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AutomaticandControlled
Componentsof SocialCognition:
A ProcessDissociationApproach
B.KEITH PAYNE andBRANDON D. STEWART
I n a famousdescriptionof unintendedbehavior,WilliamJames(1890)notedthat,"Veryabsent-mindedpersonsin goingto theirbedroomto dressfor
dinnerhavebeenknowntotakeoffonegarmentafteranotherandfinallyto
getintobed,merelybecausethatwasthehabitualissueofthefirstfewmovements
whenperformedata laterhour,"(p. 115).This kindof absent-mindedness,or
somethinglikeit,willprobablystrikemostreadersasalltoofamiliar.Comparethis
witha descriptionby theneurologistFrancoisLhermitteof a patientnearlya
centurylater.Whenshownintoabedroom,thepatient"immediatelybegantoget
undressed.He gotintobed,pulledthesheetuptohisneck,andpreparedtogoto
sleep,"(Lhermitte,1986,p. 338).We canbe surethatthisbehavioris more
exceptionalthanJames'absent"mindedness,becausethebedroombelongedtoLhermitte.
Thepatienthadamassivesurgicallesionoftheleftfrontallobe,abrainregion
criticalforstrategicplanningandcontrolofactions.Thisandothersimilarpatients
sufferedfromwhatLhermittetermed"environmentaldependencysyndrome."
Althoughtheirbehaviorswerecoordinatedandcomplex(notsimplereflexes),they
wereunderthecontrolof theenvironmenttoastrikingextent.Theybehavedin
accordwithwhateverenvironmentalcuescaughttheireye.In onedemonstration,
uponnoticingthatasyringehadbeenlaidout,apatientpickeditupandbeganto
givetheneurologistaninjection.Thereaderisnottoldwhethertheinjectionwas
carriedout.In another,evenmoremacabreinvestigation,thepatientwasledtoa
tablewhereapistolandsomebulletshadbeenplaced.Withoutpauseor com-
ment,hepickedupthepistol,pulledbackthemagazine,andloadedit. At this
pointweread,"Theexperimentwasthenstopped,"(p.338).Thesewerenotthe
momentarylapsesof voluntarycontrolthatwe all experience,but profound
absences.Lhermittedescribeditasadisorderofautonomy.
No lessintriguingarethestrugglesof individualswithalienhandsyndrome.
294 SOCIAL PSYCHOLOGY AND THE UNCONSCIOUS
Becauseofdamagetothefrontallobesorthecorpuscallosumconnectingleftand
righthemispheres,thesepatientsexperience"autonomous"actionsby oneor
morelimbs.The actionsareautonomousin thesensethatthepatientcannot
voluntarilycontrolthem,nordotheyexperiencethebehaviors(noreventhelimb
itself)astheirmVll.LikeLhermitte'spatients,the"alien"actionsareusuallytrig-
geredbyenvironmentalcues.For example,patientsmayexperiencea"struggle
betweenthehandsaseachattemptsto answerthetelephone,"or evenmore
drastically,"onehandtriedto turnleftwhentheotherhandtriedto turnright
whiledrivingacar,"(Doody& Jankovic,1992;p.807).MarchettiandDellaSala
(1998)reportapatientwho,"atdinner,muchto herdismaysawherlefthand
takingsomefishbonesfromthe leftoversandputtingthemintoher mouth,"
(p.196).
Thesebizarreconditionsseemso strangebecausetheyare dissociations
betweenfunctionsthatusuallyworkseamlesslytogether,withintentionsreiningin
theautomaticwhenit goesastray.Dissociationsaresoinformativebecauseso
muchcanbelearnedaboutthestructureofasystemfromwhereitsfaultlineslie.
Whenacrystallineicicleshattersonthefloorit comesapartin remarkablyregular
patterns,verydifferentfromtheshatteringof anegg.Their innerorganization
revealsitselfin thewaystheycomeapart.Neurologistshavebeenstudyingdis-
sociationscausedby anatomicallesionsfor morethana century.Neurological
dissociationshavemorerecentlyattractedtheattentionofsocialpsychologistsfor
theirpotentialto shedlighton thecontrolof complexthoughtprocessessuch
asthoseinvolvedin socialbehavior(e.g.Bargh,2005;BeeretaI.,2003;Wegner,
2002).
