鹰潭眼镜产业发展研究（可编辑）

鹰潭眼镜产业发展研究（可编辑） 摘 要 近年来,眼镜产业已继铜产业之后逐步发展成为鹰潭的区域特色产业,且正 在逐步形成中心集聚、辐射周边的专业化眼镜协作生产的产业体系。本文根据有 关文献资料、统计资料及网站资料,分析了我国眼镜产业的发展现状。改革开放 以来,我国眼镜产业发展迅速,产业竞争力迅速提升,在国际眼镜行业占有十分 重要的地位。鹰潭眼镜产业历史悠久,在眼镜产业巨大市场潜力和持续快速增长 形势下,鹰潭眼镜产业既面临着难得的发展机遇,也面临行业巨大竞争压力的挑 战。通过 SWOT分析框架,本文对鹰潭眼镜产业面临的内外部因素进行详尽和客 观的评析,提出了鹰潭眼镜产业发展思路和对策。 1、鹰潭眼镜产业的发展优势是:鹰潭眼镜销售商中有不少人有回乡投资的愿 望;区位优势明显、发展空间大、信息渠道广阔、产业基础良好等承接眼镜产业 转移的优越条件。发展的劣势是:入驻企业数量少、企业规模小,缺乏龙头企业; 生产基础不扎实,产业链不完整;科技人才短缺,产品档次偏低、没有形成区 域 品牌;物流不够发达、眼镜市场逐步萎缩;企业管理水平不能完全适应企业发展 的要求;银行门槛过高,企业融资困难;配套发展扶持政策尚未建立。 2、鹰潭市眼镜产业发展面临的机遇是:沿海眼镜产业的转移;中部地区加快 发展的总体趋势。面临的挑战是:眼镜产业转移承接地区之间的竞争。 3、鹰潭眼镜产业的发展思路是:树立和落实科学发展观,走新型工业化道路; 坚持扶优扶强,壮大优势骨干企业;以工业园区为载体,培植新的增长点;以项 目和招商引资为抓手,推动企业技术进步和产业升级;发挥比较优势,优化产业 布局,推动产业集聚,做大产业总量,提升产业水平,做到强化优势,成龙配套, 产销对接,集聚成势,实现眼镜产业的跨越发展,力争用 10年时间使鹰潭成为中 国重要的眼镜生产和销售基地。 4、鹰潭眼镜产业的发展对策是:一是建立政府支持体系。着力发挥政府职能, 积极进行产业引导;构建支持眼镜产业发展的社会公共服务平台;大力招商引资, 形成集聚效应。二是培育市场服务体系。培育中介服务组织;拓展金融服务渠道; 建立物流服务体系;整顿繁荣眼镜市场。三是完善技术开发体系。推进企业 技术 创新;建立创业服务中心;积极培育技术人才;促进校企联合、实现资源共享。 四是构建区域品牌创建体系。弘扬眼镜文化,加大宣传力度;树立区域品牌, 培 育区域诚信文化;实现群内企业联合,建立竞争合作机制。五是创建技术学习 机 制。加大 R&D投入,促进集群技术能力的增长;打造优秀企业家队伍,提高集 群 学习创新的能力;打造优秀 企业文化 企业文化与人力资源环保科技有限公司介绍企业调查企业文化企业文化体系构建框架高职企业文化管理 ,提升集群外部形象。 关键词:鹰潭眼镜产业 SWOT分析 发展思路 对策1 Abstract In recent years, the eyeglasses industry is growing into one of Yingtan’s supporting industries with its regional characteristic following copper industry. In fact, it is developing into an industrial system of professional glasses collaborative production which extends to the surrounding areas. Since the open-up policy, eyeglasses industry in China has boomed with its competitiveness fast increasing and has played an important role in international eyeglasses industry. With its long history behind, and boosted by the great market potential and sustained fast development, Yingtan’s eyeglasses industry is enjoying an unprecedented opportunity of development while facing severe challenges due to competitions from inside the industry. Through SWOT analysis framework, this paper, based on relevant literature, statistics and internet information, gives a detailed and objective explanation of the inner and outer factors confronting the eyeglasses industry of Yingtan and puts forward some practical proposals and strategies for the development of this industry in the region1. Yingtan’s eyeglasses industry enjoys a number of advantages including the desire of many opticians to return and invest in the hometown, apparent regional advantages, broad information channels, solid industrial foundation, etc. However, it also faces such disadvantages as the restricted number of enterprises of small scale, lack of leading enterprises, unsolid producing foundation, incomplete industry chain, brain shortage, want of regional brand, weak logistics, dwindling market, failure of enterprises’ management level to meet the demand of their own development, funding difficulties, want of supporting policy from the government, etc2. Opportunities for the development of Yingtan’s eyeglasses industry include the shift of eyeglasses industry from the coastal area to inland China, the quickening development trend of the mid- and eastern China. Meanwhile, in the process of the shifting of the eyeglasses trade there exist severe challenges between different regions3. In order to develop Yingtan’s eyeglasses industry, there are many tasks to be completed. For example, it is important to establish and carry out a scientific development view, to strengthen the development of the strong and promising enterprises, to cultivate new growing point by depending on the industrial parks, to upgrade the industry and to promote technological innovation by inviting more investment through various projects and so on 4. The following five strategies should be followed to develop Yingtan’s eyeglasses2 trade. First, a government supporting system is to be established so as to give full play to the government functions, to guide the industry, to build a public social service platform so that more investment will be attracted. Secondly, a market service system must be nurtured including service agents, more financial service channels, better logistic system, etc. Thirdly, the technology development system is to be improved to encourage technological innovations, to cultivate more talents and to achieve resources sharing between universities and enterprises. Fourthly, a system to establish a regional brand is to be founded so as to spread eyeglasses culture and to set up a competing and cooperating system inside the industry. Finally, a mechanism for learning technology is to be built in order to increase investment in R&D, to train more outstanding entrepreneurs and to improve the image of the industry Keywords: eyeglasses industry in Yingtan; SWOT analysis;practical proposals for the development; strategies3 目 录 1. 