瘦身产品营销企划书

瘦身产品营销企划书 瘦身产品营销策划书 制作者:叶骋 学号:08806254 班级:市场营销081班 2011年8月 management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 目录 一、产品特点 二、背景和现状分析 (一)目标市场背景 (二)SWOT分析 三、市场分析 (一)市场形势 (二)市场结构 四、目标市场定位 五、市场细分 六、具体的市场营销策略 七、媒介宣传策略 八、投资分析 (一)行业投资回报前景 (二)效益分析 九、费用预算 management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 一、产品特点 1.专家根据传统医学理论，依据人的不同体质制定不同的减肥 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 ，辨症施治，一人一方 2.瘦身效果显著，依据产品形态的不同，一般60—90天有显著疗效，公司有完善的售后跟踪服务 3.纯中药制剂，无不良副作用 4.减至 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 体重后，服用后继产品，可控制反弹 5.不厌食，不乏力，不腹泻 二、背景和现状分析 (一)目标市场背景 在全球肥胖的发生率正以惊人的速度上升。以目前的发展速率，到2230年，所有的美国人(100,)将成为肥胖患者。英国，1980,1992年间，男性中超重和肥胖者由15,上升至54,，女性则上升至45,。即使在发展中国家中，肥胖对于健康的威胁也越来越严重。 有关数据表明: 世界上因肥胖患病而死的人要比因饥饿而死的人多～ 全球的肥胖人数正以每五年番一倍的速度增长; 我国肥胖人数已达7000万人; 我国城市人口中23.1%的是肥胖者; 我国城市儿童中51%的是肥胖者～ 美国已将肥胖列为和吸毒、枪支泛滥等同的社会问 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 ～ 医学家证明:有31种疾病的发生与肥胖有直接有关～ 肥胖，已经成为继心脑血管、糖尿病和爱滋病之后危及现代人健康的又一大隐型杀手～ 中国有高血压患者将近1亿，其中肥胖或超重的大约占了42% 。目前，中国糖尿病患者已达3600万，虽仍属低患病率国家，但这一绝对数字已居世界第二，其中超重和肥胖患者约占34%。根据1996年全国学童营养普查，男生肥胖比率从85年的2.75%上升至8.65%;女生则从3.38%增至7.10%。 对于大多数人来说，肥胖就意味着体态臃肿、行动不便、外表欠佳、交友困难，各种疾病青睐你的机会比别人多，你的寿命还因为肥胖而比别人短～如果你的体重比正常人的体重高出10%，那么:患高血压的几率比别人高6倍～患心脏病的几率比别人高1.5倍～患糖尿病的几率比别人高5倍～患胆结石的几率比别人高2.5倍～月经异常的几率比别人高3倍～患膝关节炎的几率比别人management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 高6倍～每超重1磅，寿命就要比别人少29天～ (二)SWOT分析 1.机会 市场环境是历年来最好的，消费者消费热情空前高涨。因市场洗盘和受政策限制而退出的企业留下了广阔的市场空间，在某些领域甚至是空白。公司的运营策略迎合当前市场形势，先来者已经对潜在市场进行了充分的培育。 2.威胁 政策限制越来越大，对于产品申报的要求日益严谨。工商行政管理部门对于服务性场所的监管力度加大使得经营难度增大，公共关系成本提高。因规模化生产，商业机密有泄露的可能。初始经营消费者可能对公司不信任。充斥市场的虚假广告容易使消费者混淆。 3.优势 公司所掌握的核心产品因采取高度的保密机制而对同业竞争者而言，树立了进入壁垒。由于行业的先入性原则，消费者在接受本公司的服务与产品后。公司的无形资产——品牌的价值便凸显出来，加上服务营销定位特点，便于培养消费者忠诚度。 目前经营定位与运营模式，是先于行业发展的创新探索。完善的内部管理机制以及对现代信息技术以及高新科技的利用使公司具有灵活的应变市场变化的能力。 4.劣势 消费者在服务场所以外的行动无法预料，可能会影响最后减肥的效果。并可能将未达到效果的原因归罪于公司产品的质量与服务的可靠性。公司开展服务的场地可能因接纳能力有限而限制了经营收益。单一的产品销售渠道难以迅速渗透入市场纵深这促使公司必须有两套方案进行市场操作，影响了经营的专一性。 三、市场分析 (一)市场形态 目前，减肥行业内的竞争，表现为减肥药与减肥保健食品、外用美体产品、美体服务这三大主要业态的竞争。据统计，截止到2001年3月末，中国卫生和医药管理部门批准注册生产的减肥食品和药品数量达到82个，生产减肥产品的企业数量共达到67家，批准进口的产品6个。减肥产品行业的平均盈利水平较高，营业收入保持着旺盛的增长势头，但由于企业和产品之间的竞争不断加剧、产品重复率高，导致减肥品总体利润水平呈现出下降management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 的趋势。 根据2003年披露的2002年中国减肥市场占有率报表，减肥保健食品、药品占65%市场份额，外用减肥产品占20%，美体服务占15%。而整个减肥市场，外资占去了38%的市场份额。当前中国减肥业面临的一个最大难题是业内大部分都是小企业。根据统计，国内生产减肥类产品的企业，投资额100万左右的占了41.89%，投资小于10万的有12。6%。这导致有限的生产资源被浪费的低水平产品的不断重复上，并且多而无序的开展混乱竞争。于是，形成整个行业水平低，难以抵御外来威胁的局面。 (二)市场结构 1.消费者分布结构: 减肥市场的消费人群中，女性占到了总消费人数的92%，其中年龄在25-45岁的消费者最具购买力。