鹿鼎店南昌促销方案最新

鹿鼎店南昌促销方案最新 浙江豪中豪健康产品有限公司 市场拓展部 《2012年南昌鹿鼎家居“中秋?国庆”节促销方案》 2012年8月8日 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 【艾力斯特】机器人按摩，七天改善亚健康～ “中秋?国庆”直销节[南昌站] 活动方案 关于团建活动方案关于感恩节活动方案关于团建活动方案歌咏比赛活动方案革命传统教育主题班会活动方案 主 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 内容介绍: 二十一世纪，按摩椅成为人们排解压力，减缓病痛，健康理疗的一个重要手段。如果能够足不出户，就有个手法高明的按摩师为您疏解身心的疲惫，轻松体验生活带来的真实感受与喜悦，该有多好～ 09月30—10月01日，【艾力斯特】按摩椅首届直销节倾情登陆南昌。作为亲近人体的健康产品，【艾力斯特】按摩椅让您自接触它的那一刻开始即踏上健康之旅。 活动中通过消费者现场亲身体验【艾力斯特】 皇家按摩椅独有的按摩享受，及现场了解科学养生的秘诀。 一:活动主题: 【艾力斯特】科学养生首届工厂直销节“中秋?国庆”南昌站 二:活动时间跨度(42天，其中将预热期搭台提前了12天) 09月08日(31天) 活动蓄水期:08月20日— 活动预热期:09月08日—09月29日(22天) 正式活动期:09月30日—10月01日(02天) 三、活动地点(区域划分): A:特展区(需要60平方) 专区推介、“皇家”按摩椅单品展示、顾客体验、健康顾问现场解说、顾客购买 B:专卖店 多型号展示、领取赠品 四:活动方案: 1、活动期间，“皇家”按摩椅工厂直销价:21999元/台(买家承担运费，不含税) 2、活动期间，凭“直销节”邀请函购买“皇家”按摩椅可享受预交500元抵1500元优惠 3、活动期间，专卖店内全场正价产品6.9折抢购 4、活动期间，购买“皇家”按摩椅的前10名成交顾客可获赠价值1380元的太空记忆枕2个 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 5、活动期间，凡持“直销节”邀请函进店的顾客，均可获得精美礼品1份 五:预约政策 1、预约时间:2012年09月29日前，意向顾客可到松丰所有终端店领取邀请函，同时需预付500元诚 意金(如没有在活动期间购物，活动完后7天内诚意金可退);活动期间顾客凭邀请函购买“皇家” 按摩椅可享受成交价再减1000元(即前面说的那个收500成交减去1500)，赠送价值1380的太空 记忆枕1个 2、活动预热期:前10名购物并付全款的客人可获赠送价值1380元的太空记忆棉枕2个 (活动时，凭 付款小票到鹿鼎专卖店领取赠品) 3、预约方式 1、电话报名:拨打直销热线:****—********?登记详细信息?上门预收500元诚意金并派发邀 请函?09月30日-10月01日凭邀请函到活动现场订购产品 2、现场报名:鹿鼎所有终端卖场?详细登记顾客信息?预付诚意金500元?领取邀请函?09月30 日-10月01日凭邀请函到活动现场订购产品 六:活动媒介 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 表 1、媒介策略 前期:客户邀约、收集客户电话一对一沟通、短信群发、各种准备 中期:视觉、听觉引导、电台引爆 后期:人海压阵，全力冲刺～ 2、现场表现方式 机器人现场走秀、现场古筝演奏、健康顾问接待解说 七:意向顾客收集来源及渠道 1、终端店平时收集的意向顾客 2、各终端店面商场客服部 2、名片制作公司、扫楼、汽车销售顾问 4、房地产置业顾问 5、联通、移动客服人员 6、商业协会 7、保险顾问 8、黄页 9、虫草、燕窝专卖店服务员„„ document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 八:活动准备事项 A、意向客户准备 1、商场提供VIP客户信息资料，由松丰员工向VIP客户进行电话筛选邀约并派发邀请函 2、专卖店原有收集的意向顾客派发邀请函 3、外面收集的准客户派发邀请函 B:场地准备 1、 商场特展区布置准备:搭建【艾力斯特】直销节秀场 备注:特展区搭台布展、前期的宣传、造势是促销活动能否成功的关键，以上要求及前期的宣 传活动需要严格按时间安排执行，不能零散进行;需形成集群效应，想做出效果，前期工作一 定要做到位 2、商场广播在预热期及活动期播放活动信息及内容 3、专卖店布置及准备:门头装饰、吊旗、X展架、地贴 4、场外布置准备:广场立柱喷绘、外墙喷绘、大门门头喷绘等 C:物料筹备 产品宣传画册、活动主题DM单页、赠品、吊旗、主题易拉宝、领取礼品登记表、引导指示牌 推头、地贴、气球、吊旗、袖标等。 