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冯小峪201231123三星手机市场营销策划书冯小峪201231123三星手机市场营销策划书 三星手机营销策划书 班 级: 12影3 姓 名: 冯小峪 学 号: 201231123 指导教师: 邓伟 目 录 1 国内智能手机现状分析 ............................................ 1 2 三星智能手机SWOT分析 ........................................... 5 3 产品定位及产品主张 ..........................................

冯小峪201231123三星手机市场营销策划书
冯小峪201231123三星手机市场营销策划 关于书的成语关于读书的排比句社区图书漂流公约怎么写关于读书的小报汉书pdf 三星手机营销策划书 班 级: 12影3 姓 名: 冯小峪 学 号: 201231123 指导教师: 邓伟 目 录 1 国内智能手机现状分析 ............................................ 1 2 三星智能手机SWOT分析 ........................................... 5 3 产品定位及产品主张 .............................................. 5 4 战略目标及战术目标 .............................................. 6 5 目标市场和目标客户 .............................................. 6 6 营销组合 ........................................................ 6 6.1 产品 ........................................................ 6 6.2 价格 ........................................................ 7 6.3 促销 ........................................................ 7 6.4 营销渠道 .................................................... 9 7 媒体的选择 ..................................................... 10 8 预算 ........................................................... 12 9 建议 ........................................................... 13 1 国内智能手机现状分析 近期,来自国际电信联盟ITU的数据显示,2011年初,全球手机用户数量 1 达到50.8亿,较2009年底的46.6亿增长9.0%,2000年初,全球仅有5亿手机用户。手机用户增长速度惊人。中国工信部数据也透露出同样的信息:2010年中国手机用户净增1.1亿,较2009年增长14.7%,累计达到8.6亿,手机普及率达到64.4部/百人,较2009年底提高8.1%。中国手机用户在以比全球更快的速度增长。基于此,中国手机市场,特别是中国新兴智能、3G手机市场,成为在欧美等发达国家手机市场渐趋饱和情况下国内外手机厂商争夺的主战场。2010年以来,智能手机成为各大厂商产品布局的重点,也成为竞争最激烈的市场区域。2011年2月,中国智能手机市场上,诺基亚、摩托罗拉、HTC位居前三甲,且用户关注比例均在10%以上,其中诺基亚独占四成。三星仅以9.0%的关注比例排在第四位,位居第二阵营(详见图1.中国智能手机市场品牌关注比例分析)。 图1.2011年2月中国智能手机市场品牌关注比例分析 三星与诺基亚占据市场份额优势不同,与摩托罗拉、HTC借助Android快速攻城拔寨的情况也不同,三星在中国智能手机市场 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 现平平,与2010年上半年相比,目前其用户关注度稳中略升,但增幅有限,至今仍未能突破10%,且起伏明显。2010年底,三星断然从Symbian阵营抽身,全身心投入Android及其自有操作系统Bada产品的研发,数据证明,三星的选择是明智的。自三星推出其 2 支持中国三大运营商的旗舰产品Sphone之后,用户关注度连续两个月快速增长。 