工商管理专业本科培养
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Undergraduate Program for Specialty in Business Administration
一、培养目标
I. Educational Objectives
本专业培养德智体美全面发展,适应经济社会发展需要的,系统地掌握经济学、管理学基本原理,熟悉企业管理、市场营销、财务管理和法律等方面知识的工商管理学科高级专门人才。学生毕业后,能在企业从事企业管理、市场营销、企业策划工作,也可到政府部门、事业单位从事管理工作。
The program is designed to train professional personnel that meet the demand of socialist market economy and, developed in an all-round way, morally, intellectually, physically and aesthetically, with solid academic background for economics and management knowledge and theories. They will graduate as advanced practical personnel with a good command of enterprise management, marketing, financial management and relevant laws, and be capable of doing business administration, marketing and designing work as well as working in government department and enterprises in the management position.
二、基本要求
II. Skills Profile
As a student of this program, he/she is required to:
1、热爱祖国,拥护中国共产党的领导,掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系;愿为社会主义现代化建设服务、为人民服务;爱岗敬业、艰苦奋斗、热爱劳动、遵纪守法、团结合作;具有良好的思想品德、社会公德和职业道德。
1. Love motherland, support the Chinese Communist Party’s leadership and grasp the basic principles of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, “Three Represents” Thought and Scientific Outlook on Development; be willing to serve the socialist modernization drive and the masses; have a strong sense of responsibility and aspirations to endeavor for the country and nation’s prosperity; be conscientious and meticulous in work, observe disciplines and obey laws, and cherish team spirit; have good moral character, social morality and professional ethics.
2、掌握本专业必需的管理学、经济学的基本理论、基础知识和基本技能,具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神;熟悉现代工商企业管理的基本理论与
方法
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,综合运用所学知识,具有企业管理方面的实际操作能力;具有较强的语言文字表达、人际沟通能力;了解本学科的理论前沿和发展动态,并熟悉我国市场营销的有关方针、政策和法规;具有分析和解决企业市场营销实际问题的能力;要求学生掌握一门外语,并具有较强的外语和计算机应用能力。
2. Master the basic theories, knowledge and skills in management and economics; be with the independent access to knowledge and the capability to raise questions, analyze problems and solve them independently; have the pioneering spirit; be familiar with the basic theories and methods of modern business administration; have the practical operation ability of business management with the comprehensive application of knowledge; have the strong language and writing expression and interpersonal communication skills; be familiar with the forward position and develop trend of the subject, as well as China-related marketing strategies, policies and regulations; have the abilities of analyzing and solving the practical problems in enterprise marketing; require students to master a foreign language and have the strong ability of application in the foreign language and computer.
3、掌握科学锻炼身体的基本知识和技能,养成良好的锻炼和卫生习惯,具备健全的心理和健康的体魄。
3. Master the basic knowledge and skills to develop good exercise and health habits, have a sound psychological and physical health.
三、学制与学位
III. Length of Schooling and Degree
学制四年,符合学士学位授予条件的授予管理学学士学位。
4 years,in accordance with the Bachelor’s requirements, the graduates will be conferred with Bachelor’s Degree in Management.
四、主要课程
IV. Curriculum Provision
本专业课程结构:
The Course Structure:
本专业必修课分为公共基础课、专业基础课和专业课三大类,选修课分为专业选修课和公共选修课两类。
The Compulsory Courses are classified into three categories, including Public Basic Courses, Specialty Basic Courses and Specialty Courses; the Optional Courses are classified into two categories, including Public Optional Courses and Specialty Optional Courses.
本专业主干课程:
Main Courses are:
管理学(△)、统计学、会计学、市场营销学(△)、财务管理、经济法、企业运营管理、人力资源管理、企业战略管理(△)、物流管理、组织行为学等(后有“△”为学位课程)。
Management(△), Statistics, Accounting, Marketing (△), Financial Management, Economic Law, Enterprise Operations Management, Human Resources Management, Strategic Enterprise Management (△), Logistics Management, Organization Behavior, etc. (“△” indicates Degree Courses).
五、实践教学
V. Practical Teaching
1、学生参加公益劳动和军事训练,由学校统一安排。
1. Students are required to participate in Military Training and Labor for Public Benefits.
2、在专业教师的指导下,开展与专业相关的活动。
2. Under the guidance of teachers, students should conduct profession-related activities.
3、学生在教师的指导下,拟定调查提纲,在企业和其它单位进行实地调查。
3. Students draw up the investigation outline and take the in-the-spot investigation in enterprises and other places under the guidance of teachers.
