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京东物流战略选择课程设计

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京东物流战略选择课程设计京东物流战略选择课程设计 一.案例背景简述 京东商城是中国最大的综合网络零售商,是中国电子商务领域最受消费者欢迎和最具有影响力的电子商务网站之一,在线销售家电、数码通讯、电脑、家居百货、服装服饰、母婴、图书、食品、在线旅游等12大类数万个品牌百万种优质商品。2012年第一季度,京东商城以50.1%的市场占有率在中国自主经营式B2C网站中排名第一。目前京东商城已经建立华北、华东、华南、西南、华中、东北六大物流中心,同时在全国超过300座城市建立核心城市配送站京东物流体系“京东快递”正式向第三方商家开放,资料显示京...

京东物流战略选择课程设计
京东物流战略选择课程设计 一.案例背景简述 京东商城是中国最大的综合网络零售商,是中国电子商务领域最受消费者欢迎和最具有影响力的电子商务网站之一,在线销售家电、数码通讯、电脑、家居百货、服装服饰、母婴、图书、食品、在线旅游等12大类数万个品牌百万种优质商品。2012年第一季度,京东商城以50.1%的市场占有率在中国自主经营式B2C网站中排名第一。目前京东商城已经建立华北、华东、华南、西南、华中、东北六大物流中心,同时在全国超过300座城市建立核心城市配送站京东物流体系“京东快递”正式向第三方商家开放,资料显示京东快递将向加入的商家提供5小时取件服务,并开放其物流服务系统平台,方便商家监控物流信息。 对此,李成东表示,“物流配送是电商企业的核心竞争力之一,同时也是消费者能直接感受到的体验,京东大规模建设物流体系也逼迫易迅、苏宁易购等其他竞争对手跟进投入。” 相关人士认为,一系列的扩张动作显示,京东希望拓展新的营收来源,将其电商平台的高流量变现,另一方面通过打造一站式的购物平台,吸引流量、提高交易额,而这一切也是为日后上市加码铺路。但也有分析认为,目前京东最大的问 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 并不是“缺钱”,而是其核心电商服务的竞争力问题,在供应链、物流仓储等方面都面临苏宁易购、腾讯易迅等竞争对手紧追。 二.企业现状分析 1.外部环境分析 1)宏观环境分析 a.政治法律因素: 2007年《电子商务发展“十一五”规划》《国务院办公厅关于加快电子商务发展的若干 意见 文理分科指导河道管理范围浙江建筑工程概算定额教材专家评审意见党员教师互相批评意见 》相继出台。根据两个纲要,十一五期间中国将普及深化电子商务应用,大力发展电子商务服务业,着力完善支撑环境,鼓励电子商务技术创新,进步自主发展能力;同时加强市场监管, 规范 编程规范下载gsp规范下载钢格栅规范下载警徽规范下载建设厅规范下载 电子商务秩序,加大宣传教育力度,促进电子商务普及应用。争取到2010年,电子商务发展环境、支撑体系、技术服务和推广应用协调发展的格式基本形成,电子商务服务业成为重要的新兴产业,国民经济和社会发展各领域电子商务应用水平大幅进步并取得明显成效。这一切,都为京东商城的发展提供了良好的环境。 edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the b.社会人文因素: 2011年7月19日,中国互联网络信息中心(CNNIC)在京发布了《第28次中国互联网络发展状况统计报告》(以下简称《报告》)。《报告》显示,截至2011年6月底,中国网民规模达到4.85亿,较2010年底增加2770万人,增幅仅为6.1%,网民规模增长减缓;最引人注目的是,在大部分娱乐类应用使用率有所下滑,商务类应用呈平缓上升的同时,微博用户数量以高达208.9%的增幅,从2010年底的6311万爆发增长到1.95亿,成为用户增长最快的互联网应用模式。互联网普及率攀升至36.2%,较2010年提高1.9个百分点。我国手机网民规模为3.18亿,较2010年底增加了1494万人。手机网民在总体网民中的比例达65.5%,成为中国网民的重要组成部分。我国网民总数持续攀升,但是增长速度明显减缓。 c.经济因素: 日前,中国互联网络信息中心(CNNIC)发布了《中国B2C垂直商品网络购物用户行为研究报告》(以下简称《报告》)。报告显示,2010年,我国B2C网购用户数量达到9936万人,占整体网购用户的61.9%。服装、图书和3C产品是用户在B2C购物网站上购买最多的商品。有51.1%的用户在B2C购物网站购买服装鞋帽,32.4%的用户购买图书音像制品,22.2%的用户购买3C产品。用户在B2C购物网站人均年消费金额为2049元,占整体网购用户人均年网购金额的62.9%。其中,用户在B2C网站购买家用电器的花费最多,人均年消费金额达到 3101元;其次是3C产品,用户人均年消费2605元;母婴用品、服装和图书类商品人均年网购金额分别为1328元,779元和367元。