东方伊甸园互联网广告策划

东方伊甸园互联网广告策划 “东方伊甸园”互联网广告企划案3(一) 优势(Superiority) (1) 从图1中我们可以看到“休闲城市”大多具有以下几个基本特点:都是历史古城，有深 厚的历史文化沉淀，得天独厚的自然条件，丰富的旅游资源，浓郁 的休闲氛围。成都，这个“天府之国”人杰地灵，物宝天华，可谓 “江山留胜迹，风景待人知”。还有，作为西部的一颗明星，经过近20多年 的现代化发展，成都已经具备了与之匹配的基础条件:无论是人居环境、绿地面积、硬件 建设、道路条件，还是购物环境、旅游环境，成都完全有竞争的实力。 (2) 从人类起源，古文明发祥，气候环境，文明源流等方面，以历史传说为线，以文献记载 为据，以考古发现为本，认为古蜀国与《圣经》中描绘的伊甸园神奇地相似。因此，“东 方伊甸园”设想为成都的旅游休闲之路开辟了新思路，无疑为成都带来机遇。 (3) 成都的自然景观有其自身的特色，这里有亚热带气候、周年四季雨量充沛， 温润潮湿，特别适合多类果树及其他植物生长。四川盆地四周都为 高峻的山脉所环绕，北有秦岭，东有大巴山，西有岷山，南有横断 山脉。盆地中央的成都平原，沃野千里，江河贯穿。雄、奇、险、 秀的自然景观是杭州等沿海城市所不具备的。 (4) 成都还有其自身的人文特色。天府之国，人才辈出，如耀眼的群星。这里 的人们拥有丰富的想像力和创造力，诞生过中国最伟大的诗人和诗歌，动人的民间故事与 神话传说广泛流传。这里的人们处处体现着只有伊甸园人才具备的乐观与向上，闲适与安 逸，幽默与风趣，宽容与大度。 (5) 中国的饮食文化在这里发挥到极致，川菜堪称中国八大菜系之首。成都的“坝坝茶”文 化更是其他茶艺术无法比拟的。与其完美结合的评书、川剧、皮影戏、长嘴壶， 掏耳朵„„装饰古朴，气氛随意。 (6) 成都的交通基础设施比较完备，公路铁路四通八达，机场吞吐量也 排在全国第四。地理战略位置地处西南之心，并且是到西南各个旅 游景点如:九寨黄龙、峨嵋青城、乐山大佛、三星堆„„的中转枢 纽。 (7) 从“中国第四城”到“东方伊甸园”，从“休闲之都”到“成功之都”、“美食之都”、“多彩之都”， 成都为找准自己定位、打造独特城市品牌、提升知名度可谓煞费苦心、用心良苦。成都政 府发挥积极作用。 (8) 成都人的平等消费观念是杭州、乃至广州、珠海都不能比的。开 着奔驰到路边吃渣渣面、担担面在成都是很平常的事，在其他城市 几乎不可能，这就体现了成都的平等与博大，人最基本的需求—— “吃”已经成为了一门艺术，而老百姓与有钱人同享这门艺术。成都 是全民氛围式的休闲，表面上看似乎不够“洋气”，但这就是成都的 特色，有着浓厚的历史文化积淀，能给人以温馨。 (9) 在海内外成都也有相当的知名度。“两会”期间，台湾代表在会场内外对四川省会成都一 直赞赏有加:成都不仅有十分深厚的历史文化底蕴，而且自然条件非常优越，气候宜人， 既是投资、创业的好地方，又是居家、生活的好地方。据了解，在岛内有较大影响的台湾 机电同业公会，曾对大陆62个城市进行了投资环境与风险调查。调查结果中”极力推荐“的 城市有10个，成都名列第七，是中西部惟一入选的城市。成都可以以此来扩大国外市场。 (二) 弱势(Weak) (1) 然而成都的缺陷也非常明显:与沿海大城市相比，成都偏西南一 隅，地理位置的劣势不容忽视 (2) 本土文化厚重，国际化水平偏低。据说全国部分城市作过调查， 成都人的"本地化率(祖辈久居成都而不外迁者所占总人口之比" 例)在全国城市中为最高，并遥遥领先;且成都人普遍不愿主 动使用普通话，许多公务部门的工作人员甚至都很少使用普通 话与人交流。 (4) 成都人创业精神不足。中国社科院财贸经济研究所做的年度课题 《2003中国城市竞争力报告》认为，在商业意识方面，成都人具 有一定的创新意识，但创业精神不足，价值取向崇尚消费，重 商意识和进取的欲望不强。 (5) 成都的支柱产业不粗，产品不壮，当地上50亿元的企业很少。成 都的工业总量不及重庆，单个企业规模不大。旅游业现已成为 成都新的经济增长点，但旅游业在结构上很不合理，平均消费 少的国内游客占了九成以上。如何吸引国际游客，改变旅游构 成者结构是成都急于换新名片的根本原因之一。“和老外说伊甸 园谁都懂，但要解释天府之国就难了，十个有九个听得雾一头。” (三) 机遇(Opportunity) (1 ) 中国加入“世贸(WTO)”，对外开放程度进一步加大，国内外旅游市场也随之扩大。 (2) 北京申奥成功，不仅扩大了国际知名度，也将带动不止北京或者成都甚至整个国家休闲 产业的增长。 (3) 中国在国际上政治经济地位的提高，而成都作为西部的中心城市在“西部大开发”的浪 潮下，国际地位和作用备受瞩目。吸引了越来越多的世界目光。 (4) 休闲旅游没有工业污染，相较之下是一个比较时尚却又健康绿色的产业，符合现代人追 求的“时尚健康”。而且没有明确的年龄等方面的限制，受众群体广泛。旅游休闲还可 以带动包括第一，第二以及其他相关的服务业在内的其他产业的发展。 (5) 国际国内旅游形势的蓬勃发展为成都旅游业创造了宽松的环境，带来了有利的契机。 (6) 随着国民经济增长和人民收入的增加，人们的需求水平在不断的提高，消费观念也在发 生改变，“休闲旅游”已经成为一个新的消费点。 (7) 人民文化水平和身体素质的提高，唤起了人们对古代文明和人类历史追忆的渴望。 (8) 国家推出“‘五一’黄金周”和“‘十一’黄金周”，以此来支持旅游业的发展，带动 整个国民经济的发展。 (9) 成都“东方伊甸园”的提出是借“伊甸园”之名为我们勾勒出一幅“和平、安定、祥和、 团结”的田园式的生活景象，符合世界发展的主旋律“和平与发展”，切合消费心理， 极具吸引力。 (四) 威胁(Threat) (1) 成都毕竟是旅游业的“后起之秀”，上海、杭州、大连等城市打 造城市名片起步较早，在消费者心目中已形成了比较稳固的地位， 市场占有率较高。成都要想在这种相对饱和的市场条件下占有一席 之地并有所发展的话，困难可想而知。 (2) 随着人们收入的增加和国际化程度的加深，人们“走出国门，放 眼世界”的愿望日益增强，因此出境旅游需求将取代相当一部分国 内旅游需求。预计，一段时间内，国内旅游市场将有所萎缩。杂这 时，推出“东方伊甸园” 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 必将面临着难以预测的市场需求问题。 (3) “休闲之都”——杭州是“东方伊甸园”的最大威胁。它的旅游之所以有今日地位， 很重要的原因之一就是懂得如何将自己的众多优势浓缩为一个概念、一个口号、一个形 象。“上有天堂、下有苏杭”，杭州简直把这句话用活了。但是成都宣传力度不够。 外人眼里，成都城市形象和国宝大熊猫联系很紧密。但要说成都人活得洒脱、有美感、 成都是“休闲之都”，还需要宣传。在这点上可以看出成都在挖掘城市个性、运用 营销手段推广体验旅游卖点上，恐怕还跟东部城市有相当差距。 (4) 有分析家指出，论城市环境优美，成都不及大连;论经济繁荣和财 富，成都比不得上海;说政治、经济和文化中心，北京堪称第一; 要谈开放程度和地理环境优越，成都哪里追得上广州;成都也没有 深圳的发展速度和开放窗口的作用;西安历史文化古城的积淀也令 成都奈何不了;就连与成都比邻的昆明，因为旅游概念推销得早， 其旅游业的发达正是当前成都四处推销的原动力 第5部分 “东方伊甸园”的市场定位 5(1 市场定位 一个新产品的推出是否能取得成功关键性的第一步就是正确的确立市场定位。准确的市场定位有助于借助确定产品或品牌的竞争优势，着重推出与竞争产品和品牌不同的产品以满足消费利益，树立独特的公司形象，更有效地吸引消费者。所以我们将运用以下6个方法对“东方伊甸园”进行市场定位。 (1)比附定位 比附定位就是攀附名牌，比拟名牌来提升自己的产品定位，以借名牌之光而使自 己的品牌生辉。 东方伊甸园就是假“伊甸园”驰名中外的名声而提升成都在广大旅游消费者和投资商心目中的地位，建立一个良好的品质优良的较高档次的产品定位。 (2)属性定位 因为“东方伊甸园”该产品属休闲旅游产品，推广面积较广，所以适合个各个年龄阶段的男女老少。 (3)利益定位 这是指根具产品所能满足的需求或所提供的利益、解决问题的程度来定位。根据成都得天独厚的旅游资源和气候条件，我们把“东方伊甸园”的利益卖点定位在为消费者提供包涵具有优美独特的旅游景点、垂涎三尺的成都名小吃、悠久古朴的巴蜀文化、安逸自得的居住环境的休闲产品。 (4)与竞争者划定界线的定位 它是指与某些知名而又司空见惯的产品作出明显的区别，给自己的产品定一个相反的位置。 针对我国早有一些城市为打造城市品牌提出了一系列的口号，如上海的时尚之旅，香港—购物的的天堂，三亚的亚热带风情等等，“东方伊甸园”定位在反朴归真，享受生活的都市田园生活。 (5)质量/价格定位 这是指结合对照质量和价格来定位。 “东方伊甸园”为休闲类产品，针对的是广大爱好旅游，渴望轻松自在，休闲自得的群体，所以价格定位不可过高。我们采取的是“物美价廉”的策略。利用优质的产品及中端的价格来吸引消费者。因此我们将“东方伊甸园”定位为价格中高端产品。 综上“东方伊甸园”的市场定位为:以休闲、旅游、文化、饮食为主，吸引居家、投资为辅品质优良、档次较高，价格中端适合与各个阶层男女老少的休闲旅游产品。 5(2 目标市场分析 由于消费者市场是一个极其复杂的环境。其中的每一个要素都有其独立的思想和偏好，为了更精确细致地分析市场营销机会，更好地为消费者服务，为新产品打开新销路，为达到成都市打造都市名牌的目的，有必要对目标市场进行细分分析: 1( 寻幽探古之旅 (寻找失落文明、人类的精神家园) 针对具有怀古情怀和较高文化追求的人群。 2( 神奇山川之旅 针对爱好自然，舆情山水的人群 3( 自由浪漫之旅 针对追求浪漫爱情与自由天地的年轻人 4( 奇风异俗之旅 针对好奇心强，求知欲强的人群 5( 自然养生之旅 针对健康长寿有迫切渴望的人群。尤其是年龄较高的老者。 第 6部分 “东方伊甸园”的网络广告策划 6(1 网络广告的目标 通过一系列的互联网广告我们主要要达到一下三步目的: 1、 近期目的: 提高成都知名度，吸引外来旅游及投资，拉动成经济激增长。 2、 中期目的: 增强成都人的自豪感，提高自我巴蜀文化素质。形成“东方伊甸园”的国内共识。 3、 最终目标: 将成都打造成为世界著名的“文化休闲”之都。 