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首页 品牌营销策划与管理读后感

品牌营销策划与管理读后感.doc

品牌营销策划与管理读后感

甩甩帅甩
2018-12-09 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《品牌营销策划与管理读后感doc》,可适用于活动策划领域

品牌营销策划与管理读后感branchnetwork,theInternet,supportingDDN,FR,ISDN,PSTNandsatellitedatanetworkconnectionsnetworkmanagementsystem:thesystemplanning,supervision,designandcontroloftheuseofnetworkresourcesandactivities,isachieveoptimalnetworkperformance,includingthefollowingaspects:performancemanagement:themultifacetednetworkperformancemonitoringandmanagement,toensurethattheperformanceoftheInternettomaintainatahighlevelConfigurationmanagement:monitoringandconfigurationofnetworkinformationAccountmanagement:measuretheutilizationofnetworkresourcesFaultmanagement:detection,registration,prompttheusertonetworkfailuresand,ifpossible,automaticallyrepairnetworkproblemsSafetymanagement:accordingtothestaffofplanningtocontrolnetworkaccessprotectionnetworkwillnotbeeasilybrokenRemoteaccessmanagement:includingequipmentmanagement,userrightsmanagement,accessmanagementforremoteusersNetworksecurity:networksecurityfromthephysicallayer,networklayer,applicationlayer,andmanylevelsofconsideration,andhavetheperfectviruser,networklayer,applicationlayer,andmanylevelsofconsideration,andhavetheperfectvirusprotectionsystemresourcesofmanagementsysteminintelligentoffactoryconstructionmanyapplicationofbasedShang,tomakesallapplicationcansmooth,efficientofrun,whilemakeswholefactorydistributionofcomputerresourcesgetconcentrated,andfullandmonitoring,mustforwholecomputersystemsestablishedaperfectofsystemmonitoringplatform,makesusercanthroughthisplatformachievedonwholesystemoffullmanagement,thesemanagementincluding:securitymanagementnetworkmanagementeventstateexceptionmanagementdatabasemanagementdetectionworkflowmanagementStoragemanagementperformanceandoutputmanagementserviceshelpdeskchangeandconfigurationmanagement,inventoryandassetmanagementapplicationmanagementthehostsystemhostsystemperformance,canmeettheneedsofvariousapplications,highperformancetopriceratiothehostsystemhasamechanismforstoringbackups,needsinformationstoredinthesystem,aswellaskeyhomesecurityneedscriticalhostsshouldtakeintoaccountmultipleaspectsofclusterneedsfactoryNETgoals:broadbandmultimedia,Office,productionandresearchtoprovidethebestenvironmentandplatform,builtStateoftheartnetworkconnectingallDepartmentoffices,workshopsandlaboratoriesnetworkfunctions:supportforbroadbandmultimediaservicesprovideadvancedplatformforproduction,Commerce,scientificresearchprovideagoodenvironmentforacademicexchange,andhighspeedInternetCERNET,CHINANET,quickaccesstotheINTERNET,Exchangeinformationwithcounterpartsathomeandabroad,workinconcertandexhibitioncompany,factory品牌营销策划与管理读后感之四:读<<谁的生意被策划照亮>>读后感《谁的生意被策划照亮》是一篇对市场营销、策划创意有着独特见解的文章通过平实事例解读、观点认知分享为策划营销人、广告人的思维提出一个无限创意空间共同来品味市场营销的无限魅力和文化内涵。而我正在学习品牌营销策划,当然对品牌这一块特别关注文中提到品牌形象和品牌竞争力同样重要。符号比文字更容易让人记忆这也是吉祥物存在的意义在一次次重复使用累计中让人们心中产生联想它需要多年形象累计、重塑和提升才能不断得到维护和壮大品牌竞争力的提升打造强势品牌:一是产品要有品牌附加值如“奔驰“的尊贵“宝马”的奔放二是品牌差异化使品牌之间形成鲜明对比三是品牌建设需要精心策划、传播和长期维护四是不懈的坚持聚焦核心价值有舍就有得不要在品牌塑造中随风摇摆丢掉了核心定位。文中还提到了现在国人很缺乏的创意这一块,文中提出我们要学会中国式创意。中国式创意不仅仅是中国元素的运用重要的是中国式的思维方式到生活中去研究消费者了解他们的心理、思维方式然后去学习创意产生的过程:首要条件就是我们的思维认定“每一件事实都是整个知识链中的链接”其次需要方法:一、积聚原材料二、在头脑中研究它三、孵化阶段四、创意实际产生五、结合实际进行补充、雕琢。还有很重要的一点就是营销方式的转换一是互动营销主要表现在:消费者主观态度的改变:被动接受到主动传播“你时代“到来其次是新媒体的出现。作为营销人我们要做的是在发挥传统媒体的优势基础上运用新媒体与受众进行互动使两类媒体共同发挥作用。