老北京布鞋5（Old Beijing cloth shoes 5）

老北京布鞋5（Old Beijing cloth shoes 5） 老北京布鞋5(Old Beijing cloth shoes 5) Old Beijing shoes in the promotion plan First, copy content Title: wear shoes choose authentic Beijing shoes The spring large - experience activities is sweeping the country The contents included 1. origin and brief introduction of old Beijing cloth shoes 2. note: workers from consumers said "I used to wear leather shoes and sports shoes included hot weather, foot sweat, and washing, and have made up the hard effort included beriberi don't mention it...... Since wear shoes although the foot will remember the exergy exergy but soon sweating dry beriberi with exergy has good I always wear shoes on Exergy quality is also very good" Civil servants from "I work for the government so very aware of their image exergy exergy once shopping to see Hutchison shoes business casual shoes are on the level of exergy exergy bought a pair. Did not expect a decent and comfortable wear was found not only included the permeability or exergy will never need to wear shoes " The elderly from "I wear shoes already two years is a major exergy comfortable, light exergy walked without effort. The old Beijing cloth shoes with good quality at moderate prices exergy exergy" A. warning included please look for when buying 3.15 anti-counterfeit labels The exergy advantages of B. old Beijing shoes The original old Beijing shoes included inherited and passed on He Ji Fang shoes nearly 300 years of traditional production process shoes a pair of shoes to go through hundreds of strict production procedures. In 1 the cotton fabric base material and lining exergy use all of Xinjiang cotton textile and. Has the characteristics of durable soft, moisture absorption, permeability better. In The upper 2 cotton fabrics using military standard dress and fabric more durable is not water and dust easy care. In 3 the adhesive with edible batter processed by special technology pure natural truly environmentally friendly products. Modern fashion shoes included old Beijing shoes according to the company's own strong scientific research strength in the production process of bold innovation innovation. The grand launch of the sports business and leisure series, fashion style series, children series three main series of products has the following characteristics: 1 in the environmental protection function of La fabric fabric share all use of Xinjiang long staple cotton and flax fiber of bamboo charcoal added K K can promote blood circulation, improve sleep f constipation and other magical effects. At the same time the fabric more soft and more R feet, good moisture absorption and permeability but effectively prevent beriberi and other illnesses. 2 in the La substrate share all made of pure natural rubber as the base material r r r good elasticity and more wear-resistant wearing lighter. Avoid inferior soles on your feet. La 3 in the share of advanced technology in strict accordance with the environmental standards making all references to water environmental protection adhesives r r r adhesive wear more healthy to prevent inferior industrial glue to your hurt. 4 in the first-class style share companies heavily employ well-known shoe style design, fashion designers r r r wear followed the trend of Hutchison shoes R can display your charm. Two, promotional activities copy Title: authentic shoes r r r value experience value sales go from A: look f a major ceremony share a rare opportunity 1. in order to allow consumers to truly experience the real old Beijing shoes R old Beijing shoes of the noble quality of r r during the event you get a free chance to try a limited number of K supplies last in La 2. the value of special offer low lets you imagine f The two major gift shop to get support of share based activities during the specially prepared f f f 10 best-selling products at cost of sales to come from F three gift share shoes because of the material special f need special care fur brush r where to get special care set free a shoe company in the customer R f this shop for the first time to buy the product can be your favorite shoes R no longer due care and worry about. The four major gift shop share gifts all ___ discount sales of our products during the normal r r never discount the profit space is limited due to the strong support of the headquarters for f f to seize this opportunity to tell you Share of the sales promotion activity to share The "51" promotion plan 51 golden week is coming, in order to enhance the Hutchison brand in the local market visibility, improve store sales, the 51 promotion plan are as follows, around the store promotions can be combined with the selected local situation in April 19th before the company planning department, arrange for the company timely and organize the implementation. First, promotional activities content options 1, TM La 1 in all take any old shoes, leather shoes or shoes, Hutchison Beijing shoes can be against the purchase price, tm. Standard: buy more than 50 yuan shoes, A pair of old shoes is worth 15 yuan. More than 100 yuan to buy the shoes, f an old pair of shoes is worth 20 yuan. La 2 in this activity benefits Share with consumers love Zhanxiaopianyi and psychological f can attract many competing products consumers first attempt to buy. It can avoid the negative influence brought by discount to brand. In the operation of the 3 points increase Share the discount to be attractive enough to attract consumers to buy f desire. We should make the propaganda the exergy before the event, so that consumers have sufficient time to prepare, in order to achieve the effect of redemption. 