但值得关注的是,2011年三星智能手机关注比例增长的同时,除诺基亚外,其他竞争对手用户关注度也在全速前进,特别是摩托罗拉,自2010年9月超过三星之后,2011年在以更快的速度拉大与三星的差距。HTC尽管关注度出现暂时下降,但仍对三星保持着2%以上的优势。 三星宽广的产品线首先体现在对多种类型产品的覆盖上。ZDC 统计数据显示,2011 年2 月中国手机市场上,三星以3G 手机为主,产品数量达到134 款,占据其产品总量的61.2%,3G 手机也是三星手机用户关注度的主要来源,高达82.3%。传统2G 手机产品数量仅次于3G 手机,但用户关注比例却与之相差悬殊,2G 手机在三星产品结构中的作用正在弱化。三星产品结构中,智能手机数量较少,仅为62 款,不足三成,但其带来的用户关注度仅次于3G 手机,达到63.2%。整体来看,3G、智能手机是三星产品结构的重要支柱。三星在智能手机市场上采取多条腿走路的策略,并且能够根据形势变化,快速调整产品战略。ZDC 统计数据显示,2011 年2 月三星在售的62 款智能手机中,采用Android OS 与Windows Mobile 系统的产品数量旗鼓相当,分别为22 款、19 款,产品占比均在三成以上,但前者获得的用户关注比例却高出后者50.1 个百分点。这与目前Android,OS 系统产品正处于上升阶段有直接关系。搭载三星自有操作系统Bada 的产品数量为7 款,产品占比14.5%,但仅获得7.1%的用户关注比例,其市场影响力有限(见图2.2011年2月中国智能手机市场三星不同操作系统产品及关注比)。 ZDC监测数据显示,2011年2月,中国手机市场上,三星在售产品数量居主流品牌之首,达到209款,其次为诺基亚,产品数量将近200款。智能手机市场上,三星则失去了产品数量优势,诺基亚以109款在售产品的数量在诸品牌中居首位。三星与之差距较大,仅有62款。尽管整体手机市场上,三星拥有明显的产品数量优势,但从单产品关注率来看,三星单款产品的竞争力相对弱。ZDC统计数据显示,2011年2月,中国整体手机市场上,三星单产品关注率为0.05%,在前六大最受用户关注的品牌中居末位,远远低于苹果的0.29%。三星智能及3G手机的单产品关注率情况也不乐观,六大品牌中均居末位。单产品关注率是能够体现一款产品竞争力的指标,三星单产品关注率较低的情况与其实行机海战术的产品策略相吻合。 3 当前,三星智能机市场的竞争对手有:摩托罗拉,HTC,Apple.2007年第二季度三星全球市场份额超越摩托罗拉成为全球第二大手机厂商之后,但随着2009 年底摩托罗拉将全部精力集中到Android 身上,并连续推出多款Android 手机,且成绩不斐之后,受智能手机市场用户关注度提升影响,摩托罗拉对三星的威胁越来越大。ZDC 统计数据显示,2010 年初,摩托罗拉与三星在中国智能手机市场的用户关注比例大体相当,但时隔一年,摩托罗拉用户关注比例已经达到13.2%,三星则不足10%。ZDC 统计数据显示,三星在中国智能手机市场的用户关注度低于其在整体市场的表现,2011 年2 月,三星仅位居第四,排在诺基亚、HTC、摩托罗拉之后。 图2.2011年2月中国智能手机市场三星不同操作系统产品及关注比 自2010 年7 月正式进军中国大陆手机市场之后,在众多Android 智能手机产品的助力下,HTC 用户关注度持续攀升。ZDC 数据显示,2011 年2 月HTC 在售Android 智能手机产品共有29 款,且九成以上价格集中在1000-4000 元之间。尤其2000-3000 元产品,达到13 款,远远高于三星的5 款。 苹果手机产品走高端、时尚路线,这很与三星有很大的相似性,因此相较于 4 中端、低端市场,三星在高端市场受到的苹果冲击将更加剧烈。从不同价格段智能手机产品来看,尽管三星产品数量远远高于苹果,但从用户关注度及产竞争力来看,明显不敌苹果。这与苹果当下空前的品牌号召力、运营商支持力密切相关。 2 三星智能手机SWOT分析 ?优势:三星作为全球及中国市场第二大手机厂商,品牌知名度、品牌忠诚度高,尤其在充满时尚元素的女性手机市场上,用户口碑良好;产品数量多,产品线宽广,能够提供给不同层次的消费者至少一个选择;产品研发及设计能力强,产业链合作优势突出,与运营商关系密切,产品营销渠道广泛、注重宣传、品牌形象好。另外,嗅觉灵敏,能够及时把握市场变化趋势。 ? 劣势:单款产品关注率不高,因注重产品时尚性,产品性价比不突出;智能手机,尤其是Android 产品所占比 例偏低,Bada 系统产品用户关注贡献率不足。由于产品数量众多,存在定位不准的现象。 ? 机会:换机用户比例扩大,并且消费者手机消费日趋理性,更加注重产品品质及功能,三星注重研发的特质或许能为其带来新的机会;中国3G 市场稳步增长,运营商定制手机比例不断扩大。 ? 威胁:凭借Android,摩托罗拉快速增长的用户关注度及市场份额给三星带来最直接的威胁;高端市场苹果iPhone 系列则成为三星Sphone 产品的主要竞争对手,HTC 及其他IT 厂商的到来也是不容忽视的威胁因素。 3 产品定位及产品主张 三星手机的市场细分策略非常明确,产品定位于中高端市场。三星手机产品定位于22-35岁的搞收入时尚人群。这部分人既有消费能力,又勇于尝试新事物,是手机主要消费群。三星如此定位的原因在于,这部分消费群很大程度上代表了中国未来消费的价值取向。区别于其他品牌侧重价格战,三星手机的外观设计,视觉上十分强调个性,始终与时尚紧密结合。三星认为加强高端产品的销售和打造品牌比卖出更多的手机更加重要,区别于苹果的创新和技术领先,以及诺基亚的低价战略,三星智能手机更多的是侧重于营销的投入。以营销制胜。同时,不 5 同于HTC,Apple等专注于单一一种智能手机系统,三星主张的是全系列,其系列智能手机几乎包涵现今风行的所有智能手机操作系统。三星的产品主张是,不比技术,比时尚和实用,用个性化,时尚的设计来吸引顾客。 4 战略目标及战术目标 从全球手机市场来看,三星觊觎第一大厂商的位置已久。从对未来的预期看,三星 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 2011 年将手机产量提高到3.25 亿部,并且计划三年之内超过诺基亚。这是继2003年之后三星第二次宣布要在三年之内成为全球第一大手机厂商了。 在智能手机方面停止了对诺基亚Symbian 系统产品的研发。自2010 年12 月31 日起,三星不再生产搭载Symbian 操作系统的智能手机,转而全力支持当下如日中天的Android 及其自主操作系统Bada,除此之外,还支持windows操作系统。从这些措施中不难看出,三星的目标在于短时间内提高市场份额,使三星品牌价值深入人心。最终把三星塑造为高端,时尚以及典雅的高端品牌。 5 目标市场和目标客户 从三星手机的市场细分策略及产品定位来看,其目标市场为于中高端市场。目标客户定位于22-35岁的搞收入时尚人群。这部分人既有消费能力,又勇于尝试新事物,是手机主要消费群。虽然从目前来看,大部分三星智能手机价位在2000元以下,但从其最近推出的盖世系列来看,三星智能手机瞄准的是中高端客户。 6 营销组合 6.1 产品 中国消费者协会最新发布的手机品牌消费者满意度调查结果表明,决定手机受欢迎的最重要因素有两点:第一是质量,第二是外观设计。在这两点上,三星都有很好的表现,外观设计排在第一,质量排在诺基亚之后居第二。质量和外观设计实力的加总使三星在中国市场上具有强大的竞争力。 如今进军智能机市场,三星需要做到的仍是不断推出新产品来吸引消费者,这会使三星的品牌保持旺盛的生命力,不断巩固在消费者心中的形象。三星手机 6 的外观设计、视觉上十分强调个性,始终与时尚紧密结合在一起。薄和精致是三星手机取悦消费者的杀手锏。 在手机的外观设计上,三星应继承其一贯的传统,经过缜密市场调查,以设计出最贴近消费者需求的款式,为不同的消费群体打造适合的手机款式,倡导这样一种潮流:手机也可以作为装饰品,不断为顾客带来新鲜感,刺激其购买欲望。 在现在的智能手机市场上,三星的操作系统方面基本上就是支持多样化的策略,给于消费者充分的选择空间,购买机率大大增加,面对如今庞大的消费者群体及其不断变化的需求,对于智能手机来说,兼容强大的软件应用无疑是一大卖点,因此,在其官网上也应提供更多的免费应用下载,满足顾客众多的娱乐消遣诉求。根据我们的调查结果,相当一部分人群最在乎的是手机上网,网上社交方面的功能,因此,公司要加大对这方面的软件开发和应用相信可以吸引大批顾客。 6.2 价格 价格策略的选择一向是应当与产品的市场定位与目标客户相关的,近年来,中国市场的需求呈现多样化,顾客的的购买力在迅速提高,在很多一二线城市中,已经有数百万消费者有能力花钱购买质量和时尚。众所周知,在中国的消费市场,三星公司在手机市场开拓上采取走高端路线的发展思路,同样的,在智能手机这一领域,三星更是需明确自身价格定位,坚持走高端路线,用高价格来保持收入 时尚的白领消费人群。 稳定、 6.3 促销 为了更好的推广三星智能手机,为其汇聚人气,初步树立其良好的产品形象,公司需要开展一系列的促销行动。 首先,针对热衷新型数码产品的都市青年人,我们可以在三星专卖店及商场柜台的醒目位置大量摆放产品海报及宣传纸板,在第一时间吸引顾客,引起他们对产品的关注,从而进一步的了解产品,为其购买产品提供可能。与此同时,在一些节假日或公司的纪念日里,我们可以对产品进行适当的降价来刺激消费者的购买,亦可以为客户赠送礼品,如精美的相框)日历之类的既实用又美观的物品或购机赠送原装屏幕贴膜,这些都能在一定程度上增加顾客购买产品的机率。 