首页 十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully)

十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully)

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十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully)十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully) 十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully) As a love, love in September 2, 2008, both the best food bully and Shenzhen innovation investment in Urumqi city ...

十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully)
十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully) 十亿风险资金为何青睐百富烤霸(One billion why venture capital favored best food bully) As a love, love in September 2, 2008, both the best food bully and Shenzhen innovation investment in Urumqi city Universel Hotel finally married, and also the achievements of the 2008 Urumqi fair on the most beautiful wedding "". In September 2, 2008, Xinjiang best food bully Catering Management Co. Ltd and Shenzhen Innovation Investment Group Co. Ltd. jointly completed seventeenth Urumqi first signed a cooperation agreement, the two sides signed a strategic cooperation agreement, the agreement amounted to 1 billion yuan. According to the agreement, best food bully will introduce 1 billion funds from the Shenzhen innovation investment and international investment institutions headed in a period of funds within two months after signing the contract, a total of 60 million yuan, two invested 150 million yuan of funds within two years, Shenzhen innovation investment and many international venture capital invested 1 billion yuan RMB to the best food bully. Pax Pa will use these funds in the next two years to build 500 domestic chain stores, "our long-term goal is to build 5000 stores nationwide in the next five or six years, with a total sales of 50 billion yuan.". Build a nationwide Chinese fast food brand." Pax roast PA Catering Management Co., Ltd. chairman Wang Junling said. The huge wind at the catering industry In the past twenty years, the turnover rate of China's catering industry has increased by two digits. But in all parts of the country people throughout the high streets and back lanes in the catering industry, although there is no lack of a traditional charm with a hundred years old, from time to time there are large-scale unique emerging creative restaurant, but no one company can become a world-class catering enterprises. In fact, China's catering industry, although the market capacity is large, but the industry's concentration is low, the industry has been the lack of large-scale large-scale Chinese catering giant enterprises. In mainland China, the top 100 catering enterprises accounted for only 7.3% of the total sales. Sequoia Capital China fund partner Shen Napeng said: "China is at an inflection point of the consumption economy, the consumer demand will be rapid growth in many areas implies a chance for capital appreciation, and catering enterprises have huge cash flow, high profit and fast growth. It is also driven by Shen Napeng, venture capital started from telecommunications, media and technology industries into traditional industries, little sheep, Kung Fu, one of a tea and other food and beverage companies have received venture capital investment. Shen Napeng said that since August 2005 to enter the Chinese Sequoia Capital, investing in education, medical and other high growth industries, has been the concern of the consumer market and the service industry, which is an important aspect of the catering enterprises. According to the CFO Yizhou CHAMATE Jim recalls, Shen Napeng only talked with him about an hour on the spot, decided to invest. CHAMATE and strong list of investors in addition to Shen Napeng, there are 7 companies of the group or venture capital, they accounted for 80% of the shares, and each has a seat on the board. The next concept of "NASDAQ" in China seems to have taken shape. There are 41 brands of chain leisure catering companies listed on the US capital market, and many investors are interested in investing in leisure food and have a deep understanding of it." Zhan Yizhou believes that the United States will help Shen Napeng rich experience to make the best judgment chamate. Enthusiasm for investment in the restaurant industry has even spread to restaurants. Prior to this, the public comment net get Sequoia Capital tens of millions of dollars of investment, want to copy Ctrip mode "ordering small secretary" also get overseas fund 5 million dollars of venture capital. In 2007, China's annual retail sales of food and beverage is expected to reach 13000 yuan, while the venture capital into China's catering industry will also be more than 500 million U. s.dollars. Innovation voted bet Pax roast pa Shenzhen innovation investment and local investment institutions as the largest investment in the history before, is not a Everything is going smoothly., this investment is undoubtedly the best food bully, "by Shen Napeng in the traditional areas of influence, therefore, able to perform wonders" Shenzhen innovation investment is clearly hoping to achieve its best food bully the pry bar in the dining area breakthrough. One hour before the signing, Shenzhen Innovation Investment Group Co., vice president of Zhong Lian with humorous language to introduce the acquaintance of the two companies, the two companies we met is very interesting, is the result of classmates introduced after understanding, and appreciate each other, fall in love, until today." The original, half a year ago, Shenzhen Innovation Investment Notice Fuk roast tyrants, and repeatedly "made the" 100 blessing food bully marketing, business management and other aspects, and even hired a research company "professional dedication, unannounced visits to" the boss character, hobbies etc.. "We feel that Pax is very characteristic, has its own unique cultural connotations, and Pax is in the initial stage of promotion, which is the best time for investment companies to intervene. We believe that the rich can be KFC and McDonald's PK, China's fast food industry to achieve the top three." Zhong Lian says. "This time to attract 1 billion