A successful coupon promotions

A successful coupon promotions The end of 1998, Hubei Province, Yichang City Telecommunications Bureau to complete the telephone installed throughout the year mandate, decided to launch a discount coupon promotions, and to promote performance with each direct link between the economic interests of workers. In practice, the first major telecommunications operator in the city posted a notice window, which reads as follows: Big news The general public: In the bureau within the units to convey a specific operation of the program, and to emphasize three points: 1. The event outside the same slogan: ‘not a price reduction, is to repay the society, return to consumers, thanks to my Bureau of consumers concern, support and love’. 2. Coupon is not open to the public distribution, but by a certain amount paid to each bureau workers, the union distributed to the community. 3. Each coupon marked with a certain digital number, 1 Telecommunications coupons recovered from the installed capacity of the digital numbers on the coupons will be able to know what this one to send out workers. With the end of recovery the number of coupons actually installed and the individual bonuses linked to sales of one phone for every 200 yuan reward. The event lasted for more than two months to promote Qiao, the actual installed capacity of 3562, basically accomplished the objectives and tasks, bringing to a successful conclusion. I believe that this is a typical, successful coupon promotions (also known as discount coupons coupons), which is the process appears to be simple, but a closer analysis, there are a number of internal laws and successful experience of universal significance, it is worth reference. 1. The event was launched to all employees participate in Telecommunications. This ‘full promotion’ has changed is the unit of employees that the promotion thing, ‘had nothing to do with’ negative attitude, everyone mobilized, through their own friends and family, social relations installed to implement the task, it was certainly better than rely on a small number of personnel engaged in sales promotion effect has to be much better. 2 2. The event to promote performance and the economic interests of individual workers directly linked. Each employee should not only send out coupons, but also to implement the machines, to get their due reward, and as one of the criteria staff year-end appraisal, which is the effectiveness of the activities to achieve an important reason. 3. In advertising, on to the promotional activities were covered with a layer of ‘back to society, return to consumers’ beautiful coat, not only to promote sales, but also improve the image of enterprises in the public, to commercial interests and public interests organic together, both sides are satisfied. 4. The general coupon promotions, usually in the mass media to advertise, and through a variety of ways a large number of distributed coupons to consumers. If sent the coupons door to door delivery door; or in the business district where the crowd focused on distributed; or the coupon on the stores ‘welcome to access’ and signs, the fancy self-created; or caught in the newspapers, magazine sent to the consumer; or the coupon printed on the packaging, or into the packaging of goods; or the coupon mailed to the target consumer. These approaches, although the large number of discount coupons 3 to send, but the real take coupons, not many people go shopping, coupon usage is very low. This is mainly because coupons come too easy for people to see it as a commonplace means of business promotion, does not view it as a true benefits and value, so the actual sales less effective. The phone installed on the promotional activities do not fall into the prevalent social stereotypes, discount coupons distributed by the bureau of internal employees, making it the minds of consumers has created a sense of mystery, a sense of worth, at least appear to have a certain weight. To get coupons to consumers generally considered: This coupon is the supply of internal employees, and most people are not, I only got a relationship with this coupon worth 500 yuan, do not use a loss on themselves. Precisely because of cleverly made use of this particular medium and small urban consumers shopping psychology, so this event coupons issued by the high rate of actual installed. 5. This activity uses the Telecommunications Bureau in the form of notice to do advertising, do not use the four major advertising medium, easy, cost is almost zero, the result is not very good. Telecommunications notice easy to engender a sense of trust, people did not see it as a business promotional 4 tool. 6. The number of coupons distributed control more appropriate, seek slightly larger than supply, preventing the phenomenon of unsolicited coupons, this coupon improved standing in the eyes of consumers and improve the rate of actual installed. 7. For there is no coupon, customers will be allowed to discount installed and maintained the credibility and status of coupons, which is one reason for the success of the activities. The event, while fulfilling the expected promotional purposes, but there are also the following shortcomings: 1. Many consumers do not know want to installed bureau workers, lack of coupons, so that the promotional effect of this activity resulted in some limitations. 2. Some consumers who received a 2 or 3 coupons, but only use one coupon installed; there are a small number of consumers have not been used, resulting in some coupons waste. I think it would be to require consumers to get coupons at the same time, a part of the deposit must be prepaid, and open to their deposit receipts; to be the official payment to consumers, when installed, with the receipt to return a deposit 5 or payment shall be deducted from the deposit. Discount coupons, if the consumer does not installed, then keeps the deposit so as to prevent the emergence of these phenomena. 3. This event there is an inadequacy that did not give a certain number of coupons presented Telecommunications unit has a working relationship, such as relevant government departments, trade union counterparts in children attending primary and secondary schools, public health counterparts Hospital, Telecommunications have business dealings with the banks, financial institutions and more. If you do, not only can increase the rate of installed capacity, but also to improve the bureau and the purpose of the relationship between the above-mentioned units, so that the event with a PR of color. Telecommunications in the domestic telecommunications industry, a certain historical period, a monopoly enterprise, the event can be said that their market-oriented towards competition in the market for a start and experiment, it is not only bureau to carry out similar activities in the future provide a useful experience, but also for other industrial and commercial enterprises to develop their coupon promotions, provide a reference and learning. 6