二是终端体验式营销为消费者提供物品消费之外还需要提供一种“场景”消费不再仅仅停留在物质商品的性能质量层面还要使消费者产生联想场景构思世界。读完之后我觉得作为学习市场营销的学生我们很有必要了解广告是什么它的功效到底能有多大广告通过视觉感受的传达刺激消费的欲望冲动它可以是夸张的、虚构的但是对于广告人来说它必须是是带着枷锁跳舞的。关注产品销量的同时更要让我们引导消费者提高觉悟。branchnetwork,theInternet,supportingDDN,FR,ISDN,PSTNandsatellitedatanetworkconnectionsnetworkmanagementsystem:thesystemplanning,supervision,designandcontroloftheuseofnetworkresourcesandactivities,isachieveoptimalnetworkperformance,includingthefollowingaspects:performancemanagement:themultifacetednetworkperformancemonitoringandmanagement,toensurethattheperformanceoftheInternettomaintainatahighlevelConfigurationmanagement:monitoringandconfigurationofnetworkinformationAccountmanagement:measuretheutilizationofnetworkresourcesFaultmanagement:detection,registration,prompttheusertonetworkfailuresand,ifpossible,automaticallyrepairnetworkproblemsSafetymanagement:accordingtothestaffofplanningtocontrolnetworkaccessprotectionnetworkwillnotbeeasilybrokenRemoteaccessmanagement:includingequipmentmanagement,userrightsmanagement,accessmanagementforremoteusersNetworksecurity:networksecurityfromthephysicallayer,networklayer,applicationlayer,andmanylevelsofconsideration,andhavetheperfectvirusprotectionsystemresourcesofmanagementsysteminintelligentoffactoryconstructionmanyapplicationofbasedShang,tomakesallapplicationcansmooth,efficientofrun,whilemakeswholefactorydistributionofcomputerresourcesgetconcentrated,andfullandmonitoring,mustforwholecomputersystemsestablishedaperfectofsystemmonitoringplatform,makesusercanthroughthisplatformachievedonwholesystemoffullmanagement,thesemanagementincluding:securitymanagementnetworkmanagementeventstateexceptionmanagementdatabasemanagementdetectionworkflowmanagementStoragemanagementperformanceandoutputmanagementserviceshelpdeskchangeandconfigurationmanagement,inventoryandassetmanagementapplicationmanagementthehostsystemhostsystemperformance,canmeettheneedsofvariousapplications,highperformancetopriceratiothehostsystemhasamechanismforstoringbackups,needsinformationstoredinthesystem,aswellaskeyhomesecurityneedscriticalhostsshouldtakeintoaccountmultipleaspectsofclusterneedsfactoryNETgoals:broadbandmultimedia,Office,productionandresearchtoprovidethebestenvironmentandplatform,builtStateoftheartnetworkconnectingallDepartmentoffices,workshopsandlaboratoriesnetworkfunctions:supportforbroadbandmultimediaservicesprovideadvancedplatformforproduction,Commerce,scientificresearchprovideagoodenvironmentforacademicexchange,andhighspeedInternetCERNET,CHINANET,quickaccesstotheINTERNET,Exchangeinformationwithcounterpartsathomeandabroad,workinconcertandexhibitioncompany,factorybranchnetwork,theInternet,supportingDDN,FR,ISDN,PSTNandsatellitedatanetworkconnectionsnetworkmanagementsystem:thesystemplanning,supervision,designandcontroloftheuseofnetworkresourcesandactivities,isachieveoptimalnetworkperformance,includingthefollowingaspects:performancemanagement:themultifacetednetworkperformancemonitoringandmanagement,toensurethattheperformanceoftheInternettomaintainatahighlevelConfigurationmanagement:monitoringandconfigurationofnetworkinformationAccountmanagement:measuretheutilizationofnetworkresourcesFaultmanagement:detection,registration,prompttheusertonetworkfailuresand,ifpossible,automaticallyrepairnetworkproblemsSafetymanagement:accordingtothestaffofplanningtocontrolnetworkaccessprotectionnetworkwillnotbeeasilybrokenRemoteaccessmanagement:includingequipmentmanagement,userrightsmanagement,accessmanagementforremoteusersNetworksecurity:networksecurityfromthephysicallayer,networklayer,applicationlayer,andmanylevelsofconsideration,andhavetheperfectvirusprotectionsystemresourcesofmanagementsysteminintelligentoffactoryconstructionmanyapplicationofbasedShang,tomakesallapplicationcansmooth,efficientofrun,whilemakeswholefactorydistributionofcomputerresourcesgetconcentrated,andfullandmonitoring,mustforwholecomputersystemsestablishedaperfectofsystemmonitoringplatform,makesusercanthroughthisplatformachievedonwholesystemoffullmanagement,thesemanagementincluding:securitymanagementnetworkmanagementeventstateexceptionmanagementdatabasemanagementdetectionworkflowmanagementStoragemanagementperformanceandoutputmanagementserviceshelpdeskchangeandconfigurationmanagement,inventoryandassetmanagementapplicationmanagementthehostsystemhostsystemperformance,canmeettheneedsofvariousapplications,highperformancetopriceratiothehostsystemhasamechanismforstoringbackups,needsinformationstoredinthesystem,aswellaskeyhomesecurityneedscriticalhostsshouldtakeintoaccountmultipleaspectsofclusterneedsfactoryNETgoals:broadbandmultimedia,Office,productionandresearchtoprovidethebestenvironmentandplatform,builtStateoftheartnetworkconnectingallDepartmentoffices,workshopsandlaboratoriesnetworkfunctions:supportforbroadbandmultimediaservicesprovideadvancedplatformforproduction,Commerce,scientificresearchprovideagoodenvironmentforacademicexchange,andhighspeedInternetCERNET,CHINANET,quickaccesstotheINTERNET,Exchangeinformationwithcounterpartsathomeandabroad,workinconcertandexhibitioncompany,factorybranchnetwork,theInternet,supportingDDN,FR,ISDN,PSTNandsatellitedatanetworkconnectionsnetworkmanagementsystem:thesystemplanning,supervision,designandcontroloftheuseofnetworkresourcesandactivities,isachieveoptimalnetworkperformance,includingthefollowingaspects:performancemanagement:themultifacetednetworkperformancemonitoringandmanagement,toensurethattheperformanceoftheInternettomaintainatahighlevelConfigurationmanagement:monitoringandconfigurationofnetworkinformationAccountmanagement:measuretheutilizationofnetworkresourcesFaultmanagement:detection,registration,prompttheusertonetworkfailuresand,ifpossible,automaticallyrepairnetworkproblemsSafetymanagement:accordingtothestaffofplanningtocontrolnetworkaccessprotectionnetworkwillnotbeeasilybrokenRemoteaccessmanagement:includingequipmentmanagement,userrightsmanagement,accessmanagementforremoteusersNetworksecurity:networksecurityfromthephysicallayer,networklayer,applicationlayer,andmanylevelsofconsideration,andhavetheperfectvirusprotectionsystemresourcesofmanagementsysteminintelligentoffactoryconstructionmanyapplicationofbasedShang,tomakesallapplicationcansmooth,efficientofrun,whilemakeswholefactorydistributionofcomputerresourcesgetconcentrated,andfullandmonitoring,mustforwholecomputersystemsestablishedaperfectofsystemmonitoringplatform,makesusercanthroughthisplatformachievedonwholesystemoffullmanagement,thesemanagementincluding:securitymanagementnetworkmanagementeventstateexceptionmanagementdatabasemanagementdetectionworkflowmanagementStoragemanagementperformanceandoutputmanagementserviceshelpdeskchangeandconfigurationmanagement,inventoryandassetmanagementapplicationmanagementthehostsystemhostsystemperformance,canmeettheneedsofvariousapplications,highperformancetopriceratiothehostsystemhasamechanismforstoringbackups,needsinformationstoredinthesystem,aswellaskeyhomesecurityneedscriticalhostsshouldtakeintoaccountmultipleaspectsofclusterneedsfactoryNETgoals:broadbandmultimedia,Office,productionandresearchtoprovidethebestenvironmentandplatform,builtStateoftheartnetworkconnectingallDepartmentoffices,workshopsandlaboratoriesnetworkfunctions:supportforbroadbandmultimediaservicesprovideadvancedplatformforproduction,Commerce,scientificresearchprovideagoodenvironmentforacademicexchange,andhighspeedInternetCERNET,CHINANET,quickaccesstotheINTERNET,Exchangeinformationwithcounterpartsathomeandabroad,workinconcertandexhibitioncompany,factorybranchnetwork,theInternet,supportingDDN,FR,ISDN,PSTNandsatellitedatanetworkconnectionsnetworkmanagementsystem:thesystemplanning,supervision,designandcontroloftheuseofnetworkresourcesandactivities,isachieveoptimalnetworkperformance,includingthefollowingaspects:performancemanagement:themultifacetednetworkperformancemonitoringandmanagement,toensurethattheperformanceoftheInternettomaintainatahighlevelConfigurationmanagement:monitoringandconfigurationofnetworkinformationAccountmanagement:measuretheutilizationofnetworkresourcesFaultmanagement:detection,registration,prompttheusertonetworkfailuresand,ifpossible,automaticallyrepairnetworkproblemsSafetymanagement:accordingtothestaffofplanningtocontrolnetworkaccessprotectionnetworkwillnotbeeasilybrokenRemoteaccessmanagement:includingequipmentmanagement,userrightsmanagement,accessmanagementforremoteusersNetworksecurity:networksecurityfromthephysicallayer,networklayer,applicationlayer,andmanylevelsofconsideration,andhavetheperfectvirusprotectionsystemresourcesofmanagementsysteminintelligentoffactoryconstructionmanyapplicationofbasedShang,tomakesallapplicationcansmooth,efficientofrun,whilemakeswholefactorydistributionofcomputerresourcesgetconcentrated,andfullandmonitoring,mustforwholecomputersystemsestablishedaperfectofsystemmonitoringplatform,makesusercanthroughthisplatformachievedonwholesystemoffullmanagement,thesemanagementincluding:securitymanagementnetworkmanagementeventstateexceptionmanagementdatabasemanagementdetectionworkflowmanagementStoragemanagementperformanceandoutputmanagementserviceshelpdeskchangeandconfigurationmanagement,inventoryandassetmanagementapplicationmanagementthehostsystemhostsystemperformance,canmeettheneedsofvariousapplications,highperformancetopriceratiothehostsystemhasamechanismforstoringbackups,needsinformationstoredinthesystem,aswellaskeyhomesecurityneedscriticalhostsshouldtakeintoaccountmultipleaspectsofclusterneedsfactoryNETgoals:broadbandmultimedia,Office,productionandresearchtoprovidethebestenvironmentandplatform,builtStateoftheartnetworkconnectingallDepartmentoffices,workshopsandlaboratoriesnetworkfunctions:supportforbroadbandmultimediaservicesprovideadvancedplatformforproduction,Commerce,scientificresearchprovideagoodenvironmentforacademicexchange,andhighspeedInternetCERNET,CHINANET,quickaccesstotheINTERNET,Exchangeinformationwithcounterpartsathomeandabroad,workinconcertandexhibitioncompany,factory品牌营销策划与管理读后感之五:读<<财智品牌营销全攻略>>后感作为一名市场营销系的学生,通过这一段时间的学习,了解到了现在许多企业家不缺敢拼敢赢的精神但是缺少对于企业及品牌运作的专业知识他们也不缺品牌的炒作却缺乏品牌持续发展推进的机制。他们对于品牌的广告投入一掷千金聘请品牌代言人的豪情可谓“输人不输阵”但是他们却往往在明星代言协议签订之后暗自困惑:这一次我是否押对“宝”了,是的很多人就是拥有这样天不怕地不怕的豪情与冲劲这成就了他们却也一不小心就把他们推向绝地。他们的品牌有时星光闪耀有时黯然无光。他们的企业越做越大却也越做越累。我有时想如果他们能够偶尔停下一味前冲的脚步抽空读一读书会不会走得更加稳健更加海阔天空,今日读了一篇著名策划专家汪成业先生的《财智品牌营销全攻略》我更坚信了这点。