母婴连锁创业项目投资分析报告书

母婴连锁创业项目投资分析报告书 共享母婴千亿财富盛宴 母婴创业项目投资分析报告 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 前言 创业，自己当老板是许多人心中的梦想，然而由于知识、资金、人脉、网络、平台等等诸多因素的限制，大多数人只能日复一日的循环着自己的打工生涯。 回顾历史，看看经历几波的财富浪潮: 财富第一波:70年代[粮票、布票、肉票]———————农业革命 [靠土地] ———工业革命 [靠机器] 财富第二波:80年代[自行车、电风扇、缝纫机]— 财富第三波:90年代[手机、电脑、股票、家俱、IT业]—商业革命 [靠经商] 财富第四波:2000年[房地产、网络]—————————网络革命 [靠智商] 财富第五波:2003年[保健、美容、教育]———————保健革命 [靠知识] 财富第六波:2006年[直销法出台、人际关系的整合]——直销创业 [靠人脉] 财富第七波:2013年[互联网、实体店、几何倍增学]——商业模式革命 [靠观念] 面对如今的社会，财富将重新分配，要想成为富翁不是一种机会，而是一种选择，人与人之间不是智商在竞争而是观念在竞争，谁先改变观念谁就先鼓起口袋。 那么，想当老板的你，是否有了创业的观念与激情,是否有了破釜沉舟的勇气与决心, 如果有，请选择“ 母婴连锁创业项目”让“ 母婴连锁创业项目”帮助您真正的实现创业当老板～ arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 一、项目背景 母婴行业是一个生产专业快速消费品的行业，是21 世纪的朝阳行业，是目前乃至以后发展潜力最大，收益最为丰厚的行业之一。 目前，中国平均每年约有1800多万的新生儿出生，这就意味着中国母婴用品每年约有一万亿元的需求规模，而且这种规模正在以不低于25,的速度增长着。根据业界人士预测，到2015年，对母婴用品的需求规模每年将达到两万亿元以上。2012年，中国已成为为全球最大的婴童消费市场。如此广阔的市场前景，让投资机构对母婴产业的未来发展颇为看好。从投资者的角度来看，往往会选择那些市场空间和规模较大、增长速度较快、有很好的发展前景的行业。毫无疑问，目前的婴童产业就恰好符合这些条件，又为投资者找到了新的开拓点。 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 二、市场分析: 1(中国母婴行业市场容量 中国的母婴市场是全球人口最多、潜力最大的母婴用品市场，全国性母婴专营连锁店没有一家的营业额达到20亿人民币。诸多数据比照显示，中国母婴市场仍然处于“婴儿期”，前景广阔，母婴产品的消费需求比较稳定。而随着中国百姓消费水平的不断提高，为人父母者也都愿意在孩子身上花钱消费。 从中国新生婴儿数量看，在2008年-2009年，中国0-3岁婴儿有6066万，孕妇数量约2000多万，中国的最高出生率大约出现在2016年，人口峰值为2028年，我们即将迎来第五轮“婴儿潮”。 未来20年持续增长的消费群，新的消费意识、育儿理念带来的消费提升，并且在现有生育政策下，1个婴儿与6位家长(父母、爷爷奶奶、外公外婆)的养育模式，形成了一种“畸形”的消费特征:多管齐下、多角消费、多头反复购买的消费模式。 据估算，中国城镇婴童(0-3岁)用品市场年消费总额是1050亿，加上高速发展的孕产妇用品市场，现阶段中国0-3岁婴童产业和孕产期妇女消费市场零售总额高达1400亿左右。据中国童装协会统计，目前我国年产童装46亿件，占全服装总产量的近10%，国内共计消费童装21亿件。全国年童装消费约400亿元，占全国服装总消费的近7%，占全球童装总消费的3%。 随着人均收入的增长，经济的发展，潜在的市场在扩大，中国母婴用品行业发展非常乐观，中国母婴用品产业尚有20多年的牛市。市场容量将逐步增至5500-7000亿元的规模，而目前国家出台的“单独两孩”政策还会使这个数据有更大幅度的提升。 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 2(地级区域市场分析 母婴行业零售终端分布呈现明显的区域性特点，区域性母婴终端还未崛起，大多数国内专营店还在一二线苦苦争夺本地市场，并且在服务、供货体系等方面还处于建设与总结阶段。在一线城市，除了传统的大型商场，超市及批发市场外，母婴连锁零售店品牌也已经呈现出区域强势品牌，如以北京为中心华北地区甚至北方地区以丽家宝贝和乐友最强，二者无论在店面数量上，还是在影响力上都可圈可点。而在以上海为中心的华东地区，爱婴室、妈妈好孩子是最强的。而在三四线城市，大型商场、超市及批发市场很少，母婴用品市场以私营单店为主，区域性强势连锁零售企业还未出现。 以朝阳为例，拥有340万人口的朝阳，每年新生婴儿约48000，孕妇约48000万，而婴幼消费群体约12万多，每年朝阳地区母婴市场份额超过5亿，而目前朝阳市区规模较大的母婴用品店却只有一家“abc”。尚未有领袖品牌的出现。 