其次,我们也可以在三星官方网上商城进行促销,如今,网购越来越被大众所接受,选择在网上淘宝的人群也日益壮大,因此我们这种促销行动针对的是爱 7 网购的时尚的年轻人。在其官方网站商城上,公司可以加大对这其智能手机的宣传,在主页上主推此款产品,加大版面来对产品进行宣传,设置网页浮动广告来吸引消费者目光,另外,我们也应对网购这款产品的人们进行价格上的优惠)赠送小礼品或机器配件并免收邮费等方式来增加网上的销量。 再者,大学生是数码产品的推崇者,因此,针对于这一目标群体,我们可以选择在北京、上海、广州等一线城市的大学校园里进行一些三星智能手机的推广宣传活动,展开“三星智能手机走进大学校园”的活动,对大学生这一广泛的群体进行产品的宣讲和推广,另外,这一活动最重要的促销方式就是对大学生进行一定的降价优惠,他们尚未工作,还不具备自己赚钱的能力,所以价格上的优惠对他们来讲诱惑是最大的,促销效果也应是最好的。 针对于不同的营销渠道,我对三星智能手机的促销活动安排了如下的运作开展(见表1): 表1. 三星智能手机的促销活动安排 促销方式 6月 7月 8月 9月 10月 11月 专卖店或商场端午节 建党七夕中秋节 国庆节 感恩节 柜台 节 节 父亲节 教师节 万圣节 专卖店店庆 节日促销 暑期促销活动 (降价、赠送礼 品) 网上商城促销 (降价,赠送礼可一直持续进行 品,包邮) “三星智能机周末 “迎新生送好“三星智能感恩节 走进大学校园” 礼”优惠活动 机在行动” 武汉某高校 广州某高校 (产品宣讲,降上海某高校 北京某高校 价优惠) 我们对三星智能机展开的营销宣传活动,对于不同的营销渠道,公司将会在不同的时间段开展各种形式的促销活动。 针对于专卖店和商场柜台,我们主要的促销活动均安排在节假日来对顾客进 8 行一定的优惠活动,这半年的节日都可以作为我们促销的好时机,借着过节的喜庆气氛来刺激人们对产品的购买。 公司产品在网上的促销行动可以持续进行,人们愿意在网上购物的原因就是因为价格更为优惠,因此,我们可以在网上对顾客稍稍让利,打开网络销售的市场,增加产品人气,这不失为一种好方法。 对于特殊的大学生目标群体,我们可以在其开学期间进行促销活动,利用新生开学报到的一段时间举办以“迎新生送好礼”为主题的促销为大学生提供优惠,又或者在周末和一些节假日来到几个城市的高校进行宣讲促销,这些活动应该会取得较好的宣传效果。 除此之外,三星一贯的体育营销也是很有力的竞争策略。三星体育营销策略的实施是一个复杂的过程和步骤,在赞助与广告投入的同时,还展开了一系列市场计划:例如进入大规模网上推广,参与大型体育盛事的火炬传递,甄选运动员大使,建立奥林匹克三星高科技展示中心等等,这些都是我们可以在智能机市场中可以采取的强有力的竞争策略。当然,在赞助的赛事选择上,三星应选择与自身品牌形象相符的、跟时尚、酷相关的活动来进行体育营销,如三星个人通讯部曾经赞助了“三星Anycall 世界花样滑冰大奖赛”、“三星Anycall 经典音乐之夜”等,这些都可以使三星的品牌形象更加深入人心,扩大其市场影响力。 6.4 营销渠道 三星的销售渠道一直在发生变化,从过去厂家运营商销售,手机连锁店销售延伸到大连锁强势销售,目的在于不至于过度依赖某些经销商,当某一个国外商过于强大,就会有谈判等情况产生,不利于发展。在我们的调查结果中显示,36.5%的顾客都倾向于到综合卖场去购买手机,相信这是市场上消费者的一大购买趋势,与此同时,如今的中国销售市场中,手机销售进入大连锁销售,大连锁销售渠道明显增加,大连锁也高度被百姓认知,手机销售逐步开始依赖大连锁,直供给大连锁,这对厂家和消费者都是有利的。在中国,大连锁近年来发展很快,到年底为止,苏宁、国美等开店几乎都在一千三百家以上,大连锁整体势力上升,店铺多,销售能力强。当然也不会都押宝大连锁,未来会采取两条腿走路方式,一方面依赖大连锁,另一方面保留部分供销商、国代商,使其产生互相配合和制约的关系。 9 7 媒体的选择 在对三星智能机进行营销传播时,必不可少的就是广告宣传,广告在产品告知和劝导方面所起到的作用是举足轻重的,是其他的宣传手段所不能替代的,因此,广告媒体计划在这其中就显得尤为重要。 首先,三星的电视广告在其营销传播中是必不可少的,针对其智能手机,其广告要根据不同的新品选择不同的人物配合,使广告突出三星的品牌及其产品内涵,有效地针对目标客户,提高品牌认知度,起到市场开拓的先锋作用,邀请具有年轻活力的著名艺人做品牌代言人,使消费者把其智能手机与时尚个性前卫联系在一起,力争使其更受朝气蓬勃的青年人的喜欢,达到最好的电视广告宣传效果。另外,也要选择高端的电视播出平台在收视高峰时段进行广告播放,如中央卫视,北京卫视,上海卫视等,投放两个月 (见表2) 。 表2.