教育培训行业分析

教育 培训 焊锡培训资料ppt免费下载焊接培训教程 ppt 下载特设培训下载班长管理培训下载培训时间表下载 行业 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 Education training industry analysis report peri In such a is often referred to as the "information age", "knowledge economy" society, education industrialization, internationalization development, make the education training organization obtained the unprecedented development. Education training is thought to be one of the most valuable investment projects in the world for strategic investors. In addition, under the tide of knowledge economy, lifelong education has become indispensable in people's lives, this means that the knowledge in people's work, the more and more important role in the life. The thirst for knowledge quickly spawned the country's huge education training market, prompting the market to grow at an alarming rate. The education training market has been recognized as one of the most "moneymaking" markets and "sunrise industries". Nationwide, Beijing, Shanghai, guangzhou, xi 'an, chongqing, chengdu, wuhan and other universities are more than one. These training organizations generally adopt regional expansion laws, which are developed at a high intensity to the second and third-tier cities in order to form a high density channel network. There are about 10,000 national training institutions, of which there are 2, 000 in Beijing, 1, 500 in Shanghai and 1, 000 in guangzhou. In 2009, China's IT vocational training market reached 7358 million yuan, a year-on-year increase of 36.2%. China's IT vocational training market is expected to reach 8920 million yuan in 2010, up 21.22% year on year. In the market segment, foreign language training and IT training are two pillars of education training. At the same time, there are broad markets in other areas such as business management training, financial training and supplementary examination training. The scale of the growth and prediction of China's IT training market from 2003 to 2010 Source: * * The potential market size of China's education training market is 300 billion yuan, and is still growing rapidly. A well-run education training facility has a profit margin of more than 30 per cent and some even 70 per cent. Education training industry is a industry will never disappear, no matter how changes in the market, the demand for how to change, learning, training the basic requirements, there will always be a person life on education investment is huge, and it is even inertia, inheritance, parents' spending on children's education costs more, do everything to their children's success, their money, it is a vibrant industry forever, in the industry is the iron rice bowl. This research report on the basis of market research, mainly on the basis of the national bureau of statistics, the state council development research center, national ministry of education, the state of human resources and social security, the state ministry of finance, the Chinese academy of social sciences, both at home and abroad related basic information of newspapers and magazines, on the basic situation of the education and training industry in China, development environment, focus on education and training companies and relevant national industrial policy and development trend are analyzed. Report analyses the education and training industry development present situation, industry competition situation, this paper introduces the foreign education and training industry experience, is a education training enterprises, scientific research units and so on accurate understanding of the current education and training industry development trends, grasp the rare decision-making reference positioning and development strategy of the enterprise. Branding of the training institutions; Brand is survival, brand effect is competitive. If the market for domestic training was a free-for-all in the 1990s, then, in the 21st century, it was a knockout contest. From more than 10000 large and small training institutions in China to analyze the development, it is easy to find, training institutions, capable of sustained development is a genuine brand, truly honest and true for the majority of learners (consumer) services. Branding has become an important strategy for survival and development. At present, the major training organizations in the implementation of the branding development strategy mainly take the following way: (1) to build brand and lt with personalised training ideas; BR> The main ideas are thought, spirit, idea, belief, etc. The concept recognition system is the foundation and soul of all activities of education, and also the core part of the education training institute image recognition system. Training brand concept extraction is based on a common understanding of education concept, such as the talent training and social services such as the understanding of the basic functions of education, and combining with the reality of education training institutions. Such as school of continuing education, tsinghua university is adhering to the "unyielding, social commitment" school motto of tsinghua university, and highlight the personality characteristics of talents training and social service, puts forward the educational philosophy of "education innovation, service society", adhere to the "high quality, high benefit, high level" guiding principle of running school, with the high-level management and technical talents as the main target of training, emphasize to continue education to "national talent team construction and the high-level personnel professional ability of ascension, for the construction of a learning society", the educational ideas, educational philosophy and methods, better reflects the identification system of tsinghua education training brand unique ideas. (2) we will roll up the development of our own boutique training programs, and develop a brand of self-training programs with obvious features. (3) to transfer foreign training brands to China; Training for foreign brands, in addition to the course of the localization, make large changes to the curriculum system is generally not, because consider these