[Business case] HP- a one hundred billion restructuring sample Hunzhao（(业务用例)HP -一万亿一千亿Hunzhao重组样本）

[Business case] HP- a one hundred billion restructuring sample Hunzhao（(业务用例)HP -一万亿一千亿Hunzhao重组样本） [Business case] HP: a one hundred billion restructuring sample Hunzhao (Research papers Download news) see HP really split the upcoming current Hewlett-Packard spin-off of a main PC and printer business, ‘Hewlett-Packard’ (HP Inc) and a main enterprise hardware and services business ‘HP’s Enterprise’ (Hewlett-PackardEnterprise), after the spin-off of the new ‘HP’ is still using the current Logo. layoffs will reach 55,000 people. Transition sample and a hundred billion, and the other one is Nokia. Private chat with HP’s employees, they felt, did not seem to bring any Hewlett-Packard changed brisk Whitman enter HP HP was the ‘Silicon Valley of the Soul’, and now has become the ‘Silicon Valley of the injured’ .2010 Since HP has several large product Hunzhao, we learn a lesson below: 1, the biggest Hunzhao is missed big air moves around .2011 August, HP CEO Apotheker announced that it will abandon smartphones and tablet PCs, and considering the sale of its annual revenues of $ 40 billion 1 in the PC business. 2, another Hunzhao is not achieved from the ‘tough guy’ to ‘eat soft food,’ the transformation. HP has acquired a lot of fans of software products WebOS, 2011 In March 2009, HP said in its PC webOS operating system is installed on the printer and all the new mobile devices, in August 2011, HP abandoned WebOS software program, announced it would $ 10 billion acquisition of software developer Autonomy. 3, another earthquake Hunzhao is caught in personnel, the lack of screaming grade products in recent years, as HP’s CEO revolving door replacement, Mark Hurd is stepping down in August 2010, Apotheker is 2010 to 2011, Whitman is 2011 so far. << Business Week >> even think HP or personnel issues ultimately decline. HP can make a comeback like apples or abandoned as trends like Nokia welcomes vote (Author:?? King wrong knife January 16, Hewlett-Packard Company is located in Palo Alto, California, United States headquarters in New Customer Center held a ribbon cutting ceremony. After a year of renovations, the customer conference center a new 2 look. Entrance was originally gray retro 1980s style, and now here pole a modern, open space everywhere and blue lights. hall in the middle of a bent old oak also been redesigned, this is William Hewlett (William Hewlett) and David Packard (David Packard) in 1960s planted. ‘It symbolizes HP will like the oak tree as the foundation of a solid, a new life.’ Meg Whitman (Meg Whitman) says Whitman is HP’s office in two and a half years The fourth CEO in private she was very lively, while sitting on a chair will Wiggler, while explaining her country music ringtones on the phone to people. Silicon Valley outside of Whitman understand most, may be her short political career, she served as eBay CEO after a decade, in 2010 California governor election defeat her in the media because of how she and her former butler treat the housekeeper and the housekeeper know whether illegal immigrants and a large war of words. quarrel spend $ 150 million on her campaign to become a fatal blow, but Whitman said she learned how to resolve the crisis from. ‘ to enter the political arena is the most difficult thing I’ve ever done, ‘she said,’ When companies face the challenge, I’ll think about this 3 experience. ‘ HP is indeed facing a great challenge, it is the most important two products - personal computers and printers - sales are in decline addition, the company heavily in debt, to invest billions of dollars in acquisitions do not how successful .2010 Since August, HP shares fell 70%, the market value has shrunk nearly $ 68 billion. Although HP still is the Dow, but the current market value of only $ 29 billion. ‘HP miserable fall in a short time.’ Harvard Business School professor William George (William George) said, ‘you’re looking at HP’s stock price think: kidding, it is worth so many points, ‘director George or Exxon Mobil and Goldman Sachs?. HP now has a lot of business, including personal computers, servers and printers, although some products have become obsolete, but there are still a lot of the company’s profit machine, HP’s annual operating profit of more than 12 billion U.S. dollars, but changes in the company’s senior too too confusing, ‘This is one of the most serious damage to HP’s ever suffered,’ George said, ‘they will continue to disappoint the shareholders, so shareholders lost, unless they are ready to make some 4 tough decisions.’ Whitman said she would make these decisions, but the real change takes time. ‘Five years,’ she said, ‘Some people do not like to hear the answer.’ Prior to HP, nobody had heard something in the garage invention can change the world. ‘A start-up company can become the most powerful company, HP perfectly embodies this concept.’ Stanford University Silicon Valley Archives History House Leslie Berlin (Leslie Berlin) said, ‘Now this concept is still crucial for Silicon Valley.’ Over the years, HP has been in transition from manufacturing scientific instruments to calculators, to the PC, printer and data center equipment. HP mastered a balance, put plenty of R & D funding to launch new products, while continuing the existing products from money. Along the way, HP will apply to the corporate culture of Silicon Valley practice, creating a work by engineers to create a relaxed atmosphere in this atmosphere, the employees can share the company’s success and progress. ‘This is a by excellent who founded, have excellent employee involvement, can 5 produce excellent products company, ‘Berlin said,’ It was the heart of the Silicon Valley spirit. ‘ Hewlett-Packard began to decline, and its roots can be traced back to the 1990s. Carly Fiorina (Carly Fiorina) is as Hewlett-Packard CEO’s first foreign staff, in her entire tenure, she has been trying to eliminate perceived HP entrenched old-fashioned management principles - such reluctance massive layoffs - she thinks it is these factors restricting the development of the company .1999, HP sold Agilent Technologies Inc. (Agilent Technologies), which is the foundation of contact with HP’s most close electronic equipment sectors. Two years later, Fiorina and Hewlett’s son Walter (Walter) occurred in a fierce struggle stake, after which HP acquired Compaq PC manufacturer. Greatly increased the size of the deal to make HP, but also after the merger the loss of a unified corporate culture, making the company gradually reduced the supply chain slaves, rather than the beginning of an innovative company dedicated to .2005, Fiorina was dismissed because the company’s earnings significantly below Wall Street’s expectations. It During her tenure, HP has become a ‘misfiring’ monster, and 6 company executives began to intrigue, still suffer. One thing most criticized, is a board member Fiorina told reporters the board meeting information leaked Thus, some directors have spied on HP employees and reporters, trying to find out who leaked the information. ‘HP’s board has been considered model, ‘director of the Weinberg Center for Corporate Governance University of Delaware Charles Elson (Charles Elson),’ said Carly come later, the situation had changed. ‘ March 2005, HP hired Mark Hurd (Mark Hurd). Hurd is a suit, foul-mouthed, sociable’s CEO. Prior to joining HP, Hurd served two years in the NCR company executives He did a good job at NCR, which is a manufacturer of cash registers and ATMs company, was also developed data warehousing software, many large global enterprises to analyze their products, customers and sales data using this software. In addition to specializing in HP’s outside of Wall Street analysts, few people know who is actually Hart, Hart is a live version of the cash register: put a report to look at him, he can remember every line of each numbers. Since then, such as Hewlett-Packard PC and server 7 business became profitable, and profits of a lot of money at the helm under Hurd, HP’s 22-quarter revenue in the quarter reached 21 Wall Street analysts’ expectations, and 22 consecutive quarters of profit growth HP’s revenue grew by 63%, the share price has doubled. ‘Mark Hurd cut costs, but good results.’ analyst Robert W.Baird’s Jason Noland (Jayson Noland), ‘said But you can not always cut costs, investors want to see growth. ‘ According to interviews with dozens of former executives of Hewlett-Packard - Hewlett-Packard in order to avoid grudges, almost everyone refused to record their conversation, but they all appreciate Hurd - can say that Hurd is a company almost founder of Hewlett-Packard’s authority to operate the fact that he is both CEO and CFO, COO, or the sales director. ‘He joined Hewlett-Packard in 30 days to 45 days, Hewlett-Packard has no one down It can be said that he never influenced Hurd, whether this effect is large or small. ‘Sandeep Testament (Sandeep Johri) HP’s