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首页 Comparison of advantages and disadvantages of We…

Comparison of advantages and disadvantages of WeChat marketing(微信营销的优势劣势对比).doc

Comparison of advantages and di…

李实胜
2017-10-26 0人阅读 举报 0 0 暂无简介

简介:本文档为《Comparison of advantages and disadvantages of WeChat marketing(微信营销的优势劣势对比)doc》,可适用于社会民生领域

ComparisonofadvantagesanddisadvantagesofWeChatmarketing(微信营销的优势劣势对比)ComparisonofadvantagesanddisadvantagesofWeChatmarketing(微信营销的优势劣势对比)WeChatmarketingistheenterprisenetworkeconomytofacingtheinnovationofmarketingmode,isaccompaniedbyanetworkmarketingWeChatWeChathotproduced,thereisnodistancelimit,registeredusersofWeChat,andaroundthesameregistered"friends"toformaconnection,userssubscribetotheinformationtheyneedBusinessesbyprovidingtheneededinformation,thepointofmarketingwaytopromotetheirproductsInAugust,WeChatTencentlaunchedapublicplatform,aripple,whetheritismicroblogorsomelarge,someenterpriseshavesettledWeChatpublicplatform,theyusetheirownresourcestopromotethemselvesandthepublicaccount,arapidincreaseinthenumberofsubscriptions,thesubscriptionamountnotspenthundredsofthousandsofpublicaccounts,weaskedWhyisWeChatpublicplatformlaunchedinsuchashortperiodoftimesopopularWhydoWeChatmarketingit:alargenumberofpotentialcustomersInJanuary,,TencentInclaunchedmobilephonechatsoftwareWeChatBecausethesoftwareitselfisfree,theuseofanyfunctionwillnotchargefees,trafficgeneratedbytheuseofWeChatInternetfeeischeap,andtheusercanthroughWeChatandfriendsoftext,voice,picturesandotherformsofcommunicationaremoreabundantontheway,forthemajorityofuserslove,sothatthenumberofusersinMarch,fromitslaunchjustYuTianbroketheonehundredmillion,sincethen,WeChathaslaunchedWeChatopenplatform,WeChatpublicplatformtofurtherpromotetherapidgrowthofthenumberofusers,finally,inSeptember,,TencentCEOMaHuatengannouncedthattheTencent'sproductsofWeChatmobileInternetusersexceededmillionpeopleinWeChat,fromtobreakmillionusers,launchedonlydistancemonthstimeBehindthemillionWeChatusersisahugemarket,WeChathasbecomeagatheringplaceformanybusinessesandcompaniesofpotentialcustomers,whileWeChatuserswillcontinuetorise,canbeexpectedinthenearfuture,WeChatuserswillgrowmoreandmore,moreandmoremagnificent,soalargenumberofpotentialcustomers,whichbusinessormarketingpersonnelisnotmoved:lowmarketingcostsThetraditionalmarketingcostishigh,andtheuseofWeChatsoftwareitselfisfree,theuseofvariousfunctionsarenotcharge,WeChatInternettrafficgeneratedbythenetworkoperatorschargearelativelylowdischargefee,thatistosaythemicrochannelregistration,opening,useisalmostfree,then,carriedoutbyWeChatWeChatthemarketingactivitiesofthecostisverylow:marketingpositioningaccurateWeChatpublicaccountforfansoftheclassificationismorediversified,throughusergroupsandgeographicalbackgroundcontrol,toachieveprecisepushmessages,thatistosayyoucanputdifferentfansindifferentcategoriesbelow,whentheinformationsentbythecharacteristicsoftheusercanrealizeaccuratemessagepush:diversificationofmarketingmethodsComparedtothetraditionalsinglemodeofmarketing,WeChatismorediversified,WeChatnotonlysupportthetext,moresupportvoice,andmixedtextediting,thegeneralpubliccanaccount,sendingtext,pictures,voiceofthethreecategoriesofcontentThecertifiedaccounthashigherauthoritytopushmorebeautifultextinformationVoiceandvideo,inparticular,cannarrowthedistancebetweenusersandmakemarketingactivitiesmorevivid,moreinterestingandmoreconducivetomarketingactivities:humanizationofmarketingmethodsWeChatmarketingisclosetothepeopleandnotdisturbing,theusercanselectandacceptlicensetype,WeChatpublicaccountcontentpushcantaketheinitiativetopush,canalsoreceiveinformationofpowertotheuser,allowinguserstochoosethecontenttheyareinterestedin,suchasansweringakeywordcanseerelatedcontent,makethemarketingtheprocessismorehumanized:marketinginformationarrivalrateishighOnmicroblog,youdon'tknowwhetheryourfansreallyseeyournewsorwhatyou'retryingtosayButWeChatisdifferentbecauseeachmessageissentintheformofapushnotification,Everymessageyoupublishwillbesenttoyoursubscribers,withareachrateofandahigherreachthanmicroblogWeChatmarketingadvantageFirst,theuniquevoiceadvantageInthestreets,restaurants,parksandotherpublicplaces,whenyouseesomeoneusingacellphoneasawalkietalkie,youdon'tknowit'sWeChat,soyou'redefinitelyoutWeChatnotonlysupportstext,pictures,emoticons,butalsosupportsvoicedeliveryIfyou'retiredoftypingmessages,youcansendvoicemessagesdirectlythroughWeChatEveryonecanuseaQQnumbertobuildoneofmyWeChatVolkswagen,andinWeChatplatformtocompleteandspecificcollectivetext,pictures,voiceofallaspectsofcommunicationandinteractionButatthesametime,iftheWeChatasamarketingapproach,thedirecttransmissionofvoiceinformationisanadvantage,butalsomaybecomeabigmistakeplaceBecausethetransmissionofvoicerequiresboththesweetnessofthesender'svoiceandtheaccumulationofspecificknowledgeTwo,positioningfunctionWeChatalsolinksLBSfeatures,andinWeChat's"viewofthepeople"plugin,userscanfindmylocation,geographicallocation,proximityofWeChatusersInadditiontothebasicinformationsuchasthenamesofnearbyusers,thesystemalsodisplaysthecontentsoftheuser'ssignaturefilesBusinessescanalsousethisfreeadcampaigntoadvertiseforthemselvesandevenadvertiseWhenyouareeatinginarestaurant,suddenlycameafriendofWeChat,saidthatthevicinityofcertainshoppingmallsinthepromotion,ornearwhatgoodactivitiesareongoing,isnotitgoodButthepositioningsystemofWeChatconveniencealsoexposedthespecificlocationofyou,itispossiblethatsomecriminalstakeadvantageofThree,highendusersAccordingtoofficialdataannouncedlastyearbytheWeChatgroupinmillion,usershavemillionactiveusers,usersisestimatedovermainlyinthelineofbigcity,foryoungpeople,whitecollarworkers,businesspeople,highendfashioniPhoneownersThispowerfuladvantagehasledtobetterdirectionformanybusinesses,especiallyforwhitecollarjobsFour,stableinterpersonalrelationship"ThereissuchasayingWeChat'sthousandlistenersareequivalenttomillionofsina'smicroblogfansThisstatementisabitexaggerated,butstillhasacertainrepresentationInSina,microblog,zombiefansandalotofirrelevantfans,andWeChatusersmustbetrue,private,valuable""Entrepreneur"newmediabusinesspersoninchargeexpressesWeChatpaysattentiontopeople,andthecommunicationbetweenpeopleisthevalueofthisplatformWeChatmarketingbasedonthecircleoffriends,canmakemarketingconversionratehigherButWeChat'sprivacyprotectionbasedon,willenableyoutoseeafriendofafriendtotalkwithhim,andseenearby"thiswillmaketheiralbumexposureinanystrangers,becausethereisnovisiblecancelthisfunctionAcquaintances,communitiesandstrangersmakefriendsThesetwoextremesofrelationshipchainaremixedtogether,anditisatoughdecisiontoletfriendscirclethisproduct'spositioningFive,convenientinformationpushWeChatpublicaccountscanbeprocessedbyusergroupsandgeographicalcontrolinthebackgroundtocompleteaccurateaudiopushGeneralpublicaccount,youcansendtext,pictures,voicethreecategoriesofcontentCertifiedaccountshavehigherpermissions,notonlycanpushasinglegraphicinformation,butalsopushthematicinformationAllegedly,inthepushofthedisturbance,thenextversionoftheotherpushwillbecancelledsoundprompts,inordertoprivateinformationandcontentaudiodistinction

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Comparison of advantages and disadvantages of WeChat marketing(微信营销的优势劣势对比)

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