中国现有的 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 生育方式也将决定农村市场比城市里更有前景(农村户口可生两胎)，经过大量的分析后发现，随着农村生活水平显著提高，对母婴产品的支出能力和水平不断增长，农村母婴用品市场前景也非常广阔，农村的乡镇目前多是以个体经营的服装店加配一些母婴用品为主，没有专门母婴用品专卖及品牌店，农村市场目前这一领域是尚属空白，这也给我们带来了前所未有的机遇，电商行业一直在说最后两公里很重要，传统行业尤其是母婴行业的特点也是一样，谁抓住最后两公里，谁就能占得先机。 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 3(消费群体定位: 从母亲怀宝宝开始，一个家庭就进入强消费期，此前几年为生小孩省吃俭用积攒下来的存款将进入暴发性消费期:母亲的保健品、防护服、孕妇装、护理用品等;婴儿的奶瓶、童车、童装、专用洗涤用品、玩具等;甚至胎教、家政服务、幼教服务等等。可以说，一旦小孩进入家庭，家庭的刚性消费支出才刚刚开始。每个孕妇或婴幼儿身边至少有8-12个具有购买力和决定购买权的消费者，且消费潜力无穷。 目前母婴产业主要消费群体定位以下人群: A、80年代出生的妈妈，将成为母婴用品市场的消费主体;80后的成长环境相对较富裕，是对时尚较敏感的“少男少女团”。因此，不但注重产品的品质，而且更加重视以品牌、可爱、帅气为 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 装扮自己的宝贝孩子，品牌化趋势将成为主流。 B、拥有丰裕存款的祖父母们和外祖父母们。为了自己可爱的孙辈 也就容易不惜花费金钱。双亲的品牌意向在祖父母钱包的支持下，使得婴儿用品的品牌化得以发展，对品牌内涵的体验消费将代替空洞的品牌符号消费。 C、母婴用品市场将成就新的礼品市场。许多企业开始把礼品当作常规的竞争点，用价值战应对价格战，如日本的婴儿服饰市场，婴儿出生、节日的时候被作为礼品而卖出的销售额的占比，高达80,以上。 而中国是一个极其重视人情世故的社会，孕婴幼儿身边的父母、叔叔、阿姨、好友、同事等人群都会前来看望、恭贺。那么，围绕孕婴幼儿这一群体又会arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 衍生出一大批颇具购买力的消费群体。 三、项目概况 1(项目名称: 母婴连锁创业项目(拟定) 2(项目定位: 中国母婴用品行业，包括孕产妇、0-3岁儿童衣、食、住、行、用、育、乐的庞大产业群。一般来说，母婴行业的产品范围分为,大类(食品、穿戴用品、养护用品、寝居用品、出行用品、玩教用品等)几十个系列数百个种类，服务包括月子护理、早教等专营。本项目定位在“母婴用品行业”孕产妇以及0-3岁年龄段的婴童用品消费市场。 3(项目营销模式: arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 4(项目特点: 一站式购物简单快捷:母婴用品“一站式”的购物模式或将成为未来市场的主流销售模式。随着人们生活水平的提高，人们对母婴用品及服务的需求也越来越高，不仅要求产品种类齐全，购物环境舒适，更要求服务的周到、细致。无论是准妈妈还是新生儿的母亲，都更愿意选择那种可以一次性购全所有母婴用品的“一站式”经营店。我们的母婴连锁创业项目，包含孕妇装、内衣系列、养颜塑身、营养品、洗护、喂养、育婴、玩具游戏益智、婴儿服、安全防护、纪念品系列等。涵盖了妈妈和小孩生活的方方面面，如衣、食、住、行、美、健、育、教等，真正实现“一站式”服务。 整合营销模式创新立体:无论销售商占据多大的市场份额，无论门店数量如何众多，多方预估表明，在数亿元的市场规模中目前已开发的尚不足1/10。有成熟盈利模式的公司如何继续拓展，新生公司如何发掘新的盈利模式成为至关重要的问题。大家都在发展或探寻一条将互联网与传统领域相结合的发展道路。目前，中国的母婴产业仍处于发展的初级阶段，各种渠道并存，我们的母婴连锁创业项目，在营销模式上做了创新整合，将传统的派单、市场活动、广告、会员管理、 目录 工贸企业有限空间作业目录特种设备作业人员作业种类与目录特种设备作业人员目录1类医疗器械目录高值医用耗材参考目录 销售以及新兴的短信微博微信、电子商务做了创新整合，使营销更立体，增强了与客户间的黏性。 管理服务体系完善贴心: 会员式管理 物流配送 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 加盟连锁长期发展稳健:据专家统计，个人创业开店的成功率为25%，而通过加盟开店的成功率为95%。目前美国有50%以上的零售商店皆是加盟连锁状态。加盟可以快速积累别人的经验和技术、最大限度地降低失败的风险。同时，可以和总部及地处全国各地的加盟者互通有无，广泛地获取信息和支持，站在全国的高度来经营本地市场，提高能力、开阔眼界，从传统的小本经营到把握全局，极大地提高经营档次和竞争力。 加盟模式 A、超市型(所有的品种都做): 要求:营业面积不低于120平方米，首期进货资金不低于8万元 人民币～备用资金不低于5万元 地理位置优越～有成功经商经验～ 专业从事婴儿用品～ 营业员经过专业培训～ 专业店面形象 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 ～ 有良好广告投入心态～ 心态理智，能冷静分析对手和自己的优劣势，并能制定出相应 的策略～ 有自信和有能力做到当地婴儿用品业第一名～ 超市型风险比较高，投资不少，但做成功后当地很少有竞争对 能超越，就是当地婴儿用品的领军人物，适合能全力以赴把婴 儿用品作为事业追求的创业者选择. B、普通型:(做一部分孕婴用品，以其中几系列为核心，别的产品 附带经营) 要求:营业面积不低于50平方米～ 首期进货资金不低于4万，备用资金不少于2万元人民币～ 地理位置在医院对面或边上。 