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英文版MOOCs课程推广创业计划.doc英文版MOOCs课程推广创业计划.doc A Business Plan of Promoting MOOCs among Chinese High School Students---- Advancing the links between Chinese college and high school education ___________________________________________________________________________________1. Introd...

英文版MOOCs课程推广创业计划.doc
英文版MOOCs课程推广创业 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 .doc A Business Plan of Promoting MOOCs among Chinese High School Students---- Advancing the links between Chinese college and high school education ___________________________________________________________________________________1. Introductiondeveloping countries such as India and China still uses the most traditional Ever since MIT and Havard employed educational systems[2]. The Chinese MOOC(Massive Online Open Courses), it government is now slowly supporting the is leading the revolutionary changes of use of MOOC as it gradually become traditional education systems[1]. MOOC market-oriented and globalized. We has been accepted by many prestigious believe MOOC's innovatives ideas will institutions of higher education. However, bring a trend to the future forms of 1 / 23 education[3].The cost for premium or high-level education in China is lavish, and is not Most people believe that the quality of accessible for people in the lower class. educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 2006[4]. university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place. education can be accessed cheaper and easier.-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China. many Chinese institude will also use its ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly reduced. Therefore, schools' and feasibility in this paper.expenditure could be reduced. Students will also have more free time because they 1.2 Use of MOOC and its Market can listen to courses and lectures in a less Potentialconstricted area, for example, listening to a lecture in the metro. 2 / 23 MOOC have considerable advantages that -are unparalleled compared to traditional education. Connectivism values Preliminary cooperation among Chinese autonomy, diversity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume firstly ensure the authority and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some engagement of learners who self-organize extent, the tacity approval of the current their participation according to learning mode in which universities perform mutual goals, prior knowledge and skills, and cooperation. It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China's Internet is MOOC instructional methods[5]. MOOC's gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market. The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT. There on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national inadequates in the Chinese internet/online conditions, the great potential of MOOC in education market. China will likely create the world's leading MOOC running system High School-1.4 Management and profitability University link mode?forecast 1.4.1 Management 1.3 MOOC's competitiveness and The basic management should be done by advantagesUniversities, businesses, high school, government in a joint and consensus way. 3 / 23 Business and co-operations should should The fact is, China has yet to fulfill the be responsible for resources and funds, requirements of this completed industrial schools and colleges will take MOOC into chain. Meanwhile, internet business has practice, and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of and supervision necessary. Capital courses and the utilization of data in the requirements include making and establishment of MOOC platforms. This is developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools. developments of MOOC.[6,7] 1.4.2 Profitability forecast Profits will be gained once courses and 2. Entrepreneurial organization study materials are published online. overview Partnerships with institutions, digital co- Purpose: Better education that serves the operations, sponsors, and advertisements peoplecould also generate income. Name of the organization: FLAMINGO In the earlier stage, profits mainly come Development Department of Chinese from bonuses of the operation of MOOCs. MOOCsIn the later stage, profits mainly come from the bonuses of ipo(initial public offerings).Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial advancement of the links between chain: technology, funding, application Chinese high school and colleges and teaching resources in the front end; education companies that admit the learning experience of MOOC learners and provide Business strategy: job opportunities for them in the back end. 4 / 23 Introduction of foreign experience for high schools of more developed regions. domestic development; applies the Moreover, current courses aimed at high principle of from top to bottom and from school students specifically fail to realize sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, diversivication of resources.courses for high school students could be advantageously shared through the network, embodying the central idea of Facilities needed: MOOCs, which is massive and online.Colleges and high schools for trial