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Monkey elephant rule(猴子大象法则)

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Monkey elephant rule(猴子大象法则)Monkey elephant rule(猴子大象法则) Monkey elephant rule(猴子大象法则) Monkey elephant rule The monkey elephant - Law: in order to win, The weak overcame the strong. Catalog [hide] 1 monkeys - An Introduction to the laws of elephants 2 monkey - Elephant rule case 2...

Monkey elephant rule(猴子大象法则)
Monkey elephant rule(猴子大象法则) Monkey elephant rule(猴子大象法则) Monkey elephant rule The monkey elephant - Law: in order to win, The weak overcame the strong. Catalog [hide] 1 monkeys - An Introduction to the laws of elephants 2 monkey - Elephant rule case 2.1 case 1 2.2 case two = [Edit] monkey - Elephant rule introduction Founder: Henderson (Bruce Henderson), he established in 1963 the world's leading companies engaged in "corporate strategy" services - Consultants (Boston Consulting Group). He believes that any company in order to succeed, the most important thing is to compete in the market; to compete, there must be a market analysis and a complete set of strategies. He was tall, rude, like a battlefield generals have experienced years of wind and frost. The elephant can step on the monkey, but the monkey can also disturb the elephant and cause the elephant to suffer setbacks. The law is: the bigger the elephant, the bigger the monkey's chances of winning. Role: elephant - a large company; monkey - a small flexible company. Management Law A L continued Placebo effect Luvis theorem Aerbade theorem of Ramsden's law The black box model of blue sneden principle Albright law trash theory The Armstrong rule Renberg theorem Asfadze Ray Bo J's law Ai Chi Boone theorem, lazy ant effect The arrow cannot Theorem complain effect Ai Dehua theorem; Rock advice Iacocca with Faz Latour's law Aronson effect of Runyan's law Suggestion effect Aetna effect M Amino acid combination effect cask principle B Murphy's law Peter principle; mushroom Management Law The Matthew effect is not worth the law Baer effect Bowling effect, MIG 25 effect Britt theorem horsefly effect The law of Babylon elimination rule Berlin's law, McClelland's law Buffett's law, target displacement effect Peters maycock law law Moss theorem America is a good effect Buridan effect Potter's law, Maslow's Theory Bliss theorem, Mandino's law The Potter rule "phenomenon Brown's law; caterpillar effect Burns's law, Moore's law Bliss doctrine Celebrity effect Byron's law, N Ice cream philosophy catfish effect Law of south wind Bonney human law Nirenberg principle Glass ceiling effect Barnum effect of Nelson principle Halfway effect Hill seventeen Success principle Bernard effect; birdcage effect Beibo law O Marginal effect Occam's razor law Spinach law ogilvys law Labeling effect, the law of fantasy Cup theory, Ogilvy principle When the horse Oufusituo effect principle Moving iron test P C Crab Effect Long tail theory, Pareto's law Hedgehog's law, Parkinson's law The bullwhip effect had Marley Weng effect The broken window effect of the magnet rule Law of magnetism, Pearce's law Cai "effect of Pilkington theorem Herd effect, Pierre Cardin's theorem The authority effect; the Beatles rule Contrast effect of memory effect Transfinite effect Q Globalization, chain law, group pressure Contagion effect, Jobs's law The law of participation, dog, mastiff effect By theorem of frog rules House effect; George theorem The embarrassing effect; the tail rule D strong law Domino effect ciganik effect Davido's law, mood effect Inverted Pyramid management act R Positioning rule hot stove law Daiei law flexible management law The Duilio theorem of Confucianism Dover law Rock's law Dixie suggests human nature theorem Beacon effect | sharpening effect Davydov's law, S Denimo's rule of three Law of laws Du Pont law; dam type management law Threshold effect Patch effect niche rule Waiting effect Dessy effect Dirichlet law Multi look effect E sashimi theory 250 law tunnel visual field effect Devil effect F 500 strong enterprise classics Canon Management Law Frost's law; two cask theory Distortion effect The appropriate law Flywheel effect, Stein's theorem Frisch Schwartz judgment rule Soapy water effect, Schoen's theorem Veblen effect Steele's law Farrell principle of Steiner theorem Fesno theorem Griffith