6(2 网络广告的受众群体 因为是网络广告，是在互联网上发布，所以它所针对的受众群体首先应该是具备一定的网络技能，能够轻松自由的获取网络信息，其次我们根据不同的市场细分法则将受众群体分为以下几类: 按年龄和性别:对休闲旅游感兴趣的各个年龄层的男女消费者。 按消费者心理:1热爱自然，爱好旅游，享受生活，对地方文化有着浓厚兴趣的中外各界人士。 2有投资倾向的商界人士以及有购置房产和文艺收藏品的消费人群。 3长期生活在高压、快节奏，向往宁静、和谐、安逸的都市田园生活的都市一族。 按收入: 因为“东方伊甸园”的价格是定位在中高端的产品，所以它针对不同收入的消费群体 有不同的消费指数，因此它的众群体包括:一般收入的公新阶层;较高收入的都市白 领甚至金领;离退休人员和学生族。 6(3 广告创意及主题 1.针对成都东方伊甸园品牌的树立,我们准备利用生命周期理论分生长期，成 熟期和对东方伊甸园进行网络广告宣传: 生长期:东方伊甸园是成都市最近开始的一项旅游工程,在这初期,我们应该下大力气推广,而在 前面我们也指出了我国杭州等老牌的旅游城市对于成都市东方伊甸园有着相当的挑战.所以我们 在前期准备充分利用网络的优势,不断的对东方伊甸园的优势及文化休闲的良好氛围进行宣传. 前期的主题集中在成都与国内的老牌旅游城市相比,东方伊甸园可以做到人有我有,人无我有.其 他地方有迷人的山水湖光,而东方伊甸园也有着娥眉,都江堰等美丽景色, 这样的神奇山川之旅 正好针对爱好自然，舆情山水的人群,而且蓉城的人文环境也是我们广告的要点,因为成都这样一 个古老又年轻的城市正是其它城市所没有的，这样的寻幽探古之旅(寻找失落文明、人类的精神 家园)正好针对具有怀古情怀和较高文化追求的人群.我们在前面的分析中已经对于成都做了一 个全面的分析,所以我们可以看到成都这样的现代化大都市和田园山水的完美结合. 人们对于成都的印象一向是国内有名的现代化大都市,还有对于巴蜀文化的向往,还有对于 山水美景的喜爱.我们就要抓住这一要点,密集的开展广告攻势,加大东方伊甸园宣传的广度和深 度,以一系列相关的广告来吸引人们对于东方伊甸园的兴趣,使人们想要到这样的地方来旅游,这 样我们的广告就成功了第一步.综上所述,我们前期的广告主题就是:新成都，上帝留给人间的礼 物。全城投入，打造东方伊甸园。 依此为基础,我们的广告创意如下:首先要用大量优美的山水风景图片和成都现代化的城市建设图 片给人以视觉上的冲击，使不了解成都的人对于成都有一个认识，了解成都的人进一步产生旅游 的想法。再加上趣味性的广告内容，吸引人们对于成都打造的东方伊甸园的关注。 设计 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 :女士篇:一位美女(最好是**女明星)，在家和老公吵架后，看什么都不爽(很阴沉的光线)，在看电视摔了遥控器后，她走出门(马上换件休闲的衣服)后，一下子天气明朗起来，跟着，她置身于一个奇妙的景象中:她在奇山险峰上攀登，在清澈的河边垂钓，享受美味的川菜，欣赏奇妙的变脸，和四川某少数民族一起狂欢，与好友在环境幽雅的茶店里品茶聊天，她很气愤的脸上慢慢的变化，最后变成和朋友的开怀大笑，一边还和朋友说:“我以后还要来„„”这时突然一个特写，定格，她发现什么,。最后上东方伊甸园的LOGO。 男士篇:一个帅哥(一样是**明星)，和老婆吵架后(与上面重叠)，在一边侍侯老婆，看老婆的脸色做事，老婆在看电视后摔了遥控器离家外出，帅哥不放心，尾随跟踪，在老婆玩的时候他也开始一起玩，经过(不一样的画面)金顶，成都繁华街道，等等地游玩，最后忘了自己此行的目的，在最后茶馆里一边品茶，一边和刚认识的漂亮的成都MM聊天，很是高兴，这时，同在茶馆的老婆发现了老公和MM在一起，上去一把抓起老公，教训老公(参照我的野蛮女友)，成都漂亮MM用惊恐的眼光看着，最后，妻子把老公五花大绑的拖回家去了，老公不死心的往成都MM的手机上发了一条短信:I WILL BE BACK～(终结者经典对白)，然后上成都伊甸园LOGO～ 广告语:全城投入，给你好看。(后面是老婆给老公说的“看我给你好看”) 成熟期:在前期我们已经打开了我们国内的部分市场,但不能就此结束,在前期我们通过网络广告让大家开始接受了成都这样一个东方伊甸园的形象,在中期我们就该加大对东方伊甸园的宣传力度,但不必像前期一样密集的开展广告攻势，而应当按照中期的计划为东方伊甸园的进一步推广进行宣传。网络广告的重要准则是AIDA模型，在前期我们已经通过广告实现了AIDA模型的A和I，让人们对于成都这样的东方伊甸园已经有了兴趣，吸引了人们的注意力。所以我们中期的主要宣传方向是积极的向已经对东方伊甸园产生兴趣的人们进行宣传，让他们也成为东方伊甸园的消费群体，在这个中期，我们就应当不断的巩固我们前期宣传的效果，但又要于前期的宣传区别开来，因为，前期的密集型广告是东方伊甸园做为一个新的旅游之都，面临着国内各旅游城市的挑战，所以我们才会在前期下大力气，密集的开展广告攻势以求为东方伊甸园在国内打开自己的旅游市场。 我们准备在前期打开的市场基础上一方面巩固既有的市场，一方面开辟新的人群。成都作为国内的大都市，而且是有着悠久历史的“老城”，结合周边的优美风景，这样自由浪漫之旅针对追求浪漫爱情与自由天地的年轻人正是合适。并且，成都这样的有着历史的城市，有着不少的传说和历史景点，加上巴蜀风俗，这样奇风异俗之旅针对了好奇心强，求知欲强的人群。