operation ( schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (2010-2020)" marketing ability and 5.1 Marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.education. It also mentioned that "IT has a revolutionary impact on the development of education''[8] and was highly 3. Products and Servicesrecognized by the educational department and plan to speed up this process as one of 3.1 Background of research and 10 major aim of the plan because developmentinformatization is an inevitable trend and period for the future development of 3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to 3.1.3 -The current education reforms inadequate introduction, attracting only a proposed convergence between university few numbers of students in mostly elitist and high school is a breakthrough in 5 / 23 China's education reform[9,10]. WeiHe Xie said ,''The current breakthrough in Most Chinese teachers stick to traditional educational reforms proposed is the teaching methods with a low level of convergence between university and high application of educational technology in school. One of my basic proposals is to classes; students participate in the learning broaden the college and high school process with a lack of interaction, which articulation mechanism, which is the basic obstructs the development of critical trend of convergence with the way of thinking and communication abilities. reform. A change to broaden the basis of the relationship between the university and 3.1.4-Inadequate and inefficient high school is needed. Including the communications as well as collaboration establishment of diverse and differentiated between high schools and colleges convergence mechanism to strengthen contribute to the broken links between cooperation in universities and high these two educational institutions. schools, in order to truly produce Promoting dialogues and strengthening innovative and talented students.''[11].cooperation are fundamental to advance the links between them. Promoting classes without division between liberal arts and sciences subjects 3.1.5-Recent practices of MOOCs credit is also the future direction of education systems reform, particularly important for In Europe, reforming Chinese College Entrance (, MOOCs, which 6/?print=y) the newly introduced European cover a wide range of college majors, will Credit Transfer and Accumulation System play an important role in fostering high (ECTS) presents an opportunity to school students’ understanding about transform MOOCs – free, standalone college majors as well as improving their courses – from academic novelty to future professional skills.meaningful qualifications. The ECTS is a 6 / 23 standard for comparing student attainment and performance in higher education 3.2 Product patterns and development institutions across Europe. Under the plans system, students can transfer credits for Development plan one study already completed towards an Abstract: appropriate equivalent degree in any of the Advancing links between high school-53 countries that have ratified the Lisbon required courses and college MOOCs by Recognition Convention. strengthening cooperation between colleges, high schools and MOOC On the other hand, within Mainland China, development companies. The advancement the development of MOOC platforms has mainly serves to provide a more suitable provided insights of forming a brand new syllabus for high school students and thus MOOC credit system between Chinese improve the efficiency of learning.colleges. Development model: With the publication of Qinghua Led by colleges and high schools, college University’s MOOCs platform, “Xuetang and high schools are the main participants Online”(), the researching the following tasks: vice principal of the elitist university, a. Adapting the degree of difficulty of professor Yuan Si concluded that realizing college MOOCs to the proper level of mutual credits recognition would no longer understanding of high school students;be unreachable. b. Adapting typical learning methods in colleges, including independent learning To summarize, recent practices have ability and critical thinking ability to revealed the significant potentials of those of high schools’;building a strong MOOC credit system for MOOC development companies enlarge not only Chinese colleges, but also the investment in technological innovation to high schools. 7 / 23 further address the following tasks:remote proctor a. Providing more individualized and 2. Promotes the mutual recognition of interacted learning experience of high MOOC credits between colleges as well schools;as between colleges and high schools through:b. Fulfilling high school students’ needs for entertainment while maintaining the 1) Promoting mutual recognition between quality of courses;existing Chinese colleges alliances (the Three Alliances for example) as the first Development plan two step Abstract: 2) Recommending the government to build Promoting high school students’ a specified and feasible college-high participation in college for-credit MOOCs school credit transfer mechanism and mutual recognition of credits between nationally colleges and betwixt colleges and high 3. Enlarges the number of target audiences schools, thus facilitates the forming of by:MOOC college-high school credit system. 