4、在专业教师的指导下,完成毕业
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。
4. Students should complete the Graduation Thesis under the guidance of teachers.
5、在专业教师的指导下,在企业进行生产实习。
5. Students should conduct Production Practice in enterprises under the guidance of teachers.
六、毕业条件
VI. Graduation Requirements
本专业学生应按培养方案修满178学分,并通过毕业资格审核,方准予毕业。
The students can be conferred graduation, after obtaining 178 Credits in accordance with the program requirements and meeting graduation qualification.
七、教学进程表
VII. Tables of Teaching Schedule
1、总周数分配表
1. Week-distribution Table
学年、学期
Year / Semester
教学环节
Teaching Links
第一学年
1st Year
第二学年
2nd Year
第三学年
3rd Year
第四学年
4th Year
合计
Total
第1学期
1st Semester
第2学期
2nd Semester
第3学期
3rd Semester
第4学期
4th Semester
第5学期
5th Semester
第6学期
6th Semester
第7学期
7th Semester
第8学期
8th Semester
课堂教学
Classroom Teaching
课堂教学(含教学实践)
Classroom Teaching (including Practical Teaching)
12
16
16
16
16
16
16
108
考试
Tests
2
2
2
2
2
2
2
14
小计
Subtotal
14
18
18
18
18
18
18
122
综合实践教学
Practical Teaching
军训和国防教育
Military Training and National Defense Education
3
3
入学教育和毕业教育
Enrollment Education and Graduate Education
1
1
2
公益劳动
Labor for Public Benefits
1
1
1
3
社会调查(生产实习)
Social Survey
(Production Practice)
1
1
1
1
4
中期论文(课程
设计
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)
Mid-term Paper
(Course Design)
2
2
4
毕业实习
Graduation Internship
6
6
毕业论文(设计)
Graduation Thesis (Design)
8
8
小计
Subtotal
4
2
2
2
1
2
2
15
30
机动
Flexible
2
1
4
7
假期
Vacation
5
7
5
7
5
7
5
41
总计
Total
25
27
25
27
25
27
25
19
200
2、实践教学环节安排表
2. Practical Teaching Table
内 容
Contents
学 期
Semester
周 数
Weeks
学 分
Credits
入学教育和毕业教育
Enrollment Education and Graduate Education
1、8
2
2
军训和国防教育
Military Training and National Defense Education
1
3
1
公益劳动
Labor for Public Benefits
2、3、4
3
3
社会调查(生产实习)
Social Survey (Production Practice)
2、3、4、5
4
8
中期论文(课程设计)
Mid-term Paper (Course Design)
6、7
4
4
毕业实习
Graduation Internship
8
6
4
毕业论文(设计)
Graduation Thesis (Design)
8
8
8
合计
Total
30
30
3、课程设置及教学环节安排表(△—学位课程)
3. Curriculum and Teaching Schedule Table (△ - Degree Courses)
课程类别
Courses Classified
序
号
No.
