平面设计教程全集精讲

平面 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 教程全集精讲 平面广告设计教程 目录 第1章 走近平面广告设计岗位 1.1 了解广告公司 1.2 平面广告设计岗位描述 1.3 平面广告设计岗位要求 1.4 平面广告设计岗位应聘技巧 习题 第2章 平面广告设计创意训练 2.1 广告创意基础 2.2 广告创意的常用手法 2.3 平面广告的构图和色彩 2.4 广告创意思维特训 习题 第3章 平面设计软件应用技能强化训练 3.1 中文版Photoshop CS图像处理训练 3.2 CorelDRAW 12图形绘制训练 3.3 平面设计软件使用技巧 3.4 平面设计软件应用技能特训 习题 第4章 VI设计制作训练 4.1 应知常识点拔 4.2 岗位技能指导 4.3 VI设计制作技巧 4.4 VI设计制作特训 习题 第5章 印刷广告设计制作训练 5.1 应知常识点拔 5.2 岗位技能指导 5.3 印刷广告设计制作技巧 5.3 印刷广告设计制作特训 习题 第6章 户外广告设计制作训练 6.1 应知常识点拔 6.2 岗位技能指导 6.3 户外广告设计制作技巧 6.4 户外广告设计制作特训 习题 第7章 企业宣传画册设计制作训练 第8章 海报设计制作训练 第9章 POP广告设计制作训练 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 3 1 平面设计教程名片设计知识大全 早在人类有史以来,造型美术便应用于'纪录'上,不但为'纪录'而作,且兼备了'公告的效果 ';中国的云岗石窟、敦煌壁画,埃及的金字塔,度希腊罗马的神殿建筑都是统治者为了展现 他的权势和地位,或宣扬宗教信仰的遗迹.事实上,在买卖行为尚未发达的以物易物时代,并 不需要广告的宣传;因为在文字发明以前,传达或思想的媒介,全*原始的图画表现于石壁或 穴洞中.以现代的设计观念来看,古代的穴窟壁画是单纯的'告示'、'公告'或者说'纪录'行 为,夜市最原始的平面广告设计. 有了文字之后,图画与文字的告示,逐渐应用于日常生活的意见传达上.中国以书法字体 表现店招;古希腊罗马时代,酒店门口常常挂有常春藤的标志;都是最早有普遍的广告设计. 直到中世纪时,自给自足的经济生产力带动了商业兴起;印刷术余造纸术的相继发明,开启了 近代广告设计的形态与初创规模.随着近代资本主义结构的一日数变,产业工业化及机械生 产使商业买卖范围更广泛,流通更迅速;对于业者或消费大众的广告也日渐扩大,应用于造型 美术打平面设计也迈向多角化发展.'名片'设计便是其中之一. 这里要谈的内容就是,属于视觉传达的名片设计;名片是'绘画性'兼具'设计型'的视觉 媒体,过去的名片设计大多以简单扼要为主,现在所使用的名片,比以往则有趣多了,字体that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 表 现、色块表现、图案表现、色彩表现、装饰表现,甚至是排版的变化,是名片不再是一张简 单有没有生气的纸片;它变成人与人初次见面时,加深印象的一种媒介. 探讨美的形式 什么是设计?通俗一点来说,好比送出一张名片,一方面要使对方认识我们,二方面名片 又要美观大方;基本上实用又美观名片的诞生,便是设计;可是,设计的动机又为何呢?当然是 为了需要,做生意需要,联络需要,这种现象就好比人类需要光,二发明了蜡烛、电灯一般,因 此,设计又可用发明来解释,若从发明的角度来看设计时 ,则设计家既是科学家,绞尽自己的 脑力,若非是为了创造人类的文明.所以,如果先建立这般关于设计完整又健全的观念之后, 再来从事商业设计,将可以透过商业设计中的种种手段,创造一个精致且健康的文化. '美'的概念是非常抽象的,尤其是对非学院派来说,往往陷于无从思考的困境.但是我们 可以确定,多数人的选择是相似时,那就是'名片'本身设计达到了某种'美'的形式.关于美的 形式的讨论,从希腊哲学家亚里士多德以来,康德,黑格尔等人都有很著名的研究,加上近代 心理美学学者们,经过各种分析检讨,把美的形式整理成了七大项.不过我们也必须了解,形 式是固定的,在不同的时代里,关于美的形式的解释应该有所不同. 1.律动:以文字的骇异,或集合图形的构成来表现律动的方法,并不太容易,不过依据造 5 型 的方法分析,一般可分为 反复及渐变两种,这两中方法与规则,或不规则现象,交互使用时, 则可发展成无限的图形, 能传达有秩序 安定 静态 庄重与威严的心理感觉;例如,左右或上下相等的造 2.