首页 Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒)

Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒)

举报
开通vip

Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒)Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒) Over-reliance on celebrity or a microblogging commercial barriers Research papers Download news: celebrity gave microblogging fast, but now it also allows him commercialization...

Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒)
Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒) Over-reliance on celebrity or a microblogging commercial barriers Research papers Download news: celebrity gave microblogging fast, but now it also allows him commercialization process “very hurt.” The past two years, advancing the commercialization of micro-Bo is not smooth on the one hand is facing with many celebrities, marketing organizations for profit situation, on the other hand, the “celebrity effect” as the basis of the formation of micro-Bo ecological environment, as well as excessive commercial hype, but also with social media “long tail” effect contrary, while the latter is a common Internet business model. “Some of the celebrities and marketing agency excessive commercialization, could become the biggest commercial microblogging resistance.” One analyst had been so told reporters. “名人效应”改变微博江湖 Back in time to 2009, Sina microblogging launch, invited a number of celebrities and is offering a number of grassroots Reds assigned to gather popularity, initially 1 granted the right to speak, but with improved microblogging influence, more and more celebrities and marketing agencies began to use its huge fan of concern to liquidate. There have been reports that the star once known forwarding income received hundreds of million to ten million, for a thousand grassroots tuba forward returns are also abound. Said, before one hundred popular grassroots tuba actually several big microblogging marketing group dominated, of which a popular account, only the 2011 annual profit will reach 15 million yuan. Faced with this situation, Sina microblogging apparently some hindsight, until mid-2011, it was first proposed including interactive accurate advertising, social games, including six major commercial route microblogging has intensified in 2012 Large folded celebrity management: clean zombie powder, the task has not been cooperative grassroots micro-tuba, prohibit forwarding Taobao and other external links. Nevertheless, a lot of celebrities and marketing queen has earned pours, and began stormed turn around, looking for the next target platform. 2 Commercialization of War Known with the stars who pours compared Sina microblogging as a platform for the situation is a bit awkward. You know, in the past two years, Sina Weibo has invested $ 280 million, but that part of the business in 2012 gross income was less than $ 66 million, has not been able to get rid of a loss. More critical is that, in 66 million dollars, 77% of its revenue from display ads, so Sina microblogging commercial industry was once described as “a single model, the lack of innovation highlights.” Now, as soon collapsed, Sina microblogging also began to explore many commercial patterns, such as targeted Lynx and Taobao sellers “fan pass” and “micro-tasks” to receive 30% of the marketing platform for large use fees. Furthermore, in order to get rid of display ads based on a single business model, Sina also platform-level product development moves frequently, such as the depth of implantation of businesses in the Feed stream push advertising to users of Pagecard implant products, after 3 the investment in Alibaba , page to the user based on data mining push products shopping guide Taobao advertising. Statistics show that in Sina microblogging commercial exploring the road, launched three years in dozens of products, but whether it is micro-topic, or live micro, micro-public, micro-games, micro-searching, micro-groups, micro bar micro publication ...... effects are not so obvious. Insiders pointed out that over-reliance on “celebrity effect”, microblogging has become the biggest obstacle to commercialization, more frustrating is that microblogging commercial exploration, which in turn hurt the commercial basis. “This paradox if not Good breaking to a group led by Sina microblogging microblogging commercialization is immune Dacheng. Moreover, future, Sina microblogging is also facing a sustained decline in activity, as well as micro-letters and other new killer nibble. “The industry source said. (Source: Securities Times 4
本文档为【Over-reliance on celebrity or a microblogging commercial barriers(过度依赖名人或微博商业壁垒)】,请使用软件OFFICE或WPS软件打开。作品中的文字与图均可以修改和编辑, 图片更改请在作品中右键图片并更换,文字修改请直接点击文字进行修改,也可以新增和删除文档中的内容。
该文档来自用户分享,如有侵权行为请发邮件ishare@vip.sina.com联系网站客服,我们会及时删除。
[版权声明] 本站所有资料为用户分享产生,若发现您的权利被侵害,请联系客服邮件isharekefu@iask.cn,我们尽快处理。
本作品所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用。
网站提供的党政主题相关内容(国旗、国徽、党徽..)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。
下载需要: 免费 已有0 人下载
最新资料
资料动态
专题动态
is_713593
暂无简介~
格式:doc
大小:19KB
软件:Word
页数:4
分类:高中英语
上传时间:2017-11-10
浏览量:12