“我个人深感很多本土企业的成功和发展的偶然性因素太多必然性因素太少。他们对于品牌的投入没有信心于是东一榔头、西一棒子……总结最重要的一点就是品牌营销不够系统缺乏灵魂的武装和贯穿。”从这一点看来大家的基本认识是一致的。而《财智品牌营销全攻略》则在对本土企业的深刻认识基础上发展出了一套“品牌系统化与营销落地化”的品牌营销实战理论解开了很多人对于本土企业如何系统地、从日常的各项工作中着手去打造品牌的迷思读之令人清醒而振奋。“做品牌不只是做产品也不只是做广告、做销售做品牌是一种企业战略是构建企业发展价值链的运营模式。”“品牌系统化操作思维就是从全局出发优化品牌价值链上的每一个环节使之形成整体的竞争优势。”作者从“系统化”的企业视角和基本观点出发将品牌文化、品牌形象和品牌传播纳入了注重于指导企业操作的“营销落地化之MBI全攻略”、“实现品牌落地化的六个解码”中对于还在品牌之路上摸索前进的本土企业具有较现实的参考价值。其实我们无论做什么事情都需要大局观才能明白自己在整个格局里面处在什么位置往哪个方向去如何协调合力作战。否则一切的动作都是盲目的。而盲目的摸索总是意味着还要付出很多的代价。正如文中提到的“方向大于方法趋势成就优势”企业打造品牌也须全局把握。youcanzoom,copy,imageeditingandprocessing,videosignalcanalsobeusedasatheinputtypethebroadcastsoftwareprogramisindependentdevelopmentcompany,hasfullcopyrightofmultimediaapplicationsoftware,cooperatecloselywiththelargescreenapplications,providingvoicesAnimationandtextVideoandothermediaobjectsupports,andhasafriendlyinterface,isarareandpowerfultoolinadvertisingandnewsproductionThesoftwarehasthefollowingcharacteristics:aautomaticallyinstallsthedrivermodules,multimediacards,audiocards,modems,andotherdevices,supportsVGAsyncsupportsoundsynchronizedwiththeimageoutputBmultipleinstancesofthesoftwarecanberunatthesametime,thepluginwindowcanhavemorethanone(incurrenthardwareconditions,therecanbeonlyonevideowindowistheactivewindow,theotherfornonvideo)Csteplessadjustmentofthesizeofthevideowindow,imagenotdeformation,thisfeatureisparticularlyimportantforLEDlargescreen,becauseusuallytheuser'sscreenislessthanfullscreenTVDfullsupportforNTSC,PALandothersystems,andrecognizedbythesoftware,youdonotneedmanualadjustments,butwithoutadditionaldecoderEcapturevideoimages,andcanaccesstoimageprocessing(filtering,smoothing,sharpening,color,etc)storedorprintedoutputFnewformsofaddingonebyone,inmultimediatechnology,VGAimagesandvideosatthesametimeappearonthescreen,firstofall,canproducemorethanimageplantnetworkarchitectureisgivenchooseOKplantbackbonedeterminethesectorworkinggrouponnetworkandnetworkdetermineWebserveranduninterruptiblepowersupplyserverdeterminesthenetDepartments,variouslevelsofinformationandscientific,standardizationandcomputerizationofmanagement,onthebasisofuserneeds,andconstantlyexpandandimproveReliabilityprinciples:networksubsystemofthesystemputintouse,willprovideafullrangeofinformationandservices,sothesystemmustbereliableandcontinuousoperationHere,reliabilitytoconsidertwoaspects:ontheonehandhardwaresystemstouseworldleadingsystems,musthaveverygoodtechnicalsupporttheothersystemsoftwaretousetheinternationalfashionandhasabroaduserbaseoperatingsystem,ensurereliableoperationSecurity:thesecurityofnetworksystemsdirectlyinvolvedinallaspectsofthecompanyandfactorymanagement,sothesystemshouldhavemultiplelayersofsecuritymeasures,thesharingofinformationwithstrictconfidentialityanduserpermissionsByprovidingausernamepassword,accesscontrol,antivirus,dataencryption,backup,andsecuritymeasurestomeetsystemauthentication,accesscontrol,systemavailability,dataintegrity,confidentiality,andsecurityservicestoprotectsystemsandhardware,software,datafromdestruction,alterationordisclosureAdvancedprinciples:networksystemsmustusetheadvancedconcepts,technologies,methodsandequipment,reflectingboththecurrentmostadvancedlevel,withdevelopmentpotentialInadvancedsoftwareandhardwareplatformthatmeetsusersfeatureshighperformanceapplications,clientserverclientserverarchitecture,Webtechnologies,networkcommunication,suchastheorganicintegrationoftechnology,playtheoverallbenefitsOpen:opensystemsnetworksystemsisastcenturyoriented,builttofacilitatetheexpansionandimprovementofthesystemWiththedevelopmentofcomputertechnologyanditsapplication,willemergesomeofthelatesttechnologiesandsuccessfulexperiences,sothesystemmusthavetocontinuetoabsorbnewtechnology,newmethodsoffunctionDependingondemand,networkplanninganddesign,combinedwiththeshieldvalvestatus,theoverallarchitectureofthesystemwillbeusedinastartopology,youcanimprovenetworkreliabilityandeasymaintenanceFourthsection,theoverallfunctionoftheentirenetworkthesystemadoptstheinternationaladvancedtechnologyofintelligentdesign,setupwiththeleadingdomesticlevelofinternalsystemsofintelligentchemicalplantConstructionofthenetworkasawholeis:Advanced,practical,openness,security,reliabilityandscalabilityPartIV,computerroomdesignroomenvironments,powersupplyandgroundingshouldimageplantnetworkarchitectureisgivenchooseOKplantbackbonedeterminethesectorworkinggrouponnetworkandnetworkdetermineWebserveranduninterruptiblepowersupplyserverdeterminesthenetDepartments,variouslevelsofinformationandscientific,standardizationandcomputerizationofmanagement,onthebasisofuserneeds,andconstantlyexpandandimproveReliabilityprinciples:networksubsystemofthesystemputintouse,willprovideafullrangeofinformationandservices,sothesystemmustbereliableandcontinuousoperationHere,reliabilitytoconsidertwoaspects:ontheonehandhardwaresystemstouseworldleadingsystems,musthaveverygoodtechnicalsupporttheothersystemsoftwaretousetheinternationalfashionandhasabroaduserbaseoperatingsystem,ensurereliableoperationSecurity:thesecurityofnetworksystemsdirectlyinvolvedinallaspectsofthecompanyandfactorymanagement,sothesystemshouldhavemultiplelayersofsecuritymeasures,thesharingofinformationwithstrictconfidentialityanduserpermissionsByprovidingausernamepassword,accesscontrol,antivirus,dataencryption,backup,andsecuritymeasurestomeetsystemauthentication,accesscontrol,systemavailability,dataintegrity,confidentiality,andsecurityservicestoprotectsystemsandhardware,software,datafromdestruction,alterationordisclosureAdvancedprinciples:networksystemsmustusetheadvancedconcepts,technologies,methodsandequipment,reflectingboththecurrentmostadvancedlevel,withdevelopmentpotentialInadvancedsoftwareandhardwareplatformthatmeetsusersfeatureshighperformanceapplications,clientserverclientserverarchitecture,Webtechnologies,networkcommunication,suchastheorganicintegrationoftechnology,playtheoverallbenefitsOpen:opensystemsnetworksystemsisastcenturyoriented,builttofacilitatetheexpansionandimprovementofthesystemWiththedevelopmentofcomputertechnologyanditsapplication,willemergesomeofthelatesttechnologiesandsuccessfulexperiences,sothesystemmusthavetocontinuetoabsorbnewtechnology,newmethodsoffunctionDependingondemand,networkplanninganddesign,combinedwiththeshieldvalvestatus,theoverallarchitectureofthesystemwillbeusedinastartopology,youcanimprovenetworkreliabilityandeasymaintenanceFourthsection,theoverallfunctionoftheentirenetworkthesystemadoptstheinternationaladvancedtechnologyofintelligentdesign,setupwiththeleadingdomesticlevelofinternalsystemsofintelligentchemicalplantConstructionofthenetworkasawholeis:Advanced,practical,openness,security,reliabilityandscalabilityPartIV,computerroomdesignroomenvironments,powersupplyandgroundingshoul
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