灵石项目营销策略

灵石项目营销策略 鼎新•玺城营销 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 ——根据项目特性及目标客群，制定不同阶段的销售手段和营销策略，进行有的放矢，销售成功尽在掌握。 一、 总体营销思路 1、 总体思路:分一阶段准备、分四阶段推广，不同媒体组合、促销活动贯穿其中 2、 营销的三大方面 营销策略的重点，在于强调本小区的推广方式、景观特色，通过一系列的营销活动改变小区的公共形象，使本小区以一 种新起点、新定位、新境界的姿态出现，以期在县城人们口碑中脱颖而出，成为县城中最具特色，最具宜居环境的居住社区。 宣传广告 本项目宣传推广，力求突出如下重点: A、根据目标消费者的习惯、接触率真正做到有的放矢。 B、独特、清新的自然环境及小区环境、突出本项目让人真正感受独树一帜的特点。 C、强调本区域良好的景观环境和交通环境。 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template D、宣传推介、广告媒体的选择 充分利用墙体广告、门头广告、路牌、看房车、等手段，通过有奖促销等各种事件吸引村民的“眼球”，扩 展知名度及扭转村民们前期对本项目印象。 E:实体形象改变 推广思路如下:1)引导标牌式推广:实行针对本项目目标区域内全方位的推广模式，加大广告投放力度，对围档区 域扩大，标新立意。 整合广告资源，对矿区及仁义新区等重要，醒目位置，做条幅或喷绘进行宣传 和引导。 对售楼部进行重新包装，扩大对外宣传力度，引起注意，醒目的标识。或加挂 彩虹门等，吸引客户。 对于不方便上门的客户，可加派看房车，一天固定几次，或不固定，车体可进 行广告宣传，流动性宣传。 2)广告推广的方式:可出新，如电视台播放(电视角标)，短数循环播放的方式。 3)活动式推广方式:可寻找矿区中心区域内，进行活动式推广。 4)团购式推广:可进行矿区职工，团购式推广，方案是可拿出一栋或一梯做为团购宣传，以内部职 工推介会的形式，来带动整个楼盘的知明度和对外宣传力度，注重口碑形势的获得。 5)实体形象推广:小区进行实体形象测评，在外力面综合改善，提高知明度与感觉舒适度。 6)配套式推广:幼儿园及教育体系或商业体系完善其中一项的配套方案，从而吸引客户，如商业体 系，可以建成，如招商，形成商业氛围，也可提前定品牌，定项目等。 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 7)公交式推广:公交车身广告，简洁明了标语。 8)友邻式推广:搞定一些政府机关公务员，老百姓都喜欢跟风。 9)兼职业务员推广:在社区，在企事业单位，培养一些兼职业务员进行宣传推广。 3、 以上均由营销代理公司根据市场情况提供基本思路，由房产专业广告公司设计完成。 4、 整体策略:先平稳、再低探，再由低至高，阶段增长，市场导向，循序推进。短促力度，制造轰动，积蓄口碑，吸客储 客。品质提升，以老带新，利润回报。 5、 货量推出节奏:按照价格平稳，短促的策略，房源推出以各组团楼栋以单元组合的策略搭配推进。 6、 销售时限及目标:12个月完成销售额的90% 7、 总推广费用:销售总额的 。 二、 媒体推广策略 1、 媒体推广主 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 :山水庭苑 第一居所;推广口号:给你一座城堡，一个公园，一个家 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 3 此主题是贯穿着推广的各个阶段，在各个阶段得以延续和发展，并分支出不同阶段的推广主题，上下遥相呼应。分支的 三阶段以小区区位景观特色为取向，分别推出阶段性主题推广。 从一近赏天府山水城—走进天府山水中—依山傍水的天府人家，通过三个阶段性分主题，完完全全对“鼎新 •玺城 ”做出了最好的诠释。 阶段主题 阶段以景观特色作为推广阶段划分: 一近赏天府山水城—走进天府山水中—依山傍水的天府人家 第一阶段:一近赏天府山水城 第二阶段:—走进天府山水中 第三阶段:—依山傍水的天府人家 三、 营销阶段部署 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 【准备阶段: 前期筹备期】 时 间:2012年12月30日至2013年2月7日 推广主题:鼎新•玺城,焕然一新 推广目的: 1)改变项目本身在客户心目中的口碑。 2)重塑项目形象 3)让准客户买得起 针对性策略: 1)售楼部形象:在此期间进行售楼部整修，以大气明快为主。 2)项目形象: 售楼部门前，以及河道门前，面对汾河的小区空地上，需要尽快硬化，给客户创造一个良好的看房环境，以及项目形 象品质的提升。 楼体外立面设计的改善，有亮点，有新意，区别于其它小区。 