这样我们就确定了中期的广告主题:展现成都人文优势，历史痕迹以及有趣的风俗民情。 我们的广告创意是:以成都都市为舞台，用一段旅程来展现成都自由浪漫的氛围和一种奇妙的奇风异俗的历程。 广告设计:爱情类:一群女生来成都旅游，只有一个女生没有男朋友，她一个人感到很不合群，但又很无奈，在成都旅游是很有趣，但她好象少了什么，在一次魔术演出中，她看到魔术的表演很精彩，她到后台去要表演者的签名，结果发现近距离看表演者很帅，就乘机要了电话，在电话联系，闲暇时逛街，等等常规恋爱项目(约会场所是成都有名的好地点，女生住的酒店也是很有名的地方)后，他们已经好的很了～结果女生要回去了，男生却没有挽留，女生很伤心，在要走前(上飞机或火车)，男生来到站上，一个大变飞机，女生要搭的飞机被变没了，女生走不了，男生又是一变，戒指出现在女生的手上，男女一起拥抱，围观群众大声叫好。最后上东方伊甸园LOGO。 游览类:一男生来成都旅游，来到野外探险，经过溶洞，河流一类美丽的风景，在漂流，探险一类惊险的旅程后，男生在和一MM聊天时，吹嘘自己的英勇时，一只熊掌搭上了他的肩膀，他吓的躲起来了，最后发现是一只可爱的熊猫，他很没有面子的被MM笑～最后上东方伊甸园LOGO。 广告语:爱情类:自由浪漫的旅途尽在东方伊甸园。 游览类:动物凶猛，小心为妙～ 后期:在通过前期中期的宣传，东方伊甸园应该已经成为了国内知名的旅游之都，我们广告就算取得了一定的成效，但我们的最终目的是要使东方伊甸园成为国际知名的旅游品牌，所以，我们在东方伊甸园成为国内著名旅游点后，依然要加强宣传工作。后期的宣传中心是把成都做为一个适宜居住的城市推出去，成都是一个文化休闲之都，也是全国有名的休闲胜地，在东方伊甸园的品牌树立之时，我们准备在后期的宣传中，进行针对健康长寿有迫切渴望的人群。尤其是年龄较高的老者作为推广重点的自然养生之旅，以吸引更多的人群来成都居住或旅游。 成都的东方伊甸园计划在后期是一个长远的推广计划，力求使成都成为世界上的著名旅游城市，我们就以此为重点，一方面不断开拓国内的市场，继续的巩固已有的市场分额，一方面打出成都是一个适合休闲养生的都市，以吸引老者，还有就是将东方伊甸园推向世界，使得成都最终可以成为与巴黎，新加坡等世界知名相比的旅游都市。这样我们的广告主题就是:树立成都休闲之都的形象，营造成都安乐，祥和的氛围，以吸引老年人，并且让人有成都是十分适合居住的感觉。 我们的广告创意:我们将用早晨的阳光，清晨的成都美景配合音乐给人一种幽美的感觉，还有给人展现成都市人的良好风格，更趋向一种宣传片的形式。 广告设计:旅游片:一个旅客(最好是女明星)在旅游购物时，被一位小偷抢去了钱包，她大喊抓小偷，这时，一群男士奋不顾身的追上去。一位老人在前面拦住了小偷，使用太极工夫制服了小偷(过程夸张)，旅客万分感激，老人很精神的笑着说不用谢。这时，他旁边孙子插了一句:“不介意的话，就一起吃个晚饭吧～”。群众大笑～最后上东方伊甸园LOGO。 居住片:一家人来成都居住，受到了周围邻居的热烈欢迎，他们在外面选购家居用品时，到处都东方伊甸园的LOGO和海报，让他们感到东方伊甸园的独特魅力，人们也格外的热情亲切，最后回到小区后，屋业管理人员来到他们家，送给他们一张东方伊甸园的卡片，最后离开时，屋业管理人员走时，衣服背后印着东方伊甸园的LOGO。 广告语:清晨的阳光，东方的乐园。 说的好，做的好，不如您住的最好～ 2(采用形式 我们准备采用以下的形式进行网络广告宣传: 1( 壁纸 设计一系列的壁纸在网络下载。采用1024X768的大小，以东方伊甸园休闲人文为主要特点，让网民在开机时就可以看到有关东方伊甸园的图片。 - 作者: noble666 2005年06月9日, 星期四 21:50 回复(0) | 引用(0) 加入博采 “东方伊甸园”互联网广告企划案2 成都 杭州 湛江 三亚 建城迄今已有2300多年。蜀王自秦时设县治以来，已有2200多历史在历史上以古老三亚古称崖州。 开明五世迁蜀都城至此，刘备等年历史，是华夏文明的发祥地之古城的海滨商镇而著早在秦始皇时期 六位君主先后在这里立国称帝，一。五代吴越国和南宋王朝均建镇 称，为“海上丝绸设置南方三郡崖 成都算得上六朝古都。都杭州，是中国七大古都之一。 之路”的始发港。 州是其中之一的 象郡。自古被称 为"天涯海角"。 深厚苏东坡、陆放翁、张大人文荟萃，科技文化兴上溯到公元前4000据考证三亚落笔的历千如灿烂的明星，辉耀旺。西湖四周拥有许多著年，残存的古代文洞一万年前就有史文着这片浪漫的大地。刘名的石窟造像、碑刻、古化遗迹昭明:自古人类活动;沿海化沉皇叔白帝托孤;诸葛亮建筑，为我国艺术瑰宝。以来湛江便和华一带还发现古波淀 六出岐山;唐玄宗剑阁历代名人在此留下了丰夏文明血脉一道斯人的墓群。名 闻铃;多少忠臣怨主，富的历史遗迹和诗书绘跳动。 僧鉴真，宋代名 几许盛衰悲欢，都留在画。杭州还孕育了我国古相赵鼎和纺织家 这里的森森翠柏、茫茫四大发明之一的活字印黄道婆等先后来 白波、重重殿宇之间，刷术发明者毕升和杰出过崖州。 留给了风雨楼台、暮鼓的科学家、《梦溪笔谈》 晨钟„„ 作者沈括等伟人。 得天四川盆地四周为高峻的“上有天堂，下有苏西北接广西区，南中国海南省最南独厚山脉环绕，北有秦岭，杭”。