业主必需亲自守店。 进货渠道畅通，能及时补货。 C、专业型:(只做一个类别，如孕妇装专卖店、玩具专卖店、童装 专卖店) 要求:营业面积不低于30平米 首期进货不低于3万元，备用资金不低于1万元。 业主亲自经营。 经过专业知识培训。 补货方便～ 专业型要有长期经营的准备，只做少数几个品种产品，但把这 产品做精、做透、让专业产生优势，即使有竞争对手出现，因 为专业优势也不怕会出现客户分流情况～适合资金不多，但想 从事婴儿用品的创业者选择～ arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage D、合作型:(品牌专柜、进当地人气旺的超市或商场，商场以提成或租金的形式分成) 要求:选择的超市一定要是人气旺的超市 首期进货资金不少于20000元 合作型最适合下岗工人或上班族创业者选择，一是因为它投资少，二是因为可进可退，生意真的不好可以全身而退，生意不错可以考虑自己开一个专卖店。 E、目录销售型 目录销售是淡化店面重要性的一种方式，把产品拍照制作成书籍，以免费的方式邮寄给客户，然后送货上门。投入资金:8万元要求:一个办公场所，一个产品展厅。 专业拍照人员。 目录销售适合大中型城市场操作，一般的县城不宜效仿。F、网上同城配送型: 投入资金:3-5万元 两台以上电脑。 一个展厅或一个三类店面，只是以展示为主。 一个专业的在线购物网站，以网站为主要窗口，客户在网上下单子，然后送货上门。 网上同城配送是以后重要的方式，因为现在的孕婴店最高的费用是房租。网上同城配送把销售窗口转移到了电脑上，节省了大量房租费用，使相同的产品，创造出了更多的利润。 G、网店型: 去淘宝或拍拍网免费申请一个店面。 备1000-2000元产品。 学习一些简单的产品知识。 网店不受时间限制、无费用、投入少，最适合那些毕业学生，或兼职人员，但网店价格低，利润特别少。 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 四、组织架构: arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 五、财务分析 1(资金来源 同乡入股 2(资金用途规划 , 一、房租:一般情况下，300平米的店租一年在120000元左右。 , 二、备货:100000，备用50000 , 三、装修:300平米的店面装修费用在50000元左右 , 四、员工工资:80000 , 五、市场营销:80000 , 六、货架、收银机、电脑、工商注册、POS机等机器设备:30000 , 7、流动资金80000 , 总计:一个300平米的综合超市投入在600000左右 , 开店有哪些零碎费用, , 店内设置的费用: , 验钞机(800元)pos收银机(4000元)饮水机:(150元)打价机(40 元，超市里可以购买) , 门口地毯:(50元)室内给客户坐的凳子两把(100元) , 工商税务: , 卫生 许可 商标使用许可商标使用许可商标使用许可商标使用许可商标使用许可 证:体检费二个人160，检测费200，调查费60，审查费300。 , 营业执照:咨询服务费100，营业登记21，管理费1292，会费24，综 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 合基金200。 , 国税:工本费25元，每月交税200。地税:150元左右，工本费:25。 , 水电:一个月150元左右 , 会员卡:一张2.00元。500张以上1.50元 , 宣传资料:彩色宣传单，A4大，157克铜版纸，正反两面，包括设计， 出稿到制作成品，每一张0.30元。1000张起印～ , 员工工资:1200-1800不等。 3(投资回报 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 六、投资评估 中国母婴用品市场将会起点越来越高，赖以成功的单一优势，将逐渐丧失，竞胜的关键是在确保原有成功要素根基的前提下，将单一优势转化为系统资源竞争优势，形成复合模式的市场攻掠力。 母婴连锁创业项目优势在于: 1、产品质量安全放心 生产母婴用品的企业有很多，但是大部分以中低端为主，产品层次不齐，我们有正规的进货渠道，正规厂家进货，更安全，更放心。 2、一站式购物省时便利 节省时间，可到店选购，也可网站选购。 3、物流配送方便贴心 在家门的品牌连锁店，有完善的服务与物流配送体系，随时可进店选购，及时配送。 4、三四线城市客户购买习惯 受食品安全和购买习惯等因素的影响，三四线城市客户依然选择传统渠道购买的较多，电子商务购物较少;城市较小，大型商场基本没有多少婴幼儿用品，客户购买习惯还是比较喜欢孕婴童专营店购买。 