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首页 我国主要电子地图公司分析(Analysis of the main electronic map…

我国主要电子地图公司分析(Analysis of the main electronic map companies in China).doc

我国主要电子地图公司分析(Analysis of the ma…

胡扰勤
2018-12-29 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《我国主要电子地图公司分析(Analysis of the main electronic map companies in China)doc》,可适用于社会民生领域

我国主要电子地图公司分析(AnalysisofthemainelectronicmapcompaniesinChina)我国主要电子地图公司分析(AnalysisofthemainelectronicmapcompaniesinChina)GoldwasmightywavecrashingonasandyshoreofdomesticnavigationelectronicmapofthemarketbrandTime:,,,:Author:GISeranetworksource:GISeranetworkcommentNavigationindustryastherapidgrowthofnewcenturyeconomy,hasalreadybeguninourcountrypreviewspowerFromthecurrentpointofview,ChinaGPSnavigationindustryistheformationofthethreemajorchanges:theglobalnavigationsatellitesystemchangesfromasingleGPSsystemformulticonstellationcompatiblecoexistenceerafromthemarketstructurechangestovehicleapplicationsasthemainbodyforintegrationandcommunicationofpersonalconsumerapplicationsforthemainstreammarketpatternfromtheapplicationofproductdistributiongraduallyintothemainoperationoftheserviceindustryinnewperiodAsthedevelopmentofmapnavigationindustrycorenavigationelectronicnavigationindustryistogetmoreattentionfromallwalksoflife,thenavigationelectronicmapproductsinChinahasindependentlydevelopedHasbeenwidelyusedinlogistics,intelligenttransportationandotherfieldsAccordingtoCCIDConsultingdatashowthatinChinaNavigationElectronicMapsalesreachedmillionyuan,isexpectedtoexceedmillionin,willreachbillionmillioninAtpresent,GPSnavigationelectronicmapismainlyusedinfrontmountedvehicles,modifiedvehicles,PND,GPSmobilephonefieldAmongthem,inthemodifiedvehicle,PND,GPSmobilephonemarketoccupiesavastmarketsharebutthemarketcompetitionisintense,vulnerabletopiracyinvasionprofitsdwindling,promptingmajornavigationmapnavigationequipmentmarketforthebrandforwardThesurveyofdomesticauthoritativemarketshuiqingmuhuaResearchCenterrecentlyreleasedthe"ChineseNavigationMapMarketResearchReport"shows:Chinesenavigationproducts(preinstalledafterinstallation)shipmentsofmillionthousandunits,includingpreinstalledaccountedforthousandunits,overtheyearstodominatethemarketafterloadingPND(PND)accountedformillionthousandItisworthnotingthat,in,China'sautomodificationmarketshipmentsofnavigationproductsreachedthousandunits,almosttimesinItisforeseeablethattherapiddevelopmentandgrowthofthissteeplinewillbecomethefocusofcompetitionbetweennavigationequipmentmanufacturersandnavigationmapmakersAseveryoneknows,enterprisesandinstitutionstoobtainnationalqualificationofnavigationmap,atotalof,respectively,GaoDe,NavInfo,hightech,intercitypayeaseCN(longWanfang),Kay,Lingtuandstandspace,geo(ZhejiangInstituteofSurveyingandmappinghasbeenthefirstplace),airbranchLingRuiandNationalGeographicInformationcenterAmongthem,thenationalbasicgeographicinformationcenteristhenationalgovernmentunits,notengagedinmarketoperations,youcanexcludethelistofChinamapofnavigationhegemonyWithspace,geo(hasbeenreplaced,ZhejiangFirstSurveyingandMappingInstitute)airbranchLingRuinowhavethenavigationelectronicmapwentonsale,threeofthemcanbeexcludedfromtheVolkswagenGPSnavigationmapmarkethegemonyEvenifthethreecompaniesdothenavigationmapmassmarketinthefuture,theywillbecautiousiftheywanttodosomethinginthefaceofthematurenavigationmapbrandswhichhaveagreatinfluenceThenonlyNavInfo,GaoDe,payeasetech,CN,intercity,KaiLide,Lingtuthatseveralbrandsofnavigationmap,weexcludethethirdpartynavigationsoftware,suchassoftware,ShanghaidreamtravelerenginesoftwareetcThesesevennavigationmapbrandsareusingtheirownmapdata,navigationsoftware,someoftheirowndevelopment,andsomeuseofthirdpartynavigationsoftwareNowwithmypersonalvisualpointofview,asimpleanalysisofthesevennavigationmapbrandsintheconsumernavigationmarketpatternNavInfoismainlytoprovidemapdata,mapdatawithpreciseandrigorousprocessbeforeandafterthemarketinfavorofvehicleGPSnavigationHighGermanismainlytoprovidemapdatatothecarmanufacturers,accordingtoCCIDConsultingdata,NavInfoandHighGermanoccupiedChinabeforeandafterinstalledcarGPSnavigationmarketmarketshareThesameshuiqingmuhuasurveyshowedthatinthepreinstallednavigationmarketandHighGermanNavInfooccupynearlyInanycase,itshowsthatChina'spreinstallednavigationmapmarket,NavInfoandHighGermanisnotcontroversialoverlordAsthetwomapdataprovidedtothethirdpartynavigationsoftware,navigationsoftwaresuchastravelerhasusedoverNavInfoandHighGermandata,andbigbrandssuchasTOMTOM(currentlyTOMTOMdomesticnavigatorusesdataorCN),Iswam,MiTAC,ShincoGPShardwaremakerswillpurchasethetwothedatatodeveloptheirownnavigationsoftwareCCIDConsultingdatareleasedbeforenavigationmapshowsthatinthedomesticmarket,thepreinstallednavigationisstillthehighendcarbrandlandmarkconfigurationSpecifictotheenterprise,inthousandyuanofthefollowingmodels,NavInfonavigationmapprovidersasselectionmodelsthantheHighGerman,butinmorethanthousandmodels,HighGermanNavInfoaheadEspeciallyinthehighendcarbrandmodelofmorethanthousandyuan,thehighmoraloccupiesanabsoluteleadingedgeInaddition,NavInfointheLexusbrandequipmentratewas,whileinHighGermanAudiAandabove(includingmostA)modelsontheequipmentrateofTherealityofnavigationmapsrequiresconstantupdates,andthecountryhasmadeitclearthattheupdatefrequencyofmapdatashouldbeincreasedfromtwotimesayeartofourtimesayearbeforeInFebruaryththisyear,thenationalnavigationelectronicmapwithfastincrementalupdateofdemonstrationprojectsofsystemconstructionandapplicationserviceindustryalsoofficiallylaunchedbytheleadingmanufacturersandNavInfoHighGermanmaptogetherThisprojecthasalsobeenlistedinthenationalhightechindustrydevelopmentprojectandthenationalfundsubsidyplanThepromotionoftheupdatefrequencymeansthatthecostofthemanufacturerwillbefurtherimproved,andthedistancebetweentheleadingenterprisessuchasGermany,Germanyandotherenterpriseswillbedeepened,andthepolarizationofthemarketwillbedeepenedEMGisthenavigationmapdata,butinthecarbeforeandafterGPSinstallednavigationmapmarketisNavInfoandHighGermanexclusion,themarketshareisverylow,coupledwithCN,KaylaterforthemarketofvehicleGPSnavigation,thesituationisnotoptimisticDnavigationmapyearslaunchtriggeredEMGnavigationmapDofthewind,thenextyearstolaunchDdynamicnavigationisevenmoreimpressiveItseemseasytoplaninthenavigationmaptechnologyhasbeenleadingtheforefrontofthetrendofthetimes,butnowtheEMGintheawkwardpositionintheChinesehegemonyinthenavigationmapInthecarbeforeandafterthelucrativeGPSnavigationmarketlessthanfourandHighGerman,inPNDandGPSnavigationmobilephonemarketthanCarelandandcnEvenifthenavigationmapLingtubrandsinthemassconsumeraudiencedegreehigherthanEMG,whereEMGwillgowewillwaitandseeIntercityhitechcandefinitelybecalled"newinnovation"inChina,whichisawellbehavedcountryThenationalhitechcitynavigationelectronicmapqualificationofenterprisesdonothavethefocusinthesalesproductionofnavigationmap,butfromtheglobalnavigationindustrystartinginnavigationhardwareandnavigationsoftwareThroughthesaleoftheirownnavigationproductstounderstandcustomerneeds,usingtheirownnavigationmapsoftwaretobondcustomerloyaltyAfterafewyearsofpainstakingdevelopment,intercitytechhasobtainedgreatprogress,buttheirownnavigationmapsoftwareonlywiththeirownnavigationproductswilleventuallysignificantlylessintheatmosphere,ChinanavigationmapalsopowershegemonydidnotshowproperaggressiveThelatestPTTartificialvalueaddedservicesisagoodspotforenergysavingmapinthefiercecompetitioninthefuturetoaddalotofcolorInaddition,cityonmapnavigationmapbecauseofvariousrestrictionsintheuniquenavigationmapmarketrampantpiracy,piracyisscantyWhileavoidingthepiracyofdoom,butalsointhemarketbrandpromotion,asKayroadwithfameCnasinthecurrentmarketChinanavigationmapofactivemolecules,thereasonisnotthepopularnavigationmapsoftwareeasytousebutalawsuitandanothernavigationmaptakingKaytogainmasseyesAsamarketingtool,NaturalunderstandableButanavigationmapbrandshouldhaveitsownatmosphere,notjusttoattractconsumerstoattracteyeballs,butrealhardpowerIn,thenewswasendless,andin,whentheeconomywascold,themarketactivistswhohadbeenactivewerequietWiththeYellowtotalwordsistodonotslowdown,donottoss,accumulatesteadily,theriseinthecrisis,in,tobetrulystronger,inadversityFromthereleaseofthroughtheroad,wecanseethatthechannelthroughalotoflowkey,roundthroughforthedevelopmentofSeptember,asofMarchreleaseoflistinginformation,whichexperiencedtwistsandturnsisnotoutsidehumanitarianalsoAccordingtoinsiders,thereseemstobealoopholeintheirowninternalmanagement,andWang'sdepartureisevenmoreregrettableTheBMWproject,throughthehardstruggleinMarch,wasfinallytakenawaybyGaoYi,whichseemedtoreflecttheunfavorablesituationinthemarketInfact,weallknowthattheroadisgood,goodinthemapdatadoverywell,butindoingonthemarketthanthecarelandOfcourse,thereisonethingwemustadmitthathardworkpaysoff,CNhasbeenthenameofthe"genuine"navigationmapbannerhasagreatinfluenceonthemarket,notonlytowinagoodreputationintheconsumermarket,butalsotoenteraprovidesagoodopportunityforthepreinstalledGPSstrictqualityrequirementsofthenavigationmarketKelid,wehavetosay,isthebossofthemassGPSnavigationconsumermarket,andhastoadmitKelid'ssuccessinthemarketIthaslaunchedaseriesofdummiesnavigationsoftwareCseriesandseniorGPSplayertailorednavigationmapsoftwareTserieshasbeentalkedaboutbyconsumersInyearsasanewseriesofCupgradelaunchworksofClikeCNgenerallistedlowkey,butwemustpayattentionto,thatisKelidinthenewaddedinformationservice,vehiclerescueserviceprojectservicessuchashotel,andCtriptolaunchandlaunchtheChinapeacegiveusanewbrightspot,butalsoconveythisinformation:laterinthecompetitionisnotthenavigationmapnavigationmapdataprecisionwidecompetition,thecompetitionisnothumane,intelligentnavigationsoftware,buttheinformationserviceisavalueaddedservicecompetition,competition,marketcompetitionisthefocusofthenavigationmapthefutureButKayLideTobeaChinesenavigationmaptournamentofthestrong,wemustfirstcreateanewimage,and"piracy"seemstoplayonKay'sshadow,piracyisnotjusttobringthemarkettoadversecognitiveconsumers,butalsodecidedoutsidethedoortocooperationWeknowthattheinternationalautomakerswhoarestrictwiththebrandandthequalityshouldfirstconsidertheirbrandimagewhentheychoosethenavigationmappartnersKelidasarepresentativeofChina'snavigationelectronicmappiracy,thishatisnotsogoodpickitInadditiontoKelidinthenavigationmapdataisnottrulydetailedandextensive,andnoNavInfoandHighGermanprecision,soitbecomethefirstpiratenavigationmapmarketKayLideCancopewiththeensuingmarketgoldtideWejustwaitandseeThenavigationmapLingtuaccordingtotheobservationofthesoftwareenterprisesaredoingwell,LingtuSkywalkernavigationmapsoftwaremarketreactionforyearsthemainpushofthegood,andthemarketisalsoinLingtumultiattack,reachedastrategiccooperationwithhardwarevendors,softwarevendorssuchasnavigationButaftertheOlympics,Lingtuactionwillgraduallyreduce,newsandactivitiesandevenlesstopressforgetthereisanavigationmapproviderInthenewLingtusoulSkywalkerfigureatthebeginningoftheyearhasstartedabeta,untilafterhalfayearinlateMayofficiallylistedforsaleAlthoughatthetimeoflistingoftheroadhasbeencomparedthroughandKayLideCisnotaslowstep,butwithitsnewhighlightsinalsodeservesourattention,Thisisarealtimetraffic,LingtuearlysomeservicesinthelargebusinesssteppingintothefieldofrealtimetrafficnavigationarenotverynovelfeaturesTwoistooptimizetheDnavigationmode,thisfunctioncanbedescribedasalackoftheirownandthemarketspeculationisveryhotthreedimensionalnavigationofaremedialmeasureThethreeistojointheteamoftourisminformation,isthefocusofourattentionItisboundtotheLingtufieldthemaintouristtobreakthroughthenarrowspaceofthenavigationmapcompetitionWeknowthattheLingtunavigationmaphasbeenleadingintheGPSnavigationmobilephone,suchasthefamousmobilephonebrandDopodGPSnavigationmobilephonefullrangeofproductlinesareLingtunavigationmapsoftware,XiaXin,LenovoGPSmobilephonenavigationusingLingtudataButweknowthattheupdatetimehasbeenslowLingtumapdataforthepubliccriticism,andtomapdatawithpreciserequirementsofconsumersaregreatlydisappointedonthechartAccordingtostatistics,ChinahasnavigationelectronicmapCoveringprovincialadministrativeunits,prefectureleveladministrativeunits,countyleveladministrativeunits,coveringthetotalhighwaymileageofmillionthousandkilometers,accountingformorethanofthenationalhighwaymileageAtpresent,navigationandlocationservicesissimpletopositioninformationofBfromthepointofA,withgeographicinformationtransitiontounderstandthewholetripfromhereistotellyouwhat,letyouknowhowtodothesetofsolutions,allkindsofinformationvalueaddedserviceswillbewiththedevelopmentoflocationservicesandpromotionThedownturnintheautomarketwilldirectlyaffecttherevenueofGPSnavigationmapprovidersinautomobilerelatedelectronicenterprisesHowever,theapplicationoftheactualneedsofconsumersandGPSnavigationhasbeenonthenavigationmapprovidersputforwardhigherrequirements,suchasrealtimetrafficinformation,Ddynamicnavigation,mapupdatefrequencyandsoon,alltheseneedtomapmoremoneyandenergyintopowerasthenavigationindustryforwardunceasinglydevelopmentThehigheraveragecostofindustrymakestheenterpriseswithhighermarketsharehavemoreadvantages,andthebackwardenterprisesarebelowthe"foodandclothingline"Domesticelectronicnavigationmapmarketwillfollowthe"strongandstronger"gamerules,andgraduallyasforeignmarketstofocus,andultimatelyonlyasmallnumberofenterprisescanlaughtothelastChinanavigationmapmarketwhowillbeabletolaughattheend,wearenoteasytojudgetooearly

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