教你如何提高网吧人气,改善客源流失问题（Teach you how to improve the popularity of Internet cafes, improve the loss of tourists）

教你如何提高网吧人气,改善客源流失问题（Teach you how to improve the popularity of Internet cafes, improve the loss of tourists） 教你如何提高网吧人气,改善客源流失问题(Teach you how to improve the popularity of Internet cafes, improve the loss of tourists) Teach you how to improve the popularity of Internet cafes, improve the loss of tourists With the popularity of network family, the Internet bar industry is facing great challenges. How can we continue to exist and develop in a special environment? The industry has been going on for too long. Are there any special ways of dealing with folk remedies?, Can it ease or improve customer churn? Here we provide some ideas for your friends reference: The subtleties of the name Many Internet cafes are bosses, hard independent business, has not yet set up branches. However, some consumers pay more attention to the size of Internet cafes. Perhaps you opened the Internet bar has enough grades, service in place However, if there is a similar size within a few kilometers around the chain of Internet cafes. Is bound to your business impact, this time, you can adjust the appropriate name advertisement words. Such as "an Internet bar Xidan shop", "an Internet cafe NO.02", so that you can achieve a scale effect (the premise is a large network of eight completely duplicate names, not to be registered but can use homophone, otherwise there will be legal disputes) Maybe someone really thinks your store is a chain store. This will increase the overall effect of the store, Similarly, the printed word on the membership card, the effect is also very obvious. Of course, the name is done, the service of Internet bar also wants really good! Long time popularity hot method This method is the most common use of various Internet cafes, that is, in order to ensure that Internet cafes always feel popular, We can invite some community residents or their friends in the small amount of time, especially the old friends, for a long time to free internet access in the Internet cafe, Caused by people who have been studying, training, running public service activities like fake, while the long Internet cafe consumption of VIP members In this period of time is also free Internet access. The more popularity you have in your store, the more customers you will naturally come to. Promotion image method Don't underestimate the wall inside your shop. They can also serve you as well as print some of the manufacturer's advertising. What needs to be explained here is that it doesn't make you simply print your Internet cafe name on the wall for publicity. The customer is already aware of your name. The folk advice here is: use a small part of the wall, should be painted on the Ministry of culture and the Ministry of Information Industry issued by the healthy Internet slogan or warning terms, and well-known sources. For example: on the wall marked, "boycott bad games and yellow content, healthy Internet access, pay attention to self-protection, beware of deception - National Ministry of information industry, youth network association."" This will improve the overall quality and image of Internet cafes. Let customers think this is a response to national calls, according to the law to operate a healthy, green Internet cafe. If your Internet bar features enough, it will give people a feeling of Internet cafes feel oh. Law of relationship promotion Always become a network vendor, online game company, IT media magazine good partner. Perhaps you are not well-known, these companies will not find the media, but please do not regret, in the store free publicity for them. Will stay even attract your customers, because your customers will think you are a great relationship with those institutions of Internet cafes. Here, they'll get first time messages. So you can also set up a bulletin board in the store and copy some of the latest online. Online games, magazines, online publications, etc., put labels on each computer in the store and print support for such a game magazine. So you can have the courage and pride to say that I am also a partner in such an online game company or game magazine. Because you made the most contribution to them silently. You can also take pictures of your propaganda for them, Send pictures to each company promotion department and they will be happy to communicate with you. When they see you are supporting them silently for them, The network game company, after the company would be willing to give you more and better advertising posters, game peripherals, favorable interactive activities began. Smart membership card Wallets of the common people now need more cash. So, if you provide the membership card, The more functions, the more customers will be using them. In addition to the above mentioned, on your membership card, print "such Internet cafes, Xidan shop" and other similar words, You can also work with commercial organizations around the community to issue cards and become a joint card. For example, "certain community, certain Internet bar joint card" eclectic card Can be in the neighborhood around the supermarket, barber shop, bath and other common use, see cards discounted, so that it can attract many people. Active service law Active service, better than passive waiting, many Internet cafes are operating in a passive situation (such as Internet cafes, guests call tea, only to provide guests) monitor the customer online time, if more than 2 hours, You can send a waiter with drinks, orders and food drinks. Go directly and