Autoliv China
Presentation
George Chang
May 13th 2010
Autoliv China/Management Presentation/May 10/ - 2 Copyright Autoliv Inc., All Rights Reserved
Agenda
0930Hr Presentation & Q&A
1100Hr China Technical Center Tour
1145Hr ACS Plant Tour
1230Hr Light Lunch
1300Hr End of Program
Autoliv China/Management Presentation/May 10/ - 3 Copyright Autoliv Inc., All Rights Reserved
Presentation Content
China Economy Overview
China Auto Market
Autoliv China
Market Presence
Organization Structure
Customers & Sales
Some of our new projects
Market Share
Living the Vision
Plant Tour
Autoliv China/Management Presentation/May 10/ - 4 Copyright Autoliv Inc., All Rights Reserved
China Economy Overview
2009 GDP growth 8.7%
• 4 trillion RMB (585 BUSD) stimulus package
2010 Economy Outlook
• GDP growth forecast 9.5% ~ 10%
9 Q1 GDP growth at 11.9%
• Gradual withdrawal of stimulus program started
9 Likely to accelerate in Q2/Q3
• Inflation is trending up
9 Apr at 2.8%
9 2010 forecast at 3.6%
• New measures launched against overheating real estate
• RMB likely to resume appreciation
Autoliv China/Management Presentation/May 10/ - 5 Copyright Autoliv Inc., All Rights Reserved
China Auto Market
2009 Sales
• LV 10.3 million units, +53%
• PV 8.4 million units. +47%
Auto Stimulus Program
• Preferential purchase tax extended to end 2010
• Trade in rebate for rural consumers extended to end 2010
• Cash for clunker increased
2010 LV market projection
• Projected growth 10% ~ 15%
9 LV 11.3 ~ 11.8 million units
9 PV 9.2 ~ 9.6 million units
• Apr 2010 sales YTD
9 LV 4.3 million units, + 52%
9 PV 3.4 million units, + 51%
Autoliv China/Management Presentation/May 10/ - 6 Copyright Autoliv Inc., All Rights Reserved
Passenger Car Sales & 2010 YTD Growth
K
200K
400K
600K
800K
1000K
1200K
Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec
0%
20%
40%
60%
80%
100%
120%
140%
160%
2008 2009 2010 2010 Growth YTD
Autoliv China/Management Presentation/May 10/ - 7 Copyright Autoliv Inc., All Rights Reserved
China 2010 Q1 PV Market Share by Brand Origin
Korea
10%(+2%)
US
11%(0%)
EU
20%(-1%)
Japan
21%(-4%)
China
38%(+3%)
Autoliv China/Management Presentation/May 10/ - 8 Copyright Autoliv Inc., All Rights Reserved
Geely
4%(0%)
VW
18%(-1%)
Others
16%(0%)
Hyundai-Kia
10%(+2%)
GM
9%(+1%)
Honda
7%(-2%)Toyota
7%(-2%)
Nissan
6%(0%)
Chery
6%(0%)
Ford-Mazda
4%(-1%)
BYD
5%(+2%)
FAW
5%(+1%)
PSA
3%(0%)
China 2010 Q1 PV Market Share
Autoliv China/Management Presentation/May 10/ - 9 Copyright Autoliv Inc., All Rights Reserved
China Passenger Vehicle Outlook
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000
2008
2009
2010
2011
2012
2013
2014
2015
(‘000 Units) Source: CSM April 2010
CA
GR
13
%
+4%
+8%
+6%
+14%
+ 15%
+13%
+48%
+5%
Autoliv China/Management Presentation/May 10/ - 10 Copyright Autoliv Inc., All Rights Reserved
Autoliv China Aspiration
To build Autoliv China as one of Autoliv global To build Autoliv China as one of Autoliv global
benchmarks in all aspects of businessbenchmarks in all aspects of business
world best product competitivenessworld best product competitiveness
manufacturing excellencemanufacturing excellence
business process excellencebusiness process excellence
engineering competencyengineering competency
market leadershipmarket leadership
employer of choiceemployer of choice
Autoliv China/Management Presentation/May 10/ - 11 Copyright Autoliv Inc., All Rights Reserved
2008 Guangzhou new plant