1) Increasing budgets in advertisement by Development model: colleges and high schools -Ensures the validity of identity 2) Promoting mutual recognition between authentication through: regions (the existing Chinese colleges 1)Establishing proctored examination alliances for example) centers which organizes MOOCs final 4. Establishing high school MOOCs examinations at stated times every year learning community by:( one time in the first year recommended) In the light of the successful running of the 2) Improving the technical level of identity biggest MOOC learning community authentication presently in China, the guokr learning 3) Improving the technical level of online community (), it is 8 / 23 of vital to endeavor to developing “small automated complementary learning platforms” (MOOC learning community tools apart from building the “big platforms” 2) Creating incentives to encourage (MOOC platforms). It serves the goal of academic conversations between maximizing the benefits socialization students and providing highly learning. individualized learning experience 3) Strengthening teachers’ academic Development mode:guidance for students Basically, colleges, high schools and 4) Completing the database of students’ MOOC development companies cooperate learning experience, improving on the creation of high school MOOC technology of data analysis to analyze learning community. The major task for the participant’s habits in learning and high schools is to enlarge the participation monitor the progress more astutely, as of high school students and the one for well as to give feedback more promptly colleges is to provide adequate academic 5) Perfecting the existing feedback systemguidance in the community. Besides, 6) Perfecting the existing teaching modesMOOC development companies are Offline MOOC learning communityrequired to strengthen technological 1) Establish experimental learning base in innovation and systematic maintenance in high schools or colleges with reference order to provide more individualized and to past experiences such as learning interactive learning experiences for club or salons in order to facilitate participants. academic dialogues offline a. Organizes MOOC learning forum for Online MOOC learning community high school students, MOOC teacher 1) Creating online clustering community seminars and MOOC developer and increasing budgets in perfecting the seminars regularly both online and 9 / 23 offlineprocessing ability of MOOCs; conducting large-scale in-depth Development plan three interviews MOOC teachers to create Abstract: more convenient and individualized While required courses are still dominant teaching experience in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those regions and thus writing the guide book closely related to certain college courses). about application of MOOCs in high This is aimed at developing students’ school required courses by MOOC interest in learning required courses, development companies facilitating understanding of required 3.3 Function of the productsubjects and providing them insights of college majors.This product is designed to facilitate the promotion of MOOCs among Chinese high a. Collaborating with high schools, MOOC schools and advance the links between development companies provide Chinese colleges and high schools. teachers with informizational skills training to facilitate their adaptation to Advancing links between high school- more automated and internet-based required courses and college MOOCs, educational toolspromoting high school students’ participation in college for-credit MOOCs b. Recommending the government to and enlarging the application of MOOCs in construct the teacher advancing system high school required courses altogether and to support the advancement of will exert significant influences on teachers’ informizational skills in other advancing the links between Chinese high forms school and colleges. To be more specific, c. Enlarging budgets in technological the functions of this product is shown as development to improve information follows: 10 / 23 a. Basic functionsconstructing college-high school MOOC credit system nationwide1) Fulfils high school students’ huge demand for more diverse classesg. Promotes the informization and modernization of education2) Complements the current educational resourcesh. Promotes the “localization” of MOOCs3) Promotes the development of communicational skills and critical 4. Market Analysis Summary thinking ability of students through 4.1 Brief summary of time periodcomprehensive analysis of data and prompt i. The embryonic period: feedback.Targeted mainly at top colleges; estimated: five years [13]..4) Bolsters communication between ii. The period of rapid growth:different educational institutions and Promotes among other colleges and high promotes the sharing of educational schools; estimated: three years.resources nationwide iii. The period of growing maturity of the b. Additional function mechanism: c. Fosters understanding of required Popularized among Chinese educational coursesinstitutions and seeks for a new level of d. Facilitates high school students’ innovation and promotion. recognition and planning of college majors 4.2 Time