引 言????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????1 1.1 问题的提出及研究的意 义????????????????????????????????????????????????????????????????????????????1 1.2 研究的基本思路和方 法????????????????????????????????????????????????????????????????????????????????2 1.2.1 相关理论述 评??????????????????????????????????????????????????????????????????????????????????????2 1.2.2 研究的基本思 路??????????????????????????????????????????????????????????????????????????????????3 1.2.3 研究方 法??????????????????????????????????????????????????????????????????????????????????????????????4 1.3 研究内 容???????????????????????????????????????????????????????????????????????????????????????????????????????4 2. 中国眼镜产业发展现状分 析?????????????????????????????????????????????????????????????????????????????????6 2.1 行业概 况???????????????????????????????????????????????????????????????????????????????????????????????????????6 2.1.1 行业规 模??????????????????????????????????????????????????????????????????????????????????????????????6 2.1.2 中国眼镜企业分布情 况???????????????????????????????????????????????????????????????????????7 2.1.3 中国眼镜行业管理情 况???????????????????????????????????????????????????????????????????????8 2.1.4 中国眼镜行业总体特 点???????????????????????????????????????????????????????????????????????8 2.2 眼镜产业链简 介??????????????????????????????????????????????????????????????????? ?????????????????????????9 2.2.1 眼镜的结 构??????????????????????????????????????????????????????????????????????????????????????????9 2.2.2 眼镜产业链的构 建????????????????????????????????????????????????????????????????????????????10 2.3 中国主要眼镜生产基地简 况 ??????????????????????????????????????????????????????????????????????12 2.3.1 浙江眼镜生产基 地????????????????????????????????????????????????????????????????????????????12 2.3.2 江苏丹阳眼镜生产基 地?????????????????????????????????????????????????????????????????????13 2.3.3 广东深圳眼镜生产基 地?????????????????????????????????????????????????????????????????????14 2.3.4 福建厦门眼镜生产基 地?????????????????????????????????????????????????????????????????????15 2.4 中国眼镜市场概 况??????????????????????????????????????????????????????????????????????????????????????15 2.4.1 市场总额、分布及产品份 额?????????????????????????????????????????????????????????????15 2.4.2 地区性眼镜市 场????????????????????????????????????????????????????????????????????????????????16 2.4.3 中国眼镜企业进出口情 况?????????????????????????????????????????????????????????????????18 2.4.4 中国眼镜产业市场前景分 析?????????????????????????????????????????????????????????????19 3. 鹰潭眼镜产业发展现 状???????????????????????????????????????????????????????????????????????????????????????20 3.1 鹰潭眼镜产业生产现 状??????????????????????????????????????????????????????????????????????????????20 3.1.1 鹰潭眼镜产业空间布局及分布情 况 ?????????????????????????????????????????????????20 3.1.2 鹰潭眼镜制造业行业规模及所处地 位 ?????????????????????????????????????????????23 3.1.3 鹰潭眼镜制造业现阶段总体特 点?????????????????????????????????????????????????????24 3.2 鹰潭眼镜市场及销售队伍现 状 ??????????????????????????????????????????????????????????????????25 3.2.1 鹰潭眼镜市场的现 状 ????????????????????????????????????????????????????????????????????????25I 3.2.2 鹰潭眼镜销售商的经营现状和特 点 ?????????????????????????????????????????????????26 4. 鹰潭眼镜产业发展态势分析(SWOT分 析)?????????????????????????????????????????????????????28 4.1 鹰潭眼镜产业发展的优 势??????????????????????????????????????????????????????????????????????????28 4.1.1 鹰潭眼镜销售商有回乡投资的愿 望 ?????????????????????????????????????????????????28 4.1.2 鹰潭具备承接眼镜产业转移的优越条 件??????????????????????????????????????????28 4.2 鹰潭眼镜产业发展的劣 势??????????????????????????????????????????????????????????????????????????30 4.2.1 自身存在的不 足????????????????????????????????????????????????????????????????????????????????30 4.2.2 发展中存在的问 题????????????????????????????????????????????????????????????????????????????31 4.3 鹰潭眼镜产业发展面临的机 遇 ??????????????????????????????????????????????????????????????????32 4.3.1 沿海眼镜产业的转 移 ????????????????????????????????????????????????????????????????????????32 4.3.2 中部地区加快发展的总体趋 势?????????????????????????????????????????????????????????32 4.4 鹰潭眼镜产业发展面临的挑 战 ??????????????????????????????????????????????????????????????????33 4.4.1 与各眼镜生产基地之间的差 距?????????????????????????????????????????????????????????33 4.4.2 眼镜产业转移承接地区之间的竞 争 ?????????????????????????????????????????????????34 4.4.3 转变经济增长方式的挑 战?????????????????????????????????????????????????????????????????35 4.5 SWOT矩阵对鹰潭眼镜产业的导向战 略????????????????????????????????????????????????????35 4.5.1 SO战略:利用机遇,发挥优势,积极融入长珠闽经济 圈??????????????35 4.5.2 WO战略:壮大产业基础,大力实施人才兴市战 略????????????????????????37 4.5.3 ST战略:利用内部优势,规避不利因 素?????????????????????????????????????????37 4.5.4 WT战略:减少劣势,创新意识,缩小与东部发展的差 距?????????????37 5. 