former vice president, said,’ Sometimes they might not like this effect, but they do feel. ‘ Any request to hire foreign consultants must get approval Hurd HP per year for consulting company 8 McKinsey and Bain costs from about $ 100 million cut to almost zero.’s System of annual bonuses will be split into each quarter, employees were detailed classification and bonuses based on their performance in each of the performance of the bottom of the top 10% of employees will be dismissed and he also let Heidrick & Struggles (Heidrick & Struggles, a manpower consulting services company) and Hewlett-Packard all management personnel interviews, and analysis, Hurd also personally audit findings. If a printer is a sales slowdown, the person in charge of the product will soon receive a letter of reprimand Hart mercilessly if abnormal Vietnam real estate costs, or changes in the Brazilian exchange rate affects the profitability server Hurd will definitely know. One executive recalled that once, Hurd found to have 715 employees in San Diego is responsible for the preparation of tens of thousands of printer drivers, he put the team reduced to 64 people, and the number of procedures is also greatly reduction. ‘hard to believe in a company with 300,000 employees, a person can have such a big impact.’ Testament says. 9 No matter how much influence Hurd, HP’s board did not think the company is not missing him. August 2010, under pressure from the board, Hurd was forced to resign. Board had informed that a man named Jody Fisher (Jodie Fisher) HP Hurd former marketing consultant for her complaints of sexual harassment. Heard denied the allegations, and do not want the matter to be made public, but some board members accused him of trying to cover up the relationship with Fisher. ‘The board clearly, this change of leadership of the company associated with HP for any people who are unexpected, but we have strong leadership to drive our business, as well as a strong team of employees to promote the company’s performance. ‘HP director Robert Ryan (Robert Ryan) said at the time. HP’s e-mail between Hurd and Fisher conducted a survey and found that sexual harassment allegations made are not necessarily tenable Fisher, however, HP’s board eventually let Hurd leave trouble. Just Hurd pressure forced the resignation of the board of directors for three days after he received an e-mail Steve Jobs. The Apple co-founder Hurd asked whether he 10 wanted to talk to someone about Jobs had experienced years ago had a similar experience, when Apple’s board of directors told him very unhappy. Hurd and Jobs mutual friend, Oracle CEO Larry Ellison said Hurd was forced to resign was ‘the gang from the Apple board fired Steve fool Since the husband Jobs, business worst personnel decisions. ‘ According to those who know Hart and Steve Jobs but do not want to be named, said Hart and Steve Jobs met, place it in the Jobs family, Hart did not want to open the meeting. They talked for more than two hours, he let Hyuk Germany attempt reconciliation with the board, and strive to be reinstated. Jobs even said that HP’s directors are willing to write and call them personally. Over the past five years, Hurd will HP fight world’s largest technology company, in 2010 sales of $ 126 billion. Company’s share price, profits are growing, but Jobs said of Hurd and other friends, he thinks the board will destroy HP’s this progress and make the company into chaos. Jobs not only in helping Hurd, but also to support the two founders of Hewlett and Packard legacy Jobs believes that a healthy HP’s Silicon Valley to critical. 11 ‘HP is a veteran Silicon Valley companies.’ Chairman of the board of directors of Apple Intuit’s Bill Campbell (Bill Campbell) said, ‘You do not want to see it go downhill.’ Jobs ultimately failed to help Hurd reached a settlement with Hewlett-Packard. More than a year after the death of Steve Jobs, his prophecy became a reality a few months after the conversation with Steve Hurd, the HP board to pick Apotheker (Léo Apotheker) any CEO, and the appointment of Ray Ryan (Ray Lane) as chairman. With the reduction in the company of wealth, served as the new CEO blamed Hurd: He fired employees, reducing the office space, the abolition of welfare, and each quarter require employees to do more with fewer resources performance HP. has been streamlined to a ‘thin’ level. departure time to Hurd, HP’s internal technology systems have become obsolete, the company does not have any attractive