课程名称
Course Name
总学时
Total Hours
学时分配
Hour Distribution
学分
Credits
周学时分配
Hours per Week
理论教学
Theoretical Teaching
实践教学
Practical Teaching
第一学年
1st Year
第二学年
2nd Year
第三学年
3rd Year
第四学年
4th Year
第1学期
1st Semester
第2学期
2nd Semester
第3学期
3rd Semester
第4学期
4th Semester
第5学期
5th Semester
第6学期
6th Semester
第7学期
7th Semester
第8学期
8th Semester
公共基础课
Public Basic Courses
1
思想道德修养与法律基础
Moral & Ethics
and Fundamentals of Laws
48
42
6
3
4
2
马克思主义基本原理
Principles of Marxism
48
32
16
3
3
3
中国近现代史纲要
Survey of Modern Chinese History
32
32
2
2
4
毛泽东思想、邓小平理论和“三个代表”重要思想概论
Introduction to Mao Zedong Thought, Deng Xiaoping Theory and “Three Represents” Thought
96
64
32
6
4
5
形势与政策
Situation and Policies
32
32
2
6
大学英语一
College English I
72
72
5
6
7
大学英语二
College English II
96
96
6
6
8
大学英语三
College English III
64
64
4
4
9
大学英语四
College English IV
64
64
4
4
10
大学语文
College Chinese
48
48
3
4
11
体育一
Physical Education I
24
24
1
2
12
体育二
Physical Education II
30
30
1
2
13
体育三
Physical Education III
30
30
1
2
14
体育四
Physical Education IV
30
30
1
2
15
微积分一
Calculus I
48
48
3
4
16
微积分二
Calculus II
64
64
4
4
17
线性代数
Linear Algebra
48
48
3
3
18
概率论与数理统计
Probability Theory
and Mathematical Statistics
48
48
3
3
19
计算机文化基础
Basics of Computer
64
48
16
4
4
20
数据库应用技术
Database Application
64
32
32
3
4
小计
Subtotal
1050
948
102
62
20
16
18
13
专业基础课
Specialty Basic Courses
21
管理经济学
Managerial Economics
48
48
3
3
22
宏观经济学
Macro-economics
48
48
3
3
23
管理学△
Management△
48
48
3
4
24
会计学
Accounting
48
48
3
3
25
统计学
Statistics
48
48
3
3
26
市场营销学△
Marketing△
48
48
3
3
27
货币金融学
Monetary Finance
48
48
3
3
28
经济法
Economic Law
48
48
3
3
小计
Subtotal
384
384
24
4
6
6
6
3
专业课
Specialty Courses
29
企业战略管理△
Strategic Enterprise
Management△
48
42
6
3
3
30
电子商务
E-commerce
48
48
3
3
31
营销调研
Marketing Research
32
32
2
2
32
企业运营管理
Enterprise Operations Management
48
42
6
3
3
33
企业财务管理
Enterprise Finance Management
48
42
6
3
3
34
商务英语
Business English
48
48
3
3
35
物流管理
Logistics Management
48
42
6
3
3
36
人力资源管理
Human Resources Management
48
42
6
3
3
37
质量管理学
Quality Management
48
48
3
3
38
组织行为学
Organization Behavior
48
42
6
3
3
39
国际企业管理
International
Business Management
48
48
3
3
小计
Subtotal
512
476
36
32
3
12
8
9
必修课小计Subtotal of Compulsory Courses
1946
1808
138
118
24
22
24
22
15
8
9
选修课小计Subtotal of Optional Courses
30
实践教学环节小计Subtotal of Practical Teaching
30
毕业应取得总学分178
Graduates should obtain a total of 178 Credits
公共基础课必修学分62,占总学分34.8%
Public Basic Courses have 62 compulsory Credits, 34.8% of total Credits
专业基础课必修学分24,占总学分13.5%
Specialty Basic Courses have 24 compulsory Credits, 13.5% of total Credits
专业课必修学分32,占总学分18.0%
Specialty Courses have 32 compulsory Credits, 18.0 % of total Credits
综合实践教学环节学分30,占总学分16.9%
Practical Teaching has 30 compulsory Credits, 16.9 % of total Credits
选修课学分≥30,其中公共选修课≥16
Credits of Optional Courses ≥ 30,including the Credits of Public Optional Courses ≥ 16
4、选修课设置
4. Optional Courses
课程类别
Courses Classified
序号
No.
课程名称
Course Name
教学时数
Teaching Hours
学分
Credits
开设学期
Semester
备注
Remarks
专业选修课
Specialty Optional Courses
1
工商行政管理学
Industrial and Commercial Administration
32
2
4
本类课程应修满14学分
14 Credits should be obtained for courses of this category
2
管理信息系统
Management Information System
32
2
4
3
企业经营分析
Business Analysis
32
2
4
4
领导科学
Leadership Science
32
2
4
5
创业管理
Entrepreneurship Management
32
2
5
6
企业文化
Enterprise Culture
32
2
5
7
商品学
Commodity Science
32
2
5
8
服务营销
Service Marketing
32
2
6
9
风险管理
Risk Management
32
2
6
10
证券投资与管理
Securities Investment and Management
32
2
7
11
供应链管理
Supply Chain Management
32
2
7
12
现代企业
制度
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Modern Enterprise System
32
2
7
13
公共关系学
Public Relations
32
2
7
公共选修课
Public Optional Courses
见学校公共选修课一览表
Refer to the Public Optional Courses Table
本类课程应修满16学分
16 Credits should be obtained for courses of this category