2, "boatloads of money" how much is your catch all over 1 F for every purchase of our products over 150 yuan of consumers, can participate in a money grabbing activities can catch how much return. In the 2 benefits of the activities of the f Using the people's participation, we can create the scene sales atmosphere artificially. The site is now back to share more attractive and on-site participation In the 3 operation points f In place to control the number of coins share coins and 1 yuan, 0.5 yuan, 0.1 yuan, 0.05 yuan share proportion basically to maintain between 15-25 yuan The money box to catch a small entrance to share several times repeated experiments to share slightly larger than a fist. In the grasp of money to control the number of share to a group of 5 people to share to increase site popularity 3, darts prize In the 1 f activities where the purchase of stores any product can share a share in what darts get rewarded in 2 K preferential activities The because the product is according to the original sales share was reduced due to negative impact caused by the price to the brand It is interesting to attract customers to share participation and share site participation is very strong The prize set has the flexibility to share is simple and easy to operate. In the 3 F operation points in the production of dart disk share to fully consider the dart disc set area from the size of the region share level prize of prizes 4, giving activities In 1 K content As long as the customers who purchased the product has small gifts such as share in the insole The full 100 R donated $15 worth of gifts equivalent to 15% off The full 200 donated $40 worth of gifts equivalent to 20 percent off The full 300 donated $75 worth of gifts equivalent to 25% off 500 of the gift value of 150 yuan a gift, equivalent to playing 30 percent off In the 2 operation points f Gift selection should consider the actual use The share in the publicity prizes can be an appropriate increase in the price of some share in order to increase the attractiveness of the prize. 5, in the large sweepstakes sweepstakes in F 1 K content The purchase of 268 yuan share by sales plan can participate in sweepstakes once share buy more and more smoke The prizes Share the first prize value of 3000 yuan of 29 inch color TV in a f Two prize share 2000 yuan worth of electric bicycle in two R third-prize share value of 500 yuan in the three senior bicycle F four prize share value of 150 yuan in five an electromagnetic oven F the prize value of 50 yuan share a telephone number in the fine F the winning rules A, who won the first prize won 5 consecutive Two prize in the 4 block of pumping Third-prize pumping in 3 The four prize in the 2 block of pumping The five prize in the pumping in 2, 6, the mantissa is 8 number. B, the 30 prize set in table tennis table tennis every La marked 1-30 numbers. The table tennis balls drawn out of the lottery will not be returned to the lottery box 2 activities from exergy advantage Because in the activity itself is highly attractive La can stimulate consumers to easily realize the first purchase increase so it is suitable for the first time to start the market If buy gifts with La fill buy neutral 268 yuan, the effect is better. 3 operating points from exergy Create a scene atmosphere, begin to arrange a part of the support to participate in the activity, drive the activity atmosphere The control of the draw probability increase as far as possible to reduce the extraction rate of awards In order to increase the credibility of the best site activities increase government notary notarized 6, limited special activities (1) active content In order to allow more consumers to experience the Hutchison Beijing shoes bring you extraordinary comfort. This shop has launched limited experience activities in the following time where the price compared to the purchase of Hutchison Beijing shoes consumers can enjoy the super low price increase experience the original one hundred yuan shoes compared experience price only 50-60 yuan. Only three days have shown no miss From the 2 exergy activities must be combined with other activities Two, the company in order to fit around the store promotional activities compared to each store special support for 6 special offer products shoes 7 products do not increase compared to participate in the activities of the shops do not enjoy this policy tending to details of the consultation marketing department Three, remember the scene photo La record wonderful moments of activity 1, in order to increase the atmosphere of the event shown company special planning of this event 2, the content of activities In the 1 cartoon characters and those you love to spend 51 La record Heji moments Those who attend the 2 included consumers compared with children and can love cartoon photo stores provide free and La