【精品】成大EMBA组织行为读书心得报告32

【精品】成大EMBA组织行为读 书 关于书的成语关于读书的排比句社区图书漂流公约怎么写关于读书的小报汉书pdf 心得 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 32 成大EMBA『組織行為』讀書心得報告 天下雜誌:與龍共舞/十億顧客的商機與挑戰 One Billion Customers: Lessons from the Front Lines of Doing Business in China 麥健陸 著//李茸.楊季.白希峰譯 授課教授,徐強教授 報告人,成大EMBA98級林啟禎 書本推薦日期, 20061016 Introduction of “與龍共舞/十億顧客的商機與挑戰” 作者麥健陸在大中華地區工作了近二十年,先做記者,後改為經商。他在越南參戰期間,對亞洲產生了濃厚的興趣。在三十三歲那年,他辭掉了負責美國國會報導的記者工作,變賣所有家當,和妻子凱茜搬到台灣。幾個月後,他成為《亞洲華爾街日報》台灣分社社長,用筆記錄下當地經濟爆炸式的增長以及向民主政治過渡的動蕩過程。一九八九年天安門事件後,麥健陸接任《華爾街日報》中國分社社長,搬到了北京,並在隨後四年走遍了中國每個角落。麥健陸憑著在中國商界游刃有餘的能力,在一九九四年受命為《華爾街日報》的母公司道瓊社開展中國業務。他花了七年在北京、上海、深圳和香港成立辦事處,雇用了一百五十名中國員工。麥健陸二???年離開道瓊社,出任美國技孵全球投資公司,GIV Venture Partners,合夥人兼中國地區總經理。這是一家擁有一億四千萬美元規模的創投基金,專門在中國和印度進行科技領域的投資。麥健陸是中國美國商會多年的董事,並在一九九六年當選為商會會長。此外,他還是美中關係全國貿易委員會及亞洲協會國際理事會的成員,並在眾多與中國有關的企業和慈善組織中擔任顧問。目前麥健陸在中國從事投資業務,並為許多公司就中國投資及業務提供諮詢。他同時是奧美公關中國區的高級顧問。 本書只想說明,在中國做生意到底是什麼概念,而不是指出具體做法,因為本來就沒有包治百病的靈丹妙藥。只有通過具體講述某些交易如何成功或失敗、參與交易的人士如何彼此相待,以及政治和成見如何使預期和結果蒙塵等,才能清楚展示是什麼因素造成了中國市場既讓外國公司一籌莫展,又讓他們有利可圖。 本書每章開頭都會簡單介紹一下重點人物和相關事件。接下來的概述部分則將進一步介紹人物和事件所處的環境和背景,然後故事才會平鋪直敘地展開。在故事結尾處的「經驗總結」部分,再解釋章節中故事提供了哪些啟示。最後,作者模仿毛澤東的「語錄」模式,提煉了一些希望讀者把握住的重點。 中國當前人口的準確規模是十三億。但恰恰是這個大概的「十億」才最能說明問題。這個完全不同的數量級概念最能體現中國這個地域比起歐洲大陸的未開發市場到底有多大,等待變成消費者的人有多多,第一批來此淘金的人利潤有多豐厚,以及讓西方商賈渴望了多少世紀的中國夢到底有多迷幻。 本書的標題也 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 達了作者對另一位記者出身的美國商人卡爾,克羅,Carl Crow,的敬意。克羅曾在上海旅居二十六年,他一九三七年出版的《四億消費者》一書不僅提到了許多趣聞軼事,還充滿了對中國人和中國生意經的真知灼見,內容直到今天都不乏可取之處。作者和克羅一樣,對被他稱之為「妙趣橫生可又令人火冒三丈、捉摸不定而又可愛至極的中國人」滿懷著深深的敬意和欣賞。 透過此書中的學術觀點和草根民眾經歷的介紹,配合以栩栩如生的敘述和恰如其分的幽默,讀者將充分領略中國的商業文化以及中國人根深柢固的思考模式和行為習慣。 How I Learned from the book JAMES L. MCGREGOR, author of One Billion Customers: Lessons From the Front is a journalist-turned-businessman who has lived in China Lines of Doing Business in China, for nearly two decades. He is currently a China business investor, advisor and entrepreneur. He is the founder and chairman of JL McGregor & Company LLC, a boutique advisory and investment partnership focused on China. McGregor also serves as Senior China Advisor for Ogilvy Public Relations Worldwide; is a senior advisor on China matters for executive search firm Spencer Stuart; and is a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former -China bureau chief turned successful corporate executive James The Wall Street Journal McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy. Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often-treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works. One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power. There are many lessons I appreciate most that we can learn from the book such as: , If China requires that you joint-venture, get a majority stake, control the board and install your own CEO, CFO and HR director. If you don’t trust your CFO like your mother, give your mother the job. , Don’t mistake language ability with business or management competence. The savviest and smartest Chinese managers often don’t speak English or have a Western university degree. , China is all checks and no balances. Chinese government anti-corruption drives are not cynical exercises. But the effect is minimal because the overall system is almost incompatible with honesty. , China’s modernization is aiming at “rule by law” not the “rule of law,” so relationships and personal power reign supreme. , Don’t rely exclusively on the law in China. You will lose. Use laws and regulations to enhance political and business arguments in favor of your position. , Avoid the “slobbering CEO syndrome.” Don’t fall for China’s brilliant use of its huge size and 2,000-year tradition of manipulative political pageantry to intimidate foreigners into accepting unwise deals. , Education is China’s greatest strength and greatest weakness. The Chinese are great memorizers, mathematicians and scientists who run tedious routines. But the rote education system leaves many weak on powers of analysis and leadership. , China is modernizing, not Westernizing. The country’s goal is to modernize but retain the Chinese “essence,” which it is still struggling to define.