鹰潭眼镜产业发展思路与对 策 ???????????????????????????????????????????????????????????????????????????38 5.1 发展思路与目 标??????????????????????????????????????????????????????????????????????????????????????????38 5.1.1 发展思 路????????????????????????????????????????????????????????????????????????????????????????????38 5.1.2 基本原 则????????????????????????????????????????????????????????????????????????????????????????????39 5.1.3 战略目 标????????????????????????????????????????????????????????????????????????????????????????????40 5.2 发展对 策?????????????????????????????????????????????????????????????????????????????????????????????????????41 5.2.1 建立政府支持体 系????????????????????????????????????????????????????????????????????????????41 5.2.2 培育市场服务体 系????????????????????????????????????????????????????????????????????????????42 5.2.3 完善技术开发体 系????????????????????????????????????????????????????????????????????????????43 5.2.4 构建区域品牌创建体 系?????????????????????????????????????????????????????????????????????44 5.2.5 创建技术学习机 制????????????????????????????????????????????????????????????????????????????46 6. 结论与建 议??????????????????????????????????????????????????????????????????????????????????????????????????????????48 参考文 献???????????????????????????????????????????????????????????????????????????????????????????????????????????????????49 后 记???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????52 II Contents 1. Foreword????????????????????????????????????????????????????????????????????????????????????????????????????????????????1 1.1 The presentation of the problem and its significance????????????????????????????????????????1 1.2 The basic ways and means of the research ???????????????????????????????????????????????????????2 1.2.1 Related theories discourse??????????????????????????????????????????????????????????????????????2 1.2.2 Research basic ways ??????????????????????????????????????????????????????????????????????????????3 1.2.3 Research method????????????????????????????????????????????????????????????????????????????????????4 1.3 Research contents????????????????????????????????????????????????????????????????????????????????????????????4 2. The actuality analysis of Chinese eyeglasses industry development ????????????????????6 2.1 Industry general situation ????????????????????????????????????????????????????????????????????????????????6 2.1.1 Industry scale?????????????????????????????????????????????????????????????????????????????????????????6 2.1.2 The distributing circumstance of Chinese eyeglasses business enterprises???????7 2.1.3 The management circumstance of Chinese eyeglasses profession???????????8 2.1.4 The total characteristics of Chinese eyeglasses professions ????????????????????8 2.2 The brief introduction of eyeglasses industry chain??????????????????????????????????????????9 2.2.1 The framework of eyeglasses?????????????????????????????????????????????????????????????????9 2.2.2 The buildup of the eyeglasses industry chain????????????????????????????????????????10 2.3 The brief circumstance of the main eyeglasses production base ?????????????????????12 2.3.1 Zhejiang eyeglasses production base????????????????????????????????????????????????????12 2.3.2 Jiangsu Danyang eyeglasses production base ???????????????????????????????????????13 2.3.3 GuangDong ShenZheng eyeglasses production base ????????????????????????????14 2.3.4 Fujian Xiamen eyeglasses production base???????????????????????????????????????????15 2.4 The general situation of eyeglasses market of Chinese???????????????????????????????????15 2.4.1 The market's total amount, distribution and product share ??????????????????15 2.4.2 The local eyeglasses market?????????????????????????????????????????????????????????????????16 2.4.3 The circumstance of import and export of Chinese eyeglasses??????????????18 2.4.4 The analysis of