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奥美内部资料倾情分享Abbott CSR 2-2008

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奥美内部资料倾情分享Abbott CSR 2-2008nullAbbott Laboratories China citizenship and policy approach Prepared by Ogilvy PR Worldwide, Beijing March 10th, 2008Abbott Laboratories China citizenship and policy approach Prepared by Ogilvy PR Worldwide, Beijing March 10th, 2008Agenda Agenda The Og...

奥美内部资料倾情分享Abbott CSR 2-2008
nullAbbott Laboratories China citizenship and policy approach Prepared by Ogilvy PR Worldwide, Beijing March 10th, 2008Abbott Laboratories China citizenship and policy approach Prepared by Ogilvy PR Worldwide, Beijing March 10th, 2008Agenda Agenda The Ogilvy Team and CSR Approach Overview of the Development of CSR in China Best Practice Case Studies– Wyeth and Novartis Abbott Brief Abbott Global CSR Approach Our Suggestion Discussion nullCorporate Citizenship TeamnullXu Dan Director Counsel Scott Kronick PresidentShannon Chou Associate DirectorRain Bei, Senior Associate Healthcare TeamYvonne Gao Senior Associate Maria Guimaraes Senior Associate Public Affairs Project Leader The Butterfly Approach The Butterfly Approach The Corporate Citizenship ButterflyInternal Stakeholder AuditExternal Stakeholder AuditBrand Print Review/ AuditCompetitive Market Sector ReviewIssue/Cause PlatformExpert RegistryCitizenship AmbitionMeasurementCause-Related Marketing AdvertisingCSR ReportsCommunity EventsMedia CoverageEmployee CommunicationsGovernment AffairsPartnership Review/ SelectionCreative Identity & Expression360 Integration PlanningCitizenship Statement of intentStakeholder ReviewStakeholder Value PropositionCorporate Citizenship AuditnullOverview of the Development of CSR in China CSR IN CHINA - A TIMELINECSR IN CHINA - A TIMELINEImpactChina’s First CSR ConferenceDomestic Attention to CSRSino-European Conference on CSR Issues around child labor, sweatshopsSA8000 false reportsInternational scrutiny of business practices in ChinaPhase One: The SeedsPhase Two: Birth of “CSR”Phase Three: Growing ExpectationsCSC 9000T Launched MEDIA CSR AWARDS 1996200020042008Guiding Policy on Social Responsibilities of National Enterprises from SASACCSR Case Study by SASAC & Tsinghua University “2007 CSR In China” Forum “China CSR Recommended Standard and Good Practice” published by CBSCD Key Findings - External Stakeholder Audit Key Findings - External Stakeholder Audit Key Factors for successful CSR Programmes: Top Management buy-in and support Employee buy-in and support Projects directed towards government development goals: the development of a “Harmonious Society”International Companies and CSR in ChinaInternational Companies and CSR in ChinaIn general, International Companies: Are ahead of the game but local companies are quickly catching up Need to comply with their global standards in China Most mentioned “most socially responsible enterprises” are BASF, Microsoft and GE Findings: Key External stakeholder Audit Findings: Key External stakeholder Audit In general, International Pharmaceutical companies: Have not generated much of an impression in terms of CSR initiatives Can help to develop harmonious society by addressing: - Public health issues - Providing patient care - Training medical professionals training - Addressing pricing and product/drug safety issuesBayer, Johnson & Johnson and NovartisBayer, Johnson & Johnson and NovartisCommon Trends: Engaging in partnerships with government organizations and NGOs Launch training programs for medical professionals Other public health initiatives Bayer dominated two major areas in poverty alleviation and environmental protection nullBest Practice Case Studies: Wyeth and Novartis Wyeth – Comprehensive Involvement Wyeth – Comprehensive Involvement CSR Achievements: 2007: Recognized by the 21th Century Business Herald as “the most socially responsible enterprise” Employee programs: - “Green Apple” and “Campus Recruitment” - Competitive compensation scheme - Codes of conducts: GMP; ISO9002; HACCP; ISO14001; OHSAS Environmental programs: - Recycling - Energy saving - Media education campaign Supply Chain Management: SOP Suzhou factory remained in the top 10 company tax payer 7 years in a row Other CSR Initiatives Novartis – Motivating the AdvocatesNovartis – Motivating the AdvocatesCSR achievements: CCTV Best Employer in 2007 Ranked one of the top 3 “most socially responsible pharmaceutical companies” in our CSR audit CSR programs: - Employee programs: various trainings programs locally and abroad; job rotation; career path planning - Competitive compensation scheme - Friendly working environment Case Studies - ConclusionsCase Studies - Conclusions Employees are the best CSR advocates and can be motivated Trainings outweighs cash – Career Development CSR projects take long-term commitment to prosper Top Management support is essentialnullAbbott BriefAbbott Brief Abbott Brief Speaking Opportunities: Abbott global CSR Head Seminars/Workshops/Forums: To attend and observe China CSR Initiatives: Toolkit development CSR actions Measurement and media coverage null Abbott CSR Initiatives Abbott CSR Initiatives Abbott CSR Initiatives A Unified Global CSR Policy Abbott CSR in China: Projects managed from HQ and implemented by international NGOs Philanthropic activities include donations of Abbott milk powder products and other poverty relief efforts nullOur Suggestions CSR Related Opportunities CSR Related Opportunities High-profile speaking opportunities for Abbott global CSR head CSR Related Opportunities CSR Related Opportunities Workshops/seminars to attend and observe Abbott CSR initiatives Abbott CSR initiatives Abbott CSR initiatives Abbott CSR initiatives Environment Poverty alleviation Public health Patient care Medical professional training Drug pricing Drug safety Key external stakeholder audit Abbott CSR initiatives Abbott CSR initiatives Meeting government needs Green issues Healthcare stations in remote western areas Health system reform Drug and food safety Drug pricing Abbott CSR initiatives Abbott CSR initiatives Abbott global initiatives Affordability of Medicines Intellectual Property Rights HIV/AIDS Product Safety Uninsured Americans Health Disparities in the US Marketing and Sales Practices Abbott CSR initiativesAbbott CSR initiativesAbbott CSR initiatives criteria Abbott CSR initiatives criteria Green IssuesGreen Issues & Public HealthPublic HealthnullDiscussionTo Hear From You…To Hear From You… About Abbott in China: Office locations Overall business scope of the company in China Employee skill sets Employee programs/HR policies? Where are Abbott's factories situated? and what is its relationship with its surrounding community? To Hear From You….To Hear From You…. About your Business in China: What is your business strategy for the next few years? What problems does the company face in China? Who are your partners in China? What does your China supply chain look like? Who is responsible for the overall supply chain management? What codes of conduct are implemented at a factory level and across your supply chain in China?To hear from you….To hear from you…. Abbott CSR in China: What are Abbott’s CSR objectives in China? What information can you share with the general public? Have you conducted any projects related to environment and health issues? What CSR programs has Abbott conducted in China? What global CSR policies, if any, would Abbott like to focus on in China? nullThank you!
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