东一时区项目宣传方案

东一时区项目宣传 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 东一时区项目宣传方案(草稿) 前言: 根据贵项目的宣传重点及期望达到的目标，宣传方案将从以下三个方面入手—— 一、 有效的宣传周期，以每两周为一个周期，采用短时间、大密度 的宣传方式，造成话 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 性新闻热点，从而达到有效提升项目环 境与项目价值的目标。 二、 制造新闻点与话题和产品介绍分阶段进行。第一步以介绍项目 环境为主，通过对东一处公园，原生林大道以及艺术长廊和运 动场的介绍，提出“GAME一样的生活”的概念。第二步以产 品本身的品质为宣传重点，从建筑质量、户型设计、装修档次 各个方面对产品本身进行宣传，旗帖鲜明的点出项目优势之处。 三、 媒体的选择跳出地产媒体的局限，立足地产，并将影响有效地 辐射出去，引起广大购房者对这一项目关注。同时采用以平面 媒体为主，其他传媒为辅的宣传方式，全方位“多媒体”的宣 传项目环境与项目品质。 具体实施方案如下: 东一时区项目宣传重点: 第一阶段:环境 “GAME一样的生活” adership: Luo Mingjun, rectification time: before September 25th, insist for a long time) 1, 2, to further improve research, solve thoroughly, not solid, the effect is not obvious. The major issues and enterprises it is a matter of security bureau year development, the vital interests of the problem, determine the research topic, by members of the Party led research. Basic research to see the truth, to the truth, do not say hello, not pre arranged. After the investigation to submit the research report. 3, insist on grassroots party members take the lead in implementing the line. <. In the construction of work style building long-term mechanism views > and < on the depth of the grassroots, the people, promoting harmony activities notice >, more mines and enterprises, solve the masses of grassroots leaders, mine is not enough. 4, contact a crowd. Combined with the "grassroots cadres contact farmers" activities and each cadres to contact a people, by 在项目环境的宣传方面，突出项目的特点，大力营造舒适、休闲、安逸的环境。 东一时区项目总建筑面积40平方米，开发商为了给业主提供高品质的生活环境，牺牲了9万平方米修建了“东一处”运动休闲主题公园，内设一个艺术长廊营造文化氛围;在项目原生林的基础上打造了一条 林荫大道供业主休闲散步;组织业主装扮自己的家，亲手植树使项目周围形成一个天然氧吧;京城独家地深2000米富含锶矿泉水直引入户，给业主提供一种天然、健康的生活方式。东一时区倡导的是一种“GAME一样的生活”。 第二阶段:项目品质 结合项目无与伦比的环境，引入高品质的项目本身，使人感到东一时区是舒适的环境与高品质产品的双结合体，是CBD周边人群明智的选择。 极具实力的开发商，质量过硬的建筑公司，权威的景观设计，优秀的户型方案，时尚的装修风格均构成了项目无与伦比的品质。 宣传步骤: 根据以上宣传重点，以及项目本身宣传档期的节奏，拟按照以下步骤进行—— 环境宣传(两周，时间:待定) 环境宣传将以软文和专题报道为主，阶段内将大力宣传项目的“东一处”运动休闲主题公园、艺术长廊、原生林组成的林荫大道、京城独adership: Luo Mingjun, rectification time: before September 25th, insist for a long time) 1, 2, to further improve research, solve thoroughly, not solid, the effect is not obvious. The major issues and enterprises it is a matter of security bureau year development, the vital interests of the problem, determine the research topic, by members of the Party led research. Basic research to see the truth, to the truth, do not say hello, not pre arranged. After the investigation to submit the research report. 3, insist on grassroots party members take the lead in implementing the line. <. In the construction of work style building long-term mechanism views > and < on the depth of the grassroots, the people, promoting harmony activities notice >, more mines and enterprises, solve the masses of grassroots leaders, mine is not enough. 4, contact a crowd. Combined with the "grassroots cadres contact farmers" activities and each cadres to contact a people, by 家矿泉水直引入户等。提出东一时区独特的口号“GAME一样的生活” 产品宣传(两周，时间:待定) 产品宣传以软宣为主，从户型，装修等方面突出产品特色，让广大购房者细致，全面的了解产品，确定他们的选择。 宣传主旨: 集中在两周的发稿周期内，采用平行交叉的宣传推广方式，同一时间段，所有媒体同时发动，形成强势的“GAME一样的生活”的宣传主题。 一、区域 本阶段主要以软文宣传为主，组织大规模高水平的稿件攻势，在京城各大媒体引发对“GAME一样的生活”的关注。 1软文题目(待定) 1)东一时区——公园旁边你的家 2)东一时区——健康、绿色新生活 3)走进自然，走进东一时区 2、宣传档期:9月 旬——9月 旬(两周) 从项目宣传档期开始，用两周的时间，在地产主流媒体上炒热“GAME一样的生活”的概念。 3、媒体:(31家) 北京青年报、北京晚报、北京晨报、北京日报、京华时报、新京报、中国经营报、21世纪经济报道、证券日报、北京现代商报、中华工adership: Luo Mingjun, rectification time: before September 25th, insist for a long time) 1, 2, to further improve research, solve thoroughly, not solid, the effect is not obvious. The major issues and enterprises it is a matter of security bureau year development, the vital interests of the problem, determine the research topic, by members of the Party led research. Basic research to see the truth, to the truth, do not say hello, not pre arranged. After the investigation to submit the research report. 3, insist on grassroots party members take the lead in implementing the line. <. In the construction of work style building long-term mechanism views > and < on the depth of the grassroots, the people, promoting harmony activities notice >, more mines and enterprises, solve the masses of grassroots leaders, mine is not enough. 4, contact a crowd. Combined with the "grassroots cadres contact farmers" activities and each cadres to contact a people, by 商时报、参考消息、精品购物指南、北京娱乐信报、中国房地产报、中国建设报、新北京楼市、经济日报、新地产、万房、地产互动、好家周刊、北京青年周刊、目标、生活速递、新浪、搜狐、焦点、搜房、万信网、TOM网。 4、本阶段费用预算: 所选媒体争取70%以上刊发半版左右相关报道，其中包括7家以上以软文形式 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 现。 写稿费+推广费用+税费:万元。 二、产品 本阶段主要以软宣为主，通过对产品的剖析，最终确立产品在广大购房者心目中的位置。 1、 软宣选题(待定) 1) 优质的户型，优质的家。 2宣传档期:9月 旬——10月 旬(两周) 在前两周环境宣传的基础上，趁热打铁，强势密急地引入对项目的宣传报道，传承环境报道的影响，并将之继续延展开去。 3、媒体:(同上) 4、本阶段费用预算: 所选媒体争取70%以上刊发半版左右相关报道，其中包括7家以上以专题形式表现。 写稿费+推广费用+税费:万元。 adership: Luo Mingjun, rectification time: before September 25th, insist for a long time) 1, 2, to further improve research, solve thoroughly, not solid, the effect is not obvious. The major issues and enterprises it is a matter of security bureau year development, the vital interests of the problem, determine the research topic, by members of the Party led research. Basic research to see the truth, to the truth, do not say hello, not pre arranged. After the investigation to submit the research report. 3, insist on grassroots party members take the lead in implementing the line. <. In the construction of work style building long-term mechanism views > and < on the depth of the grassroots, the people, promoting harmony activities notice >, more mines and enterprises, solve the masses of grassroots leaders, mine is not enough. 4, contact a crowd. Combined with the "grassroots cadres contact farmers" activities and each cadres to contact a people, by