rule "4+2" rule The rejuvenation effect of thinking inertia effect Feedback effect; social loafing effect Counter cask principle; Su Dongpo effect Freud forest slip effect G sage theory Reputation magnetic field Halo effect T Gresham's law Tongren law body language The old theorem; flea effect Treme's head of communication effect Management communication theory kick cat effect Communication infinity theory Goodman's theorem, Terry's law Good law; nail effect Grignard effect Gufeng soup effect principle Fruit effect that Troy Excessive cause effect; projective effect Excessive learning effect Functional fixation theory of head fish Sensory deprivation, experiment, ostrich policy Spade test Attitude change- Candy experiment W Wang Yongqing's law of emotional effects Symbiosis effect of Wei Terai law Cooper Werwilson law theory H Wilder theorem Flowerpots effect, Weng lattice, Marie effect Peanut test Environment poised Black hole effect The butterfly effect woersen rule Hawthorne effect, Walton's law The laws of cooperation in Washington, Watson's law The monkey Wang judgment theory Reciprocity law, Welch principle Jay Henry's law No discount rule for ocean tide effect Hengshan law, Wortmann's law Hayne's law, weapon effect The law of monkeys and elephants X A new rule of law of cask Confidence gained White's law, law of slope, sphere Shapiro Hamer law law Bad apple rule, West Point Classical law Hobson, choice effect, hope effect Heinrich's rule; vanity effect Harmony theorem Y Hello effect; herd effect theory J "100-1=0" law Wine and sewage law fish bowl theory The law of doubling influences the world The 100 law Goldfish bowl effect; ant colony effect Ziegler theorem, Jacobs theorem Gilbert's law, imprinting effect Theorem 150 law jig Ji Delin's law, Yerkes-Dodson rule Competitive advantage effect; Johnson effect Prison role simulation Experimental mallard spirit Ratchet effect Recency effect Empirical logic Inference effect; advantage enrichment; effect Metal cutting test; delay meet; experiment K law of causation Harsh Cena's law, heterosexual psychology Occer goose effect Opposite sex effect brewing effect Ownership effect Kanter's law, Z About the law of pig game theory Carych theorem, crash theory Covey theorem, philosophy of water supply Kalzen's theorem, boiling frog effect Stereotypic effect; self eating; cub effect L self reference effect Renier effect; self selection effect Zero sum game theory of tent Kolmogorov theorem; maximum temperature effect Jansen's effect Renier effect; responsibility dispersion; effect Cockroach effect Seat comfort [editor] [Edit] monkey - Elephant rule case [Edit] case one Elephant: Westinghouse Monkey: Li Lan company Situation: One day, Li Lan, sales manager of the company please customers of M company general manager and purchasing supervisor to go to the beach to participate in the "clambake" -- we understand the "food and drink" -- there is no telephone, try to reduce the external interference; frequent Quanjiu, try to make them drunk. "After three drinks," said M's purchasing director, "why don't you Li blue company give us a lower price?"" Li Lan's manager replied: "if we cut the price down, you will find less than our suppliers" -- the implication is that we have room for price cuts, also have the desire, but we are not afraid to protect, but also abandoned. "No, we never do that," said M's managing director!" In this brotherhood, the "good brothers" atmosphere, Li Lan's manager said: "if you can guarantee the next 1 years all the business to us, we are willing to reduce the price by 20%." So M made a commitment to finalize the deal. Li Lan began to lower the price of supply to the M company, and another supplier, Westinghouse was driven off! Westinghouse heard the wind, the sales manager had angrily find Li Lan Sales Manager: "you have broken our price agreement! You have always insisted that you abide by it!" For small companies in order not to be large-scale Westinghouse pressure, had a "cartel" signed a price agreement in the past, Li Lan always had "posted" strategy. Now feel tough wings, it broke out with! Beforehand, Li blue full do research: 1, cartel (meaning: Cartel) was illegal; 2, if the price is to Westinghouse, started a price war with Li Lan, it would have to be many other similar product prices are