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首页 上海市延安东路618号东海商业中心4楼[宝典].doc

上海市延安东路618号东海商业中心4楼[宝典].doc

上海市延安东路618号东海商业中心4楼[宝典].doc

上传者: 董石涧 2018-01-14 评分 0 0 0 0 0 0 暂无简介 简介 举报

简介:本文档为《上海市延安东路618号东海商业中心4楼[宝典]doc》,可适用于职业教育领域,主题内容包含上海市延安东路号东海商业中心楼宝典上海市延安东路号东海商业中心楼邮编:电话:()传真:()电子邮箱地址:kellylinhenkelcom施华蔻Go符等。

上海市延安东路号东海商业中心楼宝典上海市延安东路号东海商业中心楼邮编:电话:()传真:()电子邮箱地址:kellylinhenkelcom施华蔻Gotb大型新品上市会SKGotbLaunchpartyAdvertorial新闻通稿年轻一代崇尚自由个性张扬时尚前卫享受生活乐趣以自我为中心并寻求群体认可。他们就是Gotb一族~发型不再是单纯的头发造型而是展现生活态度的方式。Youngpeoplecryforfreedomindividualism,fashionandfunTheyenjoyaselfcenteredlife,yetlookforothers’recognitionThey’regottobegotb!WithGotb,thehairisnotjustaboutstyling,butaboutattitudesGotb是汉高旗下施华蔻全新打造的专业前卫造型品牌定位时尚独特。Gotb提供了类产品满足不同个性的需要:Chaos混乱、Constructor随型、Defiant挑衅、Freezeup冰峰、Spikedup钉客、Playful变型、Dazzling炫目、Kinky迷浪。UnderthebigfamousumbrellaofHenkel,Schwarzkopf,Gotbispositionedtobefunky,fashionableandindividualisticGotbhasprovidedcategoriesforfashionablepeople,theyare:Chaos,Playful,Defiant,Freezeup,Spikeup,Constructor,DazzlingandKinky在加利福尼亚成千上万的时尚人士已感受到了这场新品牌的上市风暴。拥有对头发追求完美的态度Gotb引领发型新趋势打破潮流。继年席卷美国之后Gotb进军欧洲年征服了德国和奥地利。两年之后Gotb又先后席卷了欧洲个国家。InCalifornia,thousandsoffashionshavesensedthelaunchingstormofthisnewbrandWiththeattitudeofconsistantpursueforperfecthair,GotbisaimingatsettingnewtrendsamongthefashionsAfteritssuccessfuloccupationtotheUSmarketin,GotbcontinuedtolaunchthelandofEurope,conqueringbothGermanyandAustriamarketsinMessingwithheads,GotbhasbeenanongoingsuccessfulstorythroughoutothercountriesinEuropeinthenextyears年月日施华蔻Gotb新品上市发布会在上海Muse酒吧重磅登场。Muse酒吧位于新兴时尚街区同乐坊由著名艺人刘嘉玲投资并亲自参与设计是独具艺术创意的潮流热地。近百家知名媒体汉高的VIP客户及来自各个领域的时尚高级管理人员受邀参加了这次的盛会。时尚来宾们或明艳动人或张扬另类纷纷盛装出现在这个专属于Gotb发型新态度的夜晚。上市发布会的通行证如护照一样专人专属每位参加酒会的时尚人士成了Gotb世界里独一无二的个性公民。thOnAprilthe,,GotblaunchedShanghaiwithapartyadvertorialatMuseClubLocatedinthenewblockTongleFanganddonnatedanddesignedbythefamousmoviestarJialingLiu,MusepresentsuniqueartisticideasandhotpopularityOvermedias,VIPsfromHenkel,andleadersfromallfashionfieldswereinvitedtothepartyVIPsalldressedcoolandwerefashionablyhairedSomespikeuppresumptuous,othersdazzlingflossyThewholepartywasfullofrortyattitudesThepassporttothelaunchparty,justlikeavisa,representedauniqueidentificationintheGotbworldGotb发型师现场为前来赴会的来宾量身塑造个性发型。点分酒会以“异型时代”另类舞蹈开场现场气氛速热。在汉高中国投资有限公司总经理Rudy的开幕致词之后Gotb上市发布会正式开始。Apartfromtraditionalparty,GotbalsoprovidedstylingservicesforeachVIPsatspotAt:,aftertheopeningdanceof“PeculiarTime”,GotbunveileditsmysteriousmaskwiththeopeningspeechaddressedbyRudy,GeneralManagerofHenkelChina持续分钟的发型变幻秀发型师现场演绎了种不同风格的发型态度。独特的发型发布秀推介了Gotb款个性时尚的产品成为整场上市发布会的核心和高潮。焦点宝贝、亮彩夺目的炫目棱角分明、酷劲十足的钉客自由不羁、随酷而变的混乱亚光低调、我型我塑的随型顺贴亮泽、发线分明的挑衅酷爽自我、盛气凌人的冰峰创意轮廓、无限自由的变型弹性卷曲、闪耀轻盈的迷浪。在场来宾惊叹于Gotb专业造型的同时也领略到了Gotb所传达的种发型新态度。Themins’capricciosohairstylingannouncementperformedkindsofhairattitudesFocusbaby,shinnydazzling,presumptuousspikeup,unrestrainedchaos,unrulyplayful,disparagingdefiant,coolfreezeup,breakingframe’sconstructor,andflossykinkyThewholepartywasoverspreadwithamazements,andpeoplewereallimpressedwiththeseattitudes具有浓郁都市情怀的舞蹈“蜕变”将酒会推向高潮。女孩在都市的网中挣扎迷惘而无助。令全场震惊的是享誉业界的王磊先生也来到了现场~作为施华寇专业中国的创意大使他以业内人士的专业视角和前瞻眼光激情地为现场观众演绎了个性时尚的发型新态度。女孩经过王磊先生重新塑造发型之后破网新生。