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首页 餐厅促销方法(Restaurant promotion methods)(餐厅促销方法(餐厅的推…

餐厅促销方法(Restaurant promotion methods)(餐厅促销方法(餐厅的推广方法)).doc

餐厅促销方法(Restaurant promotion met…

zhang世香
2018-11-05 0人阅读 举报 0 0 暂无简介

简介:本文档为《餐厅促销方法(Restaurant promotion methods)(餐厅促销方法(餐厅的推广方法))doc》,可适用于社会民生领域

餐厅促销方法(Restaurantpromotionmethods)(餐厅促销方法(餐厅的推广方法))餐厅促销方法(Restaurantpromotionmethods)(餐厅促销方法(餐厅的推广方法))RestaurantpromotionmethodEnvironmentalclimatepromotionsOneofthemajorfeaturesofserviceisinvisibilityTherestauranttoprovidecustomerswithallconsumerinterestsisalargeportionoftheintangibleservice,customerscannotdirectlysee,onlythroughobservation,theatmosphereoftherestaurant,inordertoformapreliminaryunderstandingoftherestaurantserviceSotheatmospherebecamethesilentsalesmanintherestaurantSohowdoyouplayitTheprincipleofpsychologytellsusthatpeople'sperceptionoftheoutsideworldbeginswithfeelings,anditisthebasisofallotherpsychologicalactivitiesCateringconsumersintotherestaurant,allfirstwillusevarioussensestoperceive,withaneyetolookat,withearstolisten,withhisnosetosmell,toobtainalotofperceptualknowledge,torationalknowledge,throughthinkingontheperceptionofthings,toevaluatetheexperience,cangetagoodimpressionisinstantaneousTherefore,cateringenterprisesshouldstrivetocreateabeautifulandcomfortableconsumptionenvironmentforcateringconsumersDiningtable。Putabottleofbrightlycoloredflowerorfloweronthetable,suchasrose,azalea,MilanetcThebrightcolors,QingFuHongMei,canmakethebrainintherealmofleisurely,andcanincreasetheappetiteofconsumersAcousticsThesoundeffectinaparticularrestaurantcanproduceauniqueatmosphere,layoutoflandscapesceneintherestaurant,springDingDongsounddroprocksmakepeoplewalklikethefountaincreekSomerestaurantsplaybackgroundmusicfreelyflowingstyleofwriting,suchasClayderman'spianoCanmakefoodconsumersbecomeparticularlycomfortablediningmoodLightsTheintensityoftherestaurantlightandtheexposureofthecolorlighthaveanimportantinfluenceonthediningmoodofthediningconsumersReasonablerestaurantlightcolor,cannotonlystimulatethedesiretoconsume,butalsomakeconsumershappytoeatinavisualandcomfortablerestaurantenvironmentTone。DifferentcolorscancausedifferentassociationsofrestaurantconsumersandproducedifferentpsychologicalfeelingsIfthecoloroftherestaurantisproperlydeployed,eyecatchingandpleasant,itwillbeofgreatsignificancetotheemotionaladjustmentandpreventionofconflictsbetweentherestaurantconsumersandtherestaurantattendantsLayoutTheoverallatmosphereofrestaurantsisanotherimportantfactorforconsumerstohavepleasanteatingpsychologyIfthelayoutcanbedesignedaccordingtothethemeoftherestaurantandtheconsumerpsychologyofthecateringmarket,itwillbefavoredbythecustomersWarmservicepromotionsThewaiter'sactivegreetingplaysanimportantroleinattractingcustomersForexample,somecustomerswalkedintotherestaurant,isconsideringwhethertochoosethisrestaurant,thenifthereisasmilingwaitertaketheinitiativetocall"Welcome",atthesametimeThepassengerseat,undernormalcircumstances,evenifthecustomerisnotsatisfiedtotherestaurantenvironmentwillnotquitOfcourse,activegreetingisnotequaltohardpullStrongpullhardtearbutwillcausecustomerAversionisavoidedServicepersonnelshouldoperaterestaurantfoodandserviceswell,suchasfoodingredients,cookingmethod,tastecharacteristics,nutrition,foodhistory,therestaurantcanprovideservices,tothegueststointroduce,orwhentheguestsaskedtomakeasatisfactoryanswerIfwecanunderstandthemarketandcustomer'spsychologicalneeds,customsandhabits,lifetaboos,tastepreferences,etc,wecanrecommendsomeproductsandservicessuitablefortheirpsychologicalneedsWhentheguestsaredining,thewaitershouldpayattentiontoobservewhatguestsneed,andtaketheinitiativetoserveForexample,someguestsuseaglassofwineaftertheywanttohaveanotherdrink,andlookaround,butnowaiterinitiative,guestsbecauseoffearoftroublemaynolongerwantSoAtthebanquet,groupdining,diningservicemeeting,thewaitershouldalwayspayattentionto,seetheguestsoutimmediatelypourcup,oftentherewillbemanytimesduringamealdrinkingclimax,whichgreatlyincreasethewinesalesServiceskillspromotionInordertoacceptguests'orders,waitersshouldoffervarioussuggestionstotheguests,whichwillincreasetheamountofcustomers'consumptionandtheconsumptionvalueofvegetablesanddrinks,andgenerallyadoptthefollowingmeasures:ImageanatomyInordertomaketheguestsfeelgood,thewaitertakestheimageandcharacteristicsofthehighqualitydishesintoaspecificdescriptionintheguests'orderSoastoarousetheappetiteandachievethepurposeofpromotionInterpretationtechniqueThatis,throughthefriendlydebatewithconsumers,explain,toeliminatetheirdoubtsaboutdishesOverweighttechniqueForsomecontroversialdishes,thewaitercanintroducethecharacteristicsofthedishstepbystepandgivetheguestsareasonablediscountAdditivetechniqueThecharacteristicsandadvantagesofdishescontinuetodeepenandemphasize,sothatconsumersformadeepimpression,resultinginthedesiretobuyDivisiontechniqueForsomehigherpriceddishesSomeguestswillhavedoubts,thewaitershouldpatientlyexplain,thiswillmaketheguestsfeelnotexpensive,resultinginthedesiretobuyTwopossiblemethodsareprovidedInviewofthepsychologyofsomeguestsseekingvaluableorcheap,theycanprovidetwodifferentpricepointsforgueststochoose,andthusmeetthedifferentneedsUsingthethirdpartyOpinionmethodThatistosay,withthehelpoffamouspeopleinthesocietytoevaluateadish,itisprovedthatitisofhighquality,reasonablepriceandworthbuyingResolutiononbehalfofclientsWhentheguestswanttoorder,butmoreorlesshesitant,unabletoresolve,thewaitersaid:"Sir,thisdishIwilltakecareofthemastertodobetter,toensureyoursatisfaction,andsoon"TheuseofconflictsbetweenguestsIftwogueststodinner,onewouldliketoorderthisdish,butdonotwantanotherpoint,thewaitershouldusetheguesttopointofviews,agreewithhispointofview,tomakeanotherguestchangepointofviewTomakethegueststobuySmalldisplaypinPhysicalpromotionisakindofmarketingmethodthatstimulatesthegueststobuywiththehelpoftheobjectsorpicturesandmodelsoftherestaurantproductsRestaurantoperatorstoaffectthemoodofpeoplethroughtheconsciousdesignofvariousstimuliorstimulationmethods,givevisitorspurchasingdesireToattractandretainthedinnerguests,andgueststoorderadditionalstimulus,wineconsumptionPhysicalpromotionmainlyhasthefollowingformsofexpression:PhysicalmodelpropagandaAftertheguestsinthefrontoftherestaurantorlocalrestaurant,displayproductsandservicemodelofproductsandservices,postingpictures,posters,billboards,fromvisualandauditory,olfactoryandotheraspectsofguestsensorystimulation,tostimulatetheconsumer'sdesireDisplayofrawmaterialsSuchasthedoorarrangedatthepoolintheseafoodrestaurant,whichhasaverystrongornamental,butalsocanmakethegueststhattherawmaterialsusedinthisrestaurantarefreshandsanitary,easytoproducesatisfactiononfoodquality,butalsobecauseofthepresenceoftheguestandseafood,makeguestsoftheweightateaseSemifinisheddisplayTherestaurantcancuttheingredientsofsomedishesanddisplaythemontheinitialprocessingplateThecafeteriaisthetypicalrepresentativeoffinishedproductdisplayandpromotion,andtheguestsoftendecidewhethertoeatintherestaurantaftertheyhaveseenthegoodcookinganddisplayordereddishesCartdisplaypromotionThedishesonthecartarenotnecessarilyboughtbytheguestsButwhenguestsseethesedishes,theymaybeimpulsivetoproducemotivationandbehaviorIfarestaurantusesacart,displayssomehighenddrinks,pushesthemtotheguestsandsellsthemincupsJudgingfromtheeffectofimplementationSalesaregood,andfewdrinkshavebeensoldoutSitecookingDishescanbecookedintherestaurant,ordishesThelastlinkintherestaurantcooking,suchascooksiteoperation,FriedEggsTeppanyakiCrispyShrimp,whichallowsgueststoseeshape,color,thesmellofincensetoview,thusmakingthembecauseofconsumerimpulsecausedbyconsumerdecisionmaking,therestauranthasreceivedmoresalesopportunitiesTrytoeatrealForsomespecialdishessuchasvariouspromotionalpoints,dishes,promotionalmethodscanbeusedtoeattheguestsThewaiterdiningcarwilldishestothegueststable,tastingguestsfirst,suchasloveisbought,thetasteoftheotherdishesplease,thisisakindofgoodservice,butalsoisagoodmeansofpromotion

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餐厅促销方法(Restaurant promotion methods)(餐厅促销方法(餐厅的推广方法))

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