courses are more mature, the teachers also should pass based on the training and examination, to maintain the international training quality. Such brands tend to be more in the form of certified training programs such as finance and IT. (4) to implement strict and comprehensive quality management, and create institutional brand and lt; BR> The regulation system is a standardized and institutionalized embodiment of the concept consensus within the education training institution, which is a basic premise and guarantee to ensure the quality of education training. A scientific and rational system of education training helps to standardize the behavior of members of the organization and makes all the work available. At present, such as domestic aptech already aware of this, many education training institutions are the introduction of ISO9000 quality certification, to improve the system of education and training quality guarantee system, clear education training quality standard, standard education training implementation process, the formation of internal decision-making, execution, supervision and education training institutions relatively clear management mechanism, establish the education and training in accordance with the international standard quality assurance system, and ultimately shape the education training brand. Second, the training project is comprehensive With the professional department to industry elite as the object, its discipline development oriented, industry oriented high-level professionals to develop the high grade, the relative specific education training, education and training specialized agencies engaged in the training program is based on the career development as the guidance, to on-the-job personnel to update the knowledge, improve quality, improve ability, seeking better service jobs, the training object type, the practical high-level personnel to the public. Its training programs pay more attention to the integration of knowledge, the integration of disciplines, the novel and the new ideas of perspectives, which embody the distinctive complex and synthesis features. Three, personalized training courses as training increasingly fierce market competition, training institutions generally feel survival pressure, in this case, who can find, who can win over new business opportunities. Personalized training has become mainstream. The English training market has developed financial English, headhunter English, industry English and other "professional". The IT training market is beginning to differentiate between "white-collar training" and "blue-collar training". CEO training has a training program for women ceos and ceos; Internal training management training, project management training, sales training, technical training and so on. Training programs, courses, predicted the development trend of more and more personalized, differentiated competition has already begun to form, training market segmentation and all the time has come. As far as the current development situation is concerned, the path of differentiated competition can be realized by means of course setting. Gradually improve and improve the quality of teaching, gradually break the homogenization competition pattern between the training institutions. To highlight the actual combat, from the design of the course to the training process, All tries to make it have good practical value and pertinence, more accord with the individual demand of the student. Fourth, the training scope internationalization According to the WTO agreement, China's education market to open up until 2005 years later, but as the "gold" effect of China's training market is increasingly protruding, have action, early overseas training institutions for training market in China the big "cake". This has led to the acceleration and degree of internationalization of China's training market. (1) foreign training institutions have accelerated their entry into China, and in recent years, foreign training institutions have entered the market for training in China. In particular, in 2004, overseas training institutions stepped up the pace of entering the Chinese training market because of the increasing time of the education market. According to a 2004 second education of science and technology expo summit in Beijing BBS, worth up to $5 billion of super special education institutions, the Apollo group sent into China for their early market research, and formally declared to enter the Chinese market; Jack Clegg, the chairman of the largest private education group in the us, has been looking for a partner. Education agencies in the UK, Canada and South Korea have also sent representatives to discuss cooperation projects. And some have already tasted "benefits" of education training market in China, such as Singapore informatics education group, APTECH group in India, the United States by companies, etc., has said it will expand the scale of enrollment. Foreign training institutions have entered the Chinese market, looking at the huge potential of China's training market. China has more than 8 trillion yuan in household savings, and 10% of it is ready to spend on education, according to ma yuwen, a education expert and President of education group in Beijing. If half of this savings is invested in education, the potential share of education in China is hundreds of billions of yuan. Market at present, our country has not yet fully open education, the overseas training institutions way of teaching and examination and approval procedures, return on investment still has many limitations, but once the comprehensive education market in China in 2005, after the "ban" overseas training institutions will further expand the development space, way of running more unobstructed, is expected to "foreign legion" the size of the training market will grow further. (2) the internationalization of education training to training market, the change of the amount of overseas training institutions to enter China education training market while it is not much, but is very wide range of aspects. According to statistics, in 1400 in Shanghai