黄金行业分析（Gold industry analysis）

黄金行业分析（Gold industry analysis） 黄金行业分析(Gold industry analysis) Research background research method Gold industry definition and classification 1. industry definitions and basic concepts 2. basic features of the industry 3. breakdown industry introduction Chapter 1 Analysis of the development of gold industry Core content: first of all, a general overview of the global market of gold industry, and then introduce the development process and current situation of the domestic market, and point out the deficiencies in the development of the domestic gold industry. I. General Situation of international market development 1. overall development of the global gold market 2. overview of major countries and regions 3. global gold industry trends Two. Overview of China's market development 1. China gold industry development process and current situation 2. domestic market development problems The second chapter is the analysis of the economic environment of gold industry Core content: industry economic environment is the foundation of the development of the industry. This chapter is mainly analyzed from four perspectives, namely: political environment, economic environment, social environment and technological environment. I. policy environment analysis Two. Analysis of economic environment Three, social environment analysis Four. Technical environment analysis The third chapter, gold industry market demand analysis Core content: 2007-2016 domestic market demand scale, gold exports scale; market saturation analysis; market structure analysis (perfect competition monopoly oligopoly competition / / / monopoly); scale, and the growth rate of the gold industry sub sectors accounted for; analysis of the regional market; the gold industry in the life cycle (naive period / growth during the period of maturity / recession /) I. domestic market scale Size and growth of China's gold market in 1.2007-2011 2., China's gold market saturation 3. factors affecting the size of the gold market China gold market size and growth forecast in 4.2012-2016 Two, export scale Export value and growth of gold products in 1.2007-2011 2., China's gold export products accounted for in domestic production 3. distribution of gold exporting countries and regions Forecast of export of gold products in 4.2012-2016 Three. Market structure Four. Sub industry market analysis 1. key sub sectors 2.2007-2011 market size, growth and share of key industries 3.2012-2016 market size, growth and share forecast in key industries Five. Regional market analysis 1. regional market distribution Overview of demand for gold products in 2. key provinces and municipalities 3. regional market distribution trends Six. Market Characteristics Summary 1. industry life cycle 2. differentiation / homogenization analysis The fourth chapter is the supply analysis of gold industry Core content: 2007-2016 domestic production Chinese gold industry analysis and forecast, 2007-2016 gold imports value and growth rate analysis, changes in the number of domestic production enterprises in recent years, the gold industry and the number of employees, the focus of China's provinces and the proportion of production; the final chapter of the third chapter analyzes the current situation of supply and demand balance and the trend of the gold industry. I. domestic production scale Total output and growth of gold industry in 1.2007-2011 Capacity and growth of the gold industry in 2.2007-2011 3. factors affecting the capacity and output of the gold industry Total output and growth forecast of gold industry in 4.2012-2016 Two, import scale Import value and growth of gold products in 1.2007-2011 2., the proportion of gold imports in the domestic market 3. distribution of gold products import countries and regions Forecast of import of gold products in 4.2012-2016 Three, domestic production enterprises and the number of employees investigated and analyzed Four. Regional production analysis One Industrial cluster status 2. production area distribution 3. production characteristics of key provinces and municipalities 4. key provinces, cities, production and accounting Five, industry supply and demand balance analysis 1. supply and demand balance of gold industry 2. factors affecting the balance of supply and demand in the gold industry 3.. Forecast of supply and demand balance in gold industry The fifth chapter, gold industry competition analysis The core content: the main use of Potter's five forces model (new competitors invasion, the threat of substitutes, the bargaining power of the buyer, the seller and the bargaining power between existing competitors competition) to analyze the competition pattern and the degree of competition in the gold industry; and analyzes the gold industry market concentration (CRn) and key enterprises and market share. Industry competitive factors. 