最希望减肥的是20-30岁的人群，它占到了31.2%，其次是41-50岁的人群，占了26.8%;排在最后一位的是61-70岁的人群，它仅为6.3%;在所有这些人中，平均期望体重为56.75kg;减肥欲望人群为56.58kg。 从减肥者的身高来看，身高较低的有减肥欲望的人比例较高。体重超额较多的人比较想减肥，其中减肥欲望人群平均期望6.82kg，总人群平均期望减5.13kg。一般来说，城市居民的消费需求大于农村，收入决定了消费者的购买力。 大部分的减肥产品消费量是受高层次消费群体所带动，他们在总体人群中所占的比例不大却带动了消费潮流。这一人群，大多有稳定且较高的收入来源、超前的消费观念，是消费的主要力量。 2.消费观念与消费结构 大多数消费者对于减肥产品的第一要求是安全，其次是效果，再次是价格。受此基本观念影响，在西药减肥产品频繁出现伤人事件后减肥食品成为消费主流。鉴于国内相关产品名目繁多，效果难以确定的情况，多数人愿意尝试国外产品以及纯天然无功害以天然植物为原料的中医药产品，中医药产品作为中国悠久历史和医学发展的产物，越来越为消费者所青睐。 更多的消费者希望在成功瘦身的同时，达到综合提高身体素质，强身健身、保健、美体的目的。这一新兴起的综合消费观念，使部分消费者流向了提供减肥美体服务的机构。此外有相当一部分不在肥胖之列的人群认为应该通过一定方法来预防可能会出现的肥胖。另有相当部分因心理上认为自己肥胖而实施减肥。一般多应用减肥茶这样的使用方便、又有一定效果的产品。 根据对比几家权威市场调查机构所公开的调研 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 ，对3886management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 个样本进行加权平均分析，可以发现月支出400元左右是目前最为广泛的价格可接受程度。过度肥胖患者中，有65%以上的肥胖者有能力每月支出600元左右。 四、目标市场定位 根据公司所制定的服务营销策略，结合公司现有的产品应用价值考虑。应当将目标市场定位于整个美体市场。此处，美体是一个广义的范围，包括美容，瘦身，健身，护理等。而减肥，仅仅是其中一个项目。分析近年美体市场的消费趋势，可以看到其中减肥市场的消费量最大，且市场容量不断扩容。而其他一些则相对平稳，甚至有些有下滑的趋势，譬如健身市场。进行市场定位应该有所侧重，完全针对整个美体市场则目标太大难以灵活调动经营资源。结合公司的核心产品速瘦的功效特点以及主流的消费者需求方向考虑，应当施以面向美体市场，重点针对肥胖人群。(即整合营销传播理论中的面向整体，重点突破。侧翼为辅，协同作战的内部竞协策略)。 五、市场细分 利用会员卡的分级管理功能，以及公司所构建信息管理系统的自动搜集，整理，统计功能。依会员的消费能力、年龄、性别、职业、喜好这几项最为重要的指标为据进行已经获得市场份额的细分。注意，此处是对已经获得的市场进行细分，而不是传统做法中对目标潜在市场的细分。这一策略是因公司的产品定位而作出的。目的是为不同细分市场的消费者提供差异性的服务与产品，以提高低层次消费者的再消费积极性以及维持高层次消费者的消费忠诚度。 六、具体的市场营销策略 (一)产品策略 以依据秘方所开发的瘦身产品为经营重点。该产品应形成系列，具有效果，各种性状，采取便携式包装。另外，设立有器械、运动健身，香熏美容，沐浴桑拿，保健按摩等美体服务项目，上述项目均采用一流设备，一流人员。结合为每一消费者度身定制的个性化咨询产品—瘦身美体方案，打造出一套结合美体、瘦身、健身、保健、美容的产品系列。 (二)价格策略 采取系统定价法，淡化单一产品价格。突出咨询方案的价值。同时，价格设置考虑公司目标利润、经销商利润空间、税收、经management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 营成本、消费者承受能力、竞争对手的价格、进入商业流通渠道而产生的各层经销商返利、工商行政成本、公共关系成本、物流以及因渠道扩张后导致的生产规模急剧上升的需求对 采购 采购部分工政府采购法87号令广东省政府采购政府采购法及采购员下一步工作计划 成本的影响。 (三)渠道策略 渠道层递设置，高渗透性、高密度分布入市场纵深。可以实施自建营销通路，以分公司或区域营销中心形式进行建设。或者配合价格体系征集经销商，转让区域经销权。这里可以采取两种方法，一是设立批销中心，二是公开招商有偿出让经销权。然后实施物流配套和相关的销售管理体系。渠道层次的设置按照区域行政级别、目标人群分布的地理范围特点而进行规划。对于经销商，公司给予活动宣传支持以及适当的销售量奖励。通过经常与经销商的沟通达到渠道状况及时反馈，掌控经销体系的目的。 (四)促销策略 公司将主要采用体验营销方法，结合自然宣传规律代替大手笔的广告运作。开业前，通过活动形式征集10名经历过减肥失败的消费者免费试用公司产品，以奠定开业后消费者对公司的信任基础。开业后，需要进行促销的目标对象为:已经感兴趣却仍犹豫不决的潜在消费者，已经成为会员的消费者，尚不了解公司的消费者。促销目的是:获取更大的市场份额与信任，提升消费者忠诚度，培育新的市场。可以应用的手段有:开业酬宾、消费积累优惠、对公司开拓市场有益的行为奖励、不定期让利、免费培训与指导、免费体验等。 七、媒介宣传策略 对目标媒体的选择，形式上可以采用报纸、杂志。对于目标媒体要求发行对象定位于时尚人群、居前列的发行量、超过49%(行业平均值)的平面媒体受重回馈率，新闻性纸媒为首选如《新闻晚报》，其次为生活综合类如《现代家庭》杂志，再次为专门类如《大众健康导报》。在公司的宣传和推广活动中，主要依靠纸媒达到制造发布新闻性事件、引起社会广泛关注、提高公众认知程度的目的。 应用纸媒的同时，可以适当通过与广播媒体的主流节目合作，开办空中讲座、咨询热线、公益性普及活动。以达到培育潜在市management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten 场，提升在公众中的形象，促进顾客数量上升。 