工厂介绍ppt2

Meijie commodity CO.,LTD Year:2011 The World of Modern Merchandise Company Background Founded in 1998 and based in Jiangmen City in South China, MJC is a group of two factories, one Clean air conditioning workshop as below : MJC PE mesh sponge factory--10 mesh sponge machines etc. MJC Sponge factory--3 Automatic production lines from material to sponge. MJC Clean air conditioning workshop—More than 10K ㎡ and 70 sewing machines etc. It takes about 1.5 hours drive from Guangzhou to MJC, and around 2.5 hours sail by hydrofoil from Hong Kong to MJC Capacity: 2.5 million pcs per week Turnover: 2010—USD13 million Est2011—USD 15million 2 PE mesh sponge factory Mesh sponge production lines and quality control. Sponge factory Sponge production lines. Major Customers & Core Products 5 Customer Name Country Product Category Type of Business % of total Business Johnson’s USA Mesh sponge& Glove Importer 25% LUX Germany Mesh sponge Importer 20% Walmart USA Kitchen sponge Retailer 20% 3M Malaysia Bath sponge Retailer 15% Certificate for World Brand Core Products(Two Showrooms) 7 Our Strength 13 years of sponge designing and manufacturing experiences, 10 years of working experiences with international retail stores. From production to shipping, we provide one-stop and great service all the time. Solid manufacturing facilities & strong ODM/OEM capacity (13 professional sales staff waiting for your any new inquiry and reply to customer any mails within 10 hours! 5 designers could give you many idea to sale the product.). Proximity to houseware manufacturing resources & close tie with suppliers of bath sponge, kitchen sponge, car cleaning sponge, promotion gift sponge and so on. 8 Sponge products Strength Effects of the sponge: 1. Exfoliating sebum skin care 2. Exfoliating surface skin cells care 3. Maximizing soap bubbles 4. Moisturizing skin care 5. Activating of reduction 6. Stimulating metabolism action 7. Sterilization 8.Deodorization 9 Reducing eczema 10. Prevention for atopic dermatitis 11. Eco-Friendly 12.Removal oily things easily 13. Saving bath soap 14. Saving money 15. Cleansing skin care 16. Producing negative ion Selling point of the sponge: 1.It’s used all over the world.Every one would use the sponge for cleaning or bathing. 2.In big circulation, fund recovery quickly. 3.Cost is far more lower than the other products for a promotion gift.And ordinary consumers are very hard to realize the sponge real cost. 4. Easy to keep for a long time.Needn’t to worry about exposing to the sun or rain. 5.Easy to make the sponge in any shapes. 6. Environmental-friendly material,no toxin Opportunities Ever-accumulating capital, ever-expanding capacity, ever- improving production technology: Solid financial status( repeated reinvestment in factory,3-5% of our yearly production value, equivalent of RMB 400-600 million) Larger capacity( plant floor expanded by 12000 sq.m. ) Technologies upgrade( constantly introduce new tech. & new equipment & automatic machinery to streamline production) Presence in domestic and foreign markets, better understanding of consumers’ needs: 10% of Chinese bath and cleaning market share for our Brand--MYJ,sell well in the countryside, middle and small cities of China; On-going market expansion, from LUX to Johnson’s to Dove, from Walmart to 3M to Carrefour. Direct communication through our owned products with consumers in different countries. Our factory benefits from China’s policy of stimulating domestic demand--- ---have more business and become stronger after the US Financial Tsunami. 10 Example: Original design 11 From OEM to ODM, another milestone in our growth path, design for dominant brands such as multiple function PE mesh sponge, Super soft recycled sponge,etc. Our ODM products have been sold and recognized in the world market. The following PE mesh sponge will be available in the market in Denmark, USA, Australia in Aug. or Sep. this year. l The above elements enable us to execute our development plans and make us a better vendor for 3M in the recovering US economy. Hotsale Items(Mesh sponge) Hotsale Items(Bath items) Hotsale Items(Kitchen series) PE mesh sponge production capacity It means if you need 25g mesh sponges,we could produce 800kg*10machines/25g=320,000 pcs/day We are one of the largest mesh sponge factory in China. Our mesh sponge production and inspection equipment is the most advanced. Each mesh sponge machine could produce 800kg PE material per day. PE mesh sponge Production Process 16 Material testing Packing Inspecting Flower shaping Net moldingColor matchingR&D Flexible capability; 20-30% capability in accommodate changing market request … Arrange shipment IQC & QA Process 17 QA Process IQC FRI by Buyer DQC IPQC Incoming materials quality check In-process quality check Double-check finished products Pre-shipment inspection---final random inspection by Buyers QA Lab Commit Dep. In house Heavy Metals Test/hardness/ Color/ tension/function/transit/climate test F.D.A/ component test etc. ISO 9001 is basic for us. Actually we execute a much higher standard and conduct many in-house tests. Product Cost Breakdown Key material price trend Material & COO Benefit to Customers PE from China Sign in contract with supplier buy in bulk. Stable cost and supply. Labor pay in China Stable lower cost and supply. Organza from China Set half year store material to stable cost. NYLON from China Sign in contract with supplier buy in bulk. Stable cost and supply. Labor and Currency 20 US$/ /MTH US$/dollar 0 20 40 60 80 100 120 140 160 180 200 220 Average Labor Cost Min.Wage Production Seasonality 21 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Occupancy % 84% 93% 81% 88% 87% 84% 79% 80% 75% 68% 76% 81% 84% 93% 81% 88% 87% 84% 79% 80% 75% 68% 76% 81% 0% 50% 100% Production Capacity Occupancy Trade Policies & Economic Factors 22 We expect RMB to appreciate by 6-10% in the coming yrs: July,2011—July, 2012 3-5% up China’s economy will not be affected much by the possible RMB 3-5% appreciation in the coming months but China’s export structure will be adjusted. If RMB is forced to appreciate10-20% in a short term, the Chinese government will lift export tax-rebate rate from current 9% to11%, or 13%, or 17% to partly offset the negative effect. As per the insiders, the Chinese government will adjust the exchange rate to USD 1: RMB 4.5 in the coming 8 yrs for the sake of its own economy, not necessarily in response to US pressure. Retail Benchmark Change in Procurement Reduce number of vendors Suppliers survived get more business More direct buy from factories Early commitment or order confirmation More quantity per PO Less rounds of sampling Less appointed printers for packaging Less appointed forwarders 23 Market Trends 24 When economic downturn in American,the sales volume of lipstick will rise quickly.Why? The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. Instead of buying expensive fur coats, women will buy lipstick. When the economy depression,the last thing dealers want to do is cutting down the price. Because if they do like this, not only lost profit,the consumer will know the botton of the product too.Even worse,it’s very hard to rise the price back from now on. So, visionary businessman will adapt promotion method.Such as P&G,LUX and Johnson’s.Their shower gel price never down even on the year of 2008—the year of the The Wall Street crash.I remember this year very impressive.Almost every factory’s order cut down in this year.But our industry,our promotion gift factory upstream. Now the economy of the world recovery, but people through these years are all in the habit of promotion gift.Almost every bottles of gel will Enclose giving a mesh sponge.So,I think,every cleaning product, especially the world brand,in order to get more market share will purchase the mesh sponge as gift continue. Why they all choose mesh sponge as gift? Because cost is far more lower than the other products for a promotion gift.And ordinary consumers are very hard to realize the mesh sponge real cost. In American supermarkets, normal price of the mesh sponge is 9.9$. MJC sales manager:Mr.Victor Green sales@bathsponge.com.cn T:0086-750-3752278(24 hours work) F:0086-750-3738399 Thank you!