ask if you need a drink, Of course, some Internet cafe bosses say they are afraid of causing customers to surf the internet. But one possibility is that the water has been delivered to the door, When he is in great need, the service is not rejected, and the waiter can kindly remind the customer to have a rest, And hang out prominently on the wall, in order to enhance the service quality of the Internet bar. Run the challenge and win the tourists Methods: the week, month, season, match game, award winner, to attract popularity around every day. Suitable for a slightly larger Internet bar. In our city, there is a beacon cafe, covers an area of more than 1000 square meters, has more than 300 sophisticated computer configuration, and has its own food and beverage department, in the local Internet cafes ranks among the best. However, due to its geographical location is not good, away from the city center, and thus to some extent, lost a lot of tourists, in early June 2005, I also had the opportunity to become a Internet cafe management. The opening day of the war, Internet cafes held a free demo day promotions, each consumer can only have 2 hours of free time, so you can make more demands of Internet users, but also as far as possible in order to keep every consumer's heart "". Our boss is a very modern young people, his views on the Internet: Internet cafes now such as bamboo shoots after a spring rain like development, but most of the decline, and some are even on the verge of bankruptcy, in this case the shop, must learn the advanced marketing system, operation of Internet cafes, so the boss finally took my suggestion: Weekly network competition, contestants places for 30 people, through the 1VS1 tournament before the final 3, and reward unequal time; hold regular monthly tournament, contestants for the month each week at the top 3, in the same competition selected the top 3, and reward different time; in turn, the season, it is also in the same way for the game, and for a period of one year, the final battle played out before the 3, not only can reward More time on board, and certificates and trophies. This will not only expand the market, but also for those who love online games game player provides an exchange platform. Immediately after the proposal is passed in the Internet bar. "The 17 day 3 p.m. the frozen throne challenge!" Just posted a notice immediately, there are a lot of game player to sign up, the Internet is boiling up immediately. As a ten, ten hundred Internet cafes more than 300 machines to rush about telling the news around spreading, full every day, to see this scene, the boss is not by cage mouth laugh together...... Time limit offers customers Methods: in view of the new Internet cafes, so in the preferential period should be appropriate to grasp, so as not to have popularity, but erosion of the book. Suitable for Internet cafes of any size. The Internet on a certain scale in the business will have a certain degree of difficulty, the best solution is to make the Internet customers always keep in a certain proportion, that is as far as possible the more to attract tourists to keep attendance. This is an Internet cafe in a medium-sized city. It is situated near a college. Area: 200 square meters; 166 computers; the corresponding facilities are also good; at that time I have done it for a period of time network management. Opening day, the boss for Internet cafes came up with a few preferential measures, such as the opening half a month, 0.5 to 1 yuan per hour, so that prices remain at 2 yuan, which is a very attractive price. At that time, the general Internet cafes are 2 yuan / time, and we are new Internet cafes, new computers and good configuration, in this regard absolutely prevailed. General Internet cafes membership of 10 to 13 hours per 10 yuan (10 yuan per 8 good Internet cafes to 10 hours) ten days before we were given generous gift, 15 hours every 10 yuan, for a regular Internet cafes in the old users, this is a good opportunity to save money, so old users have become our fixed income security. However, we grasp the right, because the preferential time is too long, there will certainly be losses, short, often can not reach the goal. So we have a good control over the time and only try it for 2 months, so our initial marketing goal has been achieved. WCG was very popular at that time. We had our own CS team. We organized trials and sent members to increase the enthusiasm of the participants for the selection. We also give the team a certain return, send high-end mouse, famous brand keyboard, encourage them to better match, at the same time we also make the Internet bar player's home page, let the player can get more information. For days after the return to small profits Methods: small profits and quick turnover, so that it is beneficial to Internet users, from time to time to give the computer time to customers, more suitable for small Internet cafes. A equivocate relatives opened a small cafe, said the small also invested about 200000, I became a witness to the growth of Internet cafes, Internet cafes, covers an area of small, only 60 units, but not the local Internet cafe is divided into two areas, The arrangement of the layout gives people a sense of home, with flowers and fish in the house. The wall is not uniform white, blue, orange winter summer is changed, netizens imperceptibly nostalgia up the Internet environment, as can be imagined, total investment compared to the Internet, the Internet environment also spent a lot of money. Also worth mentioning is that when the "dream swims