1. Key gold enterprises' market share in 2011 Two, competition group Three, industry market concentration Four potential entrants Five. Threat of substitutes Six, bargaining power of suppliers Seven, customer bargaining power Eight. Key factors in the competition in the gold industry The sixth chapter, gold industry product price analysis Core content: analysis and forecast of the price of gold products in China market in 2007-2016 years, the price strategy of key enterprises, the relationship between price and cost, and other factors. First, the price characteristics of gold products Two, 2007-2011 years China gold products price trend Three, mainstream product price survey Four, the relationship between price and cost and other factors Five, key enterprises price strategy analysis Six, 2012-2016 years China gold products price forecast The seventh chapter is the marketing channel analysis of gold industry Core content: the main marketing channels of gold products and the factors of construction and management of these channels, key enterprises' channel strategy and main agents' investigation and analysis. I. channel forms and characteristics Two, channel construction and management factors Three, mainstream gold enterprise channel strategy analysis Four, the main agents in all regions The eighth chapter, gold industry chain analysis The core content: from the perspective of the industrial chain, makes an analysis on the downstream industry of the gold industry, to judge the impact of raw material market and user demand for gold industry; in the analysis of the downstream industry, the user's recognition degree, concern and purchasing behavior more in-depth analysis. First, the model and characteristics of the gold industry chain Two. Upstream industry analysis 1. upstream industry development 2. upstream industry supply 3. raw material price analysis 3. upstream industry impact on the gold industry 4. upstream industry trends Three. Downstream users analysis 1. downstream industry growth 2. downstream users' perception of gold products 3. user focus 4. user demand structure 5. user purchasing channels 6. user trends The ninth chapter is the financial analysis of gold industry Through the gold industry profitability, growth ability, solvency, operating capacity of the gold industry to conduct a comprehensive analysis. First, the profitability of the gold industry analysis Core content: profitability (also known as: profitability, earning, power) is the ability of enterprises to make profits in a certain period of time, the higher the profit margins, the stronger the profitability. The analysis of the profitability of the industry is a deep analysis of the overall profitability of the industry, including the total assets profit margin, net asset profit margin, gross profit margin, sales profit margin, output value, profit and tax ratio, and other indicators. Total assets profit margin of gold industry in 1.2007-2011 2.2007-2011 gold industry net asset profit margin 3.2007-2011 gold gross margin 4.2007-2011 gold industry sales profit margins 5.2007-2011 gold output value, profit and tax rate 6.2012-2016 gold industry profitability forecast Two. Growth analysis of the gold industry Core content: industry growth reflects the development potential of the industry, usually including sales growth rate, profit growth rate, total assets growth rate, fixed asset growth rate and net asset growth rate and other indicators. The sustained and rapid growth of these indicators shows that the industry has a greater potential for development, and, conversely, the industry has become saturated. Growth analysis of gold industry sales in 1.2007-2011 Profit growth analysis of gold industry in 2.2007-2011 Growth analysis of total assets of gold industry in 3.2007-2011 Growth analysis of fixed assets in gold industry in 4.2007-2011 Analysis of net assets growth in gold industry in 5.2007-2011 Growth forecast of gold industry in 6.2012-2016 Three. Solvency analysis of gold industry Core content: debt-paying ability is the ability of an enterprise to repay its due debts (including principal and interest). The timely repayment of maturing debts is an important indicator of the quality of an enterprise's financial standing. Commonly used indicators include liquidity ratio, quick ratio, interest guarantee ratio, asset liability ratio, and so on. 1.2007-2011 gold industry current ratio analysis Rapid ratio analysis of gold industry in 2.2007-2011 Analysis of interest guarantee times of gold industry in 3.2007-2011 Analysis of asset liability ratio of gold industry in 4.2007-2011 Solvency prediction of gold industry in 5.2012-2016 Four. Analysis of operation capacity of gold industry Core content: operating capacity refers to the efficiency of enterprise capital utilization reflected by the relevant indicators of the speed of enterprise production and operation capital turnover. Operating capacity of the financial analysis indicators are: inventory turnover, accounts receivable turnover, net assets turnover and total assets turnover. The faster the capital turnover of production