喜悦、光明渐渐充满了整个舞台。整场演出既是发型秀也是舞蹈秀编排巧妙地把双秀融为一体升华主题达到形神合一将Gotb的个性风格和张扬本质发挥得淋漓尽致。酒会气氛顿时急速升温大师级的表演专业水平的展现让来宾们有幸一饱眼福。Thedance“Spallation”removedthewholepartyintoanotherclimaxAgirlwasstrugglinginthemodernlifetrickwithconfussionandhelplessnessButlater,WangLei,thefamousstylistandhairdresser,showedupattheparty!AsthespokenmanofSchwarzkopfinChinese,hepassionatelyperformedthesenewstylingattitudeswithhisprofessionalandforeseeablesightsTheentireshowcombinedstylingwithdancing,whichfullyexpressedGotb’sattitudesalongwithheartquakingmusicandshakinglightsAllVIPswerefeastedbythisperformance酒会在点分对外开放。装扮各异的时尚族群新奇地出现在Gotb的领地。超市购买一定金额Gotb产品即获得的别致VISA卡此时出示可免费畅饮鸡尾酒分享时尚的同时展现自我个性。Atabout:,theclubopenedtoordinaryconsumersmanywithfancystylingsandallamazedConsumerscangetfreeglassesofattitudecocktailbyproducingtheirconsumerVisas,whichcanbeobtainedinsupermarketsafterbuyingcertainGotbproducts大型屏幕直播舞池中央人们形色的造型和舞态。昏暗的灯光下人们忘情地舞动。来宾们造型各异争相对着摄影镜头展现出个性动人的一面。点分主持人幽默风趣地颁发了从现场选出的Gotb来宾态度造型奖。VarioushairstylesanddancesinthedancingpoolwerereflectedontothebigscreenPeoplefullyenjoyedthepartyunderthecaliginouslights,andwereeagertoshowtheirdrasticstylingstothecammraAt:,thestylishawardwasbornunderthehoster’sfancyspeech午夜时分Hiphop风格的主题舞蹈“解脱”演绎发型释放活力。Gotb的新态度弥漫在空气中感染了每位到场来宾。Atmidnight,thenewattitudesofGotbwerespreadedalongwiththeHiphopdance“Spallation”整场酒会的每个细节无不渗透了Gotb的产品及态度。产品罐装的邀请函第一时间传递出产品信息调情卡时尚另类值得玩味够炫够酷的态度桶随手涂鸦的抽象派蜡笔桌纸GotbPlayful罐装吧台玩骰。每一寸空气每一份气息都让在场的来宾感受到Gotb的发型新态度~Everydetailsofthisparty,fromtininvitationstofashionableflirtingcards,fromcoolattitudecantoflyerspromoters,allweretellingthenewattitudeofGotb!这场上市发布会还受到了世界顶级品牌的友情关注。Motorola和西门子出手大气为本次上市发布会提供了Gotb态度造型奖奖品。SolidVodka全程赞助Gotb全场鸡尾酒为来宾及消费者提供色彩纷呈、口感绝佳的免费酒水。调酒师根据Gotb八种产品的特性特别调制了与之品位相对应的八种鸡尾酒在场来宾由内而外地感受到Gotb新态度的影响力。ThispartyattractedtopbrandsasthekeysponsorsMotorola,SimenseandSolidVodkaThiswasalsothefirsttimewehadtastedtheattitudecocktailsSolidVodkaclaimedthattheseattitudecocktailswereonlymadeforGotb与其说这是一场Gotb的新品上市发布会不如说是个性时代到来的揭幕式~这场形式新异、个性震撼的上市发布会揭开了施华蔻Gotb继席卷整个欧洲市场之后登陆中国的序幕。据Gotb市场负责人透露继上市发布会之后月、月及月、月另有场不间断的Gotb系列推广派对在上海、北京的CK、BarRouge、Attica等一些酒吧举行。消费者购买一定金额的Gotb产品即可获得系列造型派对签证畅游系列派对并免费享用鸡尾酒。同样造型创意区仍有专业的发型师为现场来宾们提供免费造型服务。接下来的每个周末星空不再寂寞Gotb将以最时尚的方式呈现给最时尚的人群。ThiswasmoreabeginningofourstylingtimesthananordinarylaunchpartyItwasalsothebeginningofSchwarzkopf’slaunchoftheChinesemarketafteritsconqueringofEuropeManyconsumershaveoncemissedthislaunchparty,butnoworries,moreseriespartiesarecomingDisclosedbyMarketing,Henkel,thatafterthelaunchparty,theyhavesomeseriespartiesatclubsinShanghaiandBeijingduringMarch,April,SepandOct,suchasCK,BarRouge,AtticaandsoonConsumerscangetseriespartyVisasafterbuyingcertainGotbproducts,andenjoythefirstglassofcocktailforfreeAlsotheycanenjoyfreestylingservicesatstylingcornersSowecanforeseethattheyearwillneverbequietanymore年月至月轮迷你路演将走进屈臣士、家乐福超市鲜亮抢眼的黄色基调个性异形的产品展柜专业发型师的现场“塑型”Gotb将迷你发型屋搬进超市。GotbalsobringsminihairstylesalonintosupermarketTherearesomespecialminiroadshowsatCarrefourandWatsonsinShanghaiandBeijingwithstylingshowsinJulyandAugIntheminiroadshows,thehairdresserstyleshairforconsumersonthespotforfreeGotb就是以这种个性而张扬的方式展现在酷族异类面前。

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