on the west" in the local open server, Internet cafes will organize some activities in response to the Internet server, just opened free two hours, also we are very enthusiastic game leveling, registration, leveling the fastest to send a card, second and third were sent to different computer time. Small cafes open the business is indeed a little profit, as do other online activities less profit, but the Internet is a service industry, service quality is directly related to the success or failure of the business operation of Internet cafes, such a small cafe, if the owners as much as possible to grasp the "puerile" principle, to help users, for a long time to to achieve a win-win effect. Open up an area for foreigners As the saying goes, "Kaoshanchishan by water draft, good location plays a very important role for businesses, But what is more important is to adjust measures to local conditions. Beijing Yi Guo Internet cafes are based on geographical advantages to revitalize the business. Yi Guo Internet bar is between Beijing Foreign Studies University and Beijing Institute of Technology. In the vicinity of colleges and universities open Internet cafes, competition is quite fierce, What's more, the Internet cafe has no advantages in site selection, environment and machine configuration. While chatting with a customer, The owner learned that because there is no Japanese and Korean operating system, a large number of Korean and Japanese students in the vicinity of the Internet can not find places. Especially for the Japanese and Korean students in the freshman year, they can't speak Chinese at all. The loneliness in different places is especially strong. They are anxious to get in touch with their loved ones or friends, but suffer from the absence of Japanese and Korean operating systems in Internet cafes. After discussion, the boss decided to open up a foreign friend in the Internet bar. He invited the North Department of Japanese and Korean Department Senior student, Guide the Internet cafe network management to do a set of Chinese, Japanese, Korean three language operating platform, and then find the Internet bar thirty relatively low configuration of the machine, Only install QQ, MSN and IE three procedures, just chat and browse the web, and each machine is equipped with a camera to provide video, Finally, these machines are divided into separate parts for foreign friends. According to network management introduced, although these machines own configuration is very low, But it does not affect the speed of chat, and the price has risen to 4 yuan / hour, can be described as "turning waste into treasure."". Since the installation of the three language operating system, attracted a large number of students here to access the internet. At the same time, to expand the impact of Internet cafes also allow some regulars, Especially Beijing foreign language school students, to help expand the tourist source, if a person introduces ten people to Internet cafes to do membership cards, He was given a free monthly computer card, which greatly increased their enthusiasm and increased their customers. Features: "three languages, one zone."" Scope of application: only for foreigners to provide Internet service place Key points: not all Internet cafes can have this "favourable location", so as to tap the potential consumer groups. Organize community network competitions Activities to enhance the popularity of Internet cafes are commonly used tricks, especially large-scale Internet cafes will often hold some large-scale activities To promote the popularity of Internet cafes, such as joint game makers to host various online games free charter activities, Or the formation of Internet cafes, sports teams to improve the popularity of Internet cafes and so on. What is worth drawing on here is the Shanghai Marriott Internet cafe Regularly organize community collective network games to gather popularity. Shanghai Marriott cafe is located near the headquarters of a university, now has 3 stores, these stores also in the new downtown, So they often rely on convenient geographical conditions to hold all kinds of new activities. Such as once a year, lasted 3-4 days of large-scale games, competitive games, Or, students will be held on a regular basis for a two person casual game. The time of the big game is basically decided during the college term, The student association or association will take the lead and provide venues and bonuses from Internet cafes, which will save much of the initial publicity, It also expanded the popularity of Internet cafes in every new student. It not only promoted the popularity, but also deepened the connection with the game makers, Form a long-term cooperative relationship. On the one hand, it is beneficial to update the Internet game and enhance the freshness of Internet users. On the other hand, when the press conference is held, There will be the rental income, killing two birds with one stone, profitable. With the implementation of these brilliant ideas, now the Marriott Internet cafe passenger flow has been quite good, and basically can maintain a daily income of 25-30 yuan, Won the initiative in business. Features: organize community collective network competitions irregularly" Scope of application: Internet cafes near communities and schools Tip: you can set up big events on weekends and during the school year, so people will have more time to participate. To unite with the popularity of the United States Once upon a time, there is a sponsor of the electronic warfare team is a big trick to attract