华数数字电视活动方案（China Digital TV program）

华数数字电视活动 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 （China Digital TV program） 华数数字电视 活动方案 关于团建活动方案关于感恩节活动方案关于团建活动方案歌咏比赛活动方案革命传统教育主题班会活动方案 (China Digital TV program) China Digital TV program A, activity background Based on the China digital TV stage planning table 2003 In our country the comprehensive promotion plan for the development of digital TV, digital cable TV subscribers 1 million 2005 The official in the promotion of China's digital TV terrestrial broadcasting, cable digital TV program receiving more than 30 million users 2008 The main city digital HDTV commercial broadcast, the Beijing Olympic Games will be digital HDTV broadcast to the world 2010 The full realization of digital broadcast television 2015 Stop broadcasting analog broadcast television At present, although the Hangzhou digital TV operators in the country in the advanced position, especially the "Hangzhou model" has received unprecedented attention and the central of the country, but the overall digital TV market started late, especially in the development speed and the scale of digital TV operators to create a brand, digital TV is not yet mature, and need to be improved and therefore, deepening, Hangzhou digital TV under the support of government policies, take the overall translation strategy, although the penetration rate is very gratifying, but due to technical limitations of the digital television product itself, resulting in a lot of interactive programs only stays at the conceptual level, and the promotion strategy is single, so that some people did not understand the mood. As Hangzhou digital TV operators, China urgently needed by newsworthy PR events, narrow the gap between the people of Hangzhou and the digital television psychological distance. Two, aim and strategy Activity objective: Event marketing is not only combined with all media broadcasting, should also integrate all the information products, services and activities, through the planning, targeted, progressive and definite subject and attempt to clear the advertising campaign, clear expression to the target audience?. So, in addition to the correct strategy and pragmatic, more should grasp the implementation level of willingness, opinions and China company's future vision, especially to meet the actual needs of consumers, to fully tap the potential of internal demand and meet it, in order to achieve a real expected to benefit. 1, to enhance the visibility and reputation of digital TV 2, the number of China to enhance brand awareness and reputation 3, strengthen public affinity, eliminate public discontent 4, create the necessary news, form the comprehensive propagation effects of high density Activity strategy: 1, the government encourages 2, sponsored by China 3, corporate sponsorship 4, social participation 5, media support Three, activity design A, location selection principle 1, there must be a large enough space, can accommodate 2, 3, more than million to participate in activities and product display and publicity etc. 4, there is enough big stage, 5, to product theme promotion and theatrical performances 6, there is enough space, can accommodate 7, 8, 000 people hunt 4, convenient transportation, convenient people came from from all sides 5, familiar with the people of Hangzhou The standards and scope of location selection, we define the following places: 1, cultural square, 2, 3, 4 Park Sports Center and other relatively large venues We tentatively Wushan Square Consider the reasons 1, Hangzhou people are familiar with, 2, convenient transportation 3, before the square for activities, 4, after the hills do treasure area 5, here often held a variety of activities, 6, has a certain cultural atmosphere The selection principles of B, activity time: 1, during the holidays, people have time to participate in, for 2 3, the weather was fine, and easy to carry out the activities of 4 China has set specific time Four, theme China Digital TV -- people passionate treasure hunt The theme is make a statement, put forward a good concept and theme, to participate in the pre attention and site to attract consumers, can often play a role. Interpretation of themes: corporate brand name + name + product information In the treasure hunt as a carrier of digital TV products to convey information, the number of Chinese brand building closer ties, indirect bridge and Hangzhou residents psychological distance. 1, the "million" is intended to create an atmosphere, create a greater effect of interpersonal communication, media, the public can expect Hangzhou to pay more attention to information activities 2, the "treasure", for most consumers, is one of the most interesting, creative, participatory, interactive and integrated concept, especially to the consumer in the process of "treasure hunt" activities, to have the opportunity of "seeking" to digital TV, camera and other "treasures", the "circle" consumers "treasure" dream of treasure of fun, even activate the "The Legendary Swordsman, Huashan mountain", "I also treasure map of the potential psychological craving. 