D:软文准备 报纸软文、电台广播软文、商场广播文字、短信文字、打电话话术、派发请柬话术、活动现场接待 话术、报价话术、逼单话术、二次逼单话术、送客话术。 E:人员准备 蓄水期所需人员、预热期所需人员、活动期所需人员 十:鹿鼎家居直销节活动时间推进表 前期部署: 时间 事项 结果定义 负责人 8月20日 具体方案的制定 8月20日定稿 专人负责 8月20日 活动内容的讲解 讲解清楚，所有参与人都要明白 专人负责 8月20日 活动内容下达 任务分解与确认落实到位 专人负责 8月21日 活动的衔接与场地 必须落实 老板或老板娘 8月21日 平面设计项目确认及申请 落实确定完成 专人负责 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 8月22日 短信发放平台联系 确定几家确定价格，可自己申请 专人负责 8月22日 电台报价签订播放 合同 劳动合同范本免费下载装修合同范本免费下载租赁合同免费下载房屋买卖合同下载劳务合同范本下载 确定播放时段 专人负责 8月23日 前期检查与动员大会 制定激励措施与下步工作分解 专人负责 8月23—31日 客户信息收集 准客户信息3—5万个 全体员工 8月31日 打电话技巧及话术模拟培训 每个人都要应答如流 全体员工 9月1—8日 第一波电话筛选客户 过滤垃圾信息，留下意向客户 全体员工 中期部署: 时间 事项 结果定义 负责人 9月8日 终端卖场及秀场布置 完成店内外布置 全体人员 9月9日 发放第一波短信 只发给第一波筛选后的客户 专人负责 9月9—19日 派发DM单页 各小区、学校、商场等 全体员工 9月15—29日 电台广告投放 播放促销活动信息 专人负责 9月15日 中期检讨会，后期工作部署 检查偏差，找出解决办法 专人负责 9月16—20日 第二波电话筛选客户 再次确认是否有购买意向 全体员工 9月21日 发放第二波短信 晚上18:00—20:00区间发 专人负责 9月21日 派发请贴人员 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 用语培训 标准话术的制定 专人负责 9月21日 最终确定派发邀请函名单 按参与活动员工分配派发任务 专人负责 9月21-27日 对准客户一对一派发邀请函 必须按时完成，并现场宣传活动 全体员工 后期部署(拼搏冲刺): 时间 事项 结果定义 负责人 9月28日 发放第三波短信 晚上18:00—20:00区间发 专人负责 9月28日 促销话术实战模拟培训 每人都能得心应手地工作 专人负责 9月29日 第三波电话打出 确认客户到场时间，做好准备 全体员工 9月29日 战前动员大会 宣誓(所有参与人员必须到位) 全体员工 9.30—10.01日 全力冲刺 开单 全体员工 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 十一:媒体宣传文字内容: 项目 内容 电台广播 【艾力斯特】按摩椅直销节携手鹿鼎家居商场，中秋国庆节挑战全国价格极限～广播时间9.1—29 全场产品工厂价直销，更有超值礼品赠送～抢购热线电话:***** 地址:******** 商场广播 首届【艾力斯特】按摩椅中秋直销节引爆南昌，9月30—10.1日，盛大开幕～由于工播放时间: 作与生活的压力，人们长期处于亚健康状态，对自己好一点不在是时尚的口头承诺，而是9.8—29 越来越成为社会关注的主题。二十一世纪，按摩椅成为人们提高生活品质、排解压力、减 缓病痛、健康理疗的一种生活方式。 【艾力斯特】按摩椅以打造健康为己任，致力于让您身体更有活力为追求。值此“中 秋国庆双节”来临之际，为答谢各位爱好健康的人士，艾力斯特总部特别推出“厂家直销 节”活动，所有价格由厂家制定～现已接受预约报名，多重惊喜等着你哟～预约地址:本 商场***楼***展位【艾力斯特专卖店】。【艾力斯特】按摩椅——期待您的光临。 商场广播 【艾力斯特】按摩椅，随叫随到的免费家庭按摩师～由于工作与生活的压力，人们长播放时间: 期处于亚健康状态，对自己好一点不在是时尚的口头承诺，而是越来越成为社会关注的主9.30—10.1 题。