customers in Internet cafes, But as more and more Internet cafes have built up their own competitive teams, an ordinary team has fallen short In order to form a competitive edge, nothing new. If you can seize the opportunity to cultivate a quality of the United States and the United States corps, It's a good way to boost your popularity. Shandong Liaocheng grand Internet cafe boldly for a newly established CS Meimei team Free training venues, and later for the team provides two professional CS server for training and competition, And made the BBS message board for the exchange and training and competition experience of Meimei team with other teams. Now, in addition to six women's main team, there are four second line players to join. There are not many girls playing games, Meimei team is rare, things to dilute the expensive, their appearance has aroused widespread concern. In a few CS clan propaganda, Meimei team is even more famous. A ten, ten hundred Internet cafes reputation abroad, many people do not like to see CS, Rather prefer to bypass other Internet cafes to grand Internet cafes, the Internet cafe business suddenly hot up, attendance is followed Greatly improved, when many people will also be in the Internet bar outside the long queue. Features: "composed by the beauty of the game team."" Scope of application: any Internet cafe can apply Key points: in the early days of the establishment of the team to help, and pay attention to publicity, improve team loyalty, not only won the hearts of users, but also won the long-term profits of Internet cafes. Cultivate the inertia of game players Internet users to Internet cafes, do what is the most? - game! What should Internet cafes do mainly? - game! But now online games can be said to be multifarious, new online games emerge in an endless stream, how can we grasp the key to enhance the game atmosphere of the Internet bar? Anhui Hefei Hui Heng network company boss gave a good suggestion: "with our diligence, cultivate customer inertia, so that customers rely on."." First of all, requires technical management network every 10 days of Internet cafes in the popularity of each game for a summary, To make statistical reports, according to the report for the higher popularity of several games supporting related equipment, Such as: patch, plug and so on. Secondly, the Internet bar staff actively participate in the game, and consciously guide the customer base, Promote Internet users to play the enthusiasm of these games, but also to enhance the game atmosphere of Internet cafes, and more understanding of customer psychology. Once more, hold the net friend gathering, the game gathering regularly, organize, arrange each kind of game, the guild war, the siege warfare, Provide certain benefits, such as free drinks, snacks, discounts, gifts, training users fun games to attract new customers. Heng Heng network company this series pay attention to one or two game practices, established the "Internet speed, save trouble, comprehensive" reputation, The most direct effect is to train a large number of fixed adult consumer groups for themselves, and bring a steady income for Internet cafes, A lot of people come here and take leave of, master gathered in the game environment has become another strong point of competition of the internet. Another point is to seize the mainstream consumer psychology, the main push several online games, online games in a number of supporting services to do articles, Successful attracting adult gamers also makes their own business features even more distinctive. Features: "adhere to the game oriented."" Scope of application: machinery, technical personnel, equipped with perfect business district, surrounding Internet cafes Key point: seize a specific target group (adult gamers), at the same time operating into the customer groups, customers want to think. For Internet users in the backbone" People playing games usually have their own organizations, the Internet is also more than it is in knots, obviously, How many people have thought about it and can catch it and do something? The same is to ensure that the game in the Internet cafe atmosphere, Xin heart Internet cafe boss in careful observation, to find out their own winning coup. After a period of careful observation, They found that every visitor to the Internet was a group of students, and often a student in the same class, Or a colleague from the same company or department. And in such a crowd, there must be one who decides them Go to the backbone which Internet cafes "". By communicating with the leader and offering some concessions, not only will he often lead others back, Owners can also hear more Internet users' opinions. Actively listen to this part of the people's opinions, and gradually improve the service, with the help of these loyal customers, The Internet cafe became the first Internet cafe in nearby seven or eight Internet cafes where you can bring floppy disks, print files and scan files on any machine, The service is quite complete. These people still offered the tourist source to the Internet bar actively, and the client that pulls a few other Internet bar comes online. Although there is a small price trend around other Internet cafes, but here has always insisted on giving rather than lowering prices. Even so, the number of computers on the Internet is increasing every day, especially on weekends. Features: "seize the backbone" Scope of application: all kinds of Internet cafes Key tip: careful observation, with petty and close communication with customers, is the key point of success.