怎么样制作一个市场调研表（How do you make a market research list）

怎么样制作一个市场调研表（How do you make a market research list） 怎么样制作一个市场调研表(How do you make a market research list) I'm a marketing professional. I'm studying for postgraduate exams. I would like to communicate with you. Maybe I can help you, or can you help me? Since the picture can not come over, go to this website: Market research methods and operating procedures First, what is market research? Market research is the process of identifying, collecting, analyzing and disseminating information systematically and objectively in order to find and raise the problems and demands of enterprise marketing, so as to improve and correct the marketing decisions of enterprises. The key to marketing is to find and satisfy the needs of consumers. To determine consumer requirements and implement a marketing strategy that meets consumer needs, marketing managers need a good understanding of consumers, competitors, and other forces on the market. Especially in recent years, the emergence of many factors has led to greater demand for the quality and quantity of information. With the development of economic globalization, international marketing enterprises have more demand for information; with the consumer awareness, marketing decision-making staff of enterprises need to consumer spending habits and tend to have more accurate and more in-depth understanding; because of the market competition intensified, change speed of the market quickly, it also must be on marketing strategies and tools have a deeper understanding and more rapid response (Figure 2). The importance of market research can be seen from the role model of marketing research throughout management in Figure 3 below. Two. Market research procedure Market research is a highly scientific and highly systematized work process. It is a collection of target material by researchers, and to collect the materials collected statistics, and then the results were analyzed in order to provide the correct prediction method for enterprise decision-making, market research must be carried out around a theme, its work must be in accordance with the strict reasonable working procedures, in particular, it the survey includes questions, collecting materials, analysis and prediction of three part of the problem. Specifically, a process of investigation involves the following steps: 1 find problems or ask questions 2, determine research topics (1) determine the scope of data collection; (2) determine research topics 3, research design (1) determine the purpose of the investigation (2) determine the source of the data (3) determine the tools and methods of investigation (4) determine the investigator; (5) select survey samples (6) budget and time budget; (7) making marketing plan; 4. Research plan implementation (1) data collection; (2) data processing; (3) data analysis and interpretation 5, submit research reports Three. Market Research operation procedures A, discover and ask questions The ever-changing market, but also has a certain time and space stability, including the word, the internal factors and external factors of enterprises in two aspects. Therefore, if an enterprise wants to understand the changes of the internal and external factors of the market, only the necessary understanding of the market situation can be made in order to formulate a proper enterprise management strategy decision. For enterprises, the general for market research, the majority of enterprises is ready for business strategy of major decisions, or marketing adjustments, or encountered major problems and want to know the source of the problem finally. When analyzing problems, the following aspects can be carried out: 1, analyze the present situation of the enterprise, what is the market problem that the enterprise is facing at present, and the corresponding measures should be adopted to find out this kind of problem; 2, potential problems, this problem is difficult to find, need careful observation and analysis; 3. Plan new markets and predict possible problems; 4, in many of the problems in the market, which is worthy of analysis; 5, the future market of the enterprise. When the market is clear, it will be able to assist in the development of a market research framework and identify the objectives of market research, And the corresponding marketing strategy adopted. B, identify research topics 1, determine the scope of data collection (1) market conditions. The internal and external environmental information of the industry and the general trend of the market so as to analyze the macro trend of the market; (2) internal environment analysis. Including enterprise marketing structure, enterprise response to market changes, products, prices, channels, promotions, service systems and so on; (3) product changes. Understanding between the product and the competitive advantages and disadvantages, and understand the internal production and marketing departments such as the views of enterprise employees, and external personnel such as dealers and businesses have some cooperation between enterprises, such as raw material supplier of the company's views; (4) consumer perceptions of business practices and products. 2, determine research topics: After the collection of materials, the investigation of the problem is more clear, which can initially determine the subject of research, identify research topics have the following requirements: (1) make clear the key of marketing; (2) find out where the problem is; (3) the data obtained through investigation is the basis for management to draw conclusions based on data. ; (4) to specify the technical and accuracy requirements of the investigation; (5) the findings of the survey should be clearly defined. C, market research and design Market research design includes the following aspects: 1, determine the purpose of Market Research In determining the subject of investigation, we must find out the problem according to the reflection of marketing personnel and enterprise management, so as to clarify the purpose of investigation and research at the stage of investigation and design. 2. Identify data sources Is it a survey data, a secondary data, or a combination of the two?. For first-hand information, the scope of the investigator should be preliminarily determined. If secondary data is needed, the direction and method of collection should be determined. 3, determine research methods The methods of investigation include observation, experiment and interview 4, select researchers Researchers should be good in the market in the process of investigation, according to the changing conditions and amendments access their contents, but also grasp the fundamental goal of the research is unchanged, which requires researchers have certain professional knowledge and rich practical ability and the ability to integrate market problems. 5. Select survey samples Define the scope of the investigation, the quantity and characteristics of the sample, and the sampling method. 6 、 budget and arrange the time The research work always takes time and money, so it is necessary to make a budget and carry out cost-benefit analysis to determine whether the research work is necessary. 7, formulate research plan