Althoughanatomicaldissociationsmapout thesefaultlinesin vividdetail,
dissociationsinthebehaviorofhealthymenandwomencanbejustasinformative.
One way to find the seamsbetweenthe intentionallycontrolledand the
uncontrolledis to compareexplicitandimplicittasks.Amnesiacpatients,for
example,showprofounddeficitswhentestedusingexplicitmemorytests,which
askthepersonto intentionally'retrievea memory.Yetwhentested\vithimplicit
memorytests,theirperformanceshowseffectsof pastexperience\vithoutthe
intentto rememberor thefeelingof remembering(Shimamura,1986).Butit is
notjustamnesiacpatientswhoshowthisdifference.Normalhealthycollegestu-
dentsalsoshowdissociationsbetweenimplicitandexplicitmemorytests(Jacoby
& Dallas,1981).Factorsthataffectperformanceononekindoftestoftenhaveno
impactontheother(seeRoediger& McDermott,1993).Withthehelpofimplicit
andexplicittasks,researcherscanprobethedistinctionsbetweenmentalpro-
cesseswithoutrelyingonrare,unfortunatecasesofbraindamage.Theycaninfer
theinnerstructureswithoutwaitingforthemtocrack.Thefactthathealthymen
andwomenshowdissociationsbetweenintentionalandunintentionalaspectsof
behaviorforcesustoaskaboutthefaultlinesinordinarythought.Doweallhave
littledisordersofautonomy?In someways,weshallsee,theanswerisyes.
The casesreviewedhere are all dissociationsbetweenintentionaland
unintentionalprocesses,eachat differentlevelsof analysis.The dissociations
becomeincreasinglysubtle,butnolessintriguingaswezoomin fromthemacro
scaletothemicro.Lhermitte'sfrontalpatientsshowedadissociationatthelevelof
METHODS: PROCESS DISSOCIATION PROCEDURE 295
thewholeperson.Mostpeopleactwithintentionalcontrolmostof thetime,but
thesepatientsdidnot.Casesofalienhandrepresentdissociationswithinaperson,
butbetweenlimbs.Onehandisundervoluntarycontrol,andtheotherisnot.At a
stillfinergrainaredissociationsbetweentasks.Thesamepersonactsdifferently
onthetwotasksbecausethetasksdrawondifferentprocesses.
We can zoomin further.This chapterfocuseson a processdissociation
approach- a techniquefor separatingintentionalandunintentionalcontributions
to thesamebehaviorperformedbythesamepersonatthesametime.Imagine
thatamaniswalkingtowardyouonthestreet.Althoughyoudonotrecognizehim,
youhaveabadfeelingabouthimanddecidetocrossthestreet.If youhadbeen
ableto intentionallyretrievethefactthatyousawhimyesterdayon a wanted
poster,youwouldhavehadanevenbetterbasisforyourdecision,andmighthave
hurriedfaster,or calledthepoliceafterward.But evenwithoutbeingableto
remembertheposter,thevaguesenseofthreatcanalsoguideyourresponse.Here
intentionalandunintentionalformsoflearningcouldbothfeedintotheresponse,
invaryingdegrees.Thefactthatyoucanhaveonewithouttheotherillustratesthat
theyareseparable.Just aslesionstudiesallowdramaticdissociationsbasedon
anatomy,theprocessdissociationapproachseeksto separateintentionaland
unintentionalinfluences,eventhoughtheynormallyoperatetogether.
Thegoalofthischapteristooverviewthelogicbehindtheprocessdissociation
approach,whatit measures,andwhatit doesnot.Wewill describesomeof the
manydifferenttopicswhereprocessdissociationhasbeenused,andthekindsof
insightsit canprovidefor socialpsychology.Alongtheway,wewill discussthe
assumptionsthatmustbemettoproperlyusetheprocedure,andwewillseehow
thiswayof thinkingabouttheautomatic-controlleddistinctioncomparesand
contrastswith other prominentapproaches.Althoughthe procedurewas
developedin the contextof memoryresearch(Jacoby,1991;Jacoby,Toth,&
Yonelinas,1993)we\villfocusonapplicationsoutsideof purememoryresearch,
emphasizinginsteadsocialcognitionandbehavior.Interestedreadersarereferred
to Jacoby(1998)for an overviewof theprocedureas developedin memory
researchandYonelinas(2002)foratheoreticalreviewofdual-processtheoriesof
memoryusingprocessdissociationandrelatedmethods.