periode. Encourages academic communication between high school students’ and Period one (the embryonic period)between high school students’ and college students Market objectives: f. Performs as the preliminary studies of Finishes the construction of MOOCs in top 11 / 23 universities and starts the trial operation of used to evaluate their academic college-high school MOOCs credit system.proficiency and transform into credits with corresponding school-specific Estimated: five yearspolicies; The first year: The third year: a.Seeks cooperation with foreign and a.Under government's approval, starts the domestic outstanding universities on trial operation of college-high school educational resources sharing;credit system in experimental schools b.Finishes the preliminary construction of and establishes student data files under independent MOOCs platform in the agreement of school and agencies. conjunction with the government's work;The fourth year: c.Advertises to win audience;a.Expands audience and attracts more universities and high schools for d.Cooperates with high schools who sees its potential;cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.The second year: a.Provides corresponding hardware and The fifth year: personnel training to pilot schools a.MOOCs are expected to be reachable in where the online courses have taken most provinces around China; promotes shape; the integration of MOOC platforms in different areas of the country.b.Starts the trial operation of studying MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be 12 / 23 After meeting the requirements and funds b.Sets up supervising instituions and needed by MOOCs, its development is instituions in charge of students’ data expected to enter a period of rapid files collaborating with the government;expansion where the number of high The eighth year: schools participating in MOOCs increases With guidance of the government and significantly, as the links between high comprehensive analysis of the market schools and colleges are gradually trend, starts necessary redistribution of advanced. This period is also regards as the MOOC educational resources and critical three-year development period. coordinates the development nationwide.The sixth year: Period three(The period of growing With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions, different radiation range takes shape and Market objectives: region-specific college-high school MOOC i.Realizes the stage of maturility of credit system are expected to be driving to MOOC platforms and MOOC the maturity stage. mechanisms; The seventh year:ii.Focuses on the perfection and updating of MOOCs in the later a.The gradual formation of a polycentric development phases; pattern of Chinese MOOCs platforms of different regions; different MOOC iii.Enlarges its influence and obtains centers establishes steady partnerships more diversified educational with leagues of colleges and high resources by promoting Chinese schools;MOOC mode to other areas in the 13 / 23 world;storage,information service and staff development training based on local conditions; also the number of competing 4.3 Assessment of the marketing ability companies in the market will be decided according to the assessment of factors Presently, coursera, edX, and Udacity, above. forms three leagues of colleges that produce MOOCs. On the other hand, 5 Marketing Strategy 5. 1 Marketing PlanBased on the analysis of the current major MOOC platforms and the Chinese three 1. The introduction of foreign experience major college leagues of independent for domestic development: In the light of recruitment, four centers are estimated to foreign company-college cooperation become future MOOC centers.mode, develops the independent capability Beijing, Shanghai, Pearl River Delta of domestic IT companies to attract greater Center, and Chengdu are the four maket shares. candidates of best potential.2. Achieve the goal of enlarging influence from sample to the whole and from top to With consideration of the current division the bottom: structure of Chinese IT (Information Technology) industry and different level of Domestic top universitis take the leading development varied by regions, role in seeking cooperation with participating schools and companies will universities in different regions;apply the principle of “From each according to his ability, to teach according Domestic outstanding universities take the to his need”: Sets up region-specific leading role of seeking cooperation with network platforms, builds practical high schools with the potential of the trail software facilities, provides opertion of having MOOC courses and 14 / 23 running MOOC college-high school credit system; Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to 5.2 Planning and development planregions around; also sets up corresponding Provides educational resources (courses centers and forms distinctive radiation and learning materials) by the institutions range; of higher learning, with technological support provided by network companiesin oder to build MOOC platforms and online 3. Promoting the integration of platforms student archives. Archives should have a and diversivication of educational backup host in the school’s education resources: sector and