小区内部绿化方案确定，建筑小品等提高小区品质(另附:项目产品规划修改见意) on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 5 物业管理细化，为明年小区推广亮点做准备。 3)桥梁建设的具体实施时间的确定，以及建设桥梁的周期。 4)针对地基，允许建设住宅的说明书，以及进行地基建设强有力的证据。 5)付款方式的确定:三种付款方式，一次性付款，分期付款，按揭付款。降低按揭付款的首付比例。 【第一阶段: 内部认购期】 时 间:2013年2月20日至2013年4月20日 推广主题:鼎新•玺城之一近赏天府山水城 推广目的: 1) 扩大楼盘在区域内的影响力和知名度，改变楼盘在百姓心目中的认识 2) 实现低成本的市场运作 3) 为即将来临的开盘储客蓄客，以便制造火爆的开盘场面 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 4) 试探市场对项目的接纳度及明确客户心里价位 5) 客户遗留疑难问题采取主动方式 6) 宣扬我们的“特销户型”，为后期的销售奠定良好的开端 主推单位: 栋，共计 套 阶段性价格及销售目标:由均价 1999入市，销售总额 推广费用:另计 市场特征: 1) 市场影响力 , 市场容量小。虽然附近的小区不多，加上矿区的单位分配住房，和仁义新区的移居改造住房，导 致、整体的目标客户群体较少。 , 由于项目亮点推广设计不到位，不全面，因此市场吸引力不大。 , 由于市场消费观念不成熟，村民们缺乏引导性消费。以至项目整体价格不高。 , 主打环境的 方法 快递客服问题件处理详细方法山木方法pdf计算方法pdf华与华方法下载八字理论方法下载 需求量能增大，易于形成本楼盘的环境优势 , 政府的桥梁建设，己经建设期 ，对村民们造成良好反映。 , 开通社区专用巴士后，消除消费者对项目交通不便利的抵触情绪。 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 7 2) 目标客户心理分析 , 受县城地理位置的影响，对项目的认知时间早，以形成一定的心理认识。对本楼盘认知的大部分 客户持观望态度 , 抵触心强，认为交通问题，产权问题，地基问题，价格问题。 , 期待项目降价心理 , 付款方式限制我项目准入门槛 针对性营销策略: 1) 通过户外墙体广告、DM单页、海报、 道旗、工地围档等导视系统扩大楼盘在区域内的影响力。 2) 制定价格策略，推出“买房送装潢，买房送家电，买房免入托费**月，促销活动，刺激客户的购买欲。 3) 此期间内享受定价额外的折扣(具体实施另计) 4) 开通社区专线巴士，每日固定发车时间及路线，往返项目与镇中心。 5) 推出银行按揭付款方式，降低准入门槛，同时宣导项目产权问题 6) 完成景观展示区工程，并在推盘期开放项目景观展示区域，拉高项目品质及调性。 7) 针对拆迁村落及大型工矿企业开展项目推介会，及发起团购活动。 8) 此宣传简明扼要的切入客户利益出发点，抓住其“开盘特价、开盘抽奖”的臆想思维，制造广告噱头，吸 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 客入场，促成“人气”购买行为。这一切都是为了吸引市场的关注，制造“眼球经济”效应。同时，在实际操作过程中， 具体执行方案待定。 9) 其他开盘方式策略„„(需根据甲乙双方配合准备工作情况决定) 10) 桥梁动工来引暴节点2月20日，开工 桥桥基建设工程，给客户树立信心，竖立我项目与镇中心区域的 融合性和便捷性。 推广方式:1)事件营销:将目前消费者所关注及疑虑的问题在4月底之前分阶段将信息释放 2)活动营销:将已成交客户紧紧的抓住，通过老客户联谊及老带新政策的推出坚定老客户发掘新客户。 3)口碑营销:阶段性释放项目配套，政策及活动信息，提升项目的正面形象力及影响力，拉高项目形象及调性， 为未来价格的提升奠定基础， 媒体策略: 1) 户外广告:分为两个重点一为现场围挡，二为镇中心的墙体喷绘广告。 2) 河道景观美化工程需在4月15日前完工，售楼部门前地面硬化及小区展示区的装饰部分同时完工。 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 9 3) 平面广告主要投放:电视台飘字广告，短信群发广告，DM单直投，张贴社区海报 4) 广告投放时段:主要集中在2013年2月20日---2013年4月30日 5) 确认社区巴士的投放开通。 工作重点:内部认购主要是为今后的二次开盘做准备，旨在项目二次开盘前期利用充裕的时间进行储客蓄客，好比内部认购是 一个“蓄水”的过程，开盘则是“开闸放水”的过程，有了前者的有利保证，方能有后者的顺利进行，故内部认购的 好与坏直接影响到项目开盘的效果。