商务英语阅读教程 2003

商务英语阅读教程 2003 Unit 1 Text A: The New International Style of Management Jennifer 2014-09 Warm-up questions 1.Can you mention some of the multinational companies in China? 2.Do you want to be a member of these multinational companies? Why? 3.What are the differences between these multinational companies and the local companies in China? Reading Skills: Introduce the Basic Information Three questions: 1.Why should we do Business English Reading? 2.What does Business English Reading mainly deals with? 3.How can we do the Business English Reading effectively? Text Analysis Questions 1.What is the new international style of management? 2.If you were Andy Klump, how would you handle your one-on-one assessment of your boss? 3.What is the common ground of the multinational companies? 4.What is the entrepreneurial cultures according to Rohit? 5.According to the last part of the passage, what does a multinational company do? 6.According to the last part of the passage, what does globalization do? Notes on the Text 1. transnational road warriors:此处指从事跨国商务活动 的人。 road warrior:飞车勇士。 2. ... say Harvard Business School faculty and alumni. alumni: alumnus (男校友)的复数形式。 女校友的单数形式是alumna，而复数形式是 alumnae。 alumni可兼指男女校友，如:Harvard Alumni Association哈佛大学校 友会。 3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden. 另一方面，在看似通晓的外表之下往往隐藏着文化鸿沟。 4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. …… 他们有一个共同的希望，为了实现一个更大的 目标——圆满完成当前的任务， 不妨把各种差异搁置一边。 set aside:搁置，放在一边。 5. The integration of the global economy is such that no one anywhere is insulate. 经济一体化达到了这种程度，使世界各地没有人与世隔绝。 such that ...:如 此…。 如:Their anxiety was such that they could not sleep(他们如此焦虑，难以 入睡。 Translation 1.我对中国文化有足够了解，我知道人们当众对抗是罕见的， 所以我想和 我的老板单独交谈。 2.克朗普的经历向人们昭示，在个人层面上，全球化与跨 文 化管理会是多么错综复杂。 3.因此，虽然法国、德国和日本的普通公司看起 来各不相同， 但是这些国家表现最佳的跨国公司却显得非常相似。 4.以客户为 本的承诺往往深入整个机构。 Homework 1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the mult inationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B Text B: New Thinking for Successful Entrepreneurs Structure Introduction: Deternining what success means to you is a crucial element in early stages of new venture planning. Body: 1.Defining success through personal evaluation 2.Success can be measured through our personal values 3.Visioning and goal setting for business success Conclusion: The 4 shared personality traits of the extraordinarily successful companies. Questions 1.What are the three crucial components for a successful new venture? 2.What are the three ways we usually use to measure success? 3.Why does the author say “How we define success significantly influences our selection of a business to start.”? 4.What is vision and what is goal-setting? What is the relationship between them? 5.What are the features of goal? 6.What are the first stages of new venture planning? Note on the Text 1. Enrolling in college is one step toward fulfilling our vision of the future(进 入大学是完成将来梦想的第一步。 enroll in:登记入学，入伍，入会等。 如: It's too late to enroll in that class(现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals( 设立目标包括列出一些你在个人生活和职业生活 中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning( 理解成功对你的意义和生活中你想获得的成功水平是计 划新事业的第一 步。 Translation 1.事实是:我们常常意识不到身边的企业家，比如:角落杂 货铺的老板、 在我们小区开了间诊所的家庭医生或是送早 报的年轻人。 2.很多人花在计划家 庭假期上的时间比花在计划新生意上的 时间更多。 3.你认为的成功和别人认为 的成功有可能不一样。 4.设立目标包括列出一些你在个人生活和职业生活中想 要完 成的事情——即你的目标。 5.理解成功对你的意义和生活中你想获得的成 功水平是计划 新事业的第一步。 Homework 1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself