天津电视台《都市报道60分》（Tianjin TV station city report 60 points）

天津电视台《都市报道60分》（Tianjin TV station city report 60 points） 天津电视台《都市报道60分》(Tianjin TV station city report 60 points) Tianjin TV station "city report 60 points" Viewing the sunshine news In the "word", "people's livelihood" means "people's livelihood" is a humanistic thought and humanistic care of words. "In the modern society, people's livelihood and democracy, civil rights, mutual reliance, and the people's livelihood, but also from the original production and living materials, rising living patterns and cultural patterns, the public spirit is the overall state of the material demand also has characteristics of the spirit. "People began to fight for their right to speak, so the" people's livelihood "and the combination of mass media becomes imperative, therefore," the people's livelihood news "came into being. However, had to admit that, "the people's livelihood news" at the beginning of the "image" is not how brilliant, even considered some "bits and pieces", but by virtue of its strong closeness and find everything fresh and new "feeling, in the ratings and achieved good open red". However, people's livelihood news to today, simply by reporting news events in life, "sea cheat" ratings of the day has gone forever! People's livelihood news must be completed once the concept of upgrading, in order to ensure sustainable development, that is, to transform the people's livelihood news to the news people biochemical. Focusing on urban development and caring for urban people's livelihood Tianjin TV city channel's "city reported 60" program since its inception in 1999, always adhere to the correct guidance of public opinion, focus on "focus on urban development, urban people's livelihood concern" theme, according to the development of local economy and society, the audience tastes change, deepen the practice, innovation, a high ratings and become a famous brand in Tianjin City News "in the minds of the people". "City reported 60" in the process of development, but also by the people's livelihood news "bottleneck" problem - the topic problems: one Wednesday a fire, four car accident, five running water, then show good-looking also tired; the couple quarrel, quarrel, mother-in-law neighborhood disputes these things more personalized it can make the audience Shenmeipilao, and these reports are made on a tear "hero ratings". Faced with this situation, we need to clear the direction and positioning. As the mouthpiece of the party and the people, the news report must take the theme of carrying forward the theme and promoting social harmony as its mission. So the column group decided to ask journalists to help not chaos principle more careful selection of stories, and reported to the center of "sunshine news". Practice has proved that as long as the use of brains, planning in place, "sunshine news" also has high ratings! In 2007, the "city reported 60" proposed "to be oriented to the sun, the sun news news to audience", the topic rely on themselves and strengthen the theme planning, reported in the form of innovation, in the program set point plate implantation. As we founded the experience report "today I am on duty", let reporters into the labor line, when the day of migrant workers, cleaners, intensive care, auxiliary. Experience of ordinary workers sour, sweet, bitter, hot, mining industry behind the little-known hardships and give praise of labor of the United States, the practice proves that this report can be see strong high ratings, so this year we further innovative program reporting forms, let the announcer to experience, reports, both to improve the influence of the program, the host has in-depth life masses the opportunity to receive education and training in the report; the "city of love" Settings section, let the star into the pension hospitals, orphanages, schools, hospitals, poor community participation in public service jobs by the dedication of love, the influence of the stars bring more people to participate in to love action, for To build a harmonious socialist society and create a good atmosphere of public opinion, this sector has effectively promoted the ratings. Jiang Wenli and Guoli Zhang to the nursing home for the elderly collective birthday love activities make the average audience day pulled up to Nelson in 12.7%, Ang Lee inspired poor students activity day ratings reached 13.5%, Liu Jinshan into the community when the neighborhood staff ratings reached 15.4% on that day; Set the "tour" section of urban industrial changed in the past achievement report mode, from the subjective reporter to audience participation reports, column select Tianjin famous old, high tech and pillar industries, environmental protection enterprises and other typical enterprises, enterprises are willing to visit people through our hotline for the public registration. Through in-depth business experience, they say Tianjin industrial heritage, modern level and future development; a series of reports on "dream" is a kind of program under section, by collecting wish to help the audience dream, column group has achieved a school, a book, etc. to find relatives long overdue for more than 30 spectators. Set the "audience" section is to satisfy the audience hope the media to help solve the problem of demand, the running water for gas and is newsworthy enough people need to solve the problem by reporters and relevant departments to contact to solve problems, to broadcast news reporters in the form of this kind of news broadcast, the time is shortened and reduced the proportion of relatively weak. After more than a year of practice, various forms of "sunshine report" is recognized by the audience favorite, 2007 "city 60" reported an average rating of 9.66%, an increase of 2.22% compared to 2006, as of 2008 the average audience is 12.26%. These vivid figures prove that "sunshine news" makes the program on a sound and fast track of development. Play the role of bridge and link to promote social harmony Public opinion supervision is also an important duty of the news media, which is one of the important reasons why the people love the news of the people's livelihood. How to do this kind of report is the topic of "60 points in urban coverage" for many years. The column should follow the principle of "no offside, no dislocation, no vacancy", and insist on "reasonable, favorable and knot"". "Rational" is reported to have the policy and legal basis; "favorable" is to grasp the timing of the report, in the pre legislative and law enforcement ", to help solve the problem, not blowing, ignition;" knot ", is the result to make the problem as far as possible, the authority of the tree and the credibility of the media stand; have good heat, a good grasp of the scale, do help not chaos, in the report should not only adhere to the objectivity of news at the same time to reflect human nature, human, to a more understanding, more tolerant. How do you do this kind of report? Column group established communication system, according to the column hotline reflect more and closely related to the life of the coal, water, electricity, gas and other public utilities, "city reported 60" active, the person in charge of the unit to meet with reporters on communication, the establishment of contact system, to solve problems, make the problem solving process become public department of the initiative for the process of people to do practical things. To report some interviewed proposed controversial issues, please column group responsible party communication to Taiwan, fill out the report, by the column group in the negotiations, the principle to solve the problem of how to determine the news broadcast, broadcast on broadcast or not. To ensure the supervision of public opinion in the sun, not only to avoid the "human draft" and "the intercession of the wind, the power to suppress the" right "," convenience "into" private interests ", and reduce complaints, obtained the relevant departments and the responsible party's understanding and support, to enhance the program of social influence. Practice has proved that such reports reflect the problem than the original simple, more in-depth and objective, to effectively play the role of a bridge, is to maintain the social fairness and justice, effective means to create a good atmosphere for the socialist harmonious society. Close to reality, close to life, close to the masses, always put social benefits in the first place, and constantly innovative means of communication. This is our news column to the content and form of the pursuit of the report. "Urban report 60 points" column will further deepen the news practice, as a party's mouthpiece, reflecting the aspirations of the people.