位于浙西中山丘陵区，隔琼州海峡与海端。四季如夏，的自东有大巴山，西有岷山，长江三角洲。山清水秀。是中南相望，三面环可谓三冬不见霜然条南有横断山脉。盆地中国的“丝绸之府”丝绸生海，西向东南亚，和雪，四季鲜花件 央的成都平原，沃野千产历史悠久，它又是“鱼"东背靠大西南，居粤常盛开，素有 里，江河贯穿。“茶叶米之乡”、“茶叶之地” 桂琼沿海地区中方夏威夷"之称 产地”，“花果之乡” 心， 著名的西湖和富春江--新安江(千丰富峨眉天下秀，青城天下---湖汉、黎、苗、回天然火山口湖 岛湖)两个紧密相连的国家级风的旅幽，剑门天下险，夔门光岩，浩瀚如烟海等20多个民族聚 景名胜区及世界奇观钱潮，京杭游资天下雄，黄河与长江共的鹤地水库;历史居。孕育了极有 大运河终端、国家级自然保护区源 同哺育着这片风光奇绝古迹雷州西湖和浓郁乡土风情的 西天目山等名胜景区。并且毗邻的土地。从神秘幽美的雷州城，奇花异果工艺精华、宗教 世界著名山岳名胜黄山、历史文九寨沟，到碧波万顷的的热带作物试验文化。阳光、海 化名城绍兴，贯通普陀山、宁波、竹海;从风清月白的大站，“碧海银滩度水、沙滩、空气、 奉化溪口、雁荡山、天台山等著宁河，到那跑马溜溜的假中心”和“天森林、动物、温 名风景区成为人们理想的游憩之群山;乐山大佛做不到然乐园”，东海岛泉、岩洞、风情 地和观光中转之地。 的治水业绩，李冰父子飞龙滩海水浴场;和田园等相结合 早己做到了。到处是绚徐闻白沙湾和吴的奇特景观 丽的自然风光，到处是川吉兆“月牙海 淳美的风土人情„„ 湾”、王村巷、吴 阳海滨浴场等。 浓郁既是历史悠久，成都人商场、酒吧、咖啡馆、茶全市适宜开辟海碧波环抱、椰林的休休闲生活的丰富多彩在馆、宾馆饭店、健身健美、滨浴场和观景渡掩映，呈现着一闲氛全国也就不遑多让。“四美容美发、娱乐城、影剧假区的岸段总长派旖旎的热带海围 川”(川菜、川酒、川茶、150多公里、气滨风光，置身其院等休闲场所无处不在;约 川戏)，“两蜀”(蜀锦、蜀候宜人。是休闲度中，犹如仙家境服饰鞋帽、钟表首饰、化 绣)，美食，摆龙门阵，假胜地。 地。日间看云观妆品、家居食品、休闲食 打麻将，老街、老房，潮、纵情碧波，品、工艺品、礼品等休闲 旅游，春熙路等休闲购夜里听涛入眠、产品比比皆是;公园、风 物街......五花八门，应接梦系蓬莱的大东景区、度假村等旅游景区 不暇。穿梭于远古文化更是近在眼前。 海，沙平水暖， 的辉煌殿堂,感受现代都是冬泳胜地。 市的潮流和时尚。 成都 杭州 “中国休闲之都” “世界休闲之都” 东方伊甸园 人间天堂 “成功之都”，“多彩之都”，“美食之都”。在“休闲之都” 国内旅游圈中，成都是出名的“花园城市”，以至 于《新周刊》将其评价为中国“第四城” 提倡发展“悠闲快乐”的生活 提倡发展“精致休闲”的生活 西部新兴的旅游城市 东部发展较早的旅游城市 2000年，中国杭州西湖博览会成功举办 2001年10月，获“联合国人居奖” 1982年，国务院公布成都为国家级历史文化名城 2002年10月，国际康乐组织评为“国际花园城市” 还先后被评为“中国园林城市”、“中国卫生城市”、1993年，国务院确定成都为西南地区科技、商贸、 金融中心和交通、通信枢纽 “中国环境综合治理优秀城市”、“中国环保模范 城市”，两次被联合国人居中心评为“人居环境改 善国际最高奖” 2006年，世界休闲博览盛会将在杭州举行。预计将 吸引境外旅游者50万，国内1000万，增加旅游外 汇收入3亿美圆以上，国内旅游收入100亿以上及 2亿外资。 去年成都的GDP是1870亿元，在全国15个副省2001年实现国内生产总值1568亿元，经济总量在级城市中居第4，。机场吞吐量也排在全国全国省会城市中居第2。基础设施条件大为改善，第四。从这个意义上来说，成都不是西部，而是旅游综合接待能力明显增强。 西部的东部。 成都位于西部重镇，在西部大开发的今天，成都作从国际区位看，杭州位于“亚洲繁荣带经济”中心;为中国西部发展中心的地位决定了其重要性。 从国内区位看，长江三角洲在中国经济中的主导地 位将进一步加强 都具有作为“休闲之都”的前提条件(同样是历史古城，有浓厚的文化底蕴，有得天独厚的地理和气候条件，有令人向往的旅游资源，有浓郁的休闲氛围) - 作者: noble666 2005年06月9日, 星期四 21:49 回复(0) | 引用(0) 加入博采 东方伊甸园”互联网广告企划案1 - 作者: noble666 2005年06月9日, 星期四 21:46 回复(0) | 引用(0) 加入博采 网络营销平台设计 一、 设计管理研究,设计思想, 根据网上目标顾客的需求～进行价值沟通、价值创造和价值传递。我们设计了一套完整的网络营销活动需要五种基本的平台:信息平台、制造平台、交易平台、物流平台和服务平台。 这五种平台分别执行不同的职能～彼此之间又相互依存～相互支持～形成一个有机的整体。因此～在设计和管理这些平台的过 程中～充分考虑它们之间的区别和联系～围绕顾客价值的让渡和企业获利能力的提高进行实际运作～以促进网络营销整体效益的长期最大化。 ,一,、信息平台的设计与管理 横财科技信息平台的设计不仅有自己相对独立的功能～而且广泛、深 入地渗透到其它四个平台之中～信息平台的基本功能是搜集、处理和发送与 企业网络营销有关的各种信息～展示公司,微观环境,及行业,宏观环境, 的最新动态。 