products in the mobile, cloud computing, high-growth areas. and company morale plummeted, because After compulsory ranking system, talented employees were screened out. senior executives also found that for fresh ideas, Hurd became less willing to 12 accept, although there are a lot of these criticisms did not leave, but still could not explain why After Hurd left within such a short time, HP’s problem is deteriorated to such an extent. Many people think that the reason why HP’s sales plummeted because its product is good enough, but this is not true: Hurd at the helm in the last year, HP’s revenue amounted to $ 126 billion, in 2012 to $ 120.4 billion Hewlett-Packard. remains a major worldwide supplier of enterprise computer products. ‘I think HP is more like early IBM,’ Chief Investment Officer Global Finance Private Capital Chris Bertelsen (Chris Bertelsen) said Meg Hui Terman can reverse the plight of the company, the biggest challenge facing Hewlett-Packard does not lie in its core business, and that its leadership. ‘now seems to be the darkest hour,’ the former Motorola CEO Ed Zander (Ed Zander) said, ‘I believe that HP will survive, but the question is whether it can reproduce the glory.’ Jobs proposal in the Hart repair relations with the HP board of directors at the same time, Hart’s friend and tennis balls Friends of Larry Ellison has provided him with a strong ‘revenge’ platform one month after Hurd left 13 HP, Ellison appointed him as co-president of Oracle Corporation, Oracle software and hardware in the data center business is HP’s competitors. (Hurd declined to comment for this article, Ellison did not respond to the reporter’s interview request.) After Hurd left HP, HP has appointed Chief Financial Officer Kathy Laisijiake (Cathie Lesjak) as interim CEO. Laisijiake no intention of becoming CEO, however, HP’s director of some departments have cherished this meaning. Behind the scenes, the HP director, who is co-founder of Netscape venture capitalists Mark Anderson (Marc Andreessen) began to play a greater influence, looking for the next leadership of the company. Laisijiake investors and Media assured that HP will continue the financial discipline Hurd period, and it will look for a thinker and software developers also understand sales successor. HP will stay lean and achieve growth in high-margin business, while showing more innovation, while In fact, a new series of puzzling move next happened. First, Laisijiake the next quarter’s performance is expected to increase by about $ 500 million after two 14 weeks, Hewlett-Packard and Dell to acquire storage company 3PAR launched a bidding war, eventually, to $ 2.35 billion acquisition of HP’s success. Ten days later, HP’s board approved a $ 10 billion stock repurchase program. After this series of moves, HP appointed Apotheker as new CEO and appointed to the board of the new Ray Lane as executive chairman. Apotheker worked at SAP for decades one of the world’s largest software company, but in as CEO shortly after leaving Ryan has always been considered a corporate computer industry’s ‘bad character.’ In the 1990s, he and Egypt in Oracle Leeson worked for eight years, not only to help improve customer relations, but also for the company’s sales culture too freely to formulate a strict discipline when he had a falling out with Ellison, Ryan switched to a well-known Silicon Valley venture capital firm KPCB . Apotheker and HP marks the beginning of Ryan’s partner from the hardware business to higher-margin enterprise applications. November 2010, Apotheker took office, he served as CEO of Hewlett-Packard’s first month of sales once again raised expectations, but did not meet expectations, since 15 HP began again and again after that disappointed Wall Street. Meanwhile, Apotheker also cynical media, said he, as Hewlett-Packard CEO, people do not even in the United States, HP said at the time, Apotheker going global ‘listening tour’, talking with customers and employees, and said he was not trying to evade court summons (California Court asked him to appear in court at Oracle and SAP lawsuit to testify). HP, Apotheker did not have many friends in the HP executive vice president, about half have coveted CEO position, some former executives said Apotheker almost never try to win their support as well as personality aspects: Apotheker somewhat eccentric character, and seemed reluctant to study the details of HP’s operations. former executive recalls a responsible service business, said he once