La only 20 3 stores from exergy photograph may be sent to the company by the company and the specific provisions of La La fine plastic washing 3, the company responsible for the contact cartoon characters clothing optional cartoon characters shown in the clothing of Beaming with Joy series, Mickey Mouse and Donald Duck and other series of classic cartoon characters 4, cartoon characters in the cost of 100 yuan / day increase due to high 51 promotion season observed such as the need to please in advance with the company to confirm Four, passenger flow protection The general opening number of people into the store and purchase the number ratio is about 5:1 compared we can according to the sales target and to calculate the need to buy and then calculate how much the number of observed number of people into the store 1, the number of security into the store in one of two ways compared four strategies. One is to increase practice attendance is apportioned to each sales personnel F two designated members contact practice and tourist development. A strategy focusing on high quality membership increase exergy consumption 2 times within half a year or more increase in more than 600 points from the integral value is observed before the opening of the message or home delivery coupons, invitations before the opening day in La then follow up with a phone call to confirm f The two member general popularity of La La strategy before the opening of three days to send text messages to inform the opening promotions before opening day and then increase to 10 in 1 or 20 in the 1 member to follow up with a phone call to confirm f Strategy three compared using the city store source La store opening a week before the old shopping can receive vouchers or free gift coupons in the opening day of the scene in the region so as to increase the use of propaganda and the opening of new stores give customers the benefits compared to brand publicity and promotion both benefit From the strategy of four leaflets opened on the GF around the District, office buildings and residential street the day before and in the store near the point to send leaflets 2, the number of people buying the turnout to seize the exergy security through the reasonable arrangement of the on-site sales and service personnel of the elite of the incentive policy can make an ample supply of goods is expected to reach the corresponding number of buy Five, product protection 1, the total reserves included adequate product reserves can better achieve the sales target. In the 100% container to ensure display at the same time according to the sales target for the reasonable reserve goods general safety stock is 3 times as the new safety stock is 10 thousand yuan, the reserve at least 30 thousand yuan opened stock products Various types of products ranked the first 5-15 bits 2, repeat styles to be equipped with 2-3 repeat region analysis section Six, sales of human protection according to the sales target allocation the sales force is divided into two modes 1, sales of the elite group of exergy exergy in the new and old employees if the clerk or employee more than half of the new and old employees to promote sales the elite group of the new mode of employee main responsibility lead off, then presenting the product and see the old staff responsible for every 10 thousand yuan, the general sales target allocation of a group of 2 people. 2, if the clerk to the old elite individual employees are included the advocated individual sales elite mode the general index of 5000-8000 yuan per person Seven, incentive policy 1, held a mobilization meeting opened exergy incentive thought. Before the opening day night convened related personnel held an opening to mobilize the sales target of the opening of the clear emphasis on the importance of the division of labor and cooperation arrangements group competition 2, material incentives 1 personal performance royalty in exergy exergy according to the actual sales of individual performance royalty the specific numerical according to the local circumstances 2 in group a prize target exergy exergy is divided into the basic goal and goal achievement award award sprint 3 individual Champion Award in exergy exergy when the completion of the basic sales target to the prize award 4 Team Champion Award in exergy exergy when the completion of the basic sales target to award selection this note exergy except for individual performance royalty cash outside the cash or other awards may consider this award for product exergy, opened in big stores. Eight, service manpower guarantee Service support needs to be equipped with 1-2 people. Mainly responsible for greeting guests into the store the tea the pack inside and outside the store sanitation the finishing products on the shelves the cashier or sales staff turnover of packaging products. But before opening the simple sales training when the sales staff is insufficient to do backup. Nine cashier security The opening day of the fast cash register sales turnover rate increased the security of the security checkout according to the sales target to determine the configuration of the number of cashiers and cashier tools for security. General 1.5-2 million sales target allocation of a cashier