and operation, the better the effect of capital utilization and the higher efficiency. Inventory turnover analysis of gold industry in 1.2007-2011 Analysis of total assets turnover of gold industry in 2.2007-2011 Analysis of receivable turnover of gold industry in 3.2007-2011 Analysis on the net assets turnover of gold industry in 4.2007-2011 5.2012-2016 gold industry operational capacity forecast The tenth chapter focuses on the analysis of key enterprises in gold industry Core content: select the top ten companies in the industry (scale), respectively, analyze the product characteristics, market performance, production, sales, financial indicators, competition level and so on. I. * * * company 1. company profiles 2. gold products features and market performance 3. enterprise production analysis 4. marketing and channel analysis 5. enterprise financial index analysis Two * * * company 1. company profiles 2. gold products features and market performance 3. enterprise production analysis 4. marketing and channel analysis 5. enterprise financial index analysis ...... Ten * * * company 1. company profiles 2. gold products features and market performance 3. enterprise production analysis 4. marketing and channel analysis 5. enterprise financial index analysis Eleven, the advantages and disadvantages of the main competitors The eleventh chapter is the analysis and forecast of the development trend of China's gold industry in the past 2012-2016 years The core content: Based on the analysis of the above of the gold industry comprehensively, points out the developing trend of Chinese gold industry in the next 3-5 years, and analyzes the operation risk of the gold industry, evaluation of the industry investment opportunities (market segmentation, regional market and industry chain investment opportunities). I. Development Trend of the gold industry 1. product development trends 2. price trends 3. channel change trends 4. user demand trends 5. trends in competitive landscape Two, China gold industry risk analysis 1. gold industry environmental risks 2., gold industry chain upstream and downstream risk 3. gold industry policy risk 4. gold industry market risk Three, industry overall development prospects and investment opportunities 1. industry overall development prospects evaluation 2. segment product investment opportunities 3. regional market investment opportunities 4. industry chain investment opportunities The first half of 2009, under the influence of the financial crisis, the global economy continues to decline, the United States, European Union, Japan and other developed economies fell significantly, but after entering the second half of 2009, slowed down gradually, there have been signs of recovery. China economy in the government's macro regulation and monetary policy under the guidance of the economy to maintain positive growth, but growth is slowing down, the first half of China gross domestic product (GDP) grew 7.1%, far higher than other countries. In the GDP growth driven, the three quarter of 2009, gold consumption demand increased by 12%, the highest in history of 120.2 tons. Demand for gold jewellery rose 8% to 93.5 tonnes, especially in the 24K gold market, as consumers sought wealth protection and preservation of gold. Retail investment demand in the third quarter reached a record level of 26.8 tons, up 30% over the same period in 2008. Consumer demand and the relative stability of the renminbi's price helped to boost demand, while investing in opportunities for commemorative gold bars and coins enabled consumers to dabble in the gold market. In 2009 1-10 months, the country has accumulated 493.617 tons of gold, compared with the same period in 2008, an increase of 11.51%. 2009 1-7 months, the total gold industry realized industrial output value of 70 billion 857 million 600 thousand yuan, down 1.60%; the cumulative profit of 6 billion 736 million 300 thousand yuan, down 13.95%. The first half of 2009, major gold producing province (District) mineral gold production accounted for 21.17%, Henan: Shandong 11.95%, Fujian 8.28%, Guizhou 4.60%, Hunan 4.57%, Inner Mongolia 4.53%, Shaanxi 4.01%, Yunnan 3.74%, Jilin 3.19%, Xinjiang 2.92%, above all the key gold producing province (area) the total yield of gold the yield of 69%, other provinces accounted for about 31%. In the third quarter of 2009, the total supply of gold in the world was 833 tons, down by 8% compared with 910 tons in the second quarter, and the total demand for gold was 800.3 tons, down 27%. China's gold demand for the third quarter of 2009 was 93.5 tons, and China's Gold retail investment demand was 26.8 tons. Although gold demand is weak in most parts of the world, China's gold demand has been boosted by China's strong economic resilience. In the international spot gold prices exceeded 1200 U. S. dollars per ounce, domestic jewelry gold price close to 400 yuan per gram, the domestic gold investment boom came quickly and violently. Short term gold prices are still