PROCESSDISSOCIATIONINSOCIALCOGNITION
A studybyHense,Penner,andNelson(1995)markedapointof departurefrom
pure memoryresearchto socialmemory.We \vill usethisexperimentto illustrate
how processdissociationcanbe usedto studysocialmemorydistortions.Partici-
pantswere askedto remembera list of traits that describedelderlyor young
individuals.Each trait was stereotypicalfor either old or youngpeople. After
studyingthe traits,participantswere askedto recallthe traitsthatdescribedthe
older andyoungertargetpersonsundertwo setsof instructions.In the inclusion
condition,participantswere askedto respondwith the trait theyhad studiedor,
if they could not rememberthe trait, respondwith the first word thatcameto
mind. In thiscondition,responsescanbe drivenby eitherintentionallyretrieved
j
296 SOCIAL PSYCHOLOGY AND THE UNCONSCIOUS
memoriesorbyautomaticformsofmemorythatcausecertainthoughtstocometo
mindmorereadily.In theinclusionconditionintentionalandunintentionalforms
ofmemoryworkinconcert.In theexclusioncondition,participantswereaskedto
respondwithanewtraitthatwasnotstudied.If theyrememberedhavingstudied
a trait,theycouldsuccessfullyavoidreportingit. However,if theyfailedto
consciouslyremembera trait,but it unintentionallycameto mind,theywould
be likelyto reportit. This conditionpitsintentionalandunintentionalformsof
memoryagainsteachother.
By comparingperformancein inclusionandexclusionconditions,theinflu-
enceof intentionalandunintentionalusesof memorycanbeestimated.To the
extentthata personrespondswiththecorrecttraitwhentheytryto, butalso
\vithholdsitwhentheytryto,memoryisunderintentionalcontrol.Becauseinthis
paradigmsubjectiveawarenessofthememoryisthebasisforcontrollingmemory
reports,consciousnessof thememorycanalsobeinferred.Buttotheextentthat
pastexperienceinfluencesperformanceregardlessofwhatparticipantsaretrying
todo,theyarebeingunintentionallyinfluencedbymemory.Jacobyandcolleagues
havetermedthisthe"logicof opposition."The equationsfor estimatingthese
influenceswillbediscussedinalatersection.
Henseandcolleaguesfoundthatstereotypicaltraitshadaselectiveinfluence
on theunintentionaluseof memorywithoutaffectingcontrolledrecollection.
Stereotype-consistenttraitssuchasslowandfrailcametomindeasilyandbiased
memoryreportswhethertheyweretryingtoretrievethemortryingnottoretrieve
them.Consciouslycontrolledmemorywasaffectedbyadividedattentiontask,but
thiswasindependentof thestereotypingeffect.
This studyrevealedanimportantdissociation.Withinthesingleactivityof
rememberingtraits,intentionalandunintentionalformsof memorybothfedinto
responses.Automaticinfluencesreflectedparticipants'ownstereotypes.In con-
trast,consciouslycontrolledmemorywasaffectedbydividedattention.Thisstudy
helpedtocharacterizethemechanismsbehindstereotypicalmemorybiasesthat
havebeenknownforyears(fora reviewseeStangor& McMillan,1992).Social
psychologyhasa traditionof emphasizingdissociationsbetweenunderlyingpro-
cessesthatwouldseeminglygotogether.Devine's(1989)importantdemonstra-
tionthattheautomaticactivationof stereotypescouldbedissociatedfromtheir
useprovidesa clearexamplein thedomainof stereotyping.WhereasDevine
contrastedresultsfromaprimingtaskwithresultsfromself-reportmeasures,the
studyby Henseandcolleagues(1995)contrastedtwoaspectsof a singleactof
remembering.