yuan of funds, the future market share of fortune roast PA, the national brand promotion has far-reaching significance. Pax roast Pa will quickly enter Guangdong, began strong distribution in Southern China area, and synchronous operation of Beijing, Shanghai and other places, began by regional advantages brand to the national leading chain catering enterprises gorgeous turn." Pax roast PA Catering Management Co., Ltd. chairman Wang Junling said. Pax roast PA, founded in 1996, is a local fast-food enterprises in Xinjiang, PAX roast PA currently in Xinjiang, Shaanxi, Henan, Chongqing, Liaoning and other provinces and cities to open more than 60 chain stores. They developed the creation of "the Roast Chicken" and "pizza Nang" by customers, the "desert Roast Chicken" in 2008 China was identified as "China famous cuisine association". Shenzhen innovation investment company is one of the pioneering investment company the largest capital investment projects, the cumulative total of 181, as of July this year, 36 projects have been listed, the number of listed companies ranked first in the country in risk investment institutions. Pax relies on standardization to attract a large number of franchisees "Standardized production is one of the biggest features in traditional Chinese Western fast food, technology foundation is the rapid expansion of the us learn a lot of practice of McDonald's and KFC in the process of development, especially to solve the problem of standardization production." After Wang Junling learned the traditional roasting process principle of ancient Kroraina, then invited the United States and Singapore food technology automation design expert will process this ancient transformation into Roast Chicken production line system automation, standardization, Then invited the famous German food equipment manufacturers to complete the desert roast chicken assembly line system manufacturing and production, that is today's "Pax roast pa" process. If McDonald's and Kentucky Fried Chicken created the standard of fried chicken products, then the "Pax pa" followed the history and culture of Kroraina, combined with technological innovation, and created the product standard of the "roast chicken era". Wang Junling said that the best food bully with a side edge of steaming and roasting process, so that the kitchen there is no need to store large edible oil and flour, which is a lot of room for real cooking, so the best food bully restaurant kitchen area is about the same restaurant 70%, general restaurant kitchen at least 150 square meters, and best food bully in the dining room, the largest kitchen staff of only 45 square meters, which makes the best food bully has a large cost advantage. Chinese Catering Chain Management Association Committee member Yu Xianyang said that the best food bully the brand has been in operation for 10 years, now in the country began to carry out large-scale investment and join, which is a best food bully especially accumulate steadily, has its own set of core technology, is the most valuable, because the cause of the problem to the rapid expansion of the Chinese fast food is the product of the standard. Beijing Kotzebue marketing management consulting limited company chairman Lu Changquan believes that the best food bully Roast Chicken and general Roasted Chicken in the baking process, coupled with the mysterious Xinjiang as the background, so the concept of health first Roast Chicken for best food bully is fully deserve. In September 5, 2008, the Beijing CPPCC auditorium has won the best food bully sponsored by the "contemporary managers" and Chinese grow hundred selection committee "2008 Chinese chain catering industry growth ten" dazzling title, and obtains the fourth good result. Or break the pattern of Chinese fast food industry Zhang Bin, director of marketing planning for PAX roast, said: "compared with Western fast food, PAX PA has its own two cards: health and culture.". Fried food tastes rich but not healthy, our manufacturing process is the edge edge steamed roast, taste and health complement each other, in line with the modern diet concept; secondly, our technology is handed down from the ancient civilization of Kroraina and, by virtue of the Silk Road, Dunhuang, Kroraina and other ancient deep and mysterious culture in the western regions, will also be as we walk out of a "the more national, the more world" development road provides rich spiritual nourishment." What's unique for a nation is also precious for the world. Mr. Lu Xun's famous remark just happens to be the best footnote for the rise of pax. And this is equally important for Shenzhen's innovative investment. Signing ceremony at the signing ceremony of strategic cooperation, vice president of innovation investment Shenzhen Zhong Lian said, "we feel that Pax is very characteristic, and is in the initial stage of promotion, which is the best time for investment companies to intervene.". We believe that the rich can be KFC and McDonald's PK, China's fast food industry to achieve the top three. Therefore, it is not impossible for PAX to change the pattern of Chinese fast food industry in the next few years. Former McDonald's Greater China market development director believes: Pax roast tyrants will soon be swept the world. Mr. Zheng Jiancheng, the former director of Greater China of McDonald's, also expressed his deep appreciation that the success of Pax roast chicken was based on the regional specialty food and found the market positioning, And learned to make use of modern technology to standardize and scale the production of this kind of food, which has injected new vitality into the global fast-food industry". Lu Yu, general manager of KFC's new Xiao Shijie region, commented: "Pax has done a lot of work. We are surprised to see such a good fast-food restaurant in Xinjiang."! Many consumers are China support of local enterprises, some netizens said that the rich as Xinjiang national brand, hoping that one day I can catch up with McDonald's, KFC, has become the first brand Chinese fast food, and out of the country, to the world!
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