down, but these products are not supplied to the M company. Even as Li Lan is not all products supplied to M, Westinghouse is a big thing, many kinds of products, making it only swallow that flies away, M, another customer, there is no better way. The monkey defeated the elephant. At least make a small setback for the elephant. [Edit] case two = Elephant: Procter & Gamble Monkey: Harar company Situation: Harar in 1967, with the buyout "formula 409" cleaning spray wholesale rights, has accounted for 5% of the U. S. detergent market, almost 50% of the cleaning spray market. The Harar company and its owner, Mr. Harar, have been unusually comfortable. One day of the year, the king of household products - Procter & Gamble began jealous. It has launched a cleaning spray called "novelty". Harar's business has suffered a major problem - apparently it is not rival Procter & gamble. According to P & G practice, it is creating, naming, packaging, testing and promotion of "novelty" this product, to invest a lot of money, but also through the questionnaire survey, individual and collective access to psychology and statistics, but also consumes a large amount of market research expenses. The P & G product trial in Denver City, with the great in strength and impetus. At the same time, advertising campaigns were launched in the country with large sums of money. In Denver as a result of the trial group report: "invincible, therefore, Procter & Gamble, gain a complete victory" confidence in the atmosphere Beaming with Joy full of vanity, has also been fully meet. Harar feels fear - the information he receives suggests that he is about to be kicked out of the market for clean water; he is going to break down - he must calm down and set up a counter plot". Harar decided to take three steps: 1, to disturb the enemy's line of sight; 2, against the enemy officer confidence; 3, limit the enemy products in the market sales, which, because of poor sales, it is difficult to cover a lot of money has been invested in and out of the "new" product project. First of all, when Procter & Gamble's trial sale in Denver, Harar withdrew its own formula 409 from Denver". There were two forms to choose from: the first, Remove all of your products from the shelves; second, first stop advertising and promotion in Denver, then stop supplying, and gradually make the shop no longer available. Attention: Strategy in the "rationale" on the depth of attention, generally set to second layers, the odds of more than 80%. These two forms of withdrawal are actually the first and 22 layers of the "conspiracy" in Harar. Harar chose the second floor, because if you choose the first floor, it is easy for the enemy to find out. He finished the guerrilla warfare quietly and quickly". Harar has succeeded. It is a trial, P & G has been so smug and arrogant. Then, take the second step. Listed in the Procter & Gamble "novelty" large area, is preparing to carry out a nationwide "sweeping offensive", Harar "formula 409" to 50% of the original price dumping, Procter & Gamble executives think originally "Harar is not in the market", but now feel be taken by surprise. At the same time the implementation of the third step, Harar advertising broadcast: "preferential time limited wantonly!" As a result, general cleaning spray consumers in a very short period of time, almost purchased more than six months can be used "formula 409" cleaning spray. That is, P & G's "novelty" is again good, even though the price but also follow up, consumers in the second half of this year also do not need to buy such goods! Under the confidence blow, the product appears on the market to be seriously unsalable, the Procter & Gamble internal starts to think that "novelty" is a "wrong product", in the discussion, has to cancel "the novelty" production and sale plan. Harar wins a lot of risk. That's what small companies do. But it's a fairy monkey who knows the psychology of big companies: confidence, spending a lot of money on development and selling, and not paying close attention to small companies. It successfully from Procter & Gamble this elephant's footsteps, then quickly hit the elephant's confidence, the market on the grass all the elephant saw no food, despite the long trek to, can only leave here!
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