石油人 第五届(2013年)职称英语网络培训《通用选读》课件 第52课
石油人 第五届职称英语班培训材料
52. Sales Promotion【促销】 产品促销 07版,2010版
1. Sales promotion consists of those promotional【推销的】 activities other than【除了,不同于】 advertising,personal selling,and publicity【
宣传
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】.产品促销指的是不同于广告、个人销售和宣传的推销活动。
语法:1. consist of:由?组成(用主动语态)
be composed of:(用被动语态)
整体+consist of+部分
呼市餐具批发
部分+ constitute+整体
As such, any promotional activities that do not fall under
【归入?类】the other three activities of the promotion mix
【促销组合】are considered sales promotion.因此,不属于以上三种推销活动的推销活动都被认为是促销。
The trade often uses the term indiscriminately【不加区分的】. Businesspersons may use the term
【术语】 “promotion【推销】”when they actually mean “sales promotion.” 实际生活中经常不加区分地使用这一概念。商务人员在说“推销”时,实际上指的是“促销”。
For purpose【目的】here,promotion is a broad【广泛的】 term that encompasses【包括】 sales promotion as well as the other three promotional activities.本文中,推销是一个广义的概念,它包括促销以及其他三种推销活动。