英汉实用翻译教程 第五单元广告翻译 报纸、计算机广告翻译 课后作业与课前预习20131022

英汉实用翻译教程 第五单元广告翻译 报纸、计算机广告翻译 课后作业与课前预习20131022 第五讲 英文广告、警示语翻译 一、课后作业部分 Advertising slogans of newspapers. Financial Times Newspaper Advertising slogan: No FT, No Comment The Independent newspaper Advertising slogans: The quality compact. It is. Are you? New York Times Newspaper Ad slogan: All the News That's Fit to Print Daily Mirror, Britain's tabloid newspaper Slogans: Daily Mirror. Be part of it Forward with the People Forward with Britain Biggest daily sale on Earth The Times of India, newspaper, Delhi Advertising slogan: The joy of continuous celebration Wall Street Journal Slogan: The daily diary of the American dream The Times newspaper, UK Slogans: Join the debate. Are you missing what's important? Top people take the Times. When The Times speaks, the World listens. Have you ever wished you were better informed? Sunday Times newspaper, Great Britain Slogans: Sunday isn't Sunday without the Sunday Times The Sunday Times is the Sunday papers Ekstra Bladet【《号外报》】 tabloid newspaper, Denmark Slogans: What would you do without Ekstra Bladet? Put up with Ekstra Bladet or put up with anything 1 二、预习部分 一点说明: Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. 1. Advertising slogans of newspapers. Cape Times newspaper Tagline: There's nothing more valuable than knowledge Helsingin Sanomat【赫尔辛基日报】 newspaper Marketing slogan: Scandinavia's BIGGEST newspaper The Mail On Sunday newspaper Advertising slogan: A newspaper, not a snooze paper Bild Newspaper, Germany Ad slogan: Bild. Read the world's fastest newspaper Chicago Tribune newspaper brand Taglines: What's in it for you? Chicago Tribune. Beyond words. The Detroit News, Michigan, USA Marketing slogan: We Know Where You Live Herald newspaper, Everett, Washington, USA Tagline: Herald. If It Matters To You, It Matters To Us Evening Herald tabloid newspaper, Dublin, Ireland Advertising slogan: Evening Herald. The Best Part of the Day The Dominion Post【《自治领邮报》】, broadsheet newspaper Motto: Making Twice the Noise (for New Zealand version) Toronto Star, major Canadian newspaper Advertising slogan: Toronto Star. It's where you live. Sowetan【《索威托人报》】, South Africa's daily newspaper Slogans: Power your Future. 2 Sowetan. Building the Nation. Daily Times newspaper, Lahore, Pakistan Slogan: Your right to know. A new voice for a new Pakistan. Indian Express newspaper Motto: Indian Express. Journalism of courage. Cape Argus, an afternoon newspaper, Cape Town, South Africa Advertising slogan: Cape Argus. News you can use. Nasha Canada newspaper (biweekly ethnic newspaper on Russian language) Advertising slogan: The newspaper for those who can read. Scotland On Sunday, broadsheet newspaper Tagline: Scotland up close. Courier News, Bridgewater, New Jersey, USA Advertising slogan: Local News. First in the Morning. The Scotsman newspaper Advertising slogan: The Scotsman. It's thinking time. Edinburgh Evening News newspaper Marketing slogan: Evening News. Tomorrow's News Today. The Australian, Australia's national daily newspaper Tagline: Are you an informed Australian? The Daily Telegraph, broadsheet newspaper, UK Slogans: We've got the greatest writers. Read a bestseller every day. Daily Telegraph. Britain's Best Selling Daily Broadsheet. Daily Telegraph. Share Trader Game. Wairarapa Times-Age daily newspaper, Masterton, New Zealand Advertising slogan: Your Region. Your Paper. The Sunday Herald, Scotland Marketing slogan: Sunday Herald. Seven Days. One paper. The Sun, a British tabloid newspaper Tagline: The Sun. We love it! 3 Daily Express, a British tabloid newspaper Slogan: The paper that stands for real values and gives you real value for money. The Sunday Post, Scottish newspaper Advertising slogan: The Sunday Post. It makes perfect sense. Thisday, Nigeria's newspaper Motto: Thisday. African views on global news. Scottsbluff Star-Herald, Nebraska, USA Ad slogan: The Star-Herald. Pride in the Panhandle. Waikato Times, Waikato, New Zealand Marketing slogan: As Waikato As It Gets. The Guardian, a British daily newspaper Tagline: The Guardian. Think... The News of the World, Britain's newspaper Advertising slogan: Big on Sundays. 2. Advertising slogans for computer brands. Apple Computers Ad slogans: Think different. Apple Macintosh(麦金塔计算机). The computer for the rest of us. The Power to Be Your Best. Macintosh. It Does More. It Costs Less. It's that Simple. IBM (International Business Machines) Computers Slogans: I think, therefore IBM. Think. IBM. Computers help people help people. Solutions for a small planet. Acer (range of computers, notebooks, monitors…) Advertising slogans: Empowering People. Acer. We hear you. Compaq Computers Taglines: Compaq【康柏电脑公司】. Inspiration technology. Has it changed your life yet? For the next generation of big businesses. 4 Dell Computers Slogans: Dell. Purely You. Dell. Uniquely You. (Australia) Easy as Dell. Be direct. NEC【日本电气公司(Nippon Electric Company】 Computers and semiconductors Advertising slogans: NEC. Empowered by Innovation. See, hear and feel the difference. Toshiba brand Slogans: In Touch With Tomorrow - corporate Choose freedom (The Computer Systems Division of Toshiba Singapore) Take Toshiba, Take the World. Fujitsu(日本富士通公司) Siemens Computers Advertising slogan: Fujitsu Siemens. We make sure. Gateway(捷威) Computers & Home Electronics brand - Laptops, Notebooks, LCD Plasma TV, Computer Monitors, Desktops Marketing slogans: Technology you can trust. Gateway. A better way. HP - Hewlett-Packard Advertising slogan: HP. Invent. Maxdata(a German based company that produces IT products,) hardware Advertising slogan: Maxdata. Real hard ware. Mecer【华荣汇】, South African computer brand Motto: Mecer. Experience IT. Intel microprocessors Slogans: Great computing starts with Intel inside. (Intel Core_ 2 Duo) Intel inside. IBM ThinkPad notebooks Tagline: ThinkPad. Where do you do your best thinking? 5