2007 Changchun plant JV became Autoliv wholly owned
2006 Shanghai steering wheel plant
Shanghai webbing plant became Autoliv majority owned &
capacity expansion
2005 In-house restraint system development capability
Guangzhou seat belt & airbag plant established
2004 Autoliv China Purchasing Office Launched
3 new wholly owned companies in Shanghai
- Seat Belt / Retractor
- Inflator
- Safety Electronics
- Shanghai airbag co. became Autoliv wholly owned
2002 Airbag & Seat Belt JV in Changchun
1999 1st Airbag JV in Shanghai
1995 Seat Belt Webbing JV in Shanghai
1994 2nd Seat Belt JV in Changchun
1990 Established 1st Seat belt JV in Nanjing
2009 ACH, ACS, CTC new building/plant
Nanjing plant JV became Autoliv wholly owned
Autoliv China – Major Milestones
2010 In-House Airbag Cushion
Autoliv China/Management Presentation/May 10/ - 12 Copyright Autoliv Inc., All Rights Reserved
Autoliv in China
North
Seatbelts
Airbags
Central
Head Office
Seatbelts
Airbags
Airbag Cushion (2010)
Webbing
Steering Wheels (2007)
Electronics (2006)
Inflators (2007)
Tech Center (2007)
South
Seatbelts
Airbags (2008)
Changchun
Nanjing
Guangzhou
10 manufacturing companies
Employee
z Headcount: 4,340
z Expatriate: 25
Taiwan
Seatbelts
Airbags
Shanghai
Autoliv China/Management Presentation/May 10/ - 13 Copyright Autoliv Inc., All Rights Reserved
Our Customers
Autoliv China/Management Presentation/May 10/ - 14 Copyright Autoliv Inc., All Rights Reserved
Autoliv China – Organization
President
Tech CenterPurchasing Finance/IT SalesHR
CHA – 30%
ACX – 60%
ACC – 100%
ACE – 100%
ACW – 100%
ACI – 100%
ACG – 100%
ACS – 100%
Quality
NHA - 100%
ATW – 59%
Autoliv China/Management Presentation/May 10/ - 15 Copyright Autoliv Inc., All Rights Reserved
102
462
628
375
237
Actual
Forecast
569
15 19
39
88 94 102
233
910
610
422
350
0
100
200
300
400
500
600
700
800
900
1000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
Forecast
Autoliv China Sales (MUSD)
Autoliv China/Management Presentation/May 10/ - 16 Copyright Autoliv Inc., All Rights Reserved
Autoliv China – Sales Composition
2009
Domestic
76%
Export - Ext
5%
Export - Int
19%
FC
Autoliv China/Management Presentation/May 10/ - 17 Copyright Autoliv Inc., All Rights Reserved
Autoliv China – Domestic Sales by OEM Origin
2009
Japan
29%
US
15%
China
15%
Europe
39%
Korea
2%
FC
Autoliv China/Management Presentation/May 10/ - 18 Copyright Autoliv Inc., All Rights Reserved
Autoliv China – Domestic Sales by OEM
2009
Nissan
11%
GM
11%
PSA
10%
Toyota
5%
Chery
5%
GWM
5%
Geely
1%
Other CN
4%
Other JP
3% Other OEM
4%
Ford
4%
VW
28%
Honda
9%
FC
Autoliv China/Management Presentation/May 10/ - 19 Copyright Autoliv Inc., All Rights Reserved
China (SB,AB,SW,EL) Market Share
2009
TAK
14%
TRW
12%
MOBIS
7%
JINHENG
6%
NP
4%
KSS
3%
TOKAI
3%
Other
18%
BYD
3%
ALV
24%
TG
6%
FC
Autoliv China/Management Presentation/May 10/ - 20 Copyright Autoliv Inc., All Rights Reserved
China Seat Belt Market Share
2009
TAK
20%
TRW
10%
TOKAI
8%
GUANGDA
5%
YIZHONG
4%
Other
10%
ALV
37%
SAMSONG
6%
FC
Autoliv China/Management Presentation/Apr 10/ - 21 Copyright Autoliv Inc., All Rights Reserved
China Airbag Market Share
2009
TAK
15%
TRW
13%
TG
11%
Jinheng
10%
NP
7%
KSS
4%
Other
4%
BYD
3%
ALV
22%
MOBIS
11%
FC
Autoliv China/Management Presentation/May 10/ - 22 Copyright Autoliv Inc., All Rights Reserved
China Steering Wheel Market Share
2009
TRW
18%
TG
11%
TAK
10%
KSS
8%
DAIMAY
5%
DAEYOO
4%
NP