对称: 型 ,我们称之为实质的对称;左右或上下并非完全相等,但在视觉上也能产生对称的感觉时,成 为感觉的对称. 3.对比:把相对的两要素互相比较,例如直线和曲线,长和短,粗和细,明和暗,黑和白,大和 小,锐和钝等,产生强者更强,弱者更弱的现象;并互相强调出对方的特征,衬托产生对比美. 4.平衡:把两种以上的构成要素,均匀的予以配置而达到安定的状态便叫做平衡.正常的平 衡具有安定,静态的感觉;而不正常的平衡则呈现不安定,动态的感觉,但却有丰富的情感,比 较有变化.一般造型的平衡,实质色彩,明暗,大小,质感等感觉的平衡. 5.比例:在比例当中,被谈论最多的就是黄金比例;希腊美术大多采用1:1.618来求得秩序 的变化美.长度比,对角线比,两分比,三分比等,都是具有规律的比. 6.调和:两种构成要素同时存在时,若特性过于强烈或相差太远,便会产生对比现象;若两 ------------------------------------------------------------------------------- that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 2 平面设计教程名片设计知识大全 者能达成一致,并且不排斥时,便到了调和的状态.例如黑白两色产生对比,单介于黑白之间 的灰色就是一种调和,所以调和又可以用中庸来解释. 7.统一:达成统一的要素有很多,颜色、形状、方向、明度、质感等都具备了这方面的功 能;统一又可以用'支配'和'从属'来说明;当许多对立的要素一起存在时,有排斥,竞争的现 象,便需要有一个主调来整合它,有了主调就有了统一,这个主题就有了支配,其他的部分就 成了从属了. (一)如何设计名片呢, 设计的基本概念就是集合[构成要素]在一个领域,发生相互的作用;此作用在一个已知 的背景里传达一项讯息,透过在设计范围内的构成要素经过视觉调整和巧妙处理,这项讯息 就被传达。基本上来说,这些构成要素是由字体、标志、插图组合而成,加上黑、白和彩色 的支配效果。 名片的构成要素 通常在设计名片时,形式、色彩和图案都依CI手册或信笺设计;尺寸和形状常配合皮夹 的大小来裁切;内容则由客户来决定。为了使设计不落俗套,应多发挥具有独创性和有活力 的构想,使设计的名片有别于一般传统的名片。名片设计的表现手法虽因行业、诉求角度、 或客户而有所不同;但是构成画面材料大致是一定的,这些材料就是名片设计的重要要素,称 为名片设计的[构成要素]。 1、属于造形的构成要素有: 7 插图(象微性或装饰性的图案) 标志(图案或文字造形的标志) 商品名(商品的 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 字体,又叫合成文字或商标文字) 饰框、底纹(美化版面、衬托主题) 、属于文字的构成要素有: 2 公司名(包括公司中英文全名与营业项目) 标语(表现企业风格的完整短句) 人名(中英文职称、姓名) 联络资料(中英文地址、电话、行动电话、呼叫器、传真号码) 3、其它相关要素: 色彩(色相、明度、彩度的搭配) 编排(文字、图案的整体排列) 这些属于名片设计的构成要素,各自有不同的使命与作用。这些素材的力量若是各自分 散、单独行动,就不能发挥充分的效果;因此,如何使这些构成要素维护连系,发挥统一的传 达作用,就是编排的重要工作,编排的工作可说是构成要素的视觉统一设计;但是单*美的感 觉,排列构成要素是无意义的编排,要能够美化版面,并赋於机能的视觉整理,才是编排的真 正目的。 (二)如何编排构成要素 有时候,当您努力的在设计一张名片时,若是没有应用一些规则,在整合不同的要素时可 能会遇到一些设计上的瓶颈。一般为了有效编排名片上的构成要素,必须先注意: 1、提高对方与所创造名片之间的心理接触效果。 2、把构成要素,以视觉传达的美术设计问题,作最优先的图形处理(平面设计)。在做名片 编排设计时,以构图的问题最为重要,名片构图的代表形有直立形、斜形、不平形、十字形 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 、放射形、图形、S字形、对照形、分散形等十种。兹将各形的性格介绍如下: 1、直立形:具有安定感,是一种强固的构图,视线会由上直下。 2、斜形:是一种强固而有动能的构图,视线会因倾斜角度由上而下,或自下而上前进。 3、水平形:安定而平静的构图,视线会左右移动。 4、十字形:垂直线和水平线对称的交*构图,由各线上下左右,或正相倾斜交*而成,无论 交*的倾斜度变化如何,主眼点会集中於十字的交*点。 