01.麦肯锡PPT模板(300页)nullnullConceptual CONFIDENTIALTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Com...
nullnullConceptual CONFIDENTIALTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinsey Frequently Used Template 2X2 CUBED2X2 CUBEDTextTextTextTextTextTextTextTextTextTextUnit of measure
2X2 TOWER2X2 TOWERUnit of measure
5PS MARKETING5PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeringUnit of measure
7S7SStrategySkillsSystemsStaffShared
valuesStructureStyleUnit of measure
ARROW 3DARROW 3DUnit of measure
CUBES1 3DCUBES1 3DUnit of measure
CUBES2 3DCUBES2 3DUnit of measure
CUBES3 3DCUBES3 3DUnit of measure
CUTOUT 3DCUTOUT 3DTextTextTextTextUnit of measure
FORCES AT WORKFORCES AT WORKNew entrantSuppliersIndustry competitorsBuyersSubstitutesUnit of measure
JOINTJOINTTextTextTextTextTextTextTextTextTextTextUnit of measure
LEVEL SEPARATE 4LEVEL SEPARATE 4TextTextTextTextUnit of measure
LINEAR A 3DLINEAR A 3DTextTextTextUnit of measure
LINEAR B 3DLINEAR B 3DTextTextTextTextUnit of measure
LINEAR C 3DLINEAR C 3DTextTextTextUnit of measure
LINEAR D 3DLINEAR D 3DTextTextTextUnit of measure
LINEAR E 3DLINEAR E 3DTextTextTextTextUnit of measure
LINEAR G 3DLINEAR G 3DTextTextTextUnit of measure
LINEAR I 3DLINEAR I 3DTextTextUnit of measure
LINEAR J 3DLINEAR J 3DTextTextTextTextUnit of measure
LINEAR N 3DLINEAR N 3DTextTextTextTextUnit of measure
LINEAR P 3DLINEAR P 3DTextTextTextUnit of measure
LINEAR Q 3DLINEAR Q 3DTextTextUnit of measure
LINEAR Q 3DLINEAR Q 3DTextTextUnit of measure
LINKS 3LINKS 3PlanImplementSupportUnit of measure
PERSPECTIVE 3DPERSPECTIVE 3DUnit of measure
PROPELLER 3DPROPELLER 3DTextTextTextUnit of measure
RINGS 3DRINGS 3DUnit of measure
SCALESCALETextTextUnit of measure
SCALESSCALESTextTextUnit of measure
SIZES INSIZES INTextTextTextTextTextTextUnit of measure
SPIRAL1 3DSPIRAL1 3DUnit of measure
SPIRAL2 3DSPIRAL2 3DSpiralBrakesTube in tubeUnit of measure
SPOTLIGHTSPOTLIGHTTextTextTextTextUnit of measure
STAIRCASESTAIRCASETextTextTextTextTextTextUnit of measure
STARS 3DSTARS 3DUnit of measure
nullConceptual CONFIDENTIALTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinsey Frequently Used Template WIRE CUBESWIRE CUBESTextTextUnit of measure
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FLOW 2FLOW 2TextTextUnit of measure
FLOW 2 TITLEFLOW 2 TITLETextTextTextUnit of measure
FLOW 3FLOW 3TextTextTextUnit of measure
FLOW 3 TITLEFLOW 3 TITLETextTextTextTextUnit of measure
FLOW 4FLOW 4TextTextTextTextUnit of measure
FLOW 4 TITLEFLOW 4 TITLETextTextTextTextTextUnit of measure
FLOW 5FLOW 5TextTextTextTextTextUnit of measure
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FLOW 6FLOW 6TextTextTextTextTextTextUnit of measure
FLOW 6 TITLEFLOW 6 TITLETextTextTextTextTextTextTextUnit of measure
BLADESBLADESTextTextTextTextUnit of measure
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CYCLE 1CYCLE 1TextTextTextUnit of measure
CYCLE 2CYCLE 2TextTextUnit of measure
CYCLE 3CYCLE 3TextTextTextUnit of measure
CYCLE 4CYCLE 4TextTextTextTextUnit of measure
CYCLE 5CYCLE 5TextTextTextTextTextUnit of measure
CYCLE 6CYCLE 6TextTextTextTextTextTextUnit of measure
CYCLE 7CYCLE 7TextTextTextTextTextTextTextUnit of measure
CYCLE 8CYCLE 8TextTextTextTextTextTextTextTextUnit of measure
INCOMINGINCOMINGTextTextTextTextTextTextUnit of measure
RIBBONRIBBONTextTextTextTextTextUnit of measure
RINGRINGTextTextTextTextTextUnit of measure
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CONTINUOUSCONTINUOUSTextTextTextTextTextTextTextTextUnit of measure
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COUPLED HORIZCOUPLED HORIZTextTextUnit of measure
COUPLED VERTCOUPLED VERTTextTextUnit of measure
FOCUSEDFOCUSEDTextTextTextTextUnit of measure
FORCES AT WORKFORCES AT WORKNew entrantSuppliersIndustry
competitorsBuyersSubstitutesUnit of measure
PARALLELPARALLELTextTextTextUnit of measure
SPLITSPLITTextTextTextTextUnit of measure
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2S-5S2S-5SThe way managers
collectively behave with respect to use
of time, attention,
and symbolic actions The people in the organization, considered
in terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are
both divided up and integrated Those ideas of what
is right and desirable
(in corporate and/or individual behavior)
which are typical of the organization and common to most of its members The processes and procedures through which things get done
from day to day A coherent set
of actions aimed
at gaining a
sustainable
advantage
over competition Capabilities
possessed by
the organization
as a whole as
distinct from the
individuals.
Some companies perform extraordinary
feats with
ordinary peopleStaffSystemsStyleShared
ValuesStructureSkillsStrategyUnit of measure
3CS TRIANGLE3CS TRIANGLECustomerClientsDistributorsCompetitorsSuppliersUnit of measure
3S-4S3S-4SSkillsShared
valuesStrategyStaffStructureSystemsStyleA coherent set of
actions aimed at gaining a sustainable advantage
over competition The organization chart and
accompanying baggage that show
who reports to whom and how tasks are both divided up and integrated The people in
the organization,
considered in
terms of corporate
demographics, not
individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures
through which things get done
from day-to-dayThose ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members Capabilities
possessed by
the organization
as a whole as
distinct from
the individuals.
Some companies
perform extraordinary
feats with ordinary peopleUnit of measure
7S7SStyleStructureStaffStrategySystemsSkillsShared
valuesThe way managers collectively behave with respect to use of time,
attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable (in corporate and/or individual behavior)
which are typical of the
organization and common
to most of its membersThe processes and and procedures through which things get done
from day-to-dayThe organization chart and accompanying baggage that show
who reports to whom
and how tasks are both divided up and integratedThe people in the
organization, considered in terms of corporate demographics, not
individual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competitionUnit of measure
BUSS PORTFOLIOBUSS PORTFOLIOCompetitive positionLowMediumHighProduct/market attractivenessLowMediumHighUnit of measure
CHANGE BOARDCHANGE BOARDChange visionChief ExecutiveLeadership groupsDown the lineExternal constitutionUnit of measure
DELTA PDELTA P Delta P Vision and
LeadershipOrganizational
InfrastructurePerformance
MeasurementPeople
DevelopmentCommunicationsProblem
Solving
ProcessClient managers (particularly middle management) have skill to lead program implementation
Change in actual behaviorAction plans sufficient to achieve goals
Agreement on objectives by line management
Management of high- involvement processImplementation or near implementation of required structure and systemsFlow of 2-way communications
People’s understanding, belief and contribution to act on vision and action plansAccurate measurement of action and results
Clear accountabilities
Early winsVisible demonstration of new vision and values by client leadershipUnit of measure
MACSMACSNatural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporate center skills
Business unit linkages
Taxation/ valuation differences Industry attractiveness
Competitive position
Restructuring/rationalization opportunities“One of the pack” Retain and
give top
priorityRetain and
give priorityRetain and
manage for
code or
liquidate
Probably divest
DivestDivest or
liquidate
Unit of measure
MANUFACTURING STRATEGYMANUFACTURING STRATEGYBusiness StrategyManufacturing StrategyConfigurationSystemsResearch
FocusLabor
PolicyProduct
DesignMake
vs.