B2C用户网购行为较整体网购用户更为频繁。2010年,B2C网购用户半年平均网购次数达到12次。B2C购物网站中,淘宝商城的用户渗透率最高,有63.4%的B2C网购用户使用淘宝商城;其次是当当网,用户渗透率为20.8%;第三是卓越网,用户渗透率为11.9%;京东商城用户渗透率达到10.5%。大部分B2C网购用户只在一个购物网站购买某一类商品,少数用户在两个以上购物网站购买同一品类商品。CNNIC《报告》还显示,服装、图书、3C、家电和母婴产品是目前发展较突出的几类垂直B2C市场. d.技术因素: 国内IT企业在核心技术能力上呈现两个特点:一是计算机的生产基本采用代工生产的方式,国内IT企业缺乏对计算机产品的研发和设计能力;二是在关键技术、专利和 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 方面受制于美、日、欧盟等发达国家的大企业,对全球IT产业巨头的依赖程度非常edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 高。可喜的是国内的IT企业正在为打造自己的核心技术进行努力,2004年3月,闪联标准《信息设备资源共享协调服务协议标准1.0版》正式提交到信息产业部,行业标准即将出台。“闪联”标准组成立的目的,就是希望通过“关联应用”等技术,整合消费者所拥有的各种电子设备,实现广电网、因特网和移动网的三网协同应用,“闪联”的出现,依托学术界和产业界共同打造的核心技术基础,为中国的企业研发推广下一代家电IT设备抢先占领了一块重要阵地。 2)微观环境分析(五力竞争模型) a.供应商的议价能力 供方主要通过其提高投入要素价格与降低单位价值质量的能力,来影响行业中现有企业的盈利能力与产品竞争力。电子商务是未来发展的趋势,各实体企业均把电子商务看作未来发展的重中之重,但B2C电子商务行业规模还不大,对大型的的供应商如联合利华、联想等的议价能力还很低,特别是生产型企业也在逐步涉及电商行业,开始组建自营的电子商务部门,如果实体企业能够探索出适合自身发展的模式,其对平台类的电商公司的依赖程度就会大大降低,这时B2C电子商务公司的议价能力就会很低;而对中小型的企业来讲,自营的电子商务模式运营成本较高,从成本收益角度讲,利用第三方的平台更加有利,所以这些企业对纯粹的电商企业的依赖程度要高一些,这也是他们与行业内大型厂商竞争的一种方式,B2C企业的议价能力主要是对中小型的企业比较有效。 b.购买者的议价能力 购买者主要通过其压价与要求提供较高的产品或服务质量的能力,来影响行业中现有企业的盈利能力。价格是目前B2C电子商务公司竞争最主要的手段,这主要是因为消费者转换成本很低,网购还不是消费者主要的消费模式,整个B2C行业还处于跑马圈地阶段,为了获得更多的市场份额,争相降价,打出全网最低价的招牌是企业常用的市场推广手段,所以消费者的议价能力在这里是相对较高,因为操纵价格的人主要还是商家,消费者算是间接受益。 c.新进入者的威胁 竞争性进入威胁的严重程度取决于两方面的因素,这就是进入新领域的障碍大小与预期现有企业对于进入者的反应情况。 edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 百度于2007年10月17日正式对外宣布进入电子商务市场,以百度目前在中国互联网业的优势地位,这一举动必然对现在的市场格局造成巨大的冲击。对于淘宝、当当、京东商城等而言,百度除了拥有强势的品牌知名度和影响力外,还拥有淘宝网以及京东商城所不具备的两大优势,作为市场新进入者,着实带来了巨大的竞争威胁。 1.搜索。百度以其搜索领域的绝对优势为基础进入该市场,志在打造ESE电子商务(基于搜索引擎的电子商务)新模式。而“搜索+电子商务”模式,是已经被业界所认同的C2C成功经营模式。 2.社区。百度的贴吧、知道、空间以及Hi,这四个社区化产品的组合,是百度进入C2C市场的又一竞争优势。百度社区已经拥有了数量庞大的用户群体,其影响力不容小觑。而且各种不同的圈子已经形成规模,具备商业发掘的潜力,百度完全可以利用这一优势,将社区的庞大用户群引入CZC消费领域,发展“社区+电子商务”模式,这也是淘宝及京东商城所不能匹敌的。 d.替代品的威胁 两个处于同行业或不同行业中的企业,可能会由于所生产的产品是互为替代品,从而在它们之间产生相互竞争行为,这种源自于替代品的竞争会以各种形式影响行业中现有企业的竞争战略。 传统购物方式 目前,传统交易方式仍然是零售业市场中的主流交易方式,与BZC网购方式相比,传统购物方式更简捷、更直接,所需承担的信用风险也更小。买家可以直接接触商品,直观的判断商品诸如颜色、材质等属性,而不必承担由于网购过程中,图片、商品描述和实物的差异等问题所造成的心理落差和不必要的损失。此外还可以避免支付通道中,洗钱、套现、欺诈等信用风险。 