3 at the same time, the theme with digital TV 'fashion, interesting and interactive' China 'temperament, innovation, dedication, exquisite, harmonious corporate culture' 4, arouse their minds for a "treasure map", "mysterious treasure hunt" plot memories, stimulate their psychological adventure, curiosity, let them take the initiative to participate in the activities Five, the early Rally Clue: for people looking for treasure The purpose of collecting: 1, collect treasure released newspaper advertising information, 2, set limits activity groups, 3, 4, and better target customer interaction, 5, let the activity can really with digital TV now or potential customer interaction 6, let a gestation period, 7, let the media, Hangzhou people pay more attention to the activities of information activities, 8, covered with a layer of mysterious veil 9, to search a well built psychological impression, 10, eliminate public psychological beware. 11, to treasure event ticket issuing a very consistent cut into 12, 13, and so many people with an understanding of the activities of the 14, and participate in activities Participate in the qualification: 1, we fill in the newspaper questionnaire, 2, and the true rate reached 60% 3, to participate in the activities of the people should be limited to treasure in more than 2-3 family unit. In 4, people should treasure by newspaper advertisement in 5, refers to the date refers to the 6, decide where to receive tickets (this ticket can be free to participate in the whole treasure hunt) Collect information channel: 1, making hard version of the newspaper advertising, 2, released live informative information (not 3, involving business promotions) 4, traffic information dissemination activities, 5, with a newspaper advertisement 6, with the number of China Digital TV website, 7, 8, customer service hotline to let more people know more detail information 9, by collecting newspaper ads (date) for point registration card in Hangzhou major telecom (Hangzhou public effective ID information, collect the tickets, 10) Six, activity design A, location selection principle 9, there must be a large enough space, can accommodate 10, 11, more than million to participate in activities and product display and publicity etc. 12, there is enough big stage, 13, to product theme promotion and theatrical performances 14, there is enough space, can accommodate 15, 16, 000 people hunt 4, convenient transportation, convenient people came from from all sides 5, familiar with the people of Hangzhou The standards and scope of location selection, we define the following places: 1, square, 2, 3, 4 Park Sports Center and other relatively large venues We tentatively Wushan Square Consider the reasons 1, 2 people familiar with the state, and convenient transportation 3, the Plaza for activities, 4, after the hill do treasure area 5, here often held a variety of activities, 6, has a certain cultural atmosphere The selection principles of B, activity time: 1, during the holidays, people have time to participate in 2, the weather is fine, easy to carry out activities China has set specific time Seven, active content The first part: theatrical performances Note: the program of existing programs and digital TV together, through the show, quiz and prize guessing forms of digital TV products, shaping the brand image of China The name of the program Relevance and digital TV objective form The solicitation (TV movie title) Digital TV programmes According to the massive wonderful movie / TV series The prize (guessing number we asked the audience on the spot says that he knows the name of the movie / TV to see who knows how much reward) KTV live performances Digital TV programmes According to music magazine Passion Concert (please Hangzhou K Song King Live Concert) Beautiful summer fashion show Digital TV programmes According to entertainment information Model fashion show (the beautiful summer fashion show scene show) On the prize Digital TV programmes For joy The intelligence game (please children to the stage of ball games, see how many who stepped on reward) Bicycle performance Digital TV programmes In the entertainment front (please group fashion magazine acrobatic bicycle performance) Game activities Digital TV programmes In front of sports The prize contest (through the Olympic Games, sports knowledge questions reward football, table tennis racket, badminton racket) The prize contest Digital TV programmes According to the China brand Quiz (host site panels quiz, to interact with the audience) Theatre Digital TV programmes According to folk jam Opera (Zhejiang Opera Concert) The second part: Treasure Treasure flow: 1, production, printing, issuing tickets 2, lottery making, printing, hidden 3, people with ticket registration, 4, in 5, refers to the time 6, import route into the treasure area 7, leave the treasure from District 8, refers to the export route, 9, left when we will give each treasure issued a balloon with the words of the China Digital TV 10, people take good care