Evenwithinthesametask,intentionalandunintentionalusesof memory
operateverydifferently.Usinga memoryparadigmin whichracestereotypes
couldbiasmemory,wehaveexploredthewaysthatcomponentsof memoryare
relatedtosubjectiveexperience(Payne,Jacoby,& Lambert,2004).Wefoundthat
people'ssubjectivesenseof confidencein theirmemorieswaswell-attunedto
recollection.Whentheywereconsciouslyrecollectingthepast,theyexpectedto
be right,andtheyusuallywere.Whentheyhadnorecollection,theyexpected
tobewrong,andtheyusuallywere.Butconfidencewasnotatalltunedin tothe
automaticinfluencesofstereotypesonmemory.Whenconsciousmemoryfailed,
METHODS: PROCESS DISSOCIATION PROCEDURE 297
feelingsofconfidencegavenocluesaboutwhetheranautomaticbiaswasatwork.
Thisasymmetryofsubjectiveawarenesshasimportantconsequencesforavoiding
stereotypicalbiases.
In oneconditionof thestudywerequiredparticipantstoanswereverymem-
oryquestion,whethertheyrememberedthecorrectansweror not.In theother
condition,weinstructedparticipantstoansweronlyif theybelievedtheiranswer
tobecorrect.Whateffectdidthefreedomtochoosehaveonmemoryreports?
Thatdependedonwhataspectof memoryis lookedat.Whenit cametooverall
accuracy,thefreedomtochoosehelpedmemory.Becausesubjectiveconfidence
waswell-tunedtorecollection,participantswereabletoavoidansweringquestions
theywouldgetwrong,andtheychosetoanswerthoseitemstheywerelikelytogetcorrect.
Butthestorywasverydifferentwhenit cametotheinfluenceofstereotypes.
Memoryreportswerebiasedtowardstereotype-consistentmemoryerrors.But
critically,thepatternofstereotype-consistentbiaswasjustasstrongwhenpartici-
pantswereallowedtochooseaswhentheywererequiredtoanswereveryques-
tion.Whenit cametorecollection,asin manyareasof life,awarenessbestowed
control.Butwhenstereotypescamereadilytomind,Jamalwaslikelytobecomean
athlete,andWalterwaslikelyto becomea politicianindependentof intent,
independentof subjectiveexperience,andindependentof thechoiceto keep
quiet.
Thesestudiesmovedfrombasicmemoryresearchtosocialmemorybiases.
But theprocessdissociationprocedurecanalsobeusedin contextscompletely
unrelatedto memory.Imaginenowthatthepersonapproachingon thestreet
lookslikeasuspectandyouareapoliceofficer.Thesuspectpullsanobjectfrom
hispocket.Whatshouldyoudo?Thiswasthedecisionfacingfourpoliceofficers
onFebruary4,1999whentheyconfrontedAmadouDiallooutsidehisapartment
in NewYorkCity.Theirdecisionturnedouttobewrong.Diallowaskilleddespite
beingunarmedandhavingnothingtodowiththecrimetheofficerswereinvesti-
gating.Thecasesparkedpublicoutrageandchargesof racismbecauseDiallowas
Black.However,asinsomanyinstancesindailylife,therewasno"controlgroup"
togaugetheimpactof race.Sincethatincident,manysimilarc;aseshavebeen
reportedin thenationalpress.Manyinsideandoutsideof lawenforcementhave
askedthemselves,"WhatwouldI doin thatsituation?"Wehaveusedtheprocess
dissociationproceduretostudywhatpeopleactuallydointhatkindofsplit-second
decisionsituation.
To seehowprocessdissociationcanbeinformativehere,considerthediffer-
entpossiblescenariosthatmightconfronttheofficer.In onescenario,a Black
suspectpullsagun.Here,the"correct"response(atleastforthepurposesofour
thoughtexperiment)is to "shoot."Thatresponsemightcomeaboutfromtwo
routes.Oneis anintentionallycontrolledresponse,in whichyoushootbecause
youmeantoshoot.Thesecondrouteis anunintentionalor automaticresponse
evokedby race stereotypesabout the suspect.Becauseintentionaland
unintentionalprocessesareworkingtogetherhere,wecannottell themapart.