电视购物等直销方式 近年来,电视购物等一系列电视直销方式,由于传统媒体强大的广告效应以及背后的公司、集团支撑和规模化的运作,一直长盛不衰,兴旺发展。电视直销与网络购物都属于间接的购物方式,但相对来讲,前者采用更简便的订购方式一一电话订购和更加完善和安全的配套资金体系和物流体系,因此具有相当一部分稳定的顾客群体。 e.同业竞争者的竞争程度 edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 大部分行业中的企业,相互之间的利益都是紧密联系在一起的,作为企业整体战略一部分的各企业竞争战略,其目标都在于使得自己的企业获得相对于竞争对手的优势。 目前挡在京东身前的是电商行业中的巨无霸——淘宝商城。淘宝商城如同一只凶猛的拦路虎,凭借着由淘宝集市不断积累的用户优势,在市场中遥遥领先于任何一家电商企业。对于京东来说,短期内并不能超越淘宝商城,但自身拥有的份额短期内也不会被淘宝商城压制。相比淘宝商城(平均关注度9000),京东商城(平均关注度10000)在用户关注度还略胜一筹,并且关注人群中,购买力不容小觑的30-39岁之间人群对京东的关注度高于对淘宝商城的关注度,在这一点上,京东还是有一定优势存在。 另外,与淘宝相比,京东在模式、服务等项目上存在不同之处,正是这些不同构成了京东的优势与劣势, 2.内部环境分析(资源分析) a.产品特性,京东网上商城在线销售商品包括家用电器、手机数码、电脑商品及日用百货四大类超过3.6万种商品。目前京东网上商城拥有超过350万的注册用户,日订单处理量突破20000单,日均PV超过1000万。京东网上商城已经成为中国消费者选购3C产品的重要途径。 b.财务状况,360buy京东商城自2004年初登陆电子商务领域以来,专注于该领域的长足发展,凭借在3C领域的深厚积淀,秉承“先人后企”的发展理念,奉行“合作、诚信、交友”的经营理念,先后组建了上海及广州全资子公司,富有战略远见地将华北、华东和华南三点连成一线,使全国大部分地区都覆盖在360buy京东商城的物流配送网络之下;同时不断加强和充实公司的技术实力,改进并完善售后服务、物流配送及市场推广等各方面的软、硬件设施和服务条件。根据战略规划,360buy京东商城将组建以北京、上海、广州和成都为中心的四大物流平台,以期能为全国用户提供更加快捷的配送服务,进一步深化和拓展公司的业务空间。 c.企业领导人对待网络营销的态度,刘强东,大局观好,执行力强,既讲原则又很灵活。他不喜欢公关,但当他发现品牌的威力和营销的影响后,他能迅速调整自己,不因个人好恶耽误公司发展;而且他比较喜欢用户体验,经常看用户体验、回信,这些掌握得很好。 edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 3.综合分析(SWOT分析) 京东商城的优势 方便快捷,服务优势增加 消费者足不出户就能在京东网上进行购物,节约时间。在售后服务方面,京东商城可以将消费者经常会遇到的常见问题列出清单放在网页上,消费者如有疑问可以直接查询。网上的售后服务可以24小时进行, 方法 快递客服问题件处理详细方法山木方法pdf计算方法pdf华与华方法下载八字理论方法下载 也灵活多样,除了传统的电话方式以外,还可以在商场的BBS论坛进行投诉,可以发送E-mail,也可以通过QQ等聊天工具与网络商场工作人员直接沟通。这些服务手段的应用不仅可以更好地使消费者满意,而且可以促进买卖双方的感情交流,增加消费者对京东的忠诚度。 产品齐全 京东商城产品种类齐全,由之前的只销售3C产品到目前的服装、图书、食品、个护化妆、家居家装、运用健康等11个产品系列,能满足消费者的不同需求,消费者能够只在一个网站上就能找到各种商品,提供了良好的购物环境。 降低商品的价格 实现直接一对一的销售,减少经营成本,从而降低商品的价格。相对于传统的商业模式来说,往往要通过几级批发才能到达零售,中间的每一个环节都必然会增加商品成本。而京东通过网络直接销售商品给消费者,可以绕开众多的中间批发环节,使得商品价格降低。 低价是京东存于互联网的制胜法宝,低价促销使京东每年呈200%的速度增长,也使京东成功的在电子商务行业中圈得属于自己的领地。2007年,京东的销售额是3.6亿,2008年13亿,2009年突破40亿,这些数据庞大的业绩足以证明京东的出货量大,也因如此,京东能够从供应商那里拿到其他中间渠道商们难以企及的低价和返利,为其低价提供了有利的保障,形成良性循环。 基础设施建设费用少 传统的零售企业在租赁商铺、装修卖场、配置货架等方面需要花费大量的基础建设费用。而京东需要的只是虚拟的主页,在网页面上一一列出商品清单,消费者只要用鼠标点击就可以浏览商品的详情,进而下订单,可以减少大量的卖场装修、租赁商铺等费用,而传统零售业店铺能够影响和辐射到的范围很小,难以与网络相比。 edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 京东商城的劣势 网络购物的方式满足不了用户的消费心理 由于传统的消费习惯的影响,消费者更倾向于可见到实物的、体验式的消费方式,对于虚拟网络购物仍旧心存疑虑。毕竟在虚拟商店里不可能体验到任何购物氛围,看不到滚滚人流、眩目的娱乐和休闲设施,也听不到明快的背景音乐,除了低价促销,难以吸引消费者的眼球。京东商城主要是以3C产品为主,这些产品对体验消费的要求又极高,从而限制了京东商城的发展。 诚信制度尚未完善 B2C电子商务远程交易的复杂性决定了其需要有覆盖全国的诚信体系,这显然远远超出电子商务企业的承受范围,而需借助于第三方和政府的力量。在更多的城市,诚信制度还是一片空白,因而网上购物信誉度迟迟难以建立。由于诚信制度的不完善,许多消费者对网络购物持犹豫和怀疑态度,从而造成部分消费者对京东商城以及网络购物不信任。 物流配送不完善 我国目前的物流配送体系在不断的发展,虽涌现出一批优秀的物流企业,但是面对与京东实行的货到付款政策,以及全国的影响范围,物流配送还是显得不完善。某些偏远城市或城市郊区等地,仍旧是物流企业不予配送的范围,大大限制了当地消费者的消费热情。 缺少增值服务 过分的关注价格,影响了京东商城的利润,减弱了对其他环节的关注程度。京东商城可以定位在增值服务上面去,仅仅定位在低价格上面,没有更好的增值服务,则难以吸引其目标消费群。 利润偏低 京东商城自成立之后一直实行的是低价促销策略,虽然在市场份额上圈得了属于自己的一片领地,销售额位于电子商务中B2C企业的首位,但是与实体渠道的国美和苏宁相比,京东商城的获得的利润却很低。 三.企业物流战略选择 2009年,京东网上商城陆续在天津、苏州、杭州、南京、深圳、宁波、无锡、济南等23座重点城市建立了城市配送站,最终,配送站将覆盖全国200座城市,均由自建edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 快递公司提供物流配送、货到付款、移动POS刷卡、上门取换件等服务。此外,京、沪、粤三地仓储中心也已扩容至8万平方米,仓储吞吐量全面提升。 目前,分布在华北、华东、华南的三大物流中心覆盖了全国各大城市。2009年3月,京东网上商城斥资2000万元人民币成立了上海圆迈快递公司,上海及华东地区乃至全国的物流配送速度、服务质量得以全面提升. 2010年4月初,京东商城在北京等城市率先推出“211限时达”配送服务。2010年5月15日在上海嘉定占地200亩的京东商城“华东物流仓储中心”内,投资上千万的自动传送带已投入使用。工人们手持PDA,开着小型叉车在数万平方米的仓库内调配商品。这是京东迄今为止最大的仓储中心,承担了一半销售额的物流配送,也是公司将融到的2100万美元的70%投放到物流建设的结果。在这里,京东每日能正常处理2.5万个订单,日订单处理能力达到5万单。在此基础上,公司计划2011年在嘉定建成一座15万至18万平方米的超大型仓储中心,其规模将是鸟巢的8倍 四.企业发展展望 稳居电子商务半壁江山的市场份额和200%的高增长速度是其上市的坚实基础,而且,京东在物流系统、信息系统、供应链和服务体系方面具有相当明显的领先优势,同时,近年来,京东商城大力实行开放战略、向全品类扩张的运营模式也被一致看好。业内人士认为,只有像京东这样后端运营实力非常强的企业才能成功实现从垂直品类向全品类的跨越升级。 业界已达成一个共识,京东商城如果上市成功,不仅能使自身实现爆发式发展,同时也将会对国内电商行业的整体发展起到巨大的推动作用,它将使电商市场的发展潜力很好地展示出来,改变外界对行业的消极看法,而且其估值将成为其他电商企业未来在资本市场估值重要的参考。京东的上市已经不再是一个企业本身的事情,一连串的连锁效应不可避免。 鉴于目前中国IPO的电商企业普遍股价不高,京东商城上市是否会受到影响成为众说纷纭的话题,业内知名人士黄若判断,京东商城与当当网、唯品会的处境不尽相同,京东商城发展至今已经走过了14个年头,多年的高速成长证明了京东的稳健,此外,几百亿销售规模下的京东很快将突破千亿,当当网、唯品会和麦考林无法与如此庞大的edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the 体量相提并论,对此,资本市场自然会有理性的判断。无论京东是在何时上市,其都将在原有已经非常强大的基础上进一步拉大与竞争对手的距离,行业领导者地位更加稳固 五、课程设计总结 通过这次的物流规划课程设计,让我了解到物流规划不仅仅只是算是根据几个公式算结果那么简单,要考虑很多的因素。因此在我拿到物流规划课程设计材料及指导书做的第一件事情是先将所有的数据都浏览一遍,将如何做好物流规划课程设计的思路梳理清楚,然后再根据理清的思路开始做课程设计。 首先,必须确定物流规划项目的背景即在什么环境下的进行物流规划;其次,要明白配送中心设立的目的和意义,即为什么要设立配送中心,设立配送中心有什么用,配送中心设立在哪里最合理;紧接着是选址的评价及建议,包括市场需求、产业环境、交通环境、地方政策、地理环境、公共基础设施。