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首页 01.麦肯锡PPT模板(300页).ppt

01.麦肯锡PPT模板(300页).ppt

01.麦肯锡PPT模板(300页).ppt

上传者: 千叶舞 2013-07-29 评分 5 0 149 20 677 暂无简介 简介 举报

简介:本文档为《01.麦肯锡PPT模板(300页)ppt》,可适用于战略管理领域,主题内容包含ConceptualCONFIDENTIALTemplateJuneThisreportissolelyfortheuseofclientperso符等。

ConceptualCONFIDENTIALTemplateJuneThisreportissolelyfortheuseofclientpersonnelNopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompanyThismaterialwasusedbyMcKinseyCompanyduringanoralpresentationitisnotacompleterecordofthediscussionMcKinseyFrequentlyUsedTemplateXCUBEDXCUBEDTextTextTextTextTextTextTextTextTextTextUnitofmeasureXTOWERXTOWERUnitofmeasurePSMARKETINGPSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasureSSStrategySkillsSystemsStaffSharedvaluesStructureStyleUnitofmeasureARROWDARROWDUnitofmeasureCUBESDCUBESDUnitofmeasureCUBESDCUBESDUnitofmeasureCUBESDCUBESDUnitofmeasureCUTOUTDCUTOUTDTextTextTextTextUnitofmeasureFORCESATWORKFORCESATWORKNewentrantSuppliersIndustrycompetitorsBuyersSubstitutesUnitofmeasureJOINTJOINTTextTextTextTextTextTextTextTextTextTextUnitofmeasureLEVELSEPARATELEVELSEPARATETextTextTextTextUnitofmeasureLINEARADLINEARADTextTextTextUnitofmeasureLINEARBDLINEARBDTextTextTextTextUnitofmeasureLINEARCDLINEARCDTextTextTextUnitofmeasureLINEARDDLINEARDDTextTextTextUnitofmeasureLINEAREDLINEAREDTextTextTextTextUnitofmeasureLINEARGDLINEARGDTextTextTextUnitofmeasureLINEARIDLINEARIDTextTextUnitofmeasureLINEARJDLINEARJDTextTextTextTextUnitofmeasureLINEARNDLINEARNDTextTextTextTextUnitofmeasureLINEARPDLINEARPDTextTextTextUnitofmeasureLINEARQDLINEARQDTextTextUnitofmeasureLINEARQDLINEARQDTextTextUnitofmeasureLINKSLINKSPlanImplementSupportUnitofmeasurePERSPECTIVEDPERSPECTIVEDUnitofmeasurePROPELLERDPROPELLERDTextTextTextUnitofmeasureRINGSDRINGSDUnitofmeasureSCALESCALETextTextUnitofmeasureSCALESSCALESTextTextUnitofmeasureSIZESINSIZESINTextTextTextTextTextTextUnitofmeasureSPIRALDSPIRALDUnitofmeasureSPIRALDSPIRALDSpiralBrakesTubeintubeUnitofmeasureSPOTLIGHTSPOTLIGHTTextTextTextTextUnitofmeasureSTAIRCASESTAIRCASETextTextTextTextTextTextUnitofmeasureSTARSDSTARSDUnitofmeasureConceptualCONFIDENTIALTemplateJuneThisreportissolelyfortheuseofclientpersonnelNopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompanyThismaterialwasusedbyMcKinseyCompanyduringanoralpresentationitisnotacompleterecordofthediscussionMcKinseyFrequentlyUsedTemplateWIRECUBESWIRECUBESTextTextUnitofmeasureARROWSARROWSTextTextTextTextTextTextTextUnitofmeasureFLOWFLOWTextTextUnitofmeasureFLOWTITLEFLOWTITLETextTextTextUnitofmeasureFLOWFLOWTextTextTextUnitofmeasureFLOWTITLEFLOWTITLETextTextTextTextUnitofmeasureFLOWFLOWTextTextTextTextUnitofmeasureFLOWTITLEFLOWTITLETextTextTextTextTextUnitofmeasureFLOWFLOWTextTextTextTextTextUnitofmeasureFLOWTITLEFLOWTITLETextTextTextTextTextTextUnitofmeasureFLOWFLOWTextTextTextTextTextTextUnitofmeasureFLOWTITLEFLOWTITLETextTextTextTextTextTextTextUnitofmeasureBLADESBLADESTextTextTextTextUnitofmeasureBOXBOXTextTextTextTextUnitofmeasureBOXBOXTextTextTextTextUnitofmeasureCYCLECYCLETextTextTextUnitofmeasureCYCLECYCLETextTextUnitofmeasureCYCLECYCLETextTextTextUnitofmeasureCYCLECYCLETextTextTextTextUnitofmeasureCYCLECYCLETextTextTextTextTextUnitofmeasureCYCLECYCLETextTextTextTextTextTextUnitofmeasureCYCLECYCLETextTextTextTextTextTextTextUnitofmeasureCYCLECYCLETextTextTextTextTextTextTextTextUnitofmeasureINCOMINGINCOMINGTextTextTextTextTextTextUnitofmeasureRIBBONRIBBONTextTextTextTextTextUnitofmeasureRINGRINGTextTextTextTextTextUnitofmeasureUPONUPONTextTextUnitofmeasureCONTINUOUSCONTINUOUSTextTextTextTextTextTextTextTextUnitofmeasureCUTOUTCUTOUTTextTextTextTextUnitofmeasureLINEARALINEARATextTextTextUnitofmeasureLINEARBLINEARBTextTextTextTextUnitofmeasureLINEARCLINEARCTextTextTextUnitofmeasureLINEARDLINEARDTextTextTextUnitofmeasureLINEARELINEARETextTextTextTextUnitofmeasureLINEARFLINEARFTextTextTextUnitofmeasureLINEARGLINEARGTextTextTextUnitofmeasureLINEARHLINEARHTextTextTextTextUnitofmeasureLINEARILINEARITextTextUnitofmeasureLINEARJLINEARJTextTextTextTextUnitofmeasureLINEARKLINEARKTextTextTextTextTextTextUnitofmeasureLINEARNLINEARNTextTextTextTextUnitofmeasureLINEARPLINEARPTextTextTextUnitofmeasureLINEARQLINEARQTextTextUnitofmeasurePROPELLERPROPELLERTextTextTextUnitofmeasureSTEPSTEPTextTextTextTextTextUnitofmeasureONONTextTextTextTextUnitofmeasureAGAINSTAGAINSTTextTextTextTextTextTextUnitofmeasureATWORKATWORKTextTextTextTextTextUnitofmeasureCOUPLEDHORIZCOUPLEDHORIZTextTextUnitofmeasureCOUPLEDVERTCOUPLEDVERTTextTextUnitofmeasureFOCUSEDFOCUSEDTextTextTextTextUnitofmeasureFORCESATWORKFORCESATWORKNewentrantSuppliersIndustrycompetitorsBuyersSubstitutesUnitofmeasurePARALLELPARALLELTextTextTextUnitofmeasureSPLITSPLITTextTextTextTextUnitofmeasureSURROUNDSURROUNDTextUnitofmeasureTWISTEDTWISTEDTextTextUnitofmeasureUPAWAYUPAWAYTextTextUnitofmeasureUPDOWNUPDOWNTextTextUnitofmeasureLEVELLEVELTextUnitofmeasureLEVELLEVELTextTextUnitofmeasureLEVELLEVELTextTextTextUnitofmeasureLEVELLEVELTextTextTextTextUnitofmeasureLEVELLEVELTextTextTextTextTextUnitofmeasureLEVELLEVELTextTextTextTextTextTextUnitofmeasureSSSSThewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateandorindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividualsSomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategyUnitofmeasureCSTRIANGLECSTRIANGLECustomerClientsDistributorsCompetitorsSuppliersUnitofmeasureSSSSSkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayThoseideasofwhatisrightanddesirable(incorporateandorindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividualsSomecompaniesperformextraordinaryfeatswithordinarypeopleUnitofmeasureSSStyleStructureStaffStrategySystemsSkillsSharedvaluesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividualsSomecompaniesperformextraordinaryfeatswithordinarypeopleThoseideasofwhatisrightanddesirable(incorporateandorindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandandproceduresthroughwhichthingsgetdonefromdaytodayTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionUnitofmeasureBUSSPORTFOLIOBUSSPORTFOLIOCompetitivepositionLowMediumHighProductmarketattractivenessLowMediumHighUnitofmeasureCHANGEBOARDCHANGEBOARDChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionUnitofmeasureDELTAPDELTAPDeltaPVisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)haveskilltoleadprogramimplementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhighinvolvementprocessImplementationornearimplementationofrequiredstructureandsystemsFlowofwaycommunicationsPeople’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurementofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstrationofnewvisionandvaluesbyclientleadershipUnitofmeasureMACSMACSNaturalownerRelativeabilitytoextractvalueLowMediumValuecreationpotentialinbusinessunitHighCorporatecenterskillsBusinessunitlinkagesTaxationvaluationdifferencesIndustryattractivenessCompetitivepositionRestructuringrationalizationopportunities“Oneofthepack”RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbablydivestDivestDivestorliquidateUnitofmeasureMANUFACTURINGSTRATEGYMANUFACTURINGSTRATEGYBusinessStrategyManufacturingStrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevsBuyOrganizationProcessDesignUnitofmeasurePENTAGONPENTAGONRestructuringframeworkUnitofmeasurePRICEBENEFITPRICEBENEFITBenefitPriceCompetitivedisadvantageCompetitiveadvantageUnitofmeasureSMILECHARTSMILECHARTAppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprogramsUnitofmeasureSTRATGAMEBOARDSTRATGAMEBOARDCreateandpursueauniqueadvantageResegmentthemarkettocreateanicheExploituniqueadvantageindustrywideDomoreandbetterofthesameWhentocompeteUnitofmeasureSTRATMANAGESTRATMANAGEStageStageStageStageValuesystemStrategicmanagementExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureUnitofmeasureTREEPRODUCTIVITYTREEPRODUCTIVITYSellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestimeSupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsUnitofmeasureVALUECREATIONVALUECREATIONMaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionandormergerAdoptsoundfinancingapproachUnitofmeasureVALUESOURCESVALUESOURCESRealPerceivedClient’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnoncasesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueUnitofmeasureGANTTGANTT<##><##><##><##><##><##><##><##><##><##><##>HeaderTextUnitofmeasureGANTTGANTTHeaderText################################UnitofmeasureAREAAREALabelLabelLabelUnitofmeasureBARBARLabelLabelLabelLabelLabelUnitofmeasureBARBARLabelLabelLabelLabelLabelLabelLabelLabelLabelLabelTitleUnitofmeasureTitleUnitofmeasureUnitofmeasureBARBUTTEDBARBUTTEDLabelLabelLabelLabelLabelUnitofmeasureBARSTACKEDBARSTACKEDLabelLabelLabelLabelLabelSeriesSeriesSeriesUnitofmeasureBARSTACKEDBARSTACKEDLabelLabelLabelLabelLabel=SeriesSeriesSeriesUnitofmeasureBUBBLEBUBBLETitleUnitofmeasureTitleUnitofmeasureLabelLabelLabelLabelLabelLabelUnitofmeasureCOLUMNCOLUMNLabelLabelLabelLabelLabelUnitofmeasureCOLUMNCOLUMNLabelLabelLabelLabelLabelLabelLabelLabelLabelLabelTitleUnitofmeasureTitleUnitofmeasureUnitofmeasureCOLUMNBUTTEDCOLUMNBUTTEDLabelLabelLabelLabelLabelUnitofmeasureCOLUMNSTACKEDCOLUMNSTACKEDLabelLabelLabelLabelLabelSeriesSeriesSeriesSeriesUnitofmeasureCOLUMNSTACKEDCOLUMNSTACKEDLabelLabelLabelLabelLabelSeriesSeriesSeriesSeries=UnitofmeasureCOMBOPIESEGMENTCOLUMNCOMBOPIESEGMENTCOLUMNTitleUnitofmeasureLabelLabelLabelLabelLabelTitleUnitofmeasure=SeriesSeriesSeriesSeriesLabelUnitofmeasureCOSTCURVECOSTCURVETitleUnitofmeasureTitleUnitofmeasureLabelLabelLabelLabelLabelUnitofmeasureDUALCOLUMNLINEDUALCOLUMNLINETitleUnitofmeasureTitleUnitofmeasureUnitofmeasureDUALLINEDUALLINETitleUnitofmeasureTitleUnitofmeasureUnitofmeasureLINELINELabelLabelLabelLabelUnitofmeasurePIEPIELabelLabelLabelLabelLabelUnitofmeasurePIEPIETitleUnitofmeasureLabelLabelLabelLabelLabelTitleUnitofmeasureLabelLabelLabelLabelLabelUnitofmeasureVENNVENNTextTextUnitofmeasureVENNVENNTextTextTextUnitofmeasureRANGEHIGHLOWRANGEHIGHLOWUnitofmeasureSCATTERXYSCATTERXYUnitofmeasureWATERFALLBARWATERFALLBARLabelLabelLabelLabelLabelUnitofmeasureWATERFALLCOLUMNWATERFALLCOLUMNLabelLabelLabelLabelLabelUnitofmeasureConceptualCONFIDENTIALTemplateJuneThisreportissolelyfortheuseofclientpersonnelNopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompanyThismaterialwasusedbyMcKinseyCompanyduringanoralpresentationitisnotacompleterecordofthediscussionMcKinseyFrequentlyUsedTemplateSTICKERSTICKERUnitofmeasureSTICKEROTHERSTICKEROTHERUnitofmeasurePPTTABLEPPTTABLEHeadingHeadingTextTextUnitofmeasurePPTTABLEPPTTABLEHeadingHeadingHeadingTextTextTextUnitofmeasurePPTTABLEPPTTABLEHeadingHeadingHeadingHeadingTextTextTextTextUnitofmeasurePPTTABLEPPTTABLEHeadingHeadingHeadingHeadingHeadingTextTextTextTextTextUnitofmeasurePPTTABLEPPTTABLEHeadingHeadingHeadingHeadingHeadingHeadingTextTextTextTextTextTextUnitofmeasureUnitofmeasureTextTextTextUnitofmeasureTitleTextUnitofmeasureTitleTextTitleTextEXHIBITTITLEEXHIBITTITLETitleEXHIBITTITLEEXHIBITTITLETitleEXHIBITTITLEEXHIBITTITLETitleTitleEXHIBITTITLEEXHIBITTITLETitleTitleTitleCOLUMNCOLUMNTitleTitleTextTextCOLUMNCOLUMNCOLUMNCOLUMNCOLUMNCOLUMNCOLUMNCOLUMNTitleTextTitleTextTitleTextTitleTextTitleTextTitleTextCOLUMNCOLUMNTitleTextTitleTextTitleTextTitleTextTitleTextTitleTextTitleTextTitleTitleCOLUMNCOLUMNSource:lonelyfishblogcomTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextSTEPSTEPTextTextTextTextSTEPSTEPTextTextTextTextTextSTEPSTEPTextTextTextTextTextTextHORIZONTALHORIZONTALUnitofmeasureTextTextTextTextTextTextHORIZONTALHORIZONTALUnitofmeasureTextTextTextTextHORIZONTALHORIZONTALUnitofmeasureTextTextTextTextTextTextTextTextTextTextSTEPSTEPUnitofmeasureTextTextTextTextTextTextTextTextFLOWFLOWTextTextUnitofmeasureFLOWTITLEFLOWTITLEUnitofmeasureTextTextFLOWFLOWUnitofmeasureFLOWTITLEFLOWTITLEUnitofmeasureTextTextTextFLOWFLOWTextTextTextTextUnitofmeasureFLOWTITLEFLOWTITLEUnitofmeasureTextTextTextTextFLOWFLOWTextTextTextTextTextUnitofmeasureFLOWTITLEFLOWTITLEUnitofmeasureTextTextTextTextTextHORIZONTALFLOWHORIZONTALFLOWUnitofmeasureTextTextTextTitleTextTextTextHORIZONTALFLOWHORIZONTALFLOWUnitofmeasureTitleTextTextTextTextTextTextTextTextHORIZONTALFLOWHORIZONTALFLOWUnitofmeasureTextTextTextTextTextTitleTextTextTextTextTextTitleTextTextTextTextTextHORIZONTALFLOWHORIZONTALFLOWUnitofmeasureTitleTitleTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextHORIZONTALFLOWHORIZONTALFLOWUnitofmeasureTitleTitleTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextFLOWWITHSHOCKFLOWWITHSHOCKTextTextTextUnitofmeasureTextTitleFLOWWITHSHOCKFLOWWITHSHOCKUnitofmeasureTitleTextTextTextTextTextTextTextTextFLOWWITHCOLUMNFLOWWITHCOLUMNTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextFLOWWITHCOLUMNFLOWWITHCOLUMNTextTextTextTextTextTextTextTextTextTextTextTextTextSQUAREFLOWSQUAREFLOWUnitofmeasureTextTextT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