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 母婴连锁创业项目劣势在于: 1(缺少品牌知名度: 2(资金需求比较大: 3、盈利周期长，短期内收益较难: 4、容易出现模仿竞争:区域市场成熟到一定程度时，如缺少扩展模式和资本，就有可能被新的模仿者分割或超越，出现恶性竞争。 开业到停业只有几个月，进货渠道控制不好，经营的产品比较复杂，缺乏品牌效应和差异化竞争优势 5. 其他不可预估因素: arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 七、项目进度时间表 2014年3-4 项目立项，资金筹措。 2014年4-5 店面选址、装修，进货渠道洽谈，进货铺货。 员工招聘、培训 2014年5-6 开业 2014年6-7 分销渠道开展，电商平台搭建 2014年7-8 优化品类 持续开展营销推广 2014年9-10 第一轮促销启动 2014年11-12 整合电商、直营店、乡镇渠道资源，开展整合营销 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 结语 从目前我国的母婴产业发展来看，中国的母婴产业是“蓝海”，未来有不可估量的发展机遇和市场前景。尽管未来有很多发展机遇，但是竞争也会十分激烈，对中国的母婴产业而言，通往成熟的竞合之路还很长。也正因有了这样的产业发展背景，执着于母婴产业的投资者们才有了一展拳脚的空间。 母婴经济，撬动万亿市场，让我们搭乘财富第七波的航空母舰，共同分享母婴市场的大蛋糕。 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage 1(品牌认识度低:目前在一二线大城市大型商场、超市及连锁店比较多，母婴用品的品牌覆盖率比较高，而三四线城市以农村婴幼儿用品主要以私营单店为主，大型商场超市及连锁店极少，且消费者对品牌认知度较低，抢占市场。 2(电子商务市场空白:目前电子商务主流市场是一二级城市，因三四线城市互联网发展较慢，而随新生儿父母在年龄的下移和文化层次的提高，对互联网认知程度也在不断提高，对孩子培养知识的渴求和健康意识的增强，伴之而来的是对多功能，多样化的产品，高质量商品高品位服务的需求 ; 3(投资少风险小: 房租便宜:相对于城市里动辄十几万的房租，三四线城市门店房租花费少，大大减轻开支成本。 5(宣传效果更明显: 地理位置不复杂，广告效果特别明显 arrangements following: emergency specialist physician based training 3 years clinical Rotary arrangements table Rotary Department name time (months) medical breathing section/RICU 2 cardiovascular section/CCU 2 Neurology 1 Digest section 1 endocrine section 1 kidney section (including dialysis Center) 1 anesthesia section 1 emergency section (including emergency ICU) 15 surgical general surgical (abdominal surgical mainly) 2 orthopedic 1 neural surgical 1 heart surgical 1 obstetrics and Gynecology 1 Pediatric 1 image learn 1 can selected Rotary section Name time (months) medical (blood, rheumatism, infections and mental) IV in training, episode 11 review ... Disease species cases number (?) acute tracheal support bronchitis 2 bronchial asthma 2 bronchial expansion 2 community get sex pneumonia 2 hospital get sex pneumonia 2 breathing machine correlation pneumonia 2 COPD/lung source sex heart 5 hemoptysis 2 Pleurisy/chest product liquid 2 pneumothorax 1 ARDS/breathing failure 4 lung thrombosis embolism syndrome 1 (2) clinical operation technology requirements: operation technology name cases times (?) artery blood 5 chest puncture (pumping gas , And pumping chest product liquid) 10 chest closed type drainage