwithadownwardtendency市场疲软有下跌趋势market(be)brisk市场活跃market(be)dull市场呆滞market(be)uncertain市况不定SkilldrillingSkilldrillingYouareaskedtowritealetteroranemailinreplytotheletterintheTextPartBTheletterinreplyshouldbearrangedinproperformsThefollowingaresomewordsandexpressionswhichmaybeusefulinyourwriting:asrequested按要求pricelist价目单catalog商品目录foryourconsideration供你考虑subjectto以。。。为准(条件)forourfinalconfirmation供我最后确认UnitEstablishingBusinessrelationsUnitEstablishingBusinessrelationsTextADearSirs,FromtheemailsentbackbyourTorontoOffice,weknowthatyouareoneofthefirmsofgoodstandingandreliabilityinTorontoandareparticularlyinterestedintheexportofvariouspaperstoChinaBythisletter,weareapproachingyouwithaviewtoenteringintobusinessrelationswithyourcompanyandhopetoreceivesoonyourcatalogandotherprintedmattersforreferenceOfrecentyears,wehavedonemuchbusinesswiththelargestandmostprominenthousesinyourdistrictAsiswellknowntoyou,thepossibilitiesofimportingtheforeignproductsareverygreathere,especiallyaswearenowdevelopingoureconomyWeareconfidentthatweshallbeabletogiveyoubigordersifyouwouldcooperatewithusondelivery,priceandqualityWelookforwardtoestablishingafriendlyrelationshipwithyousoonYoursfaithfully,TextBDearSirs,FromyourletterofMay,wearegladtolearnthatyouwishtoenterintotraderelationswiththiscorporationinthelineofvariouspapersIncompliancewithyourrequest,wearesendingyoubyairacatalogtogetherwitharangeofpamphletsforyourreferenceIfanyoftheitemslistedinthecatalogmeetsyourinterest,pleaseletushaveyourspecificenquiry,andourquotationwillbeforwardedwithoutdelayInthemeantime,wehopeyouwilltellusthenameofyourbankpriortotheconclusionofthefirsttransactionbetweenusYourstruly,KeyWordsKeyWordsbusinessn商业贸易业务WehavedonebusinesswithABCCompanyformanyyears我们与ABC公司已做了多年生意。交易买卖(不可数名词)Businesshasbeenclosedatthisprice已按此价达成交易。Wearenotsureofthebusinesspossibility对交易的可能性我们没有把握。工商企业公司商行(可数名词)Therearemanybusinessesengagedinthetrade许多商号从事此项业务。Businessesarelessoptimisticabouteconomicprospects工商企业对经济前景不太乐观。dealn交易(=transaction)(可数名词)Webelievewecanputthedealthrough相信我们能达成交易。vdealin经营(=tradein,handle)Thisfirmdealsinfurs这家商行经营皮货。Wedealinchemicals,whiletheyhandlefoodstuffsforexport我们经营化工产品他们经营食品出口。dealwith与。。。打交道与。。。做生意处理某事Somebusinessmenarehardtodealwith有些商人难打交道。Pleasedealwiththeordercarefully请认真处理(执行)这一订单。transactvivt办理执行做交易Wearepreparedtotransactbusinessonlyontheseterms我们准备只按这些条件进行贸易。Atpresent,theydon’twanttotransactnegotiationonthismatter他们目前不想就此问题进行谈判。Stockbrokerstransactbusinessonbehalfoftheirclients经纪人代表客户做交易。transactionn处理交易(可数名词)Leavethetransactionofthemattertoyoursecretary这件事交秘书处理。ForlargetransactionswesuggestpaymentbysightLC对大笔交易建议用即期信用证支付。SkilldrillingSkilldrillingYouareaskedtowritealetterorsendanemailtoaforeigncompanyforestablishingbusinessrelationsTheletterortheemailshouldcoveratleastthefollowingpoints:     Wherehaveyougottheinformation     Whatisyourdesire     Whatisyourbusinessscope     HowaboutyourfinancialstandingUnitAnEnquiryUnitAnEnquiryTextADearSirs,WelearnfromtheBritishEmbassythatyouareproducingforexporthandmadeshoesandglovesinpurehideandothernaturalmaterialsThereisasteadydemandhereforhighclassgoodsofthistype,especiallyinthebrightercolorsSalesarenothigh,butagoodpricecanbeobtainedforfashionabledesignsWillyoupleasesendusyourcatalogandfulldetailsofyourexportpricesandtermsofpayment,togetherwithanysamplesyoucanletushaveWelookforwardtohearingfromyousoonYoursfaithfully,(Replay)(Replay)DearSirs,YourenquiryofOctoberisreceivingourattention,andwethankyouforyourinterestinourproductsAcopyofourillustratedexportcatalogwillbesenttoyoutoday,togetherwitharangeofsamplesofthevariousskinsusedinthemanufactureofourglovesandshoesWethinkthecolorswillbejustwhatyouwantforthefashionabletrade,andthebeautyandeleganceofourdesigns,coupledwiththesuperbworkmanship,shouldappealtothediscriminatingbuyersOurrepresentative,MrJNeedham,willbeinParisnextweekandwillbepleasedtocallonyouwithafullrangeofsamplesofourhandmadelinesHeisauthorizedtodiscussthetermsofanorderwithyouortonegotiateacontractWelookforwardtoreceivinganorderfromyouFaithfullyyours,TextBDearSirs,WehavereceivedyourletterofMarchinquiringaboutthepossibilityofsellingyourMen’sShirts,GolddeerBrandinourmarketInreply,wewishtoinformyouthatwearewellconnectedwithmajordealersinthelineoftextilesThereisalwaysareadymarkethereforMen’sShirts,providedtheyareofgoodqualityandcompetitiveinpriceTherefore,we’llappreciateitifyouwillletushaveyourbestfirmofferandrushussamplesbyairmailIfyourshirtsagreewiththetasteofourmarket,wefeelconfidentofplacingatrialorderwithyouPleasegivethisenquiryyourpromptattentionYourssincerely,KeyWordsKeyWordsenquirev询购询价询问enquirefor询购某物Thegoodsyouenquireforareoutofstock所询之货已脱销。enquireabout打听某事Theyhaveenquiredaboutthepossibilityofthesaleoftheirproducts他们曾打听过有无可能销售他们的产品Iwanttoenquireaboutthequantityyourequirefornextquarter我想打听一下你们下季度所需要的数量。enquireinto调查了解It’sourdutytoenquireintothismatter我们将负责调查此事。Thewholematterhastobeenquiredinto整个事情必须查清。enquiryn交易(=transaction)(可数名词)Atthemoment,thereareonlysmallenquiresforsuchgoods目前对这类商品只有小数量的询盘。Wehaveanenquiryforpairsofsilksocks我们现有双丝袜的询价单一份。Ijustwanttomakeenquiriesaboutthetrainschedule我只是想打听以一下火车的时刻表。Theenquiryintothewhereaboutsofthedocumentstookalmosthalfayear调查那些文件的下落花了几乎半年的时间。offerv出价报盘Othersuppliersareofferingamuchbetterprice其他供货商报的价格要优惠得多。Wecannotoffermorethantonsofsugaratpresent目前我们最多只能报吨糖。(主动)提供给予Ihopeyoucouldofferusyourmostfavorableterms希望能给我们最优惠的条件。Ifyourorderislargeenough,wecanofferyousdiscountof如果订数很大我们可给的折扣。n报盘常用句型A)makeSbanofferfor…给某人报。。。(商品)B)Sthbeunderoffer某商品在出售中C)theofferisfirm(valid,good,open)for…(oruntil…)此报盘有效期为。。。(到。。。为止)常用搭配toacceptoffer接受报盘todeclineoffer谢绝报盘toentertainoffer考虑报盘torenewoffer恢复报盘towithdrawoffer撤销报盘bidn递价递盘(常指买方发给卖方的报盘)We’lltrytogetabidfromthebuyers我们试图从买主那里获得递价。WemadeabidatRMB¥,perMTforthegroundnuts花生我们出价每公吨人民币元。Asourbuyersareunwillingtomakeabid,you’dbettermakeanoffer因我方买主不愿出价你最好发个盘。Thankyouforyourbidforourcotton感谢对我棉花的递盘。v递价(后接价格)Wedon’tthinkbuyerswillbidahigherprice我们认为买主不会出更高的价格。Theyhavebidaprice,whichwethinkwillbeacceptabletoyou他们递了一个价我们认为你方可接受。SkilldrillingSkilldrillingYouareaskedtowritealetteroranemailtoenquireforlargequantitiesofIronNails(铁钉)ofallsizedInyourenquirythefollowingpointsshouldbecovered:     AskingforaquotationpertonCIFAlexandria,Egypt     Whatelsedoyouneed     WhydoyoupreferChineseproductsUnitFirmOfferNonfirmOfferUnitFirmOfferNonfirmOfferTextAAFirmOfferDearSirs,WeconfirmhavingreceivedyourenquiryofSeptemberforourdoublefacedembroideriesComplyingwithyourrequest,wearemakingyouanofferfor,pieces“WhiteDove”BrandDoublefacedEmbroideries×cmatUS$perpieceCFRCHamburgforshipmentinNovember,Thegoodsaretobepackedinboxesofonepieceeach,twentyboxestoacartonPaymentistobemadebyconfirmed,irrevocableLCpayablebydraftatsightTheofferisfirm,subjecttoyourreplyreachingusbeforepmSeptember,ourtimeWiththerecoveryofthemarket,therehasbeenastrongdemandforourgoodssinceAugustandthemanufacturersareheavilycommittedPleasecableusyourconfirmationasearlyaspossibleifyoufindtheaboveacceptableWearelookingforwardtoyourfavorablereplyYoursfaithfully,TextBANonfirmOfferDearSirs,WehavereceivedyourletterofMayand,asrequested,areairmailingyou,underseparatecover,onecatalogandtwosamplebooksforourPrintedShirtingWehopetheywillreachyouinduecourseandwillhelpyouinmakingyourselectionInordertostartaconcretetransactionbetweenus,wearepleasedtomakeyouanoffer,subjecttoourfinalconfirmation,asfollows:ArtNoPrintedShirtingDesignNo–ASpecifications:xx””xydsQuantity:,yardsPacking:Inbalesorinwoodencases,atseller’soptionPrice:US$…peryardCIFCVancouverShipment:TobemadeinthreeequalmonthlyinstallmentsbeginningfromAugustPayment:Byconfirmed,irrevocableLCpayablebydraftatsighttobeopeneddaysbeforethetimeofshipment WetrusttheabovewillbeacceptabletoyouandawaityourtrialorderwithkeeninterestYoursfaithfully,KeyWordsKeyWordspricen价格Priceisstrengthening(weakening)价格坚挺(疲软)Yourpriceisonthehigh(low)side你方价格偏高(低)Yourpriceisinline(outofline)withthemarket你方价格与现行价格一致(不一致)。Yourpriceisworkable(unworkable)你方价格可行(不可行)。。Businessispossibleifyoucanreduceyourpriceby如能降价可望成交。Businessispossibleifyoucanincreasethepriceby如能加价可望成交。currentprice现价marketprice市价buyingprice买价sellingprice卖价netprice净价grossprice毛价maximumprice最高价minimumprice最低价retailprice零售价wholesaleprice批发价v给。。。定价Thecoatwaspricedat$这件上衣标价元。Thegoodsarepricedtoohigh商品标价太高。Ourproductsaremoderatelypricedandyetofgoodquality我们的产品价格公道且质量上乘。Buyvt买Iboughtthisbooklastweek我上周买的这本书。Wehaveboughtthismaterialinlargequantities我们已大量购买这种材料。Youcanbuyitoncredit你可以赊购。收买(贿赂)Somebuyersmaytrytobuyourofficers有些买主可能会贿赂我们的办事人员。n购买买卖交易Itisagoodbuy这是笔合算的买卖。“buy”后可接双宾语间接宾语在前直接宾语在后:HisfatherboughthimabagHisfatherboughtabagforhim(他父亲给他买了一个书包。)”buy”是一般用语对于较正式或规模较大的业务往往用”purchase”一词。如:Weareinterestedinpurchasing,tonsofwheat我们想购买吨小麦。在市场上寻购大宗商品还可说“beinthemarketfor“。如:FromtheInternetweknowthatyouarenowinthemarketforvariouskindsofpaints从英特网上我们了解到你们正询购各种油漆。sellvtvi卖出售DoyousellEnglishbooks你们卖英语书吗?Wecannotsellanymoreonthesamebasis我们不能再按同样条件出售。Thegoodshavetobesoldatadiscount商品只好打折出售。卖被售出Goodsofthatqualitywillneversell那种质量的商品绝对卖不出去。Thesegoodsaresellingveryfast这些货很畅销。Itsellsatahighprice它卖价很高。selloff拍卖贱卖Therestofthegoodswillbesoldoffatreducedprices剩下的商品将降价出售。sellout卖完We'vesoldoutallourstocks存货已售完。.表示“处理”(出售)商品时常用“dispose”。如:Wearedisposingourstocksatlowpriesbecausedullreasoniscoming因淡季来临我们正在低价抛售库存。Thesweepingswereeventuallydisposedof地脚货终于处理了。SkilldrillingSkilldrillingYouareaskedtomakeafirmofferinreplytotheletteryoureceivedfromoneofyourclientsThefollowingisthemaincontentoftheletteryoureceived:    . 客户需要铁钉(ironnail)桶规格见附表(attachedlist). 要求用小木桶(keg)散装每桶公斤. 每桶美元CIFSydney价十十一月交货Whenmakingtheoffer,don’tforgettoindicatethepaymenttermsandthevalidity(有效期)ofyourofferUnitCounterOfferOrdersUnitCounterOfferOrdersTextAACounterOfferDearSirs,Re:RaincoatsWewritetothankyouforyourfaxofMayandforthebookletsyouverykindlysentusWeappreciatethegoodqualityofthecaptionedgoods,butunfortunatelyyourpricesappeartobeonthehighsideandoutoflinewiththeprevailingmarketlevelToacceptthepricesyouquotewouldleaveuswithonlyasmallprofitonoursalessincethisisanareainwhichtheprincipaldemandisforarticlesinthemediumpricerangeWelikethequalityofyourgoodsandalsothewayinwhichyouhavehandledourenquiryandwouldwelcometheopportunitytodobusinesswithyouMaywesuggestthatyouallowusadiscountof,say,onyourquotedpricesthatwouldhelptointroduceyourgoodstoourcustomersIfyoucannotdoso,thenwemustregretfullydeclineyourofferInformationindicatesthatsomeparcelsofJapanesemake

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