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首页 怎么样制作一个市场调研表(How do you make a market research l…

怎么样制作一个市场调研表(How do you make a market research list).doc

怎么样制作一个市场调研表(How do you make a …

刘成针
2018-04-29 0人阅读 举报 0 0 暂无简介

简介:本文档为《怎么样制作一个市场调研表(How do you make a market research list)doc》,可适用于社会民生领域

怎么样制作一个市场调研表(Howdoyoumakeamarketresearchlist)怎么样制作一个市场调研表(Howdoyoumakeamarketresearchlist)I'mamarketingprofessionalI'mstudyingforpostgraduateexamsIwouldliketocommunicatewithyouMaybeIcanhelpyou,orcanyouhelpmeSincethepicturecannotcomeover,gotothiswebsite:MarketresearchmethodsandoperatingproceduresFirst,whatismarketresearchMarketresearchistheprocessofidentifying,collecting,analyzinganddisseminatinginformationsystematicallyandobjectivelyinordertofindandraisetheproblemsanddemandsofenterprisemarketing,soastoimproveandcorrectthemarketingdecisionsofenterprisesThekeytomarketingistofindandsatisfytheneedsofconsumersTodetermineconsumerrequirementsandimplementamarketingstrategythatmeetsconsumerneeds,marketingmanagersneedagoodunderstandingofconsumers,competitors,andotherforcesonthemarketEspeciallyinrecentyears,theemergenceofmanyfactorshasledtogreaterdemandforthequalityandquantityofinformationWiththedevelopmentofeconomicglobalization,internationalmarketingenterpriseshavemoredemandforinformationwiththeconsumerawareness,marketingdecisionmakingstaffofenterprisesneedtoconsumerspendinghabitsandtendtohavemoreaccurateandmoreindepthunderstandingbecauseofthemarketcompetitionintensified,changespeedofthemarketquickly,italsomustbeonmarketingstrategiesandtoolshaveadeeperunderstandingandmorerapidresponse(Figure)TheimportanceofmarketresearchcanbeseenfromtherolemodelofmarketingresearchthroughoutmanagementinFigurebelowTwoMarketresearchprocedureMarketresearchisahighlyscientificandhighlysystematizedworkprocessItisacollectionoftargetmaterialbyresearchers,andtocollectthematerialscollectedstatistics,andthentheresultswereanalyzedinordertoprovidethecorrectpredictionmethodforenterprisedecisionmaking,marketresearchmustbecarriedoutaroundatheme,itsworkmustbeinaccordancewiththestrictreasonableworkingprocedures,inparticular,itthesurveyincludesquestions,collectingmaterials,analysisandpredictionofthreepartoftheproblemSpecifically,aprocessofinvestigationinvolvesthefollowingsteps:findproblemsoraskquestions,determineresearchtopics()determinethescopeofdatacollection()determineresearchtopics,researchdesign()determinethepurposeoftheinvestigation()determinethesourceofthedata()determinethetoolsandmethodsofinvestigation()determinetheinvestigator()selectsurveysamples()budgetandtimebudget()makingmarketingplanResearchplanimplementation()datacollection()dataprocessing()dataanalysisandinterpretation,submitresearchreportsThreeMarketResearchoperationproceduresA,discoverandaskquestionsTheeverchangingmarket,butalsohasacertaintimeandspacestability,includingtheword,theinternalfactorsandexternalfactorsofenterprisesintwoaspectsTherefore,ifanenterprisewantstounderstandthechangesoftheinternalandexternalfactorsofthemarket,onlythenecessaryunderstandingofthemarketsituationcanbemadeinordertoformulateaproperenterprisemanagementstrategydecisionForenterprises,thegeneralformarketresearch,themajorityofenterprisesisreadyforbusinessstrategyofmajordecisions,ormarketingadjustments,orencounteredmajorproblemsandwanttoknowthesourceoftheproblemfinallyWhenanalyzingproblems,thefollowingaspectscanbecarriedout:,analyzethepresentsituationoftheenterprise,whatisthemarketproblemthattheenterpriseisfacingatpresent,andthecorrespondingmeasuresshouldbeadoptedtofindoutthiskindofproblem,potentialproblems,thisproblemisdifficulttofind,needcarefulobservationandanalysisPlannewmarketsandpredictpossibleproblems,inmanyoftheproblemsinthemarket,whichisworthyofanalysis,thefuturemarketoftheenterpriseWhenthemarketisclear,itwillbeabletoassistinthedevelopmentofamarketresearchframeworkandidentifytheobjectivesofmarketresearch,AndthecorrespondingmarketingstrategyadoptedB,identifyresearchtopics,determinethescopeofdatacollection()marketconditionsTheinternalandexternalenvironmentalinformationoftheindustryandthegeneraltrendofthemarketsoastoanalyzethemacrotrendofthemarket()internalenvironmentanalysisIncludingenterprisemarketingstructure,enterpriseresponsetomarketchanges,products,prices,channels,promotions,servicesystemsandsoon()productchangesUnderstandingbetweentheproductandthecompetitiveadvantagesanddisadvantages,andunderstandtheinternalproductionandmarketingdepartmentssuchastheviewsofenterpriseemployees,andexternalpersonnelsuchasdealersandbusinesseshavesomecooperationbetweenenterprises,suchasrawmaterialsupplierofthecompany'sviews()consumerperceptionsofbusinesspracticesandproducts,determineresearchtopics:Afterthecollectionofmaterials,theinvestigationoftheproblemismoreclear,whichcaninitiallydeterminethesubjectofresearch,identifyresearchtopicshavethefollowingrequirements:()makeclearthekeyofmarketing()findoutwheretheproblemis()thedataobtainedthroughinvestigationisthebasisformanagementtodrawconclusionsbasedondata()tospecifythetechnicalandaccuracyrequirementsoftheinvestigation()thefindingsofthesurveyshouldbeclearlydefinedC,marketresearchanddesignMarketresearchdesignincludesthefollowingaspects:,determinethepurposeofMarketResearchIndeterminingthesubjectofinvestigation,wemustfindouttheproblemaccordingtothereflectionofmarketingpersonnelandenterprisemanagement,soastoclarifythepurposeofinvestigationandresearchatthestageofinvestigationanddesignIdentifydatasourcesIsitasurveydata,asecondarydata,oracombinationofthetwoForfirsthandinformation,thescopeoftheinvestigatorshouldbepreliminarilydeterminedIfsecondarydataisneeded,thedirectionandmethodofcollectionshouldbedetermined,determineresearchmethodsThemethodsofinvestigationincludeobservation,experimentandinterview,selectresearchersResearchersshouldbegoodinthemarketintheprocessofinvestigation,accordingtothechangingconditionsandamendmentsaccesstheircontents,butalsograspthefundamentalgoaloftheresearchisunchanged,whichrequiresresearchershavecertainprofessionalknowledgeandrichpracticalabilityandtheabilitytointegratemarketproblemsSelectsurveysamplesDefinethescopeoftheinvestigation,thequantityandcharacteristicsofthesample,andthesamplingmethod、budgetandarrangethetimeTheresearchworkalwaystakestimeandmoney,soitisnecessarytomakeabudgetandcarryoutcostbenefitanalysistodeterminewhethertheresearchworkisnecessary,formulateresearchplan

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怎么样制作一个市场调研表(How do you make a market research list)

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