9%
ALV
15%
JINHENG
4%
Other
13%
BYD
3%
FC
Autoliv China/Management Presentation/May 10/ - 23 Copyright Autoliv Inc., All Rights Reserved
China Electronics Market Share
2009
MOBIS
16%
JINHENG
12%
BOSCH
11%
Calsonic K
8%
SIEME
5%
BYD
6%
CONTI
9%
ALV
16%
TRW
4%
Other
13%
FC
Autoliv China/Management Presentation/May 10/ - 24 Copyright Autoliv Inc., All Rights Reserved
Autoliv in Shanghai
Jiading District
Jiangsu Province
Zhejiang Province
Hongqiao Airport
Pudong Int.’ Airport
Pudong New AreaShanghai City
Fengxian District
ACX - Webbing
ACI - Inflator
ACE – Electronics
ACW – Steering Wheel
Hangzhou Bay
ACS – Airbag &
Seat Belt
ACH & CTC
Autoliv China/Management Presentation/May 10/ - 25 Copyright Autoliv Inc., All Rights Reserved
Autoliv China Headquarters, China Technical Center
& Factory Relocation Project
Land area: 61,500M2
Phase I Built-Up: 27,500M2
Start construction: Apr 2008
Construction completion: Dec 2008
Relocation completed: Mar 09
Autoliv China/Management Presentation/May 10/ - 26 Copyright Autoliv Inc., All Rights Reserved
Fengxian Site Summary
Land area: 82,500 M2
3 companies
ACE Autoliv (China) Electronics, SOP 2006
ACI Autoliv (China) Inflator, SOP 2007
ACW Autoliv (China) Steering Wheel, SOP 2007
ACE
ACI
ACW
Autoliv China/Management Presentation/May 10/ - 27 Copyright Autoliv Inc., All Rights Reserved
New Guangzhou Plant (ACG)
Land area: 22,300 M2
SOP: 2007
Autoliv China/Management Presentation/May 10/ - 28 Copyright Autoliv Inc., All Rights Reserved
Same Flawless Quality
Customer Reject Index
0.0
0.2
0.4
0.6
0.8
1.0
2000-2004 2005 2006 2007 2008 2009 F
China
Autoliv China/Management Presentation/May 10/ - 29 Copyright Autoliv Inc., All Rights Reserved
Same Flawless Quality
- Quality Requirements
7 PPM = one rainy
day
since 1600
1 PPM = one rainy
day
since 731 B.C.
(公元前731年)
Challenges:
Quality
Year 1405, the Ming Xiaoling Mausoleum was finished.
Confucius (孔子) was born September 28, 551 BC
Autoliv China/Management Presentation/May 10/ - 30 Copyright Autoliv Inc., All Rights Reserved
268.2*
242.7
15.5**
91.4
130.4
41,600
43,443
6,376
7,931
98,738
1.26
1.85
0.22
0.93
0.45
1 : 6,400
1 : 5,600
1 : 2,400
1 : 11,500
1 : 1,300
Fatality risk
per vehicle
Fatalities
[Mio] [Mio]
Road accidents
involving injuries
Registered
motor vehicles
~ 600 people die worldwide in traffic accidents every day
Equivalent Corresponds to 2-4 major plane catastrophes every day!
World Wide Road Safety
2010 CSM Active Safety Report: Safety Trends & Roadmaps
Autoliv China/Management Presentation/May 10/ - 31 Copyright Autoliv Inc., All Rights Reserved
Living our Vision
Traffic Accident Research
• Shanghai Road Traffic Safety Scientific Research Center
• Pioneering partners:-
9 Tongji University
9 Medical College of Shanghai Jiaotong University
9 Auto. Eng. College, Shanghai University of Engineering Science
9 Ruijin Hospital
9 Shanghai Motor Vehicle Inspection Center
9 Autoliv (Shanghai) Vehicle Safety System Technical Center
9 GM (China) Investment Co., Ltd
9 Volkswagen (China) Investment Co., Ltd
9 Mercedes-Benz (China) Ltd
9 Bosch (China) Investment Ltd
9 Product Quality Supervision, Inspection and Quarantine Center
Autoliv China/Management Presentation/May 10/ - 32 Copyright Autoliv Inc., All Rights Reserved
Autoliv
Every year, Autoliv’s products
save over 20,000 lives
The Worldwide leader in Automotive Safety Systems
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