Unit Three Counter-Offer

Unit Three Counter-Offer Unit Three On Price I. Aims & Requirements 1. Help students to learn and master key words, phrases and sentence patterns about counter-offer. 2. Help students to learn how to write a business letter about counter-offer 3. Help students to learn some additional sentence patterns about counter-offer. II. Content Studying letters about counter-offer Structure of a business letter about counter-offer Additional sentence patterns III. Focus on & Difficulties Key words, phrases and sentence patterns Structure of a business letter about counter-offer Teaching Procedures I. Organizing teaching. II. Reviewing and checking. Comment on exercises. III. Translate the three letters into Chinese: 1.A. Chinese version 贵方1995年12月23日的询价函已收到，谢谢。随函附上我方价格 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 。产品目录已另封航邮寄上。 本公司向贵国、加拿大、英国以及其它欧洲国家出口地毯已有多年。（因此）贵方订 货肯定会有利可图。 另外，由于我们的年产量约为30000条（中国最大的地毯生产厂家）我方的价格总 是比别的厂家低。 盼早复。 附件：价格表一份 B. Words and expressions 1 1. Thank you for………已收到，谢谢。 Thank you for your inquiry of December 23rd, 1995. 2. Enclosed is…随函附上…… Enclosed is our price list. 3.look forward to…盼望 We look forward to receiving your early reply. 2. Chinese version 标 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 （事由）：罐装芦笋 贵方1996年3月10日询及题头所示商品的来函已收到，我方的报价为…… 1. 包装：标准出口纸板箱 2. 有效期：从2996年3月22日起两周 3. 装运：1996年5月全部装运 4. 付款方式：在装运前两周开立以我方为受益人的不可撤销的、见票即付的信用证。 以上所报价格为最低价。我方产品由于质量超群可和其它品牌相媲美。由于需求上 升，价格肯定上涨，恳求贵方尽早定夺。 B. Words and expressions 1.compete well with… 可很好地和……竞争 Our products will compare well with other brands because of our superior quality. 2.be bound to…肯定…… Since demand is rising and price are bound to go up, we urge you to make decision as early as possible. 3. A. Chinese version 现答复贵方4月2日传真，随函附上第SX10012号订单。 我方接受Model A 15.4美元价及Model B 19.6美元价，但对Model C我方报价为35.5美元。市场上充斥着廉价品，所以甚至这种价格仍然太高。 付款方式为见票即付的不可撤销的信用证。货物备妥待运时请 通知 关于发布提成方案的通知关于xx通知关于成立公司筹建组的通知关于红头文件的使用公开通知关于计发全勤奖的通知 我方。 2 如能早复，将不胜感激。 B. Words and expressions 1.in reply to 现答复 In reply to your fax dated April 2, we are enclosing this order, No. SX/0014. 2.be flooded with……充斥…… The market is flooded with cheaper models so even this price is too high. 4. Chinese edition 贵方3月3日报价及短袜样品已收到，谢谢。 虽然我方对贵方的产品感兴趣，但是发现贵方价格太高以至我方无利可赚。正如贵 方可能知道的那样，目前在市场上销售的由几家香港工厂制造的短袜品质优良且价 格比贵方低10%—15%。因此，我方希望贵方能降价以便能经得起竞争。 盼复。 B. Words and expressions 1.margin of profit毛利，售货盈利 Although we are interested in your products, we find your price is so high that our margin of profit would be either very little or nil. 2.stand up to经受得起 We hope, therefore, you will reduce your price so as to stand up to the competition. IV. Take the correspondences as samples to analyze and illustrate the structure of correspondence about offer. 1. 说明对方询价函已收到，并简述询函的内容及报价如下 2. 报价的内容（包括具体价格及备注） 请求对方及早决定 V. Take the correspondences as samples to analyze and illustrate the structure of 3 correspondence about counter-offer. 1. 表明已经收到对方报价。 2. 如同意，重复品名和价格；如不同意，请说明理由；自己报价或由卖家自己决断。 3. 请求对方及早答复。 VI. Patterns on counter-offer 1.to make a counter-offer还盘 If you cannot accept it, please make best possible counter-offer. 如不能接受，请尽力给一个最好的还盘。 Your offer is unworkable, as some parcels of Japanese makes have been sold here at a much lower price. 你方报盘无法接受，因为这里有几批日本货以低得多的价格出售。但是，鉴于我们 之间的长期贸易关系，特向你方作此还盘。 However, in view of our long-standing business relationship we make you such a counter-offer. 2.to counter-offer还盘 Your price is on the high side and we have to counter-offer as follows, subject to your reply received by us on or before 8 April. 你方价格偏高，我们不得不作如下还盘，以我方在4月8日或以前收到你方答复为 有效。 3.out of line with the market, 与市场不一致；in the line with the market与市场一致 The price you counter-offered is out of line with the market, so it is beyond what is acceptable to us. 你方还价与市场不一致，故我方无法接受。 4.to entertain business at…price 考虑按……价格成交 4 We are not in a position to entertain business at your price, since it is out of line with the prevailing market, being 20% lower than the average. 我们不能考虑按你方价格成交，因为你方价格与现时市场不一致，要比一般价格低 20%。 VII. Assignment. Recite the fourth letter. Finish the exercise 4 at page 63. Translate the following into Chinese Gentlemen: BitterApricot Kernels 1990 Crop We are in receipt of your letter of August 14 offering us 60 metric tons of the captioned goods at RMB 2,660 per metric ton on the usual terms. In reply, we regret to inform you that our buyers in Odense find your price much too high. Information indicates that some parcels of Turkish origin have been sold there at a level about ten percent lower than yours. We step up trade, we, on behalf of our buyers, counteroffer as follows, subject to your reply being received here by August 26, our time: “60metric tons Bitter Apricot kernels, 1990 Crop at RMB 2350 per CIF 2% Odense with transshipment at Copenhagen, other terms as per your letter dated 14/8/90”. As the market is declining, we recommend your immediate acceptance. Yours truly 5