我们要抓好两个方面的工作:内部认购开始前的房源推出计划及详细安排，内部 认购中期房源的调配及客户资源的稳固、积累。 【第二阶段: 公开发售期】 时 间:2013年5月1日—2013年7月1日 推广主题:鼎新•玺城—走进天府山水中 开盘时间:2013年5月1日 推广目的: 1) 市场加热扩散 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 2) 树立楼盘的个性化形象，加速成交 3) 总结内部认购期的策略，进行部分调整 4) 根据市场试探价位，对价格以及价格策略进行调整 5) 通过特批”户型”的对外渗透，带动其他户型的启动 主推单位:**** 栋，共计**套 阶段性价格及销售目标:****元/?，销售总额*****万(一二阶段合计) 推广费用:(另行编制详细推广计划及费用预算) 市场特征: 1) 市场影响力 , 经过内部认购期的市场预热，改变区域内的负面影响力 , 项目建设已部分封顶，部分在做内外装，已形成一定视觉辐射力 , 经过内部认购期的独特诉求方式，楼盘已树立其特有个性 2) 客户心理分析 , 经过楼盘内部认购期的包装宣传，已基本接受楼盘重新定位的个性特征 , 随着项目工程的深入和一系列促销优惠活动的展开，已产生购买预望 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 11 , 本阶段在项目做完外装以后，会促使其加速产生购买的决心 , 经过内部认购期的宣传，客户开始了解本楼盘的特征，对楼盘的感知力提高，已产生对楼盘作进一步了解的 想法 针对性营销策略: 1) 大型的开盘庆典活动(具体开盘方案另行递交) 2) 开盘当天现场的抽奖活动(具体方案待定) 3) 开盘当日特价房的推出(名额有限，先到先得) 4) 旧业主介绍新业主的奖励措施出台 推广方式:可采用广告模式，活动模式，配套模式，公交模式 媒体策略: , 平面广告 , 单张派发 , 看房车身广告 , 公交车身广告 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 工作重点:“五一”传统的地产旺季，在此期间，我们建议以报纸夹夜的广告形式开盘宣传，投放量不宜过大， 以公职部门，单位、企业为主。重点放在现场的包装，如拱门、路旗、空飘，河道外景灯塔等。之所以如此为之，主要考 虑到本楼盘属于县城，市场影响力己有，短时间内想改变良好市场形象，所做广告往往是“一石入水难起波澜”。若是，我 们借势销售，加强现场包装，以山水景观做为铺垫，以吸引更多的客源，为黄金周后的储客蓄客，既节约了成本，又达到 了预期的效果。因此，“五一节”我们主要抓好两方面工作:一是外现场与内现场的包装;二是现场的优惠促销。现场的优 惠促销具体方案再定。 【第三阶段:强销期】 时 间:2013年7月1日,2013年11月1日 推广主题:鼎新•玺城—依山傍水的天府人家 推广目的: 1) 挖掘更深层次的项目内涵，保持项目市场新鲜感 2) 以珍藏观景房带动前二个阶段余房，促进景观、朝向一般房源的销售 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 13 主推单位:***前二个阶段余房，预计**套 阶段性价格及销售目标:****元/?，销售总额*******元(一二三阶段合计) 推广费用:另计 市场特征: 1) 市场影响力 , 经过前两期的宣传，楼盘凭借其独特的市场定位，在市场上产生强列的反响，具有正面反响的市 场知名度 , 工程完工，市场信任度极高 , 由于前两个阶段的顺利销售，此阶段属趁热打铁，声势浩大 , 项目规模基本形成，环境己到位，政府的桥面支持己开始建设，正面效应对其区域的影响很大 , 可能过市场影响力，抓紧时间进行招商，从而形成市场配套 2) 目标客户心理分析 , 对楼盘的了解已相对透彻，受销售现场气氛的影响，购买冲动心里极强 , 受价格提升的刺激，期待心理基本消失 , 矿区人们的购买力有限，付款方式的灵活，使目标客户群信心增加 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 针对性营销策略: 1) 利用金九银十推出一系列活动 2) 老业主介绍新业主的奖励措施 3) 首付可降至低入门槛，方式灵活多样，优惠幅度不同。 