Nowconsideradifferentscenario,inwhichtheBlacksuspectholdsonlyawallet
(as,infact,Dialloheld).Hereanintentionallycontrolledresponsewouldbetonot
298 SOCIAL PSYCHOLOGY AND THE UNCONSCIOUS
shoot.Butanautomaticresponsebasedonracialstereotypesmightstillleadone
topull thetrigger.To theextentthatapersonsystematicallyshootsdespitenot
intendingto,weknowthatanunintentionalprocessis atwork.Buttotheextent
thatapersonshootswhentheymeanto,andnototherwise,weknowthattheyare
incontrol.
Our laboratoryhasconducteda numberof studiesexaminingthesesortsof
scenarios.WehaveusedasimpleprocedureinwhichthefacesofBlackandWhite
individualsareflashedonacomputerscreenjustbeforepicturesofhandgunsand
handtoolsareshown.All ofthepicturesarepresentedlongenoughtoseeclearly
andalloftheitemsareeasytoidentifY.Weshowpairsofobjectsonthescreenand
askparticipantsto respondbypressinga"gun"keyor a "tool"keyasquicklyas
possible.Acrossmanystudies,wehavefoundaclearandconsistenttendencyto
mistakenlyrespond"gun"whenaBlackfaceisflashed.Thattendencyincreasesas
participantsarerushedtorespondfasterandfaster(Payne,2001;Payne,Lambert,
& Jacoby,2002).
Thesimilarityofthistasktootherimplicitmeasuresmakesittemptingtothink
ofthebiasasan"automaticeffect."Thatwayofthinkingaboutit isconsistent\vith
thetaskdissociationapproach,inwhichimplicittasksareidentified\vithautomatic
processesandexplicittasksareidentified\vithcontrolledprocessing.Butthatway
of thinkingoverlooksthepossibilityof bothautomaticandcontrolledprocesses
feedingintoresponses.
To revealthedistinctprocessesseamlesslyguidingresponses,wecompared
responseswhenautomaticandcontrolledprocesseswereactinginconcertversus
whentheywereopposed.Whenbothautomaticandcontrolledprocessespointed
to the"gun"response(aninclusioncondition),theprobabilityof agunresponse
was.75.Thiscanbeformalizedasthesumofcontrolledprocessingandautomatic
processingwhencontrolfails:Control+Automaticx (1- Control).Becausethe
valueshereareprobabilities,theabsenceof aneventcanbeeasilyexpressedas
(1- theprobabilityof thatevent).On Black-tooltrialswhereautomaticstereo-
typingwouldleadtoa"gun"responsebutcontrolledrespondingwouldleadtoa
"tool"response,participantsstillresponded"gun"\vithaprobabilityof .37.This
representsthetendencyforanautomaticbiastodriveresponsesin theabsenceof
control:Automaticx (1- Control).
Toestimatehowmuchof thisbehaviorwasduetointentionalcontrol,wetook
thedifferencein performancewhenbothautomaticandcontrolledprocesses
favoredaresponse,versuswhenautomaticbutnotcontrolledprocessesfavoredit.
Thisgivesa controlestimateof .38(=.75- .37).1It is importantto noticethat
control,asconceptualizedhere,is nota reactiontoastereotypicalthought.It is
notthoughtsuppressionoranafter-the-facteditingofresponses.It istheabilityto
focusattention,thought,andactionon goal-relevantbehaviorsindependentof
automaticdistractions.If controlwereaperfect1.0,actionswouldbedetermined
completelybyintentions.In thisexperimentthevaluewasmuchlower,allmving
forotherfactorstounintentionallyinfluencebehavior.Withsimpleconstraintslike
speededresponding,it is notdifficultto seemomentarydisordersof autonomy
cripplinggoodintentions.
To estimatethe automaticeffectof stereotypingwe lookedat howoften
METHODS: PROCESS DISSOCIATION PROCEDURE 299
participantsrespondedin line\viththestereotypeevenwhentheyintendedto
respondotherwise(.37).Althoughthisvaluereflectsanunintentionalprocess,it is
anunderestimatebecauseit isthejointprobabilitythatanautomaticprocesswas
atworkandthatcontrolfailed.Themorecontrolapersonexerts,themorethis
valueunderestimatestheautomaticstereotypingeffect.Undertheassumption
thatautomaticandcon
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