non-academic cooperatively-run school, less than 10% of the institutions, is quite high, but the project market share accounted for almost non-academic training market of Shanghai "half". Overseas training institutions, promote the degree of internationalization of education and training, also caused the deep transformation of education training market: one is to bring the advanced managerial way; Second, it brings about international training. Third, we have built a superb training environment. (3) the international education training and cooperation areas and highlights; In recent years, the acceleration of overseas training institutions to enter the Chinese market, tread is broad, involves the degree education, foreign language education, early childhood education, IT, finance, management, vocational training, and many other areas of the market. In the face of various foreign training, what is the choice of scholars at home? According to industry insiders, there are four bright spots for the training of the foreign language: first, foreign language training; Second, IT training; Third, management training; Fourth, vocational training. Fifth, the training mode is diversified; (1) to train the inner guest system from the training of courses to the integration of consultation and training services; At present, we will continue training activities in the education training market. Is often a training institution or a few people, is expected to a training program has a certain market potential, save out several courses, and then to recruit students, organize the training. Because these tend to be popular course, there is no specific aim, and therefore difficult to sustainable development, can only be "a gun in one place", its drawback is obvious. In order to overcome this situation, Some strength training institutions began to explore change this to a simple training products (course) as the center of the training mode, and adopt a set consulting, training services in the integration of new training pattern, consulting type training mode. So-called consulting type training, training institutions to assist clients (enterprise) training director, sorting out the customer (enterprise) the focus of future business direction, to form long-term work plan and long-term planning, step-by-step implementation. The long-term plan focuses on effectively establishing a complete training and planning system on the basis of enterprise diagnosis and promoting the long-term business development of the enterprise. In the short term, the main focus is to achieve the goal of rapid development of the business. It is different from general training, general training industry in the short term may not don't see the effect of training, training and consulting type of short-term plans generally pursued "one hundred day plan", namely after through business diagnosis, targeted training plan, direct and promote the company's short-term business quickly. Customers no longer accept training institutions to save out of difficulty, patchwork, and to have their own research and development capabilities and professional personnel, on the premise of full investigation and analysis, for the customer (enterprise) tailored training programs, and begins to execute and implement. Traditional service processes and commitments face challenges, and the concepts and boundaries of training companies and consultants are increasingly blurred. Training companies must shift from a few courses in the past to product routes or intermediary companies to a value-added consulting training. To effectively identify customer needs and provide solutions to the overall training of the enterprise is to train the company's future survival. (2) the training operation mechanism shall be transformed from the age of the product to the marketing age; Enterprise's marketing development from the initial product era, gradually developed into the now take the customer as the center of the era of marketing, the difference is that a product time only provides the enterprise can produce the products; The marketing age is customer-centric, and by identifying customer needs to provide a personalized product or service. Training as a product is now in the period of the product era to the marketing age, which also causes the training market to be chaotic, the present market performance is; -- the primary product provider. The training product of the training company is the training course provided by the lecturer. In many training companies, the trainer is the general manager or partner of the enterprise. They use their accumulated for many years of professional training courses (enterprise) to the customer provide good at a door or a few courses, because of business and living space is limited, so of course is public classes more, not targeted, but because there are certain popularity, many customers (enterprise) human resources department also blunt the awareness of the lecturer to invite them. -- a fake marketing agency. Many training companies now claim that training as a service product must be tailored to the specific characteristics of the customer (enterprise). Actually these training company did not own training lecturer, just after the interview with the customer (enterprise), according to the customer (enterprise) indicate the sex of course is put forward, and then act as agent to contact the corresponding lecturer, they earned profits are intermediary costs. -- brand marketing consulting and training company. This is the inevitable trend and advanced stage of the development of a training company, and this type of company has started to step out of the training product itself and start building its own brand of training. Pay attention to the lecturer, but they pay more attention to the value of the training process (including customer demand pre-sales consulting, sale of course customized offer, after-sale tracking service), and not just pay attention to a point. This kind of training is a kind of consulting type training provided by the company, through various means and modern management system for customer (enterprise) diagnosis