从服务对象和服务内容上看～信息平台要面向内部用户和外部用户开 展信息工作～并建立和完善相应的数据库。对内部用户～提供了不同权限的 信息维护、整理和更新功能,主要表现在平台的后台管理上,。对外部用户 ,客户、合作伙伴,～主要提供相关信息的咨询、搜索和信息的反馈～特别 对于客户的定单查询～邮件订阅等。 为了提高信息平台的效率和准确性～把各种信息沟通管道整合为一个 有机的整体。横财科技把网络站点、电话系统、留言反馈系统、电子邮件系 统等管道应彼此连接～及时互通信息～为所有相关的信息服务对象提供使用 权限内的最大限度的方便。 ,二,、制造平台的设计与管理 借助网络把顾客信息、竞争信息和内部报告信息与产品的设计制造技术紧密结合起来～创造具有高度顾客价值和良好经济效益的产品。其核心任务是在网络环境下成功地开发新产品。这里主要利用客户的具体需求～开展一对一的定制业务～以更能为客户设计、生产个性化的产品。 找准新产品开发方向～使新产品更适合顾客需求。因此。充分利用横财网络平台的便捷性和互动性～更多地接触和了解顾客～鼓励顾客的参与,借助企业内外的脑力～深入地分析和研究顾客的心理和需求,利用文化、科技和消费发展趋势～诱导市场需求～培育新产品的目标市场。 但是～为满足顾客的个性化需求～企业在网络营销中使用市场细分、超市场细分乃至一对一营销～这无疑加大了产品的制造成本和营销成本。因此～我们施行大量定制化生产～以减少顾客对商品个性化的要求导致规模生产成本优势削弱的不利影响。产品尽量满足顾客的特殊化要求～并且生产地应尽量靠近顾客需求的产品。 ,三,、交易平台的设计与管理 真正盈利的网络营销是一种把网上和网下的资源加以整合和综合利用的商业模式 。因此～我们把交易平台设计成网上和网下既可并行又可相互结合和贯通的模式～能为顾客带来更多的机会、更大的方便～并增强企业的快速反应能力和市场声誉。使顾客相信并切实体验到～购买企业产品～只须花费最小的顾客成本～而获得最大的顾客价值。 ,四,、物流平台的设计与管理 由于本企业所涉及的产品主要是无形,信息,的产品或方案～所以～对于信息功能和交易功能～及时传递供需信息～要求特别高。充分利用网络订货系统、商品分类管理系统、配送需求计划管理系统、以销售资料建立的预测与计划系统等。此外～充分利用网络与基于Iternet通讯技术～让客户方便地知道所订购的产品进入的环节～以树立起顾客对公司的安全感和信赖～提高客户忠诚度。 ,五,、服务平台的设计与管理 制定服务 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 ～推广服务理念。服务具有无形性的特点～在购买之前～是很难被顾客所感知的～顾客往往无法预知结果。通过制定明确、具体的服务标准～消除顾客的“模糊预期”～使服务具有可衡量性。如果服务达不到既定标准～我们可以迅速从中发现服务缺陷～并采取相应的措施予以修正～或在一定程度上在顾客投诉之前对服务缺陷进行弥补。 提供良好的资讯和个性化服务。我们与顾客之间的互动主要是在资讯服务的界面上进行的～因此网络营销企业首先要充分利用信息平台为顾客提供良 好的资讯服务。网络主页的设计不仅包括宣传企业和介绍产品～而且和客户一起～就产品的设计、质量、包装、交付条件、售后服务等进行一对一的交流～帮助顾客拟定可行的解决方案。信息的沟通主要借助现代信息技术进行～如传真、免费E-mail新闻组、邮件列表等。对服务质量进行跟踪和评价～最终使改进服务流程的计划转化为服务效益。 ,六,各种基本功能平台的整合 由于上述五种基本功能平台之间的相互依存关系～我们只有将这些基本功能平台进行统一的规划和管理～使它们彼此相互协调、相互促进～才能实现整个网络营销平台的最优化～从而最大限度地促进企业网络营销目标的实现。这种系统性的整合～主要以互联网站为核心～全面开发和整合网络营销平台的功能。互联网站是将网络营销的各种基本功能平台加以整合的共同操作界面和载体。使信息管理部门同营销、生产、财务、后勤等部门密切合作～开发、利用、维护和完善企业网站的各种经济和经营功能～如信息发布与反馈、产品设计、谈判与交易、在线结算与支付、服务支持等。 二、 基于以上设计思想～横财科技网络平台基本功能主要表现在 品牌形象、产品/服务展示、信息发布、顾客服务、顾客关系、网上调查、网上联盟、网上销售、邮件列表等方面。后台兼有定单处理、会员管理、库存管理、流言回复管理、营销网络管理、邮件列表管理和信息发布管理。 1、 品牌形象。网站的形象代表着企业的网上品牌形象～人们在网上了 解一个企业的主要方式就是访问该公司的网站～网站建设的专业化与否直 接影响企业的网络品牌形象～同时也对网站的其他功能产生直接影响。所 以～我们的网站主要体现简单、清新～以业务处理为重点。 2、 产品/服务展示。顾客访问网站的主要目的是为了对公司的产品和服 务进行深入的了解。因此～产品展示和新闻咨询栏目成为本站主页的主要 内容。主要价值也就在于灵活地向客户展示产品的说明及图片信息～和可 以随时更新的产品宣传资料。 3、 信息发布。网站是一个信息载体～可以发布一切有利于企业形象、 顾客服务以及促进销售的企业新闻、产品信息、各种促销信息、招标信息、 合作信息、人员招聘信息等等。