government’s networks; the use Enlarges the market by integration and of archives wil follow the agreement perfection of MOOC platforms to attract between the government, universities and larger number of IT companies and enterprises agreed. (prohibitted from any cooperative schools; Discloses most college courses to the public in order to promote the diversivication of educational resources; The development plan of MOOC also perfects the division of labor of development companies are divided in different schools in the MOOC platforms three parts below:based on the distinguishing academic fields or majors of each school, which aims at 1. In the intial stage, develops Chinese maximizing the utility of educational college-high school MOOC platform, resources on MOOC platforms;followed by uploading online courses of 15 / 23 various field and curriculum, and updating CFO (Chief financial officer) chief information or new study materials.financial officer, general manager of similar financial2 in the meduium stage, sets up online student archives and develops the CTO (Chief technology officer), CTO academic mentoring systemwhich provides similar Engineer specific advice on students’ academic Collection and distribution of CIO (Chief performance. 2. information officer), chief information 3. Develops the derivatives of MOOC, officer in charge of corporate informationsuch as MOOC based library, MOOC based interactive learning multimedia 6.2 Management plan overview systems and individual creation of courses. A.CEO and school directors make final decision on important affairs about the operation of MOOC platforms. 6.1 Consititution of the management B. Director of courses recording, CTO, and team:CIO make decisions on regular School authorities(three):construction of MOOC platforms.Director of courses recording (one) C. Operations Explorer and CIO, CFO, COO decide on the daily operation and School Directors development palns of MOOC platforms.Operations Explorer D. In the school, the Director of courses Enterprise Square (5): recording regularly reports the working CEO (Chief executive officer) similar to schedule to Operations Explorer; the general manager, CEO, president, Operations Explorer reports the financial corporate legal representative.conditions and construction schedule to COO (Chief operating officer) Executive school directors. General Manager, COO similar 16 / 23 E. Internal party follows the normal mode companies take corresponding of operation and management.responsibility on the basis of mutual commercial agreement 7. Research of the developing processb. Source of technology: 7.1. Source of funding and technology in In the initial stage, foreign MOOC the early stage of startup developers are the main provider of MOOC technology and Chinese Notes that the budgets in this part of the underwriting companies such as Netease business plan are calculated based on the focuses on its promotion. With greater formula below with detailed explanations. support financially and strategically in later The COP formula is: phases, Chinese colleges and MOOC Fixed costs (FC) + variable costs (VC) development companies will be capable of divided by number of units = production developing MOOC platforms cost per item independently In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent 7.2. Utilization of funding, improvement paid for building, employees’ salaries and of technologies and their timetable in the utility costs. early stage of startup a. Improvement of technologya. Source of funding: 1) Infrastructure building, which 1) Government: Provides certain primarily focuses on holding online percentage of infrastructure building courses; subsidiesEstimated Cost of Production Budget:2) MOOC development companies: Take 2) Hardware storage manager needed charge of costs of systematic maintenance for building online database of and courses production; colleges and students’ learning experience; 17 / 23 Estimated Cost of Production Budget: 3) Long-term research budgets for 8. Financial analysis academic mentoring system;Note the expected income refers to the net Estimated Cost of Production Budget:income or net profits. 4) Research and development 8.1. Budgets of programs in the early expenditures for derivative stage (see 7.2. Utilization of funding, programs of MOOCsimprovement of technologies and their timetable in the early stage of startup)Estimated Cost of Production Budget: 8.2 Estimated incomeb. Marketing a. Fees of courses;1) Development expenditure for cooperation with foreign MOOC Expected income: platforms and participating colleges;b. Issuing of verification; Estimated Cost of Production Budget:Expected income: 2) Trial operation of promoting MOOC a. Charges of derivatives of MOOCs; to local high schools (adjacent to Expected income: the headquarters of the company); b. Franchise fees for technological sharing; Estimated Cost of Production Budget: Expected income: 3) Enlarging influence by advertising 8.3 Distribution and utilization of through mass media; expected income Estimated Cost of Production Budget: a. Construction of MOOC platform and 4) Keeping necessary level of cash production of courses, liquidity by managing flows of Estimated:capitals, b. Development and perfection of other