rising, the main reason is that the International Monetary Fund to sell gold to the Central Bank of India, the largest gold Barrick hedge fund to buy gold reduced, all have some technical support for prices. Gold is expected to be slightly weaker in mid - 2010. For the long-term development of the domestic gold investment market, the period should be divided into three stages: the first stage is the upsurge and expansion stage, the second stage is the mature stage; third stage, stage belongs to the service brand. Because the gold although there are some special financial attributes, but in large capital markets, gold's share is very small, in the third phase, gold investment to today's consumer market will apply for a credit card, using the same, common and different, this time, demand will change with the change of economic environment and the income of residents, the overall supply of this stage is slightly larger than the demand. Analysis of a large amount of data and provide relevant publications published journal report according to the National Bureau of statistics, Ministry of Commerce, the national development and Reform Commission, the State Council Development Research Center, Chinese economic monitoring center, the World Gold Council, both at home and abroad on the basis of information and scientific research units such as the gold industry, in-depth study of China's gold industry development status and market the current situation and prospects, profitability and business development, investment strategy and risk early warning, the gold price trend, and analyzes the current problems facing the gold industry, and some advanced strategies. Report use and value The analysis report of the gold market for China's gold industry, investors insight into the competition in the market opportunities, adjust the management strategy according to the market demand, as a strategic investor to choose the appropriate investment opportunity and the leadership of the company to provide market intelligence information and scientific and accurate decision-making basis to do strategic planning, but also has great reference value to the bank credit department. Report directory The first part is about the development of gold industry Chapter 1 introduction of gold industry 1 Section 1 Characteristics and classification of gold 1 First, the concept of gold 1 Two, the characteristics of gold 1 Three. Classification of gold 4 Second main uses of gold 6 I. application of gold in instrument and meter manufacturing industry 6 Two. Application of gold in electronic industry 6 Three. Application of gold in electric contact materials 7 Four. Application of gold in conductive materials 7 Five. Application of gold in gold based solder 8 Six. Application of gold in electronic paste 8 Seven. Application of gold in word navigation industry 9 Eight. Application of gold in lubricating materials 9 Nine. Application of gold in chemical industry 10 Ten. The application of gold in optics 11 Eleven 、 the application of gold in medicine 12 Section third other related introduction 13 I. The value and status of gold 13 Two, gold species 15 Three, the origin and types of gold coins 16 The second chapter: gold mineral resources status and development analysis 18 Section 1 status of global gold mineral resources 18 I. The distribution of gold and mineral resources in the world: 18 Two, the global gold resources will be picked up in 20 years 18 Section second reserves and exploitation of gold resources in China 19 I. reserves of gold resources in China 19 Two. Characteristics of gold resources in China 19 Three, the scarcity of China's gold resources 20 Four, China's introduction of foreign capital and the use of foreign gold resources imbalance 21 Five, China gold enterprise resources exploration has great potential for development, 22 Six. Policy changes of China's gold resources developed by foreign investors 24 Third section analysis of comprehensive utilization of gold mineral resources 25 First, the basic analysis of gold mineral resources 25 Two. Development and utilization of gold resources 26 Three. Progress in China's comprehensive utilization of gold resources 27 Four. Achievements and problems of comprehensive utilization of gold resources in China 31 Fourth. Tectonic control and analysis of gold mineralization 34 I. The tectonic framework and the spatial distribution of gold deposits 34 Two. Regional structure analysis and control of gold mine 35 Three. Control and analysis of gold deposits by granitic magmatic rocks 36 Fifth, gold resources difficult to choose smelting technology analysis 37 I. distribution and characteristics of refractory gold resources in China 37 Two. The present situation and Prospect of the utilization of refractory gold resources in China 38 Three. The present situation and development prospect of refractory smelting technology in China 38 Four 、 international refractory smelting technology application status and development trend 