and found the real needs of customers and business needs, and then issue the consulting report, to provide customers comprehensive business solutions, so that the training targeted system to solve the problem of the business the customers (enterprise). This consultative training idea is make the long-term training company brand competitiveness, to provide customers may not be the best product (some famous lecturer of course), but must be the most suitable customers (according to the customer tailored). (3) the enrollment model has been transformed from the socialized enrollment of the individual to the organization's membership training service, and the training has become more popular. In the Shanghai training market in 2004, there was a new model of training -- membership. They are basically the form of clubs that offer "learning CARDS" and "membership CARDS". "One-card" training, mainly used in training companies to provide in-house training courses. The enterprise can buy the corresponding specification "study card" to the training company first, according to the card the amount can autonomously arrange certain employee to attend the internal training course study. The "learning card" varies from several thousand yuan, tens of thousands to hundreds of thousands of yuan, and can be trained by several people, dozens of people, hundreds of people. The main reason for the "learning card" is to help the company achieve scale management and reduce the cost of the organization. While the company is serving, it also brings with it a fixed customer. Some experts believe that there are only a handful of companies with more than 100 people, but how can training companies continue to attract students' attention? How to do? Price wars are obviously untenable. Membership gives training market, as it were, a second thought, through the way of combining the, building a training platform, through the scale effect, can not only decrease the training cost of students, training and can guarantee the company's profits, ensure the quality of curriculum, make training to popularization. Diversity of training methods; At present, the innovation of the training ways, one is reflected in the mode of training, the traditional way of training is more of a classroom training, then all kinds of training institutions have also started a variety of forms of training, including online training, training to customer site, and some specially tailored training programs; Second, the application of various information technology means; Three is the integration of various training methods: practice, speech, game type, case analysis, etc. The value-added of training services; According to the changes in the training market in 2004, it is possible to predict that the 2005 training market will become more and more value-added services. (1) the management and service of the training industry will be highlighted; Due to the shortage of education resources and the strong demand students learning, continuing education training institutions are often afraid of no students, on how to develop customer resources, also consider the very much, for customer resource development, reuse again, often is in a state of disorder, key account management is a weak link. However, training customer management and service is becoming more and more important as the training market becomes more competitive. Sometimes, you don't have to spend a lot of money on advertising to find a customer, and you can keep an old customer with a good and careful service. If you keep your important clients in your hands, and then develop new ones, the training will be better. Therefore, in order to maintain the sustainable development of training business, training institutions for training business customers pay more attention to management and service, for large customers and students often continued services and value-added services, to exert students' living advertising effect. (2) quality first, price second; With the development of the training market, many large companies choose training partners have gradually formed "loyalty", willing to choose cooperation with high quality training institutions. While in the process of selection, prices still has the important influence factors, but the training quality evaluation is becoming more and more familiar for the enterprise, the enterprise paid attention to the quality and effect of training feedback, low price of shoddy training courses will be eliminated. A high level of trainers can be said to be the enterprise's strategic partner, trainers provide valuable training for enterprises, companies, in turn, will need deeper training help, slowly to gradually establish a mutual trust relationship, the price factor played down naturally. On the other hand, failing to create value can only be a business. (3) the training requirements will be more detailed; The need for training is more rational and systematic, and preparation of detailed training needs and detailed training programs will highlight its importance. Some experts believe that the training requirements will be detailed in all specific positions, and the need for training tailored to the business has already emerged. And at the same time, with the elaboration of training needs, training the company will also tend to be more professional differentiation, small and medium-sized training company will focus on several corporate clients or in several industries, make their services more targeted and closeness. (4) to strengthen the joint forces of the training institutions; Tube specialty training company will be increasingly differentiation, but the industry is generally believed that combining, construct platform for training courses, will be a trend in the development of training market in the future. Several companies are offering one or a few strengths course on the same platform, enterprise users only need to log in the platform can choose to all courses, so that on the one hand can rapidly expanding influence, save cost on the curriculum to promote the huge cost, on the other hand also allows users to share resources.