八、投资分析 (一)行业投资回报前景 根据卫生部和国家医药监督管理局的统计，减肥行业产品销售平均毛利率达到47%;其中减肥食品47%，减肥药品59%。减肥产品生产行业的平均毛利率为47%。各项费用中占比例较大的是销售费用22%，行业平均利润率为11%。由于减肥食品占据了减肥产品消费的绝大部分，因此其经营指标与减肥产品基本一致。 (二)效益分析 由于目前产品尚处待开发状态，仅能以市场定价原则作为参考。以450元的主流人均月消费计算，去除消费者为控制反弹而继续消费的不可预见因素，那么公司每获得百分之一的市场占有率则能产生一亿八千多万的销售额，产品售价在15元/日的水平。若考虑上销售旺季以及消费者为控制反弹的继续消费，则年销售额能接近2.3亿。按保健食品行业平均11%的利润率计算，每一点的市场占有率年获得利润额为2300万左右，若仅以该产品为依靠，当市场占有率达到1.5%时便能收回全部投资。而每1%的市场占有率对应的人数为3万多人。在一年的时间里，根据本企划书即定的策略获得并超过这个数字的市场占有率是大有希望的。 九、费用预算 资金需求约3000万。其中包括场地租赁、装潢、设备采购、人员(招募、培训)、行政成本、初期运营资本(流动资金)以及其他暂时不可预见的成本支出。 其中，约1000万投入生产基地建设。其中包括厂房设备租金、押金、员工、流动资金以及资产维护和其他未预见成本。 约800万用于服务性项目经营场地租赁、设备采购、员工及培训、流动资金、公共关系、装潢装饰、流动资金及未预见成本。 在征集消费者试用活动中越需投入25万。用于公司总体管理成本、运营成本、宣传成本、流动资金及其他未预见成本占去了剩余部分。 management, logistical organization departments, as plane management fenpianbaogan management measures. Construction site according to cI criteria set "six-figure". Quality policy, engineering, construction schedule and civilized construction in fenpianbaogan district, the quality control machinery, ... 5 from the general contractor, construction, water and electricity sources specify the locations to the construction area, set the outlet, located below the water professional water container volume in 2M3 for water, to prevent spills, water for both construction and can meet the requirements. Power supply from a professional lock box out, and established a secondary box set, construction from a second-tier box, wires hanging to the construction area. 1) erection of extension (1) cable distribution boxes shall have sleeves, wire in and out without confusion. Large capacity electric box upper inlet and drop pipe. (2) extension good insulation, non-aging, damage and leakage. (3) extension should be laid along the wall or pole overhead, fixed with insulators. (4) aisle wire can be buried and mark with hard protective casing. (5) rubber line overhead outdoor extension application, joints in tension and to comply with the insulation requirements. 2) lighting (1) General places 220V voltage. Lighting in hazardous, wet places, and metal containers and portable lighting, voltage should be used to meet the requirements of safety. (2) lighting wires insulator fixed. Prohibited the use of flowers or plastic resin line. Tie wires not pulled or anywhere on the scaffold. (3) lighting the metal casing must be grounded or neutral. Lighting switch box must be installed within the single phase circuit protector. (4) outdoor lighting from the ground shall not be less than 3M: Interior from the ground shall not be less than 2.4m. Tungsten