4) 公交线路延伸到小区(需要开发商与当地政府部门协调) 推广方式:友邻式推广方式，兼职业务员式推广方式、老带新推广方式 媒体策略: 1) 以活动和促销为主，辅助于适量的硬性广告宣传 2) 主要为灯塔及平面广告 3) 单张派发 4) 可进行针对性的单张派发，(加解说) 工作重点:十一节 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 15 【第四阶段 扫尾期】 13年12月1日 时间:2013年11月1日-20 推广主题:鼎新•玺城——给你一座城堡，一个公园，一个家 推广目的:清除尾货 主推单位:所有剩余单位 阶段性价格及销售目标:建议以一口价倾销(一口价价格另行制定) 市场特征: 1) 市场影响力 , 现楼，市场热度未退 , 桥梁的施工火热进行中 , 市场影响力和知名度不减，通过各种促销活动促成楼盘成交 , 以影响力快速带动商业 2) 目标客户的心理分析 , 热销气氛已过，该消化的客户大多数已消化，剩下的客户对项目购买欲不强 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 恒石地产经纪有限公司 , 对扫尾货盘的素质缺乏信心 , 刚需无资金一族希望价格预期更低 , 少数客户群对现楼兴趣依然较为浓厚 , 容易吸引投资客的关注，因为此时价格普遍下降，投资成本低 针对性营销策略: 1) 最后所剩单元不多，推出——,元/?一口价促销活动 针对性进行现场抽奖，买房送家私家电等促销活动 2) 3) 加大老业主介绍新业主的奖励措施 4) 老业主以老业主推荐购买商业，加大奖励措施 媒体策略: 1) 最后转介绍客户的口碑效应向市场传递项目的优惠及促销信息 2) 根据促销信息，进行一定数量的单张派发 工作重点:“元旦”节 on can erection roof pipe frame, then according to floor Board thick, and template thick, and MU Fang thick right put aside wood Fang height adjustable support brace, note different thickness adjustable support brace height differences, finally laying wood Fang and templates. B. install before Liang Mo, should pop up on the horizontal level line and beam of shear wall center line. C. floor template installation should be around the deck to the Centre, for the less-module slot, sews up sporadic multilayer templates available. D. upper level and the corresponding templates pole, should be located in the same vertical center line. Vertical spacing bar according to the design requirements for 1.2m. Control of pole top surface smoothness, φ 48*3.5 pipe laying on the pillars as the main keel, keel the keel laying of 50x100 mm in the vertical direction time with the Lord, joist spacing of 250 mm, keel laying of plywood, multilayer surface smoothness, seam width and smoothness of seams must conform to the requirements of the relevant specification. 4, and stairs template construction main process: template support erection ? Latrun line installation main keel (outside stared blankly) ? installation times keel (within stared blankly) ? tile multilayer Board ? template gap processing ? uniform brushing release agent ? lashing steel ? steel hidden acceptance qualified ? installation ladder Board and the stepping side die ? template pre check qualified ? for Xia road process 5, and template 17