market foreground of Chinese eyeglasses industry ?????19 3. The present condition of Yingtan eyeglasses industry development??????????????????20 3.1 The production present condition of Yingtan eyeglasses industry???????????????????20 3.1.1 Yingtan eyeglasses industry space layout and distributing circumstance20 3.1.2 The manufacturing industry scale and its position of Yingtan eyeglasses??23 3.1.3 The current and total characteristics of manufacturing industry of Yingtan eyeglasses ???????????????????????????????????????????????????????????????????????????????????????????24III 3.2 The present condition of the market and salesmen of Yingtan eyeglasses???????25 3.2.1 The market's present condition of Yingtan eyeglasses??????????????????????????25 3.2.2 The management present condition and the characteristics of Yingtan eyeglasses dealer?????????????????????????????????????????????????????????????????????????????????26 4. Yingtan eyeglasses industry development situation analysis SWOT analysis???????28 4.1 The developing advantage of Yingtan eyeglasses industry ?????????????????????????????28 4.1.1 The wishes which Yingtan eyeglasses dealers intend to invest in their hometown ???????????????????????????????????????????????????????????????????????????????????????????28 4.1.2 Yingtan possesses the superior condition which accept eyeglasses industry's transfer????????????????????????????????????????????????????????????????????????????????28 4.2 The developing inferior situation of Yingtan eyeglasses industry???????????????????30 4.2.1 The shortage of itself ??????????????????????????????????????????????????????????????????????????30 4.2.2 The problem while developing ?????????????????????????????????????????????????????????? ?31 4.3 The development opportunity of Yingtan eyeglasses industry ??????????????????????32 4.3.1 The eyeglasses industry transferring of coastland ???????????????????????????????32 4.3.2 The main trend that central regions expedite development????????????????????32 4.4 The development challenge of Yingtan eyeglasses industry ??????????????????????????33 4.4.1 The gap between the every eyeglasses production base ????????????????????????33 4.4.2 The competition among the eyeglasses industries transferring regions??34 4.4.3 The challenge of changing the economic increase mode???????????????????????35 4.5 The leading strategy of SWOT matrix to Yingtan eyeglasses industry????????????35 4.5.1 SO Strategy: Make use of the opportunity, and develop the advantage, positively melt into the economic circle of ZHU-MING Economic Circle??35 4.5.2 WO Strategy: Strengthen the industry foundation and practice energetically into strategy in talented person to develop City???????????????37 4.5.3 ST Strategy: Make use of the internal advantage and evade the disadvantageous factor????????????????????????????????????????????????????????????????????????37 4.5.4 WT Strategy: Reduce the inferior situation, create consciousness and dwindle the developing gap between eastern regions???????????????????????????37 5. The developing ways and countermeasure of Yingtan eyeglasses industry???????38 5.1 The development ways and objective?????????????????????????????????????????????????????????????38 5.1.1 The development way??????????????????????????????????????????????????????????????????????????38 5.1.2 The basic principle???????????????????????????????????????????????????????????????????????????????39 5.1.3 The strategy objective??????????????????????????????????????????????????????????????????????????40IV 5.2 The development countermeasure??????????????????????????????????????????????????????????????????41 5.2.1 To establish the government supporting system????????????????????????????????????41 5.2.2 To grow the market service system ??????????????????????????????????????????????????????42 5.2.3 To perfect the technique exploitive system???????????????????????????????????????????43 5.2.4 To set up the district brand creating system??????????????????????????????????????????44 5.2.5 To set up the technique study mechanism?????????????????????????????????????????????46 6. The conclusion and suggestion ????????????????????????????????????????????????????????????????????????????48 References ????????????????????????????????????????????????????????????????????????????????????????????????????????????????49 Postscript???????????????????????????????????????????????????????????????????????????