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首页 中国式商战中的ceo对决反思艰难的决定(CEO confrontation in Chinese…

中国式商战中的ceo对决反思艰难的决定(CEO confrontation in Chinese business war Reflections on tough decisions).doc

中国式商战中的ceo对决反思艰难的决定(CEO confron…

Felix阳刚
2018-09-21 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《中国式商战中的ceo对决反思艰难的决定(CEO confrontation in Chinese business war Reflections on tough decisions)doc》,可适用于社会民生领域

中国式商战中的ceo对决反思艰难的决定(CEOconfrontationinChinesebusinesswarReflectionsontoughdecisions)中国式商战中的ceo对决反思艰难的决定(CEOconfrontationinChinesebusinesswarReflectionsontoughdecisions)""thisisthebestoftimes,andit'stheworstoftimes"LiZhiqi,chairmanoftheBeijingfuturemarketingconsultinggroup,quotessuchafamoussayingtoevaluatetherecent"door"incidentsMengniuandYili"slander",letustheverymeanstheCitybrothersseeinfightingWhat'sgoingonTencenttoQQusera"difficultdecision"letter,openedwithtickslobberwar,launcheda"cowboystyleshowdownyoudon'tme"Originally,theenterpriseisoftennoisy,butthebattlespreadtotheuser'scomputerdesktop,sothatnetizenshavetoblackmailandkidnappingundertheroadchooseofthetopic,whichmakesconsumersvexingAlthoughthesegreycompetitionmethodsareconstantlyshaken,ontheotherhand,whatweseeisthattheperformancedataofmajorenterprisesareconstantlyrisingandrisingsteadilyMengniuinthefirsthalfrevenuebillionmillionthousandyuan,anincreaseof,justtotaketheCCTVstandardnameYilimonthlyrevenuereachedbillionmillionyuan,anincreaseofQQactiveusersreachedmillionthousand,oftheinstalledcapacityofaboutmillion,hasbecomethemostwidelyusedInternetChinesetwosoftwareThe"door"incidentoftortureasaleaderenterpriseshroudedinnumeroushonorsundertheauraofthewholesociety,sizeandstylearenotequal,thebusinessethicsproblemcontainsrepeatedlysurfaced,regaintheentrepreneurialspirittobecomethecompany'ssocietyhavetofacethetopicViciousbusinesswardiffusedomesticbusinessenvironmentThesocalled"viciousbusinesswar"canbedescribedinvariousformsThatyear,wehavewitnessedbetweenChanghong,KonkaandTCLcolorTVpricewarbetweenWahahaandNongfushangquanpurewater,mineralwaterstandarddispute,copyrightdisputes,SohuexcitednetandYouku,potatoesthis,homeapplianceindustry"violence","dairyframeddoor",andoftheTencent"stopvalve"hassurfacedPayattentiontothedetails,thoughtonlytheinitialstagesmallbusinesseswillbeseekinghostregardlessoftheconsequences,thetruthisthattheseeventsarethemaincharactersofthedoorleaderinallwalksoflife,theleadershouldhaveabetterstyleAstrongsenseofsocialmoralityobserverscannothelpbutsigh,whatmakestheChinesecommercialwarwasvulgarandviolentInthose"Violence"oftheindustryorenterprise,theircommoncharacteristicistheexistenceofproducthomogeneity,lowprofits,inthefiercemarketcompetition,meansistoosingle,soinevitablyusequickmarketingpractices,asthemoralbottomlineasadummyWithouttheirownuniqueproducts,itisdifficulttocultivatethebrandloyaltyofconsumers,thelimitedcapacityoftheoverallmarket,thereisnoguaranteeofenterprisenotbyattackingtheopponent,toothernonconventionalmeanstoachievethepurposeofcompetitionforshareButitisworthpondering,manylargeenterprisesinthefaceofunfaircompetitioncompetitors,oftendonotuselegalmeanstosafeguardtheirowninterests,butthechoiceofcopingstyle,titfortattodiscrediteachother,sothatbothvictimsoftheirownviciouscompetition,isalsoplanningtheactsofunfaircompetitionparticipantsthisisbecausethelegalregulationofthegap(suchasnetworkviolence),enterprisescannottimelyandeffectivelythroughlegalmeanstoresolvedisputesofinterestsontheotherhand,theuseofjudicialmeansnotonlytimeconsuming,andevenifsuccessful,thecostisfargreaterthantheprevailinginterestincomeFortheviciouscompetitionplanner,thelowcostandhighbenefitofillegalbehavioroftenmakeitmoreunscrupulous,andregarditasakindofhabitualmeansBlindlypursuingthespeeddevelopmentofenterprises,leadingtothecultivationofbusinessethicsseriouslylaggingbehindandevendistortedLiZhiqisigh,evenifitisabusinessschooleducation,butalsomoreemphasisonstrategy,management,management,businessethicshasonlysymbolicformIntheenvironmentofexcessivecommercialization,theseedsofevilbegantogerminateConfucianethicsoftraditionalbusinessethicsmanyofthe"door"totheselargeenterprisesthegentleman'sdemeanorinthewestisallgone,justbecausethenormalcommercialcompetitionismoreintenseinthecountryhasbeendescribedas"war",twoblackandwhitewarthinking,bothsideswillbelistedinthecompetitionIliveyourdeathisnottheoppositesituationInthiscontext,opportunismisregardedasoneoftheessentialattributesofbusiness,evenpartofentrepreneurship,andignorestheessentialhonestyandinnovationTheAnalectsofconfuciusWeiGongGongoncementioned,"righteousnessandprofit,peoplehavetwoalso"AlthoughYaoandShuncannotgototheinterestsofthepeople,butcanmakethemwanttobenefit,nottheirgoodrighteousnessAlthoughJieandZhoualsocannotgoYimin,however,canmakethegoodsensenottoalso"Inemphasizingtheinevitabilityofrighteousnessandinterestsexistatthesametime,alsoclearlystressedtheneedto"justice"and"benefit","restrictedonlytojusticesystem,knowtheir"Extendedtotoday,thatis,entrepreneursshouldfirstofall"tobenefitfromjustice",toenhancethespiritualpursuitofindividualsandevenenterprises,sothatenterprisesinthedirectionofgooddevelopment,andultimatelyrealizethemaximizationoftheirownbenefitsInanutshellisagentleman'sloveofmoney,inaproperway"ZhongnanUniversityofEconomicsandLawlawschoolZhangBenshunfurthersaid,China'straditionalConfucianethicalthoughtinthemodernformispersonsperseverancespiritofachievement,Jianshantianxianationalspiritofharmonybetweenmanandnature,harmonyofmanandnatureofthespiritButifthedeviationfromthecorrectmoralvalueofcourse,thelackofafinalhumanisticspirit,caneasilyleadtosocialDarwinismofthejunglewolfrulesChinaentrepreneursshouldconsciouslyabsorbthethreespiritualdimension,setupwiththeChinesenationalspiritofthemodernConfucianspiritUnfortunately,suchenterprisesareveryfewinthemodernmarket,andthetraditionalcommercialspirithasbeentorntopiecesinthefaceofinterestsJapaneseentrepreneurspayattentiontotheeconomicfunctionofthemoralfactorsintheAnalectsofconfuciusJapanesemodernmanagementthinkerItourepeatedlysaid,"aslongasaslightlevelofJapaneseentrepreneurs,arefamiliarwiththe"AnalectsofConfucius",theteachingsofConfuciustogivethemtheincentiveeffecttothegiant,morebetoonumeroustoenumerateinstances"ShibuzawaEichi,thefatherofmodernJapaneseenterprises,alsoadvocatesthetheoryofeconomicmorality,andbelievesthattheAnalectshasanabacusandanabacushastheAnalectsofconfucius"Veblen,theoriginatorofinstitutionaleconomics,alsopointedoutinhisfamousbook"enterprisetheory"thatvisionaryentrepreneursattachgreatimportancetogoodwill,includingintegrityThewinneroftheNobelprizeinEconomicssaidthat"entrepreneurshaveonlyoneresponsibility,thatis,inaccordancewiththerulesofthegame,theuseofproductionresourcestoengageinprofitactivities"Thatistobeengagedinopenandfreecompetition,nodeceptionandfraud""thereisnoethicalbusiness"willultimatelyleadtotheinterestsofconsumershasbeenignoredforalongtime,consumersseriousdistrustoftheenterprises,thepublicwillbecomeabadlyfrightenedperson,alittlewindswaysgrasswillcauseconsiderable,damagetoenterprisesWithouttheestablishmentofrelevantlawsandbusinessethics,wewillalwaysbeinthisviciouscirclewanderingandunabletoextricatethemselvesRegaintheentrepreneurialspiritof"supereconomy"infact,MicrosoftandGoogle,BoeingandAirbus,CocaColaandPepsi,issiqiaoldrivalThedifferenceisthatwhenenterprisesfaceunfaircompetitionbehavior,morewillchoosethelegalweapontosafeguardtheirownrightsandinterests,andnonreciprocityincolorappleandMotorolaareadvertisingpatenttortWhilethedomesticismoreusedatthe"killthreethousand,sincethelossoffivethousand",theTencentandfight,eventotheuserasaweapon,istheextremebehaviorontheedgeofthelawtogoupstreamFortunately,timelyinterventionhasmadeitimpossibletobecomeadoubleloser,buttheInternetindustryinChinaandhundredsofmillionsofusershavebeendeeplyinjuredJustlikeDruckerpointedoutinthebook"innovationandentrepreneurship","entrepreneurshipis'supereconomic',Itprofoundlyinfluencesandcorrectlyguidestheeconomy,anditisnotpartoftheeconomyitself"Entrepreneurshipisatypicalscarceresource,butundertherulesofthegame,takingintoaccounttheinterestsoftherelevantparties,isthepremiseofenterprisesustainableoperationThevitalityoftheeconomyifnobalanceofsocialvalue,publicwelfare,willleadpeopletoviciouscompetitionisawolf"tothepeople,ledtoasubstantialdeclineinthetotalsocialwelfare,andwillinturnhurtthebusinessandtheindustryitselfBenigncompetitionincludestwodifferentwaysofcompetitionandcompetition,whichmakesitpossibleforbothsidesofthegametohaveawinwinsituationTheycangropeforeachotherinordercompetitionandgotostrongallianceHowever,LiZhiqiandotherconsultingexpertsbelievethatinthecurrentChina,competitionandcooperationisjustanideal,asloganratherthanreality"Thesocialenvironmentandatmospheremakethetreecalmandthewindblows,theroadofcompetitionandcooperationstillhasalongdistancetogo""Infact,entrepreneursarealsoawareoftheinvisiblepowerofbusinessethicsMengniufounderNiuGenshengisaclassic,"asmallvictorybywisdom,victorybyGermany,"briefwordstoemphasizetheimportanceofmoralityinthedevelopmentofenterprisesYilialsosaid:"donotspeakgoodfaith,itswayisnotfardonotspeakgoodfaith,itswealthisnotpositive"Thethicknessismoreimportantthanthespeed,theindustryprosperityisbetterthantheindividualglory,thesocialvalueisgreaterthanthecommercialwealth,thisistheEriewillalwaysabidebythe"Erierule",isalsotheEriemoralstandards"the"door"haveburst,thesewordsbecomethecastlesintheairsweepdownirresistiblyfromacommandingheightButobviously,thisisstillthescaleoflargeenoughenterprisesintherealstrongtrendshouldbethemottoOnlyinabusinessethicsestablishedsociety,canenterprisesestablishmutualtrustmechanismtoachievelongtermdevelopmentintheformofcompetitionandcooperationTheobserversaidEstablishmentofbusinessethicsdependsonfourroles"AdvocatesmediaAtpresent,thepublicopinionenvironmentisalmostsuccessfulmonismThesizeofalargeenterprise,theamountofsalesprofits,thenumberofenterprisemarketvalue,havebecometheonlystandardtomeasurewhetherabusinessissuccessful,nomatterwhatkindofwaytoobtainToestablishbusinessethicssuccessfullyisinseparablefromtheguidanceofpublicopinion,andweshouldeffectivelyusethepositivepowerofmediaandpublicopiniontoadvocatebusinessethicsFostereducationinstitutionsAnoverlycommercializedsocietymakessomeentrepreneurswithouttheconceptofbusinessethicsintheirmindsThetraditionalChinesefamilyeducationof"lightquotient"makestheunderstandingofbusinessethicscompletelyabsentIntheschooleducation,businessethicsisalmostablankObviously,thecultivationofbusinessethicshastobeputontheagendaofeducationGovernanceGovernmentMoralAlsoneedstheredlinecontroloflawThesupervisionsystemiscompletedinatimelymanner,timelyfollowup,theruleoflawsociety,welldocumented,leteverythingaccordingtothelaw,supervisionsystemandtransparent,trynottoletthoseunscrupulousbusinessmentodrilllegalloopholes,provideabenignsoiltoreturntobusinessethicsEntrepreneuristhischainentrepreneurlastring,howtofollowthebusinessethicsandcarriedout,abusinessmanshouldbedignifiedandimposing,everyentrepreneurselfpursuitandself

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