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首页 Monkey elephant rule(猴子大象法则)

Monkey elephant rule(猴子大象法则).doc

Monkey elephant rule(猴子大象法则)

晓晓潇潇本人
2018-11-01 0人阅读 举报 0 0 暂无简介

简介:本文档为《Monkey elephant rule(猴子大象法则)doc》,可适用于社会民生领域

Monkeyelephantrule(猴子大象法则)Monkeyelephantrule(猴子大象法则)MonkeyelephantruleThemonkeyelephantLaw:inordertowin,TheweakovercamethestrongCataloghidemonkeysAnIntroductiontothelawsofelephantsmonkeyElephantrulecasecasecasetwo=EditmonkeyElephantruleintroductionFounder:Henderson(BruceHenderson),heestablishedintheworld'sleadingcompaniesengagedin"corporatestrategy"servicesConsultants(BostonConsultingGroup)Hebelievesthatanycompanyinordertosucceed,themostimportantthingistocompeteinthemarkettocompete,theremustbeamarketanalysisandacompletesetofstrategiesHewastall,rude,likeabattlefieldgeneralshaveexperiencedyearsofwindandfrostTheelephantcansteponthemonkey,butthemonkeycanalsodisturbtheelephantandcausetheelephanttosuffersetbacksThelawis:thebiggertheelephant,thebiggerthemonkey'schancesofwinningRole:elephantalargecompanymonkeyasmallflexiblecompanyManagementLawALcontinuedPlaceboeffectLuvistheoremAerbadetheoremofRamsden'slawTheblackboxmodelofbluesnedenprincipleAlbrightlawtrashtheoryTheArmstrongruleRenbergtheoremAsfadzeRayBoJ'slawAiChiBoonetheorem,lazyanteffectThearrowcannotTheoremcomplaineffectAiDehuatheoremRockadviceIacoccawithFazLatour'slawAronsoneffectofRunyan'slawSuggestioneffectAetnaeffectMAminoacidcombinationeffectcaskprincipleBMurphy'slawPeterprinciplemushroomManagementLawTheMattheweffectisnotworththelawBaereffectBowlingeffect,MIGeffectBritttheoremhorseflyeffectThelawofBabyloneliminationruleBerlin'slaw,McClelland'slawBuffett'slaw,targetdisplacementeffectPetersmaycocklawlawMosstheoremAmericaisagoodeffectBuridaneffectPotter'slaw,Maslow'sTheoryBlisstheorem,Mandino'slawThePotterrule"phenomenonBrown'slawcaterpillareffectBurns'slaw,Moore'slawBlissdoctrineCelebrityeffectByron'slaw,NIcecreamphilosophycatfisheffectLawofsouthwindBonneyhumanlawNirenbergprincipleGlassceilingeffectBarnumeffectofNelsonprincipleHalfwayeffectHillseventeenSuccessprincipleBernardeffectbirdcageeffectBeibolawOMarginaleffectOccam'srazorlawSpinachlawogilvyslawLabelingeffect,thelawoffantasyCuptheory,OgilvyprincipleWhenthehorseOufusituoeffectprincipleMovingirontestPCCrabEffectLongtailtheory,Pareto'slawHedgehog'slaw,Parkinson'slawThebullwhipeffecthadMarleyWengeffectThebrokenwindoweffectofthemagnetruleLawofmagnetism,Pearce'slawCai"effectofPilkingtontheoremHerdeffect,PierreCardin'stheoremTheauthorityeffecttheBeatlesruleContrasteffectofmemoryeffectTransfiniteeffectQGlobalization,chainlaw,grouppressureContagioneffect,Jobs'slawThelawofparticipation,dog,mastiffeffectBytheoremoffrogrulesHouseeffectGeorgetheoremTheembarrassingeffectthetailruleDstronglawDominoeffectciganikeffectDavido'slaw,moodeffectInvertedPyramidmanagementactRPositioningrulehotstovelawDaieilawflexiblemanagementlawTheDuiliotheoremofConfucianismDoverlawRock'slawDixiesuggestshumannaturetheoremBeaconeffect|sharpeningeffectDavydov'slaw,SDenimo'sruleofthreeLawoflawsDuPontlawdamtypemanagementlawThresholdeffectPatcheffectnicheruleWaitingeffectDessyeffectDirichletlawMultilookeffectEsashimitheorylawtunnelvisualfieldeffectDevileffectFstrongenterpriseclassicsCanonManagementLawFrost'slawtwocasktheoryDistortioneffectTheappropriatelawFlywheeleffect,Stein'stheoremFrischSchwartzjudgmentruleSoapywatereffect,Schoen'stheoremVebleneffectSteele'slawFarrellprincipleofSteinertheoremFesnotheoremGriffithrule""ruleTherejuvenationeffectofthinkinginertiaeffectFeedbackeffectsocialloafingeffectCountercaskprincipleSuDongpoeffectFreudforestslipeffectGsagetheoryReputationmagneticfieldHaloeffectTGresham'slawTongrenlawbodylanguageTheoldtheoremfleaeffectTreme'sheadofcommunicationeffectManagementcommunicationtheorykickcateffectCommunicationinfinitytheoryGoodman'stheorem,Terry'slawGoodlawnaileffectGrignardeffectGufengsoupeffectprincipleFruiteffectthatTroyExcessivecauseeffectprojectiveeffectExcessivelearningeffectFunctionalfixationtheoryofheadfishSensorydeprivation,experiment,ostrichpolicySpadetestAttitudechangeCandyexperimentWWangYongqing'slawofemotionaleffectsSymbiosiseffectofWeiTerailawCooperWerwilsonlawtheoryHWildertheoremFlowerpotseffect,Wenglattice,MarieeffectPeanuttestEnvironmentpoisedBlackholeeffectThebutterflyeffectwoersenruleHawthorneeffect,Walton'slawThelawsofcooperationinWashington,Watson'slawThemonkeyWangjudgmenttheoryReciprocitylaw,WelchprincipleJayHenry'slawNodiscountruleforoceantideeffectHengshanlaw,Wortmann'slawHayne'slaw,weaponeffectThelawofmonkeysandelephantsXAnewruleoflawofcaskConfidencegainedWhite'slaw,lawofslope,sphereShapiroHamerlawlawBadapplerule,WestPointClassicallawHobson,choiceeffect,hopeeffectHeinrich'srulevanityeffectHarmonytheoremYHelloeffectherdeffecttheoryJ"="lawWineandsewagelawfishbowltheoryThelawofdoublinginfluencestheworldThelawGoldfishbowleffectantcolonyeffectZieglertheorem,JacobstheoremGilbert'slaw,imprintingeffectTheoremlawjigJiDelin'slaw,YerkesDodsonruleCompetitiveadvantageeffectJohnsoneffectPrisonrolesimulationExperimentalmallardspiritRatcheteffectRecencyeffectEmpiricallogicInferenceeffectadvantageenrichmenteffectMetalcuttingtestdelaymeetexperimentKlawofcausationHarshCena'slaw,heterosexualpsychologyOccergooseeffectOppositesexeffectbrewingeffectOwnershipeffectKanter'slaw,ZAboutthelawofpiggametheoryCarychtheorem,crashtheoryCoveytheorem,philosophyofwatersupplyKalzen'stheorem,boilingfrogeffectStereotypiceffectselfeatingcubeffectLselfreferenceeffectReniereffectselfselectioneffectZerosumgametheoryoftentKolmogorovtheoremmaximumtemperatureeffectJansen'seffectReniereffectresponsibilitydispersioneffectCockroacheffectSeatcomforteditorEditmonkeyElephantrulecaseEditcaseoneElephant:WestinghouseMonkey:LiLancompanySituation:OnedayLiLan,salesmanagerofthecompanypleasecustomersofMcompanygeneralmanagerandpurchasingsupervisortogotothebeachtoparticipateinthe"clambake"weunderstandthe"foodanddrink"thereisnotelephone,trytoreducetheexternalinterferencefrequentQuanjiu,trytomakethemdrunk"Afterthreedrinks,"saidM'spurchasingdirector,"whydon'tyouLibluecompanygiveusalowerprice""LiLan'smanagerreplied:"ifwecutthepricedown,youwillfindlessthanoursuppliers"theimplicationisthatwehaveroomforpricecuts,alsohavethedesire,butwearenotafraidtoprotect,butalsoabandoned"No,weneverdothat,"saidM'smanagingdirector!"Inthisbrotherhood,the"goodbrothers"atmosphere,LiLan'smanagersaid:"ifyoucanguaranteethenextyearsallthebusinesstous,wearewillingtoreducethepriceby"SoMmadeacommitmenttofinalizethedealLiLanbegantolowerthepriceofsupplytotheMcompany,andanothersupplier,Westinghousewasdrivenoff!Westinghouseheardthewind,thesalesmanagerhadangrilyfindLiLanSalesManager:"youhavebrokenourpriceagreement!Youhavealwaysinsistedthatyouabidebyit!"ForsmallcompaniesinordernottobelargescaleWestinghousepressure,hada"cartel"signedapriceagreementinthepast,LiLanalwayshad"posted"strategyNowfeeltoughwings,itbrokeoutwith!Beforehand,Libluefulldoresearch:,cartel(meaning:Cartel)wasillegal,ifthepriceistoWestinghouse,startedapricewarwithLiLan,itwouldhavetobemanyothersimilarproductpricesaredown,buttheseproductsarenotsuppliedtotheMcompanyEvenasLiLanisnotallproductssuppliedtoM,Westinghouseisabigthing,manykindsofproducts,makingitonlyswallowthatfliesaway,M,anothercustomer,thereisnobetterwayThemonkeydefeatedtheelephantAtleastmakeasmallsetbackfortheelephantEditcasetwo=Elephant:ProcterGambleMonkey:HararcompanySituation:Hararin,withthebuyout"formula"cleaningspraywholesalerights,hasaccountedforoftheUSdetergentmarket,almostofthecleaningspraymarketTheHararcompanyanditsowner,MrHarar,havebeenunusuallycomfortableOnedayoftheyear,thekingofhouseholdproductsProcterGamblebeganjealousIthaslaunchedacleaningspraycalled"novelty"Harar'sbusinesshassufferedamajorproblemapparentlyitisnotrivalProctergambleAccordingtoPGpractice,itiscreating,naming,packaging,testingandpromotionof"novelty"thisproduct,toinvestalotofmoney,butalsothroughthequestionnairesurvey,individualandcollectiveaccesstopsychologyandstatistics,butalsoconsumesalargeamountofmarketresearchexpensesThePGproducttrialinDenverCity,withthegreatinstrengthandimpetusAtthesametime,advertisingcampaignswerelaunchedinthecountrywithlargesumsofmoneyInDenverasaresultofthetrialgroupreport:"invincible,therefore,ProcterGamble,gainacompletevictory"confidenceintheatmosphereBeamingwithJoyfullofvanity,hasalsobeenfullymeetHararfeelsfeartheinformationhereceivessuggeststhatheisabouttobekickedoutofthemarketforcleanwaterheisgoingtobreakdownhemustcalmdownandsetupacounterplot"Harardecidedtotakethreesteps:,todisturbtheenemy'slineofsight,againsttheenemyofficerconfidence,limittheenemyproductsinthemarketsales,which,becauseofpoorsales,itisdifficulttocoveralotofmoneyhasbeeninvestedinandoutofthe"new"productprojectFirstofall,whenProcterGamble'strialsaleinDenver,HararwithdrewitsownformulafromDenver"Thereweretwoformstochoosefrom:thefirst,Removeallofyourproductsfromtheshelvessecond,firststopadvertisingandpromotioninDenver,thenstopsupplying,andgraduallymaketheshopnolongeravailableAttention:Strategyinthe"rationale"onthedepthofattention,generallysettosecondlayers,theoddsofmorethanThesetwoformsofwithdrawalareactuallythefirstandlayersofthe"conspiracy"inHararHararchosethesecondfloor,becauseifyouchoosethefirstfloor,itiseasyfortheenemytofindoutHefinishedtheguerrillawarfarequietlyandquickly"HararhassucceededItisatrial,PGhasbeensosmugandarrogantThen,takethesecondstepListedintheProcterGamble"novelty"largearea,ispreparingtocarryoutanationwide"sweepingoffensive",Harar"formula"tooftheoriginalpricedumping,ProcterGambleexecutivesthinkoriginally"Hararisnotinthemarket",butnowfeelbetakenbysurpriseAtthesametimetheimplementationofthethirdstep,Hararadvertisingbroadcast:"preferentialtimelimitedwantonly!"Asaresult,generalcleaningsprayconsumersinaveryshortperiodoftime,almostpurchasedmorethansixmonthscanbeused"formula"cleaningsprayThatis,PG's"novelty"isagaingood,eventhoughthepricebutalsofollowup,consumersinthesecondhalfofthisyearalsodonotneedtobuysuchgoods!Undertheconfidenceblow,theproductappearsonthemarkettobeseriouslyunsalable,theProcterGambleinternalstartstothinkthat"novelty"isa"wrongproduct",inthediscussion,hastocancel"thenovelty"productionandsaleplanHararwinsalotofriskThat'swhatsmallcompaniesdoButit'safairymonkeywhoknowsthepsychologyofbigcompanies:confidence,spendingalotofmoneyondevelopmentandselling,andnotpayingcloseattentiontosmallcompaniesItsuccessfullyfromProcterGamblethiselephant'sfootsteps,thenquicklyhittheelephant'sconfidence,themarketonthegrassalltheelephantsawnofood,despitethelongtrekto,canonlyleavehere!

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Monkey elephant rule(猴子大象法则)

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