二十一世纪，按摩椅成为人们提高生活品质、排解压力、减缓病痛、健康理疗的一种 生活方式。 【艾力斯特】按摩椅，是以打造健康为己任，致力于让您身体更有活力为追求。值此 “中秋国庆双节”来临之际，为答谢各位爱好健康的人士，【艾力斯特】总部特别推出“工 厂直销节”活动，所有价格由厂家制定，机会不容错过～抢购地址:***** 【艾力斯特】 按摩椅、按摩床——期待您的光临。 十二:促销活动所需物料清单 专卖店店内氛围(物料单) 序 物料名称 材料 数量 用法用途 说明 备注 1 吊旗 双面写真 按平方定 店内天花顶 必须 2 地贴 背胶写真 现场定 贴地毯及地面 必须 3 地贴指引 背胶写真 现场定 贴地毯及地面 必须 4 请帖 磨砂铜板纸 不确定 直接送达客人 必须 5 气球 不确定 专卖店 选择 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 6 鲜花 不确定 专卖店 选择 7 水果\糖果 不确定 选择 8 销售工具 板夹、笔等 每人一份 签单 必须 带价格表 9 推头 不确定 店内及门外 必须 10 X展架 活动内容 不确定 店内海报 必须 中庭氛围(物料单) 序号 物料名称 材料 数量 用法用途 说明 备注 1 红包 普通铜版纸 5000份 在商场里发放 500元抵扣券 2 地毯 红色地毯 不确定 商场的走廊 指引 3 地帖指引 单面胶 计算 地毯上面 5米一个 4 乐手 演奏古筝 共1人 商场中庭 搞氛围 6 机器人走秀 工厂发货 2—4个 走动引导 印LOGO 大众性广告传播 项次 项目 时间 投放方式 数量/频率 1 商场广播 9月8日—29日 商场播放 30分钟/次 2 电台广播 9月8日,29日 交通电台 30分钟/次 3 横幅喷绘 9.8日—10.1日 商场门口 不少于1条 4 外墙喷绘 9.8日—10.1日 商场外墙 不少于1块 5 广场立柱喷绘 9.8日—10.1日 商场外广场 按现场情况定 十四:直销节现场人员安排表(可根据现场实际情况做调整) 职务 工作事项(共需**人) 总指挥 协调调度各项资源(***) 打电话专员 (1人)活动期间再次电话邀约，邀请意向顾客来参加活动;确认其是否前来等等。 不打电话时，负责接待顾客 现 (**人)分三组，每组选一个组长，统一叫经理。 场 第一组(特展区秀场，**人): 销 主要负责将活动规则，促销力度向顾客介绍清楚，并逼单直至成交。 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 售 第二组(在专卖店，**人): 逼 主要负责将活动规则，促销力度向顾客介绍清楚，并逼单直至成交。 单 第三组(一楼大堂，**人): 负责商场内外拉客人到特展区体验并购买产品。 收 银 员 (1人)负责开单、单据审核、收款等。 十五:促销费用预算表: 项目 使用方式 使用数量 预算单价(元) 预算金额(元) 备注 场地租金 活动展厅 24天 0 0 60平米 搭台费用 搭建布展制作 24天 3000 3000 60平米 电台广播 22天 8000 电台广播 喷绘广告 喷绘制作费 5000 喷绘、写真等 DM单页 制作派发 2万份 0.1 2000 邀请函 制作派发 300份 2 600 购物抵用券 制作派发 10000份 0.05 500 水果点心 接待 2天 100元/天 200 机 器 人 展示机器模型 2天 50元/天/2人 200 会跳舞 合 计: 备注:此预算不含人员、产品、赠品、场地费用 19500元 十八:温馨提示 1、 促销活动需指定一位总负责人，活动期间的人员分配、各项事项开展都由期全权负责指挥高度 2、 活动中的产品价格、促销折扣需根据当地实际情况及经销商意愿做出相应调整 3、 活动期间的各项工作推进可根据实际情况及进度调整，但必须按时按量执行并完成各项指标 4、 尽一切可能向商场争取免费资源 5、 各项媒体投放方式及渠道可根据经销商思路做出摆选择 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 6、 费用预算只是一个参考指标，需与当地收费标准结合 7、 以上所有内容仅供参考，经销商在选择做促销时，需根据实际情况及自身资源量力而行。 十九:现场摆放产品 二十:现场效果图两种可选择 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting