nullThe Life of Steve JobsThe Life of Steve Jobs阿米屋(www.amiwu.com)--特产零食,进口零食!免运费,货到付款!Young Steven JobsYoung Steven JobsBorn on February 24th, 1955 in San Francisco, California
Put up for adoption a week after birth
Adoption was finalized under the condition that Steven would attend collegeEducationEducationSkipped 5th grade
Took his first electronics
class in high school
After school, attended lectures at the Hewlett-Packard company where he met Steve Wonzniak during workEducation (Cont.)Education (Cont.)Graduated high school in 1972
Enrolled in Reed College in Oregon
Dropped out after one semester
Slept on his friends dorm room floor and dropped in on classes of interestThe Beginning of A CareerThe Beginning of A CareerReturned to California in 1974 and was hired as a technician for Atari
Attended meetings at
Wozniak’s “Homebrew
Computer Club”
Steve convinced Wozniak to work with him in building computersAppleAppleBorn on April 1st, 1976
Apple I designed and prototype built
First single board computer with built-in video interface
Apple (Cont.)Apple (Cont.)Apple II designed in the following year
Operating System loaded automatically
Smaller Components & built-in
circuitry
In 1976, Jobs looked to hire a
public relations agency to help
advertiseSmooth SailingSmooth SailingMost investors turned Apple down
Retired Intel executive Mike Markkula decided to invest
Markkula became chairman
of Apple in May 1977Smooth Sailing (Cont.)Smooth Sailing (Cont.)Became publicly traded company in 1980
Launched LISA in 1983
First commercial
computer to use GUI
Unpopular due to its few software programs and high priceSmooth Sailing (Cont.)Smooth Sailing (Cont.)Macintosh created to compete with PC
Marketed for friendliness, not just a mindless machine
Very popular – sold approximately 70,000 Macs in the first 100 daysThe DownfallThe DownfallSales began to plunge
Wozniak quit Apple in 1985
Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the companyStill Looking UpStill Looking UpAfter taking time off, Jobs wanted to get back to Apple and his love for computers
Decided to start his own
company
Founded NeXT Computer in 1989Still Looking Up (Cont.)Still Looking Up (Cont.)NeXT turned a profit for the first time in 1992
NeXT software needed to be made more reliable and compatible for consumers
Company slowly starts going downhillStill Looking Up (Cont.)Still Looking Up (Cont.)Jobs was criticized for wasting money that belonged to the company in 1993
Closed a NeXT factory in that February
Laid off half of the employees and stopped making computersStill Looking Up (Cont.)Still Looking Up (Cont.)Jobs had to make drastic decisions
Microsoft purchased NeXT software
Microsoft came up with $150 million to stake in Apple
Saved a dying company.Still Looking Up (Cont.)Still Looking Up (Cont.)Jobs management style had drastically changed
Relaxed and was open to suggestions
Employees commented that Jobs made experimenting with electronics fun
Still Looking Up (Cont.)Still Looking Up (Cont.)Jobs began looking into alternatives to Object Linking and Embedding
Created OpenDoc
Jobs was very serious about thisStill Looking Up (Cont.)Still Looking Up (Cont.)NeXT STEP software was being turned into Mac OS X
Under Jobs’ guidance the company increased sales
Introduced the iMac and other new productsStill Looking Up (Cont.)Still Looking Up (Cont.)Jobs held the title of ICEO
Very influential impact on the Apple company
By the year 2000, he created even greater advances in new technologyThe New BeginningThe New BeginningIn early 2000, Pixar leads animated film industry
Later that month,
Jobs announced his
return to the CEO
position
Insisted on keeping his $1 annual salaryThe New Beginning (Cont.)The New Beginning (Cont.)Although his salary was low, the company granted him ten million shares of Apple stock worth hundreds of millions
The New Beginning (Cont.)The New Beginning (Cont.)First project as CEO was the G4 Cube
Was too expensive
and didn’t satisfy a
certain market
Lasted only twelve
months in Apple’s line-up The New Beginning (Cont.)The New Beginning (Cont.)The next step for Steve was his newest operating system, Mac OS X
The future of AppleThe New Beginning (Cont.)The New Beginning (Cont.)Apple wanted software to sync up digital devices
Was turned down by most companies
Jobs took matters into his own hands and created iLife suite. The New Beginning (Cont.)The New Beginning (Cont.)In 2001, Jobs opened Apple retail stores so customers could:
Try out computers
Test software
Meet with salespeople
This was a large risk but he knew that people would want to buy themPortable Audio RevolutionPortable Audio RevolutionLess than a year after iTunes was released, Apple released the iPod
Originally only for Mac users
In July 2002, the new iPod was
available for Windows users as
well
Sales skyrocketed and 75% of MP3 players are iPodsPortable Audio Revolution (Cont.)Portable Audio Revolution (Cont.)In eight weeks, five million songs were sold on iTunes
Took over 80% of the legal music downloading market
More Successful ChangesMore Successful ChangesJune 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips.
This would conserve
energy on PowerBook
and iBook
More Successful Changes (Cont.)More Successful Changes (Cont.)October 2005, 5th generation of iPod was introduced
Could play music
videos and TV shows
Jobs announced the
opening of the iTunes
video storePixarPixarPixar was Jobs’ second company
Swept the box office with
its animated films
On January 24th, 2006, Disney
bought out Pixar for $7.4 billionConclusionConclusionDespite a recent scare with pancreatic cancer, Jobs is back in health and doing just fine
Jobs is an influential man who learned from
his failures and gained
maturity from them
True role model
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