了解配送中心的总体功能定位及规模确定,中心内部设施构成、作业分区及面积规划、配送中心所需主要设备、配送中心的物流系统运行模式、配送中心作业流程与分拣配货方法、作业单证管理(采购订单、入库单、送货单)、信息系统功能结构与模块、部门、岗位,其指责与人员配备、附件(选址计算过程、配送与直送的成本比较计算过程、选点地图、课程设计的收获与体会) edges should be cleaned, after making sure that no defect shall be marked with a marker pen to write down welding near the weld, including the slogan of welding, welders, etc. (16) welding Qian Preheat and the welding Hou heat treatment pipe welding Qian Preheat and the welding Hou heat treatment process conditions welding Qian Preheat and the welding Hou heat treatment temperature table project material welding Qian preheat temperature (?) welding Hou heat treatment and the insulation time (?/H) wall thick (mm) temperature (?) wall thick (mm) temperature (?) 20 ? 26 100~200 >36 600~650/1-1.5 15CrMo ? 10 150~200 >10 670~700/1.2-2 Preheat and the heat treatment process in the, Inner and outer wall temperature shall be kept uniform, in order to avoid internal stresses. Preheating before welding and post weld heat treatment, shall measure and record the temperature, temperature measurement locations and number of points are reasonable. Prone to weld delayed crack of steel, post weld heat treatment after welding should be carried out promptly, when not conducting timely post weld heat treatment, should be uniformly heated to 200~300? immediately after welding and insulation and slow cooling, ... 26mm more than 20 steel pipe welding preheating before welding should be carried out, 36mm the above heat treatment after welding should be done. Before welding and heat treatment used oxyacetylene flame heating, heat treatment after welding using special heat treatment after welding equipment. Hardness after heat treatment of welds needed testing. 6.5.4 sides of the dissimilar steel welding when were non-austenitic steel or austenitic steel, alloy content according to lower one side of the base metal or selecting welding material in between. When one of the sides of material when austenitic steels, should select the
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