reported the case to the services business Apotheker, a dozen employees in the conference room to listen to the report, but Apotheker was playing a nap. everyone restless waited for about 15 minutes, after Apotheker woke up, so that everyone’s surprise, he said he wanted to quickly skip the financial details of the services business, and discuss plans roughly customer 16 satisfaction. Apotheker’s spokesman Sean Healy (Sean Healy) responded by saying, ‘He usually works 90 hours a week to study the company has long been neglected place in such a big work intensity, he participated in hundreds Meeting in a conference, beat the nap is possible, he hopes to HP’s long-term focus to place outside the financial statements, such as customer satisfaction and product performance. ‘ Some former HP executives recalled that HP will soon return to the helm of the kind of free-spending former Hurd era, any plan as long as people say that Hurd had opposed, Apotheker will be approved. Apotheker not only to pay all employees , also a consultant, please come back. March 2011, Apotheker finally took office four months later held a press conference to explain his plan, he said, HP’s webOS operating system will be installed on their PC, printer and all the new mobile devices, which is a developed by Palm mobile software, he said the company will enter the cloud computing, although HP was no related products. Five months later, Apotheker abandon Palm software 17 program, announced it would $ 10 billion acquisition of software developer Autonomy, the purchase price is equivalent to 10 times the annual income of the latter. HP also announced that it will abandon smartphones and tablet PCs, and is considering selling Its annual revenues of $ 40 billion in the PC business. Next, HP lowered its earnings expectations next quarter. Announced plans for the week, Apotheker and his team met to discuss the plan nonstop at a meeting, business director for communications Bill Wall (Bill Wohl) and public relations consultant Jor-El Frank (Joele Frank) reminded Apotheker said, All these changes will make the company’s share price fell, but also lead to a lot of negative reports, according to a person at the scene description, Apotheker put a chair thrown at Wall, out of the conference room, Apotheker said, do not want to look at the Board of Directors to Frank this, Apotheker spokeswoman Healy responded that he was just a push of a chair, rather than throw, ‘With the passage of time, the rumors on the matter is obviously more exaggerated.’ A month later, Apotheker was fired, he was replaced by Meg Whitman. 18 If HP turbulent past two years have a ‘designer’, then this person is chairman Ray Lane, who planned the January 2011 reorganization of the board, so Whitman joined the board of directors. (Ryan refused on this article comment.) In this reorganization, HP appointed five new directors and four directors dismissed Hurd era. According to insiders say, Ryan told director Robert Ryan and Lucy Saar Hani (Lucie Salhany), he needs Hurd dismissed two against board members, while also dismissing Hurd two loyalist, in order to achieve a balance of these directors, said later he proposed to open a farewell party for them. could not open a final farewell. ‘I do not know what’s happened in the end.’ HP director Zander said, ‘When all these changes occur, it is difficult dry into anything.’ Ryan except in HP Director, or a director of Citigroup, Cornell University’s director, Sal Hani was Fox founder Barry Diller (Barry Diller) disciples. Ryan fact, there are supporters. ‘He was always straightforward, and easy to get along with.’ Former Sun Microsystems Inc. CEO Scott McNealy (Scott McNealy) said .Sun Microsystems will be regarded as a close partner 19 of Oracle. McNealy said Ryan is an ‘economy of volunteers,’ he is willing to spend a lot of time in retirement to save HP, ‘This is done to the company, rather than to his reputation.’ On this evaluation, several former HP executives extremely identity, they say, Ryan’s desire great power. ‘You can not because Ryan put a lot of people close to him to pull him into the board and feel forgiven. meaning the board is giving the company always bear in mind what it represents, and how it reached this step. ‘William George said,’ I think they lost a sense of Directors. ‘ Since Ryan joined HP’s board, HP acquired at least two companies associated with Ryan. HP spent $ 350 million acquisition of data analysis company Vertica. KPCB website at Ryan profile page, he quite proudly referred to the deal. HP also spent $ 1.5 billion acquisition of security technology company ArcSight, which is one of the company KPCB investment. Ryan also approved the acquisition of Autonomy, the deal may not be ideal. Hewlett-Packard said in November last year, due to weak software sales, the company acquired the $ 10 billion would be $ 8.8 billion of asset 20 write-downs, also on Autonomy’s management on accounting fraud charges .Autonomy founder and former CEO Mike Lynch (Mike Lynch) denied these allegations. And Ryan, like Whitman also tried to distance themselves from their relationship with the Autonomy acquisition, she told analysts in a conference call last November 20 on the issue should be blamed Apotheker and the former head of M & A transactions, CTO sand En Robinson (Shane Robison) ‘then CEO and is responsible for the strategic director of the transaction - Apotheker and Shane Robinson - have to leave,’ Whitman said. Robinson refused to be interviewed for this article, but Apotheker in an e-mail to Bloomberg, the blame Ryan and other members of the board of directors. ‘There is no a CEO can alone decide on a major acquisition, especially make a decision in the case of a such a big company like HP, of course he can not get the chairman in the absence of full support. ‘he wrote. ‘The actual situation is not so bad opinion described.’ Whitman said. Within the company, she preached frugality and humility. Encounter overtime, 21 Whitman will order a pizza or ordering from Chipotle restaurant. ‘We are not a favorite for show the company. ‘she said. To prove her point, Whitman will be executive vice president who’ invited ‘out of the luxurious office, so that they work in ordinary cubicles. Additionally, Whitman also encourage innovation Through the introduction of new tablet PCs and laptops with removable screen, HP declining trend in the PC market has begun to be curbed. according to Whitman’s statement, the company’s services business will grow again after the reorganization. Furthermore by adding a series of new features in the product, HP will make their products more attractive printer. HP might also return to the field of smart phones. ‘Ultimately, we have to do it.’ Whitman said, ‘but we have to find ways how to not lose money.’ She admitted, HP now can not be a large-scale acquisition, But she insisted that the impact of external tension caused to the company for cash some exaggeration. ‘My predecessors have contributed, they are a very strong company reserves portfolio.’ Whitman said, HP will use the storage, security , network and data analysis company to expand 22 its data center product line, these products now include a complete set of cloud computing products. Hewlett-Packard has begun to focus on Salesforce.com and Workday cloud services to update their technology systems to achieve cost reductions and upgrades The purpose of the system. HP is concerned, perhaps the most difficult task is how to solve the problem of brain drain since 2010 is facing Although under the leadership of Whitman, staff turnover has decreased, but the past two years, at least 120 management staff to leave, and many have gone to rival companies .1 4 February, UBS Investment Research said in a report, a lot of people worry about Silicon Valley is coming report first discusses HP’s management issues, and Hewlett-Packard may need to consider a spin-off. UBS said it tends to HP, ‘the enterprise business and PC, printer business spin-off’ will be set up as a data center operations company, then the PC and printer business to another company set up Before the report came out, Silicon Valley has been rumored that rivals and private equity firms interested in carving up HP’s business. several Silicon Valley executives confirmed that they have 23 been studying HP’s various businesses. Whitman said that HP spin-off, if not, it will become more powerful in her view, HP is the only one to include a variety of enterprise technology products company, these products include both hardware devices, including data center company The goal is the next few years through the cloud software will integrate all products and allow customers to believe that HP can be beautiful, safe and intelligent computer system perfect combination together. ‘we’ll see.’ Whitman said. ‘ I think this will become the United States a great comeback in the history of the company ‘(Source: Bloomberg Business Week, Author: Ashlee Vance, Aaron Ricade La 24