数字网络营销战略计划——Strategic Digital marketing E-Marketing Plan

数字网络营销战略 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 Strategic Digital marketing E-Marketing Plan 这个简短的文章用建议大纲的形式为你提供了的在您的现状 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 和电子营销计划中应该写入的东西。不过请注意,这只是一个方向,而不是一个最后的 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 格的内容。每一个学生负责“微调”使其适合你工作的小组、和你已经看准的商业机会。 This brief document provides you with a suggested outline for what should go into each section of your situation analysis and the e-marketing plan itself. Please note, however, that this is a guide and not a definitive list of content. Each student is responsible for “fine-tuning” this so that it is appropriate for the organisation you are working on and the “business opportunity” that you have identified. Please note, you are not required to submit your situation analysis. This is background research that you carry out in order to complete the assignment. http://uklunwen.cn/mtk/2224.html Evidence that you have done it will come through your e-marketing plan. Situation Analysis形式分析 1.Introduction 1.1Broad scoping statement to set the scene 2. Situation Analysis – General (i.e. Marketing Audit) 2.1Internal capability inc. Website History , http://uklunwen.cn/mtk/ current status or capabilities in terms of e-Marketing 2.2External analysis 2.2.1Micro = Industry size and trends, market factors e.g. customers (only brief statements here, more information and detail in section below) competitors, suppliers, distributors, intermediaries, stakeholder analysis 2.2.2Macro = World factors e.g. PEST (or PESTEL, STEEPLE etc) Analysis 3Customers and segments (far more detail and insight here than above) 3.1Customer perceptions 3.2Fears and phobias of the internet and online purchasing 3.3Customers buying decision unit and process 3.4Analysis of current method of customer segmentation 4SWOT Analysis (rank ordered and data rich) 5Key issues arising from the above research (link back to scoping statement) and a few problems or opportunities that your analysis has uncovered. ………end of analysis section , rest of plan below is all about the future!............... E-Marketing Plan电子营销计划 Abstract Contents page (with each section numbered) 1. Declaration of strategic intent based on your situation analysis. 1.1 Identification and declaration of main “business opportunity“ or marketing need that you have identified for your organisation, together with a brief supporting rationale, based on the earlier research carried out for the first, group assignment the “situation analysis”. 1.2 Objectives (using 5 S’s) must be SMART 1.3 New segmentation, targeting & positioning 1.4 Strategy for achieving your objectives (using strategy models e.g. Ansoff etc., with options shown, recommendations made and justified) 2Tactics- eMix (the 7P’s) 3eTools – which methods/technology to http://uklunwen.cn use e.g. email, kiosks, viral etc. and why (to acquire, enhance and retain customers) 4Integration – of on & offline data, channels, http://uklunwen.cn/mtk/2224.html communications etc. 5Control & Resources 5.1 – Control (measures) = KPI’s linked to earlier SMART objectives 5.2 Resources – budget, people, time etc. 5.3 Contingency plan inc budget 6References / Bibliography 7Appendices – (based upon your needs) App 1 –background on your organisation etc. App 2 – summary of situation analysis