of their own tickets and find the lottery, 11, for awarding credentials 12, all the treasure treasure left the area, 13, announced the awarding password, 14, on-site verification 15, from the notary office notarized site (digital TV, air conditioning, electric cars and other awards issued another time and place) 16, the newspaper will get a prize, the 17 single released Prize setting: Principle 1, based on digital TV product characteristics 2, treasure hunters is the inner need. 3, the difference should be of great value to distinguish (high, middle and low number of prizes showed rapid increasing trend) The following provisional prizes This digital TV After the air conditioning This electric car This camera When the set-top box This card on demand There are MP3 This umbrella (Yin Youhua digital) Eight, site layout Principle: 1, the number of China unified corporate image display the number of China's corporate culture 2, reflect the characteristics of digital television products, 3, comprehensive introduction to digital TV 4, to create a 5 earthquake, which has a strong visual effect, 6, strengthen the interactive atmosphere field Site layout: A. square entrance layout After the registration table. The ceremony is large in scale and two sign ceremony hall on both sides of the door in Taiwan, is divided into registration and attendance at the media (distinguished by placing the attendance card) I put on the desk, a pot of flowers, copper 1 pens 4, each with 2 people Miss etiquette This desk a distance with a slightly larger guide card, with that partition path activities. B, performance, display layout After the performance area stage, backdrops, stage arena banners, Taiwan exhibits ride, ceremonial equipment (including light and sound) This product exhibition display two Yilabao flag, to show the image of the product, increase the activity of the atmosphere I opened the service area, service group by digital TV expert China organization, related to the site to answer questions, and service personnel to provide thoughtful service for treasure hunters C. activity outside the field layout I made 2 field activities placed zhilupai (specified parking lot, guest lounge.) After the base placed inside the flag two Yilabao, increase the atmosphere This arrangement (Jia Bin). I walk the main road with a red carpet This woman drum band in music No outside hanging banners, some decoration decoration flowers, 3 red balloon arches (written with China Digital TV -- people passionate treasure hunt) This large 8 red balloons hanging off, and hanging 8 to celebrate the vertical picture D, treasure area layout I treasure the check-in desk, let the treasure hunters ticket, and signature I treasure zone setting directions of display panels, image display panels, China Digital TV products exhibition a When a service outlet is provided, by Miss etiquette each issued a balloon (printed with China Digital TV ") and single page publicity activities Nine, event control The principle of "safe, harmonious, orderly and interactive" A, the public and the digital television interactive 1, the digital TV service area shows the public can operate, let people experience a digital TV pleasure and sense of achievement 2, the expert group will conduct on-site service for the public to answer the problems encountered during the operation, so that the public can really and interactive digital TV B, the public number of China interactive 1, through the scene display, and dissemination of promotional materials, so that the people of Hangzhou have a centralized and comprehensive understanding of China 2, through on-site activities (prize guessing) to make people understand China in a pleasant environment C, people interact with the on-site service personnel of various propaganda materials, human services and media 1, the host (the best is well-known television presenter in 2, one male and one female) of the atmosphere of the control, 3, improve China's brand value 4, the etiquette personnel 5, service and thoughtful service always warm and caring more realistically reflect the charm of the brand in China 6, on-site security personnel and cleaning maintenance personnel, 7, so that the public can participate in activities in a harmonious environment to thaw in 8, the number of China's understanding of the connotation of the brand Ten, the preparatory activities For the protection of the activities carried out smoothly (required on the specified date and ready for the following activities) A. service personnel I Miss etiquette number (of which 4 square at the entrance), the host (2 TV host and a woman), drum band 15 When a number of expert services group This photographer, cameraman several I treasure several activities at the scene of the waiter When a number of security personnel After the cleaning staff number B. data preparation and other preparatory activities No gifts, prizes, the number of China (digital TV) promotional materials, bags, hydrogen balloons, stage building materials When reporters traveling expenses distribution I Miss etiquette 10, ribbon 20 guest corsage This Yilabao Flag 4, placed around the square and sign everywhere This sign card 3, 1 reporters, 1 guests, guests treasure 1 After the 2 banners, (respectively hung on the door and enter the square area treasure mouth) When the sign of the 3 book, Mark pen 8 The design and production of this background plate C, which requires China market with the Ministry and confirmation work: 1, gifts, prizes, tickets, tickets (invitations, invitations), business and product promotional materials, data bag 2, the reporter honorarium 3, guests, reporters invited guests and general treasure Eleven, matters needing attention 1, weather factors Through the observation of meteorological activities for the day, if the weather is not suitable for the activities of the day to do activities, we will notice the activity time through newspaper advertisements. 2, the activities of regional division Through the clear line indicator system, let the treasure hunters, all guests and to the scene clearly know the activities of the regional function. 3, venue contact in advance We will collect more venues to choose from, contact and the venue management departments, make them cooperate. 4, the relevant departments to carry out the activities of the examination and approval formalities This large-scale activities may involve the approval of government departments, we should advance the understanding of these policies, so that the activities carried out smoothly. 5, after cleaning up the site of health activities Pay attention to the venue cleaning work, carry out environmental protection activities should be coordinated efforts to guide the treasure seekers active hygiene, Protect the environment。 6, to maintain traffic order Division of the parking lot, pedestrian routes, and the activities of each functional area of organic coordination arrangement. 7, site safety maintenance Pay special attention to the site safety protection, especially the treasure's safety, by increasing the number of security awareness, guide them in treasure entertainment at the same time, to protect the family and their own safety, it is necessary that we can prepare some medical emergency measures. 8, some people emotional guidance Treasure hunters and other people may need some excitement, the field staff are very good guidance, especially the host to play the role of good. The follow-up reports, twelve activities Live invited some of the media and activities on site when interviewed, the treasure hunt, draw and show the most exciting, intense, to spread to every listen to live broadcasts of the hearts of consumers through the radio! More and more attention. In the lottery site, each having a grand scene out, consumers are caused by bursts of cheers and applause! At the same time by radio waves Scene: "Dear listeners, we are in the city of Hangzhou Wushan Square, China Digital TV broadcast -- people passionate treasure hunt for your site" Post consumer: "tell the truth" (active follow-up news interview reports) activities truly wonderful lively, company and brand and consumers face the effective communication and interaction! Thirteen, media combination 1, the newspaper advertisement Hard wide: release information, collecting treasure held a few days ago, the treasure hunt reminder Advertising Awards information released Soft: Treasure mystery atmosphere of speculation, speculation, and the activities of the awards received interview 2, radio To collect treasure Tibetan activity information release, gather popularity, attract public attention Live on the treasure hunt scene 3, direct mail advertising Some invitations, invitations, tickets and mailed to the guests. 4, network advertisement The number of China's cyber source, as well as the integration of CNC's customer service network resources, expand the atmosphere, participate in the activities of more people understand, also let the public activities, time of contact number Fourteen, sponsored by China Merchants Co sponsorship fees 50 thousand yuan Return (sponsored by several sources, Netcom......) All tickets printed with the organizer. The background of the stage performance area marked all units. This name before hard advertising label co organizer of the newspaper publicity This promotional single page printed with the name of the organizer This site billboard (Yilabao) Standard Association unit name I treasure area image printed on the co organizer name panels This ticket printed on the organizer. We presented live CD 10 memorial activities After the organizer leaders to attend the event site guests, and media interviews Support unit (media reports, prizes supply) Support: return (TV, newspaper, a supply unit) All tickets printed with the organizer. The background of the stage performance area marked all units. This name before hard advertising label co organizer of the newspaper publicity This promotional single page printed with the name of the organizer I treasure area image printed on the co organizer name panels Fifteen, activity funds (omitted) Qq175810041