40 The third chapter is the gold market correlation analysis 44 Section 1 gold industry policy and its review 44 I. the historical changes of the gold policy in modern China 44 Two, the legal system and regulatory framework of the international gold market 46 Three. The basic course of the reform of China's gold management system 48 Four, China's gold industry preferential tax policy 48 Five, gold and related commodities import and export tax preferences 49 Six, gold futures trading tax policy determined 49 Second. Analysis of the correlation between gold market and foreign exchange market 50 I. The essential relationship between the gold market and the foreign exchange market 50 Two. The linkage between gold market and foreign exchange market 51 Three enlightenment of three and two market linkage 52 Third, gold market and capital, money market correlation analysis 53 I. linkage mechanism of the three markets: 53 Two or three market linkage channels 54 Three, strengthen the three domestic market linkage approach 55 The fourth section is the analysis of the relationship between gold tax policy and pricing 57 First, the relationship between gold tax and pricing 57 Two. Interpretation of China's gold tax policy 58 Three. Analysis of China's gold tax policy and market pricing model 59 Four, the rationality of tax policy is analyzed from the perspective of pricing 61 Five. The concrete application of the combination of gold tax policy and pricing 62 The second part is gold global market analysis The fourth chapter: World Gold Industry and market analysis 65 Section 1 general situation of world gold production 65 First, the world's gold production steadily increased by 65 Two, the world gold production distribution 66 World gold production analysis in three and 2009 67 Global gold production analysis in four and 2010 68 Global gold production analysis in five and 2011 69 Second section of the world gold market analysis 70 I. the development of the world gold market 70 Two. Classification and characteristics of world gold market 73 Three. Elements of the world gold market 76 Four. Introduction of major gold markets in the world 79 The fifth chapter: global gold price analysis 90 Section 1 Summary of world gold price 90 I. Basic types of world gold prices 90 Two, the world gold market price determination mechanism 91 Three, the gold price fluctuation influence factor 94 Second world gold price trend analysis 96 I. historical review of world gold prices 96 Two and 2007 world gold market price analysis 99 Three and 2008 international gold market price analysis 101 Four and 2009 gold market price analysis 106 Analysis of world gold market in five and 2010-2011 years 107 Six and 2011 speculative factors affecting the price of gold 108 Third section 2011 world gold price forecast 110 The third part, China gold industry analysis The sixth chapter China gold industry analysis 113 Section 1 general situation of China gold industry 113 I. Development of China's gold industry in the past 60 years: 113 Two. Summary of China's gold industry management system reform 116 Three, China's gold industry has embarked on a rapid track of development 118 Four, large state-owned enterprises to become China's gold industry absolute dominant 119 Second section 2010-2011 China gold output statistics 120 I. China gold production data 120 in 2010 Two and 2011 China gold production data 121 Third section 2007-2011 China gold industry operation status 122 First, China gold industry development in 2007, inventory 122 126. China's gold industry's economic performance in two and 2008 In 2009 three, the development status of China's gold industry in 127 In 2010 four, the development status of China's gold industry in 129 In 2011 five, the development status of China's gold industry in 131 Fourth, gold industry, the development of circular economy related research 132 I. guiding ideology of the development of circular economy by the gold industry 132 Two, recycling economy to promote the sustainable development of the gold industry 132 Three, the development of recycling economy in gold industry problems 133 Four. The main ways and Countermeasures for the development of recycling economy in the gold industry 134 Section fifth investment analysis of China's gold industry 136 First, China set off a gold investment boom 136 Two, the investment environment and policy orientation of China's gold resources exploitation 137 Three. Analysis of China's gold investment potential under the financial crisis 141 The seventh chapter is the analysis of gold industry in the main areas 142 Section 1 Shandong province 142 I. Development Status of gold industry in Shandong province 142 Two. Challenges facing the gold industry in Shandong province 143 Three. The basic principle and development target of Shandong gold industry 144 Four, the focus of development of gold industry in Shandong province 145 Five. Policies and measures for the development of gold industry in Shandong province 146 Section second Henan province 148 Analysis of gold output in Henan Province in 2010 and 148 Two, 2011 Henan gold production growth of 149 Three, Henan Sanmenxia gold industry sustained and rapid development 149 Four. Analysis of the development of gold industry in Lingbao City of Henan province 150 Section third Anhui province 152 Development of gold industry in Anhui Province in 2010 and 152 Two. The development of gold industry in Anhui, Tongling 153 Analysis of gold industry in Anhui city of Tongling Province in three and 2010-2011 years 158 Four, 2010, Anhui gold Bureau issued the implementation of the gold industry 158 Five and 2011, Anhui gold Bureau on accelerating the transformation of the development mode of gold industry in our province. 162 Section fourth Jiangxi province 165 First, the Jiangxi gold industry to enter the fast lane 165 Brief introduction of gold industry in Jiangxi Province in two and 2011 166 Three, Jiangxi from the management level to promote the development of the gold industry strong 167 Four. Analysis of the development of Jiangxi gold industry 168 Five. The development of gold industry in Jiangxi, Dexing 169 Fifth section of Xinjiang autonomous region 172 Xinjiang gold output growth in 2010 and 172 in 2011 Two, Xinjiang gold industry into the development of the fast lane 174 Three, "12th Five-Year" period to build Xinjiang Nanjiang gold leading enterprises 174 Four, Xinjiang has become a hot spot in the domestic gold industry investment 174 Section sixth Hunan province 177 First, Hunan will concentrate its efforts on the establishment of a gold base 177 Two. Analysis of the concept of Hunan gold industry development 178 Three. Suggestions on promoting the development of Hunan's gold industry 179 Four, 2011, Hunan gold industry "12th Five-Year" plan released 179 Seventh section Yunnan and Guangxi 180 I. Analysis and planning of gold industry in Yunnan province 180 Two. Analysis and planning of gold industry in Guangxi District 181 The fourth part is the analysis of China's gold market The eighth chapter: China gold market analysis 182 Section 1 general situation of China gold market 182 I. The basic situation of China's gold market: 182 Two, China's gold market structure analysis 183 Three, China's gold market is developing rapidly, 184 Second section 2007-2011 China gold market development present situation 188 Review of gold market development in 2007 and 188 Two and 2008 China gold market development overview 190 Three. China's gold market operation in 194 and 2009 Four. China's gold market operation in 195 and 2010 Five, 2010, China's spot gold trading volume of the world's first 197 Six, China's gold investment market prospects 197 Third section of China gold market problems and Countermeasures 198 I. prominent problems existing in China's gold market 198 Two. Countermeasures for the problems existing in the development of China's gold market 199 Three, China's gold market is facing difficulties and Countermeasures 201 Four, we should accelerate the construction of China's gold pricing rights in the international status of 202 Five, China's gold reserves status and route choice 208 The ninth chapter gold derivatives market analysis 217 Section 1 basic introduction of gold derivatives 217 I. Introduction of gold major derivatives 217 Two. The introduction of gold option 218 Three. Introduction of gold futures trading 220 Four. Comparison of major gold derivatives markets in the world 222 Second section analysis of China's gold derivatives market development 224 I. the necessity of the development of China's gold derivatives market 224 Two. The prerequisite for the development of China's gold derivatives market 226 Three, gold futures is the best choice for the development of China's gold derivatives market 227 The third quarter, China's gold market, the main micro subject to develop gold derivatives 228 I. gold mining enterprises 228 Two, gold jewelry business 229 Three. Commercial bank 230 Four, Shanghai gold exchange 230 Fourth section, problems and Countermeasures in the development of gold derivatives market 231 Two, China's gold derivatives development barriers 231 I. Development Strategy of China's gold derivatives market 232 Three, improve the structure of investors, the development of gold derivatives 233 The fifth quarter of China's gold derivatives market outlook 234 In three and 2011, the overall business situation was 309 Four, 2010-2011 years of company financial data analysis 309 Five, the company's future development strategy and outlook 314 Sixth Lingbao gold Limited by Share Ltd 315 I. company profile 315 Two. Lingbao gold operation analysis in 316 and 2009 Three. Lingbao gold operation analysis in 317 and 2010 Four, Lingbao gold company force overseas market investment 317 Section seventh other enterprises 318 I. The Great Wall gold and silver refinery, 318 Two 、 Guangdong Gaoyao Hetai Gold Mine 319 Three 、 Shandong Tian Cheng Mining Co., Ltd. 319 Four, Penglai Gold Group Company 320