Estimated Cost of Production Budget: functions of the platform, 18 / 23 Estimated:2. Conforms to the current structural reform of Chinese education, c. Marketing programs, noteworthily the reforms of Chinese Estimated: College Entrance Exam 3. Supports the integration of regional 8.4 Improvement plan of the financial educational resources, fosters management systemacademic exchange and furthers a. Forming an operational college-educational equality within the company financial model with reference to country by promoting the specific commercial agreement;educational resource sharing b. Utilizing and perfecting the existing 4. Strengthens the links between online payment system;Chinese senior high schools and colleges by reforming traditionally c. Opening discussions with the disparate learning methods between government on specific financial these two institutions, advancing certification process; senior high school’s sense of recognition of college majors and 9.Opportunity and Risktheir ability to undertake college 9.1 Feasibility evaluation (advantages courses and disadvantages)5. Reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through Assessing advantages: advancing teachers’ informatization 1. Goes with the tide of global skills development of MOOC (Massive 6. Market potentials as analyzed in the Open Online Courses) earlier parts. (See for reference) 19 / 23 2. Putting the Chinese senior high school-college MOOC credit system into practice may encounter difficulties including Assessing disadvantages:realizing absolute equality, as 1. Regional educational development technological barriers remain to discrepancies and different levels eliminate all forms of plagiarism.of promotion of MOOCs among 3. Over internationalization of senior high school students may education may on the other hand exacerbate current educational stifle the continuation and inequality between regions. And development of Chinese relatively low-income individuals traditional culture may lack the capability to afford 4. Obstruction in the promotion may computers or other necessary include the following aspects: equipments to access to MOOC a. Uneven qualities of different platforms, meanwhile, schools in MOOCs impoverished areas may be exposed to instable network b. Possible repetitive use of connection due to financial educational resources in MOOC dilemmas. To tackle these platforms problems, it requires the c. High cost of traditional agents of government to make feasible, network region-specific or community- d. Technological barriersspecific arrangement of resources e. Inadequate social awareness and input and planned performance in accepetancethe process of formulating plans 5. Personalized online learning experience for the informatization of requires innovation in relevant education. 20 / 23 technologiesWith thorough consideration about the opportunity and risks of this business, we 6. Pure online learning may lead to draw the final conclusion that by actively inadequate moral education for senior promoting MOOCs in Chinese senior high high schools adolescents and impair schools, its estimated benefits far outweigh their social functioning with lack of its potential losses. As analyzed in the face-to-face communication. earlier parts of this business plan, this business will introduce a new level of quality in Chinese education, particularly in advancing the links between senior high schools and colleges. And it is estimated to become a world-known brand over the next ten years. Conclusion: References. [1]Lori Breslow, David E. Pritchard, Jennifer DeBoer, Glenda S. Stump, Andrew D. Ho, Daniel T. Seaton - Studying Learning in the Worldwide Classroom Research into edX’s First MOOC. Research & Practice in assessment, Vol-8, Summer 2013. [2]Veronica Diaz, Malcolm Brown, Stephen Pelletier -Learning and the Massive Open Online Course, Educase - A Report on the ELI Focus Session, May 2013. 21 / 23 [3]Jiahua Wang, Jing Wang - MOOC- and its value of a gloabalizing education system to China. Accenture. [4]Uwe Brandenburg, Jiani Zhu - Higher Education in China in the light of massification and demographic change. Arbeitspapier Nr. 97 ,Oct, 2007. [5]Xin Chen, Deborah R. Barnett, and Casheena Stephens- Fad or Future: The Advantages and Challenges of Massive Open Online Courses (MOOCs) September, 2013. [6]Brynn Zuccaro – The Small Business Online Marketing Guide, Tips + Advice to Grow Your Business Through Online Marketing. [7]Rieva Lesonsky - The Entrepreneur’s Guide to Doing Business Online. Entrepreneur magazine. [8]Long-term Education Reform and Development Plan (2010-2020) Xinhua News Agency, Beijing, July 2010. [9] The Ten Hot Spots in Chinese High School Education 2013. Journal of High School Education – New years special vol 7, December 2013. [10]Quick educational news(jiao xue kuai xun) Vol,212. Zhejiang University Senateof Academic Affairs. June, 2013. [11]Fourth Summit of Famous Secondary School Principals, May 2013, China Education Daily. 22 / 23 [12]Zhang Xiuping - The Combination of Traditional Teaching Method and Problem Based Learning The China Papers, Vol. 1, October 2002 [13]Email chat with co-school director of Shanghai Tsinghua University. 23 / 23
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