and the reasonable planning of the two division of labor Ten material support In the business promotion plan after the opening to the timely development of BOM and schedule control table "respectively by the person responsible for supervision and inspection. The material is generally divided into gifts, including packaging materials in exergy pop, activity apparatus, promotional materials, business tools five categories Eleven, activities publicity The front passenger security is to attract members and customers within the existing shops is the use of existing members for the following campaign the customer is about how to attract more new customers to the store 1, one-way propaganda leaflets. Stores and business circles hang pop, hand move, pop business circle cruise, media hard advertising, small layout investment. Has the advantages of less investment but simple operation easy to control the exergy disadvantage is poor interaction of the propaganda narrow the Lenovo brand in the atmosphere is weak. 2, interactive propaganda 3, by and large business customers or intensive business cooperation, large-scale public activities, catwalk shows, performers, hot news events such as the manufacturing and consumers interact the create brand publicity effect "to attract a large number of consumers with less cost of the eye ball and the participation so as to better promote the sales and help the long-term sales of regional stores opened such activities can be 15 days in advance to the planning department of communication project planning business Twelve, atmosphere layout 1, store layout good store layout can create a good atmosphere of the formation of the sales force and sales area is the main decorative dome and the other door can be based on the size of space with the appropriate props such as the festive decoration red lanterns and red balloons. In 1 the dome ceiling exergy exergy in arrangement unified the hanging flag lateral spacing is 0.3 meters the vertical spacing of 1.5-2 meters the hanging flag with unified headquarters launched quarter image flags hanging by hanging flag or opening promotion In 2 placed X exergy door display or Yilabao the content for the headquarters of a unified design of pop along both sides of the door as the swallow wing like put festive flowers In the 3 window window exergy placed in two ways is a combination product + gifts Duitou display included but theme decoration opened the festive decoration + props such as Chinese knot, red lanterns etc. 2, outside the shop layout 1 in wall refers to the building of the wall of the store link stores can be opened for free use of the release opening promotion information and brand image of the larger area about the visual impact of the production of materials for light cloth printing The 2 door opened in exergy hanging banners, balloons, arches and activities of the rainbow banner material can make the light cloth can also make gauze In 3 exergy surrounding facilities in the store around the mall or mall layout banners, posters, etc. the column opened inflatable inflatable columns for the indoor outdoor banners can be the material is generally opened a poster material light cloth or gauze is mainly to the large exergy of more than 3 square meters above the building three, George the show opened with lights 1, the form of performance Usually catwalk shows, live draw, stage performances, interactive games and other four forms. To prepare ahead of time the concert schedule product lines and show our show 2, performers Models, actors, presenters, sound and lighting engineers, electrical exergy in the evening 3, the performance of facilities and props stage, clothing, audio, lighting, carpets, carpet, rubber products with catwalk Some city, 4 venues in the streets or set the stage for approval advertising to the Urban Management Bureau and apply for the Industrial and Commercial Bureau need to prepare in advance design renderings and activities in the confirmation time note if the shop can be wide outside the shop to build a height of 30-50 cm of the stage can be directly a face image do the background plate if exergy store was opened in the mall in the mall area or Nakajima performance area set the stage in the shop on the wall We need to separate the material for making the background plate truss frame + Heng in exergy light cloth painting the stage can be arranged on both sides of the X display or Yilabao pop material fourteen, on-site scheduling Responsible for on-site scheduling, on-site personnel to maintain order at the scene, the coordination of external ordering and emergency treatment of the security activities in an orderly manner. A large successful opening is the most important influence the team incentive and manufacturing shop successfully opened the most important thing is to create the atmosphere of the shop as long as the preparatory works in place regardless of the shops, or store the midpoint of the opening day we can create proud of the sales performance in the business planning activities of the thirteen key stores can according to the person in charge of the security check and correct the preparatory security opening day the material and personnel has reached a maximum error free the sales target.