因此～拥有本网站就相当于一个强有力的 宣传工具。 4、 顾客服务、邮件列表。通过网站为顾客提供各种在线服务和帮助信 息～及其邮件的免费订阅。在线填写寻求帮助的表单、通过聊天实时回答 顾客的咨询等等。解决了客户购物的不适应性问题。 5、 网上调查、会员管理。通过网站上的在线调查和会员管理～获得用 户的反用于馈信息～用于产品调查、消费者行为调查、品牌形象调查等～ 是获得第一手市场资料～以便为公司的下一步发展作好准备。同时可以有 针对性地对有效客户展开数据库营销。 6、 网上联盟。由此获得更好的网上推广效果～需要与供应商、经销商、 客户网站、以及其他内容互补或者相关的企业建立合作关系。 7、 网上销售。建立网站及开展网络营销活动的目的之一为了增加销售～ 一个功能完善的网站本身就可以完成订单确认、网上支付等电子商务功能～ 即网站本身就是一个销售渠道～是一个最基本的功能。 8、 库存管理、定单处理。分为成功订单～未处理订单～有效订单～无 效订单～待核对订单等。 三、解决的问题,综合以上～本平台设计所解决的主要问题,: 1.电子商务交易平台的不 规范 编程规范下载gsp规范下载钢格栅规范下载警徽规范下载建设厅规范下载 问题 2.电子商务后台数据的管理问题～把先进的数据库技术运用于文档管理～促进企业信息化管理的进步。 3.购物流程对大众消费心理的适应问题 4.版面设计的人性化问题 5.功能摸开的实际行业化、个性化问题 6.销售过程中市场信息的及时捕捉和反馈。企业客户资源的全面信息化管理～使企业通盘掌握客户资源～利于企业合理利用和有效整合。 7. 客户资源的有效管理和利用～升级企业客户服务管理水平～提高客户满意度～提高客户对企业的信任度和忠诚度～从而增加企业的利润。 8. 销售 制度 关于办公室下班关闭电源制度矿山事故隐患举报和奖励制度制度下载人事管理制度doc盘点制度下载 的有效实施和销售过程的规范化管理 9、对客户关系进行全面分析和归纳～改善企业客户服务的层次性～提高客户服务的工作效率 10. 解决了销售过程中各部门的及时沟通和配合～销售效率的有效提高和客户服务的改善。 11. 可定制服务使得提供的产品和服务的设计更加人性化～更贴近客户的切身需求～更符合客户的个体利益。 - 作者: noble666 2005年06月9日, 星期四 21:39 回复(0) | 引用(0) 加入博采 网络营销平台设计 一、 设计管理研究,设计思想, 根据网上目标顾客的需求～进行价值沟通、价值创造和价值传递。我们设计了一套完整的网络营销活动需要五种基本的平台:信息平台、制造平台、交易平台、物流平台和服务平台。 这五种平台分别执行不同的职能～彼此之间又相互依存～相互支持～形成一个有机的整体。因此～在设计和管理这些平台的过程中～充分考虑它们之间的区别和联系～围绕顾客价值的让渡和企业获利能力的提高进行实际运作～以促进网络营销整体效益的长期最大化。 ,一,、信息平台的设计与管理 横财科技信息平台的设计不仅有自己相对独立的功能～而且广泛、深 入地渗透到其它四个平台之中～信息平台的基本功能是搜集、处理和发送与 企业网络营销有关的各种信息～展示公司,微观环境,及行业,宏观环境, 的最新动态。 从服务对象和服务内容上看～信息平台要面向内部用户和外部用户开 展信息工作～并建立和完善相应的数据库。对内部用户～提供了不同权限的 信息维护、整理和更新功能,主要表现在平台的后台管理上,。对外部用户 ,客户、合作伙伴,～主要提供相关信息的咨询、搜索和信息的反馈～特别 对于客户的定单查询～邮件订阅等。 为了提高信息平台的效率和准确性～把各种信息沟通管道整合为一个 有机的整体。横财科技把网络站点、电话系统、留言反馈系统、电子邮件系 统等管道应彼此连接～及时互通信息～为所有相关的信息服务对象提供使用 权限内的最大限度的方便。 ,二,、制造平台的设计与管理 借助网络把顾客信息、竞争信息和内部报告信息与产品的设计制造技术紧密结合起来～创造具有高度顾客价值和良好经济效益的产品。其核心任务是在网络环境下成功地开发新产品。这里主要利用客户的具体需求～开展一对一的定制业务～以更能为客户设计、生产个性化的产品。 找准新产品开发方向～使新产品更适合顾客需求。因此。充分利用横财网络平台的便捷性和互动性～更多地接触和了解顾客～鼓励顾客的参与,借助企业内外的脑力～深入地分析和研究顾客的心理和需求,利用文化、科技和消费发展趋势～诱导市场需求～培育新产品的目标市场。 但是～为满足顾客的个性化需求～企业在网络营销中使用市场细分、超市场细分乃至一对一营销～这无疑加大了产品的制造成本和营销成本。因此～我们施行大量定制化生产～以减少顾客对商品个性化的要求导致规模生产成本优势削弱的不利影响。产品尽量满足顾客的特殊化要求～并且生产地应尽量靠近顾客需求的产品。 ,三,、交易平台的设计与管理 真正盈利的网络营销是一种把网上和网下的资源加以整合和综合利用的商业模式 。因此～我们把交易平台设计成网上和网下既可并行又可相互结合和贯通的模式～能为顾客带来更多的机会、更大的方便～并增强企业的快速反应能力和市场声誉。使顾客相信并切实体验到～购买企业产品～只须花费最小的顾客成本～而获得最大的顾客价值。 ,四,、物流平台的设计与管理 由于本企业所涉及的产品主要是无形,信息,的产品或方案～所以～对于信息功能和交易功能～及时传递供需信息～要求特别高。充分利用网络订货 系统、商品分类管理系统、配送需求计划管理系统、以销售资料建立的预测与计划系统等。此外～充分利用网络与基于Iternet通讯技术～让客户方便地知道所订购的产品进入的环节～以树立起顾客对公司的安全感和信赖～提高客户忠诚度。 ,五,、服务平台的设计与管理 制定服务标准～推广服务理念。服务具有无形性的特点～在购买之前～是很难被顾客所感知的～顾客往往无法预知结果。通过制定明确、具体的服务标准～消除顾客的“模糊预期”～使服务具有可衡量性。如果服务达不到既定标准～我们可以迅速从中发现服务缺陷～并采取相应的措施予以修正～或在一定程度上在顾客投诉之前对服务缺陷进行弥补。 提供良好的资讯和个性化服务。我们与顾客之间的互动主要是在资讯服务的界面上进行的～因此网络营销企业首先要充分利用信息平台为顾客提供良好的资讯服务。网络主页的设计不仅包括宣传企业和介绍产品～而且和客户一起～就产品的设计、质量、包装、交付条件、售后服务等进行一对一的交流～帮助顾客拟定可行的解决方案。信息的沟通主要借助现代信息技术进行～如传真、免费E-mail新闻组、邮件列表等。对服务质量进行跟踪和评价～最终使改进服务流程的计划转化为服务效益。 ,六,各种基本功能平台的整合 由于上述五种基本功能平台之间的相互依存关系～我们只有将这些基本功能平台进行统一的规划和管理～使它们彼此相互协调、相互促进～才能实现整个网络营销平台的最优化～从而最大限度地促进企业网络营销目标的实现。这种系统性的整合～主要以互联网站为核心～全面开发和整合网络营销平台的功能。互联网站是将网络营销的各种基本功能平台加以整合的共同操作界面和载体。使信息管理部门同营销、生产、财务、后勤等部门密切合作～开发、利用、维护和完善企业网站的各种经济和经营功能～如信息发布与反馈、产品设计、谈判与交易、在线结算与支付、服务支持等。 二、 基于以上设计思想～横财科技网络平台基本功能主要表现在 品牌形象、产品/服务展示、信息发布、顾客服务、顾客关系、网上调查、网上联盟、网上销售、邮件列表等方面。后台兼有定单处理、会员管理、库存管理、流言回复管理、营销网络管理、邮件列表管理和信息发布管理。 1、 品牌形象。网站的形象代表着企业的网上品牌形象～人们在网上了 解一个企业的主要方式就是访问该公司的网站～网站建设的专业化与否直 接影响企业的网络品牌形象～同时也对网站的其他功能产生直接影响。所 以～我们的网站主要体现简单、清新～以业务处理为重点。 2、 产品/服务展示。顾客访问网站的主要目的是为了对公司的产品和服 务进行深入的了解。因此～产品展示和新闻咨询栏目成为本站主页的主要 内容。主要价值也就在于灵活地向客户展示产品的说明及图片信息～和可 以随时更新的产品宣传资料。 3、 信息发布。网站是一个信息载体～可以发布一切有利于企业形象、 顾客服务以及促进销售的企业新闻、产品信息、各种促销信息、招标信息、 合作信息、人员招聘信息等等。因此～拥有本网站就相当于一个强有力的 宣传工具。 4、 顾客服务、邮件列表。通过网站为顾客提供各种在线服务和帮助信 息～及其邮件的免费订阅。在线填写寻求帮助的表单、通过聊天实时回答 顾客的咨询等等。解决了客户购物的不适应性问题。 5、 网上调查、会员管理。通过网站上的在线调查和会员管理～获得用 户的反用于馈信息～用于产品调查、消费者行为调查、品牌形象调查等～ 是获得第一手市场资料～以便为公司的下一步发展作好准备。同时可以有 针对性地对有效客户展开数据库营销。 6、 网上联盟。由此获得更好的网上推广效果～需要与供应商、经销商、 客户网站、以及其他内容互补或者相关的企业建立合作关系。 7、 网上销售。建立网站及开展网络营销活动的目的之一为了增加销售～ 一个功能完善的网站本身就可以完成订单确认、网上支付等电子商务功能～ 即网站本身就是一个销售渠道～是一个最基本的功能。 8、 库存管理、定单处理。分为成功订单～未处理订单～有效订单～无 效订单～待核对订单等。 三、解决的问题,综合以上～本平台设计所解决的主要问题,: 1.电子商务交易平台的不规范问题 2.电子商务后台数据的管理问题～把先进的数据库技术运用于文档管理～促进企业信息化管理的进步。 3.购物流程对大众消费心理的适应问题 4.版面设计的人性化问题 5.功能摸开的实际行业化、个性化问题 6.销售过程中市场信息的及时捕捉和反馈。企业客户资源的全面信息化管理～使企业通盘掌握客户资源～利于企业合理利用和有效整合。 7. 客户资源的有效管理和利用～升级企业客户服务管理水平～提高客户满意度～提高客户对企业的信任度和忠诚度～从而增加企业的利润。 8. 销售制度的有效实施和销售过程的规范化管理 9、对客户关系进行全面分析和归纳～改善企业客户服务的层次性～提高客户服务的工作效率 10. 解决了销售过程中各部门的及时沟通和配合～销售效率的有效提高和客户服务的改善。 11. 可定制服务使得提供的产品和服务的设计更加人性化～更贴近客户的切身需求～更符合客户的个体利益。 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations.