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首页 康柏电脑的发展历程(The development process of Compaq Comp…

康柏电脑的发展历程(The development process of Compaq Computer).doc

康柏电脑的发展历程(The development proce…

liu百花
2018-09-22 0人阅读 举报 0 0 暂无简介

简介:本文档为《康柏电脑的发展历程(The development process of Compaq Computer)doc》,可适用于社会民生领域

康柏电脑的发展历程(ThedevelopmentprocessofCompaqComputer)康柏电脑的发展历程(ThedevelopmentprocessofCompaqComputer)Compaqcomputer,bythreefromTI'sseniormanagerRodKenneth(RodCanion),JimmyHarris(JimHarris)andBillMorton(BillMurto)inFebruarytoinvest$tocreateIn,CompaqwasacquiredbyHewlettPackardCoeditorthisparagraphbrandintroductionCompaq'soriginalproductwasthefirstversionofIBM,apersonalcomputerwithportabilityandcompatibilityInMarch,itsoldfor$Thisbigguyshouldbetheancestoroftoday'snotebookcomputerAlthoughthefirstportablecomputeritisnottheworldproduction,butthefirstportablecomputerwhichisproducedbyIBM,thefirstIBMadmitcompatiblepersonalcomputer,itquicklygainedrecognitionCOMPAQsoldunitsinitsfirstyear,creatingrecordsalesforthefirstthreeyearsofbusinessintheUnitedstatesIt'sabiginchblackandwhitescreenwithtwoinchfloppydisksandweighskgCompaqcomputerbeforesign(before)IBMinPCmachinepartsmostnotbythemselvesdirectlytoproductionmaybethemainreasonthatCompaqissosuccessful,becauseMicrosofthasnotthelicensedoperatingsystemforanycomputermanufacturerTheonlycopyneededisBIOS,butCompaqspent$milliontobuythepatent,andcanwelcomeitbacktothecompilerItquicklybecameanindustryleaderinothercompaniesintheindustryCOMPAQlaiditsimportantplaceinitsplaceintheindustryinthisyear,theylaunchedthefirstdesignusedbyIntel,anewgenerationofXSeriesinthefirstbitprocessorPCeditthisparagraphmaincourseWinninggrowthRights:Pfeiffertookofficeimmediatelyafterimprovingthecoststructureofthecompany,hewillreducestaff,eachunitmanagementfeecut,andcutthedealerprofitsThesedrasticmeasuresenabledthecompanytoregainitsformerprofitmarginFaifvowsthatCompagComputerCorporationwillbetheworld'sleadingPCcompanyinHeachievedhisgoalaheadofStartgrowth:inordertomakeCompaqbackgrowthrate,PfeifferimplementedseveralinitiativesCOMPAQmovesintonewmarketsandspeedsupnewproductdevelopmentIn,CompaqlostitsPCminimumby~inordertocompetewithrepeatproductsIn~,Compaqintroducedsomenewproducts,suchasfileandprintservers,lowcostcommercialPCmachines,applicationservers,mediumrangeservers,NTprofessionalworkstationsandsuperserversAtthesametime,thecompanymadealargescaleadjustmentofthemanufacturingsectorandsalessystem,reducingunitcostsRegionalexpansion:whilewinningnewcustomers,CompaqexpandeditsbusinessrangefirstfromWesternEuropeandlatertoJapan,LatinAmerica,EasternEuropeandtheAsiaPacificregionIndustryconsolidation:,Compaqcompletedahighterminalservermanufacturertianteng(TANDEM)acquisitionofthecompanyInJune,itboughtdigitalequipmentcompany,whichenabledCompaqtostrengthenitspositioninthemicrocomputerandcomputerservermarketeditorthisparagraphhistoryandoverviewofCompaqCOMPAQwasfoundedinRevenueinwasmillionthousand,arecordoftheUnitedStatesbusinessRevenuereachedmillionin,settinganindustryrecordSharesarelistedontheNewYorksecuritiesexchangeRevenueinwasmillionthousand,arecordoftheUnitedStatesbusinessPersonalcomputersalesreachedunits,accesstoglobalfortuneIn,thPCsweresoldSalesreportforsalesreachedbillionmillionCOMPAQnotebooklaunchedinLaunchthefirstserverserverThefirstprinterwaslaunchedinIn,PCDivisionwasdividedintotwodivisions,DesktopandNotebookPCStopprinterbusinessIn,itachievedthelargestmarketshareofPCintheworldGreaterChinawasestablishedinIn,ForbesmagazinenamedCompaqasthecompanyLaunchedaremoteaccessserverbasedontheWindowsNTserver,AprilannouncedinthatHPCompaqmergedAtthebeginningof,theUScomputerindustrytwosuperstars,oneisMrGrove,hewas"time"magazinenamed"influentialman"anotherisCompaqCEOPufeiYifaForbes,anauthoritativeeconomicmagazine,hasbeencarefullyselectedtoconfirmthatCompaqisthebestcompanyintheUnitedStatesoftheyearTheresultsbytheadventofAikePuFeiYihade(EckhardPfeiffer)bysuddenlyfame,AmongthecomputergiantsPuFeiYiFabegantochargetheCompaqin,makepainstakingefforts,hardships,aftersevenyearsoftemper,andeventuallybecameimmortal,ledbyCompaqintotheinternationalinformationindustryAccordingtostatistics,in,compaq'srevenuereached$billion,anannualgrowthrateof,rankingfirstintheworldThe"Forbes"willCompaqasthebestcompanyoftheyear,PuFeiYitobecomethenation'sbestbehoovebychiefexecutivePuFeiYiFaMrnotparanoid,heisacalmmanagementpersonnel,asthePrussians,hereliesonrational,scientificandpractical,willbringabroadroadcompaqWhenhewasheady,ifhisbusinessalongthetrajectoryalittleattention,itisnotdifficulttofind,Compaqisnolongertheoldcheapcomputerassemblyfactories,anewbusinessmodelhasemergedAlwayskeepalowprofileinIraqPuFeihasnoneedtohidetheirFrenchstrategicintent,Compaqhasfullfledged,asanannualincomeof$billionininternationalSuperCompany,notrelyonothersbreath,withthefootstepsofothersbehind,butthestrongleadCompaqistheinternationalinformationindustryinabigtree,canbetheirownpointofviewtotheworldthatCompaqwillreach$billioninrevenuein,andwillstartthefightinthelargefieldofcomputerTheCompaqspearheadisnottheother,buttheworld'scomputerEmpireIBM!Itwasoriginallythoughtthattoday'sworldcanchallengeIBMtothehomesofMicrosoftandIntel,whoseButnowpeoplehaveneverxianshanlushuionlyseelightsuddenly,Compaqistryingtoestablishthemselves,insteadofthebrightyoungergenerationIndeed,BillGateandGrove'spersonalcharmsounforgettable,theheroworshipoftheera,themediahypetendstomakepeopleignoreakeyfact:Microsoftstrongmen,buttheendisasoftwarecompanyalthoughthesoftwareisthesoul,butthereisnohardwaresupportsystem,adheretothesoulIntelasachipEmpire,thestrengthofwhichnoonedenies,butonlyrelyonthechip,whythestrategicdecisivebattleIntelhasrecentlymadeastrategicadjustment,startedtoenterthenetworkproductmarket,however,toachievethestrategiccontrol,I'mafraidintimeIntimeslikethis,theCompaqcompanysprangupandstoodout,notalone,butwiththeworldCOMPAQnotplayingforsecond,thethirdandfourthpositionisTandemcompanymergerlastyear,sniffat,enterthemainframemarket,therestoftheheart,andhaswhiteworldThecomputerindustryhasalwaysbeenaleapfroggame,todayyouskipme,IskipyoutomorrowThisisthemottooflittleWatson,thesecondgenerationleaderofIBMcompanyThistime,CompaqbegantochallengetheIBMthrone,itis"illintent,theonewhoiscoming,theCompaqprepared,sinceNeedlesstosay,veteransoldiersandablecaptains,Zhenfaclear,orderlyretreat,openacomprehensivedecisivebattleItseemsthatIBMhashadtostartadefensivebattleWhenwarbegins,thecomputerindustryhasnopeaceWhoisthewinnerPeoplearewaitingtoseeInhisbook"theroadtothefuture"inhisfamousbook"theroadtothefuture"ins,MrBillGate,compaq'sMicrosoftCorp,talkedaboutthebeginningofcompaq'sprocessHesaid:"threeengineerssawtheopportunityforIBMtoenterthepersonalcomputermarket,resignedfromTI'sworkandformedanewcompanyCompaqcomputerThehardwaretheyproduceusesthesameattachmentcardsastheIBMpersonalcomputersandislicensedtouseMSDOS,sothattheircomputerscanrunthesameapplicationastheIBMpersonalcomputerThecomputerstheyproducedaretheexactsamefunctionsastheIBMpersonalcomputer,buttheyaremoreportable"Atthattime,withtheIBMcomputerlisted,manycomputercompaniesalsointroducedIBMcompatiblecomputers,ofwhichCompaqcomputerbecauseofthegraphicsability,andexquisitedesign,quicklyattractedmarketattentionCOMPAQimmediatelybecameasuccessfulexampleoftheAmericanbusiness,withsalesof$morethanmillioninitsfirstyearofoperationLater,IBMpostponedthesaleofpersonalcomputerswithIntelchipstoprotectitslowendlargecomputersalesmarketIBMhopestouseitsownmicroprocessor,theapplicationofCMOStechnologytodeveloptheirownproducts,whilethedevelopmentofIBMproprietarybitoperatingsystemOS,touseincomputersAtthattime,largecomputersusedbitarchitecture,soIBMdecidedthatbitisalargecomputerfield,andifcomputersaredeveloped,itwillaffectthelargecomputermarket,Asaresult,theytriedtousebitPCsasthebasicterminalpowertoconnectlargecomputers,refusingtoadoptthechipIBMthistime,themarketsituationwaswronglyevaluatedTheworldistheworldofpeople,notIBMexclusivecontrolIBMrefusedtoproduce,severalothercomputercompaniesareeagertotakeadvantageofaweakpointTheleadiscompaqCOMPAQhasalwaysstressedtheneedtoproduceonehundredpercentcompatiblePCsthatarecompatiblewithIBM,butbetterthanIBM,andhavealwaysbeenintouchwithIntelandareconfidentofIntheIntelchipatthesametime,Compaqhasbeguntodesigncomputer,andinSeptemberlaunchedtheworld'sfirstdesktopcomputer,suddenlypopularityincreasedsharply,gainacompletevictoryButarrogantsoldierstendtofailCompaqcomputermarketsloganismoredelicatethanIBMcomputer,cheapertosellthenmoreandmoreexpensive,themanufacturingcostishigh,thedecline,morebaddayseditorthisparagraphCompaqwasacquiredbyHPInSeptember,,aconfirmedmergeragreementwasannouncedinastatementjointlyissuedbyHewlettPackardCoandCompaq,ahightechenterprisewithanannualturnoverof$billionThenewHPwillprovidethebusinessandconsumercustomerswiththebestintheindustryITproductsandservices,andpromisedtouseopensystemsandarchitecturetoserveusersThemergedcompanywillhavetheworld'slargestturnoverinservers,accesstofacilities,imagesandprint,andisagloballeaderinITservices,storageandmanagementsoftwareThreeyearsago,CompaqateDEC,andtodayHPatecompaqTheorioleinthepostToday,compaq'sacquisitionofDECislargelyafailureTheacquisitionofCompaqisabigchallengeforHPWillHPrepeatthemistakeofcompaq'sacquisitionofDEC,andwillthemergersucceedFromtheexperienceofcompaq'sacquisitionofDEC,therewillbesomeinspirationfortoday'sHPDEC,HP,IBM,thesearenearlyahundredyearsoldshop,andCompaqhasonlytenyearsofhistory,ithasbecomesuchascaletoday,istantamounttoamiracleThreeyearsago,aspiringaftertheacquisitionofDEC,Compaq,HPandKangBoturnoveralmostmatched,rushedtothefrontThepracticeprovedthat,contrarytoexpectations,compaq'sbusinesshasbeenafarcryfromitsoriginalgrowthinthepastthreeyearsWhenCompaqmergedwithDEC,itssaleswere$billion,andHP's$billionmillionSofar,compaq'sfirstfourquartersofsaleswere$billionmillion,whileHP's$billionAcquisitionofDECfailure,themostimportantlesson,thefirstistheconflictofculture,atleasttwosideswithoutsufficientpreparationontheotherhand,saleschannelconflict,Compaqisnotsuccessfulonsalesintegration,thereisnocertainrules,bothlocatedinthesalesmodel,saleschannelsandtargetgoalsarenotgoodintegrationTheintegrationofsmartistorespecteachother'sdifferent,differentwaysdon'tgoapinch,pinchaproblemwillbeatacertainlevel,sometechnologytocommunicate,butnottotheentireorganizationaredisruptedDECwasoriginallyaverygoodenterprisetechnology,cultureisalsoverygoodtoadapttothetechnology'sculture,sothebasicconceptisthefirsthightechinvestment,oncetheRDinvestmentincomeaccountedforpercentagepoints,isveryhigh,intermsoftechnology,untiltodayisstilltheadvancedDECDEC'smanagementconceptistosomeextentgoodwine,notafraidofdeepalley,rarelyspeakofmanagement,alwaystalkabouttechnology,apropaganda,talkabouttechnology,thinkthatthetechnologyisgood,everythingisfineCompaqisfamousforitsbusinessperformance,andthemostfamousisthatitcanruntimesayearatitspeakButcompaq'stechnologyinvestment,RDinvestmentisverylow,probablylessthanpercentagepointsCOMPAQturnedouttobeaPC,soCompaqexpandedbadlyatthattimeBecamePCeldestbrother,thinkofbuyingDEC,wanttomanagethemasteroftheexpert,CompaqandtechnicalmasterDECcombineHowever,whenwereallycombined,wefounditdifficultTheproblemwassogreatthatthedifferencesbetweenthetwocompaniesweretoogreatDEChasmorethanyearsofhistory,headquarteredinBoston,isaplaceofscientificandtechnologicalelite,abitofthetasteoftechnologyaristocracyCOMPAQheadquartersinTexas,"Khost",notinthebustlingplace,andhistoryisonlyashortyears,deepculturalfoundationisnotAftertheacquisitionofDEC,becauseoftheculturearenotcompatiblewiththeoriginalDECpeoplethinkthattechnologywillnolongerbetaken,soalotoftalenttogoaway,lostcontrolandtechnicalpersonnel,alargenumberofpeopletotheMicrosoftandInteltechnologycompanyAfterCompaqboughtDEC,itwasn'teasytofuseonthesalesfrontCompaqsoldPCmachines,Payattentiontochannels,layered,themainchannel,alevelofagents,distributors,adealtomakeunits,unitsaresmall,isexpectedtobethismonthtensofthousandsofTaiwan,thatmonthtensofthousandsoftaiwanTheirmainpursuitiscapitalturnover,thewholedistributionchanneldoesnothavemuchtechnicallevel,andmoreisservicemaintenanceDECagentsareindustry,largecustomers,ayearmayalsosellfivesetsofmachines,however,thevalueofthemachineareparticularlylarge,eachofthemillionsofdollars,theydoismostlyminicomputersorcalltheserver,notthemachinesmovedpeopletherewouldbefinished,theyalsogivepeopletoprovideapplication,providesolutionDECandcompaq'sagentsaretwodifferentmodels,andDEC'sproxydoesn'tlooklikecompaq'sagentsCompaq'sproxydoesn'tseemtobeDEC'sproxy,andtheagent'sfrontisrathermessyAsaresult,inthethreeyearsofcompaq'sacquisitionofDEC,thesalesforceandsaleschannelsweretossingandturning,andthedigestionandabsorptionoftheentiresaleschannelweredifficultToday'sHPateCompaqanditsCompaqateDEC,notquitethesameTheCompaqeatDEC,thefeelingisverygood,rich,purposeistoexpand,atthattimedidnotconsidernowpeoplepayspecialattentiontothemarketenvironmentisgood,toresistthewindtogetheratthattime,Compaqisoneway,istobuyDEC,DECwillbeacquireditoverTodayisabigacquisitionbyHPCompaqenvironment,exceptforthelocationofthemarket,thereisstillaconsiderablenumberofpassivecomponents,becauseifnotacquiredCompaq,maybeworseinacompletemessHPandCompaqhavealotofcomplementaritiesAtfirstglance,thehighendserver,PCserver,PC,onbothsides,infacttherearedifferentgradesofhighendservers,PCserversalsohavedifferentgrades,PCworkstationisthesame,sothewholepointofview,thetwosidescomplementarypartoftheproductlineisverymuch,soheandthenewHPproductlinewillbeveryneat,certainlyhaveoverlapping,butthegradelevel,andsoonisnotthesame,soHPandCompaqmerger,complementarythansomerepeatHPwholeideaisveryclear,fromtenortwentyyearsago,itisaprinter,PC,highendserversallhave,thesystemisresponsibleforthehighendproducts,thePCdepartmentisresponsibleforthePCdepartmentisresponsiblefortheprinter,theprinterAtthattime,manypeoplesaidthatHP'sinstrumentationandcomputerarequitegood,andcancomplementeachother,theEastisnotbright,theWestbright,whyseparateitInfact,HPisveryclear,PC,printersarelowendproducts,HPhasalwaysmaintainedtheindependenceofhighendproductmanagementLastyear,HPmadesomeattemptstosharesomeoftheresourcesthatcouldbesharedSoafterCompaq,HP'sproductlinelooksveryneat,withmorecomplementarypartsthanrepeatedparts,andHPhasalotofexperienceinrunningdifferentproductstogetherHPhasbeenayearoldcompanythisyearItisthefirsthightechenterprisecreatedinSiliconValleyItisthebirthplaceofSiliconValleyandhasaverystrongtechnicalbackgroundHPcultureispeopleorientedHPhasbeenquitematurenowintermsoftechnology,management,andthemarketasawholeSo,afterthemergerofHPandCompaq,HPshouldbeabletomanagethenewHPOnthewholeofHP,inmanywaysitispossibletoavoidcompaq'spreviousmistakesCoupledwithitschairmanandCEOMsCarlytoacquireandtohaveconsiderableexperience,sheisbrave,sheistogoahead,toseizethemarket,occupytheposition,thepositiontoimproveHPHPisalsolikelytoreceivecompaq'sshareandproportionofCompaqservicesMsCarlyarguesthatHPisweakerthanIBMintermsofservicesIBMhasbeenexpandingservicesforthepastyears,especiallysinceGuoShinatookcontrolofIBMTheoriginalDEChasitsownstrongsetofserviceconsultingsystem,inthehighendtechnologyconsulting,Compaqtodaystillmaintainthatsetofconsultingtechnicalservices

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康柏电脑的发展历程(The development process of Compaq Computer)

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