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沃尔玛 swot案例 分析沃尔玛 swot案例 分析 SWOT分析法案例分析 1.下面是SWOT分析法的案例简述: : 沃尔玛(Wal-Mart)SWOT分析: 案例1 优势,沃尔玛是著名的零售业品牌,它以物美价廉、货物繁多和一占式购物而 闻名。 劣势,虽然沃尔玛拥有领先的IT技术,但是由于它的店铺布满全球,这种跨 度会导致某些方面的控制力不够强。 机会,采取收购、合并或者战略联盟的方式与其他国际零售商合作,专注于欧 洲或者大中华区等特定市场。 威胁,所有竞争对手的赶超目标。 Strengths. -Mart is a p...

沃尔玛 swot案例 分析
沃尔玛 swot案例 分析 SWOT分析法案例分析 1.下面是SWOT分析法的案例简述: : 沃尔玛(Wal-Mart)SWOT分析: 案例1 优势,沃尔玛是著名的零售业品牌,它以物美价廉、货物繁多和一占式购物而 闻名。 劣势,虽然沃尔玛拥有领先的IT技术,但是由于它的店铺布满全球,这种跨 度会导致某些方面的控制力不够强。 机会,采取收购、合并或者战略联盟的方式与其他国际零售商合作,专注于欧 洲或者大中华区等特定市场。 威胁,所有竞争对手的赶超目标。 Strengths. -Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). technology to support its international logistics system. For example, it Weaknesses. Opportunities.can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal- focused strategy is in place for human resource management and development. People are key to Wal-Mart‟s business and it invests time and money in training people, and -Mart is the World‟s largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due -Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its company is global, but has has a presence in relatively few countries Worldwide. retailers, focusing on specific markets such as Europe or the Greater China Region. re currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India. -Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites. -Mart to continue with its current strategy of large, super centres. Threats. target of competition, locally and globally. problems in the countries that you operate in. because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat. „Wal-Mart Stores, Inc. is the world‟s largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only 2.案例2 优势,星巴克集团的盈利能力很强,2004年的收入超过6亿美元。 劣势,星巴克以产品的不断改良与创新而闻名。(译者注:可以理解为产品线 的不稳定@@) 机会,新产品与服务的推出,例如在展会销售咖啡。 威胁,咖啡和奶制品成本的上升。 Strengths. excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. services. It has almost 9000 cafes in almost 40 countries. ne of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. statement as follows, „Starbucks is committed to a role of environmental leadership in all facets of our business.‟ Weaknesses. creativity. However, they remain vulnerable to the possibility that their innovation organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread ganization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD. Fair Trade products. nity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. -branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. Threats. customers, or whether another type of beverage or leisure activity will replace coffee in the future? t of coffee and dairy products. Since its conception in Pike Place Market, Seattle in 1971, Starbucks‟ success has lead to the market entry of many competitors and copy cat brands that pose potential threats. „Starbucks‟ mission statement is „Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.‟ The following six guiding principles will help us measure the appropriateness of our decisions‟ more? Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. 3.案例3:耐克SWOT分析: 优势,耐克是一家极具竞争力的公司,公司创立者与CEO菲尔 奈特(Phil Knight)最常提及的一句话便是“商场如战场”(Business is war without bullets)。 劣势,耐克拥有全系列的运动产品。(译者注:可以理解为没有重点产品) 机会,产品的不断研发。 威胁,受困于国际贸易。 Strengths. CEO) is often quoted as saying that „Business is war without bullets.‟ Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move Its famous „Swoosh‟ is instantly recognisable, and Phil Knight even has it tattooed on his ankle. However, the income of the business is still heavily dependent upon its Opportunities.share of the footwear market. This may leave it vulnerable if for any have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics. Threats. e international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike‟s market share. competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. „If you have a body, you are an athlete‟ - Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. 4. 以下这份eConsultancy对移动营销的SWOT分析,尤为有效。 老掉牙的SWOT分析技术,在建立对商业事物的深刻理解方面,依然宝刀未 老,其卓越的分析框架,对于评价战略、定位和企业方向或商业前景乃至任何其 他想法,仍有上佳 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 现。 优势: 移动互联网的普及速度在加快,对其 手机支付变得愈发便捷,尤其是小型票 券类支付。 劣势: 移动互联网目前还不是大众市场,也就是说,各类品牌、广告商只是对其小试 牛刀而非备好可观的预算,严阵以待。这恰如几年之前互联网的遭遇。 于访问终端而言,这个市场眼下的趋势并非融合而是日益碎片化,意即:致力 于实现夸终端的用户体验满意度,正在成为愈发困难而非简单的问 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 。 事实上,移动营销依然是营销领域的一个未知地带,这意味着,还不曾有人可 以鸟瞰其精彩纷呈之组成,于是,该如何实现最佳的营销实践,该听取怎么样的 意见,也就无从说起。 机遇: 移动搜索——许多品牌搜索引擎还没有进入这个市场,所以,对广告商来说, 在移动搜索引擎的花名册上占据一个名额前景看好。关于移动搜索,Duncan lennings有一篇精品日志。 本地搜索,目录,配置GPS(全球定位系统)的手机。潜力超大~ 手机是个极为私人性的设备,于是也为获取个性化的营销信息提供了巨大的机遇——如果取出有道的话。 获取和保持。 品牌推广和直接互动Flash的淡化,意味着更多的设计师和开发者将会带着几分神似的手机走上车船。 威胁: 归咎于市场上繁多的手机浏览器和日益增多的各类通信终端和个人设备,公司欲在移动营销活动中提供一以贯之的用户体验变得愈发困难。 移动营销工具的滥用可能会毁掉整个产业(比如,消费者欺诈和无视营销许可原则)。如若对违规者处置不当,后果可能更为严重。
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