BuyOrganizationProcess
DesignUnit of measure
PENTAGONPENTAGONRestructuring framework 1 5 4 3 2 Unit of measure
PRICE BENEFITPRICE BENEFITBenefit Price Competitive disadvantage Competitive advantage Unit of measure
SMILE CHARTSMILE CHARTAppraise performance
and prospects Develop
strategy Redesign
pivotal jobs Design the skill
building process Assess change
readiness Top down
action programs Bottom up action programs 1 2 4 5 6 7 8 3 Unit of measure
STRAT GAMEBOARDSTRAT GAMEBOARD3.Create and
pursue a unique
advantage 2.Resegment the market to create a niche4.Exploit unique
advantage
industrywide
1.Do more and
better of the
sameWhen to
compete Unit of measure
STRAT MANAGESTRAT MANAGEStage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-
mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureUnit of measure
TREE PRODUCTIVITYTREE PRODUCTIVITYSelling margin
Contribution
SalesSelling rate
Sales
Available selling time Effectiveness
Contribution Available selling time Productivity
Contribution
Total selling costsEfficiency
Available selling time
Total selling costsUtilization
Available selling time
Total sales time Support intensity
Support costs
Total selling costsSupport leverage
Total sales time
Support costsUnit of measure
VALUE CREATIONVALUE CREATIONMaximize
shareholder
valueGrow
through
cultural
initiativeRedeploy
assetsImprove core
business
performanceGrow through
acquisition
and/or mergerAdopt sound
financing
approachUnit of measure
VALUE SOURCESVALUE SOURCESReal Perceived Client’s relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueUnit of measure
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COLUMN 2COLUMN 2Label 1Label 2 Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5Title
Unit of measureTitle
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COST CURVECOST CURVETitle
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DUAL COLUMN LINEDUAL COLUMN LINETitle
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DUAL LINEDUAL LINETitle
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LINELINELabel 1Label 2Label 3Label 4Unit of measure
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PIE 2PIE 2Title
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VENN 2VENN 2TextTextUnit of measure
VENN 3VENN 3TextTextTextUnit of measure
RANGE HIGH LOWRANGE HIGH LOWUnit of measure
SCATTER X & YSCATTER X & YUnit of measure
WATERFALL BARWATERFALL BARLabel 1Label 2Label 3Label 4Label 5Unit of measure
WATERFALL COLUMNWATERFALL COLUMNLabel 1Label 2Label 3Label 4Label 5Unit of measure
nullConceptual CONFIDENTIALTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinsey Frequently Used Template STICKERSTICKERUnit of measure
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FLOW 2 TITLEFLOW 2 TITLEUnit of measure
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TextTextTextTextTextTextTextTextnullConceptual CONFIDENTIALTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinsey Frequently Used Template CYCLE 2CYCLE 2TextTextUnit of measureTextTextCYCLE 2CYCLE 2TextTextUnit of measureTextTextCYCLE 3CYCLE 3TextTextTextUnit of measureTextTextTextCYCLE 3CYCLE 3TextTextTextUnit of measureTextTextTextCYCLE 4CYCLE 4TextTextTextTextUnit of measureTextTextTextTextCYCLE 4CYCLE 4TextTextTextTextUnit of measureTextTextTextTextCYCLE 5CYCLE 5Unit of measureTextTextTextTextTextCYCLE 5CYCLE 5TextTextTextTextTextUnit of measureTextTextTextTextTextCYCLE 6CYCLE 6TextTextTextTextTextTextUnit of measureTextTextTextTextTextTextCYCLE 6CYCLE 6TextTextTextTextTextTextUnit of measureTextTextTextTextTextTextFORCES AT WORKFORCES AT WORKUnit of measureText
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