电视广告投放安排 电视台 时间 价格(元) 中央一套 《新闻联播》后 88,000×60=5,280,000 北京卫视 黄金剧场前 46,000×60=2,760,000 上海卫视 星空剧场前 45,000×60=2,700,000 总计10,740,000 首先,报刊杂志上的平面广告是非常能够吸引人们关注的,阅读人群范围也广,当然,对于杂志来说,我们必须选择那些目标客户——年轻人会阅读的杂志,例如《数字生活》、《青年文摘》等,连续刊登一个月在封二引起客户足够的关注;而对于报纸来说,我们选择的将是时尚年轻人经常会看的各种富含时尚购物讯息的报纸,如我们可以在《精品购物指南》投放为期两个月的广告,具体情况如下(见表3): 表3.杂志广告投放安排 10 名称 版面 规格 价格 《精品购物指南》 1/3版 11.5×24 42,800×60=2,568,000 《数字生活》 封二 整版 66,000×4=264,000 《青年文摘》 封二 整版 90,000×8=720,000 总计3,552,000 关于报刊杂志广告的成本计算如下: 读者总数=6,500,000人 CPM=3,552,000?6,500=546 因此,我们可以得知该产品在报刊杂志中投放的广告到达目标受众中1,000成员的成本大致为546元。 其次,网络的力量是强大的,如今中国的网民越来越多,善于运用网络营销也是一种资源,业务运作是一种模式,两者的正确结合以及对资源的合理运用就形成了网络的力量,而这种力量恰恰能促成网络的成功。对于网络的宣传方式,我们可以选择在新浪这种大的门户网站上做为期三个月的首页浮动广告,再令其每周以电子邮件形式发放产品广告,此项活动进行两个月,用这两种方式相结合来在网上对产品进行广告宣传,具体情况见表4: 表4.网络广告宣传安排 方式 价格 新浪网科技首页按钮广告 45,000×90=40,500,000 发送邮件 22,000×8=176,000 总计40,676,000 11 再者,我们可以选择新型媒体,如电梯媒体,把产品宣传海报悬挂于电梯轿厢内部及电梯等候区的墙壁之上,其所覆盖的受众为工作或居住于楼宇内的城市中高收入群体,他们往往是出入于都市繁忙的白领一族,这正是三星智能机的核心消费群体,其广告信息对该人群进行准确、集中、反复地定向传播往往会取得不错的宣传效果,所以借助于电梯媒体是此次宣传的一个手段,我们主要在北京开展这项活动,在100个高档写字楼里投放广告,进行的时间为4个月。(见表5) 表5.电梯媒体广告安排 方式 价格 北京高档写字楼电梯媒体广告 900×100×5=450,000 8 预算 针对于这份策划书中所采取的多种促销方式和媒体选择的计划,我进行了大致的预算估计(见表6)。 表6.预算安排 任务 预算 海报及其宣传纸板 150,000 促销 降价促销 1,600,000 赠送礼品 80,000 总计 1,830,000 电视广告 10,740,000 媒体选择 报刊杂志 3,552,000 网络广告 626,000 电梯媒体 450,000 12 总计 15,368,000 共计 17,198,000 从这个预算表中我们可以看出,促销所占的预算比例是较小的,营销传播的重点还是放在媒体宣传上,我们所选的各个媒体的巨大影响力对产品的销售起到的作用是巨大的,通过电视广告,报刊杂志,网络等传播的产品信息范围很广,因此费用相对而言也会较高。作为促销活动来说,我们可以认为这对产品销售起到的是辅助的作用,所赠送的礼品,布置活动现场的费用都不会太昂贵,在节假日里的价降幅度也不大,相比之下预算费用就不会太高,在整个营销体系中预算份额所占的比例也不会太多。 9 建议 综上所述,三星要想保住目前的市场份额或者实现更大幅度的增长,必须在新的竞争形势下做出新的改变,在智能手机市场操作系统竞争升级的情况下,时刻审视、调整自己的操系统战略。随时关注竞争对手的竞争策略,同时提升产品性价比,发挥自己的营销优势,增强产品竞争力。 13 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen 14 party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations 15 repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth 16 Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political 17 Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision 18 of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and 19 to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on 20 a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a 21 total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > 22 real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years 23 implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, 24 exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should 25 be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective 26 convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts 27 of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application 28 of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation 29 made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give 30 expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental 31 organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post 32 processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in 33 the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in 34 the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management 35 of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, 36 around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one 37 size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are 38 relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < 39 new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform 40 comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation 41 of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 42 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily 43 blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres 44 should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection 45 with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace 46 with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of 47 the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline 48 must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be 49 held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations. 50
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