5、平行形:有垂直平行、水平平行、倾斜平行等。任何一种平行都会有区分版面为二的 感觉。水平平行比垂直平行有安定感,倾斜平行具有动经受感。 6、放射形:多种条件统一集中於一个著眼点,具有多样统一的视觉效果。 7、图形:视线会作图环状回转於书面,可以长外吸引注意。 8、S字形:可以把互相反对的条件,以相对的方式获得统一。 9、对照形:均衡力量(形与色的分量)的动能构成。 10、分散形:焦点虽分散,全体感觉仍具有统一的气氛与效果。 (三)如何改变版面设计 好的名片应该是,能够巧妙地展现出名片原有的功能及精巧的设计;名片设计主要目的 ------------------------------------------------------------------------------- - 3 平面设计教程名片设计知识大全 是让人加深印象，同时可以很快联想到专长与兴趣,因此引人注意的名片,活泼、趣味常是 共通点。 名片常与信封信纸一起设计。设计时,除了别人的意见外,也要多参考他人的名片;因为 9 精美的设计,无形中可增加对方的信赖感,因此对名片设计的内容应循序渐进,以下就名片设 计过程做介绍: 1、选择与名片适用的纸张。 、决定名片设计的尺寸和形状。 2 3、确立图案或公司椟志的位置。 4、依循信封、信纸的图案设计。 5、制作一系列的补充设计。 6、预留人名和职称空间。 7、标示与信封、信纸的同样色彩与字体。 8、提出多种设计式样。 设计这门课程需要经验的累积;虽然自己没有能力设计,但是参考他人设计的名片,再改变版 面的设计,也是一种不错的设计方式。下面为各伴介绍几个例子,同样的构成要素,因为设计 不同,表现出来的名片风格与印象也就不一样。 ,、文字设计表现 我们都知道,文字是人类日常生活中最接角的视觉媒体之,变是学术文化的传播者(而 字体设计就是将文字精神技巧化,并加强文字的造形造魅力(所以文字应用在设计行业时, 不单只为传达讯息,并且具有[装饰]\\[欣赏]的功能和加强印象的机能. 近年来,由于广告事业的发展迅速和爱到世界性的设计潮流影响,不论是广告公司或个 人在从事设计工作时,为了商业需求或表现个人设计理念,除了印刷字体的变化外;也产生了 许多具有装饰性、变化性的新颖字体。[手绘字体]就是在强调书写时的轻快和创意趣味… …等诸多前提下,巧思设计出来与传统字体截然不同的特殊字体。 在设计名片时,行业常影响文字造形的表现方式;例如,软笔字体适合应用在茶艺馆that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 上。 文字设计的题材来源有:公司中英文全名、中英文字首、文字标志……等,字形则包括万象 ,设计的字形、篆刻的字形、传统的字形。最后，要注意字体与书面的配合,来营造版面的 所氛,将名牌塑造成另一种新视觉语言。 ,、插图设计表现 将 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 的内容、主题的表达或产品的重点以绘书的形式加以表现,其目的在于图解内文 、强调原安,且具有完整独立性的视觉化造形图安均谓之插图。]商业广告频繁的现代社会 、插图几乎被应用于任何肯有广告性质的印刷物中,因此插图的形式与内、技巧等也成为广 告诉求效果的重点之一。插图的选择,分为[真象]与[抽象]两大类。设计者在创作时须考虑 普遍性或代表性,才能诉诸心灵将资料分析,选择其中要素去无存菁,做形、色之创作技巧组 合;诱导消费大家之视觉,对插图有共鸣的心境;所以,插图是名片构成要素中,形成性格以吸 引视觉的重要素材。最重要的,插图能直接表现公司的构造或行业,以传达广告内容具理解 性的[看读效果]。 ,、色彩的设计表现 色彩是一种复杂的语言,它具有喜怒哀乐的表情,有时会便人心花怒放、有时欲使人惊 心动魄,除了对视觉发生作用,色彩同时也影响于感觉器官,便如黄色使人联想到酸,柔软的 色彩是触觉,很香的色彩是嗅觉,都可证明色彩对人类心理及生理的影响是如何复杂与多样 ;因此名片设计者在从事色彩的规则组合时,最好先了解各公司的企业形象。色彩是一种 11 属 于组合的媒体,色彩的强度,不在于面积大小,而在于规则配置的影响;色彩的调各,则来自 色彩的特性,也可依色调大小、位置关系取得。 转而追求个性的色彩组合,只要能结合消费者感觉到强烈感现代人已无所谓的色彩禁忌, 情 ,就能成功掌握到名片色彩的应用;反之若没有充分运用到色彩对人产生的色彩力量,或是 错误的色彩组合,再好的编排内容,也无法引起大家对名片内容的注意。所以在选择名片的 原色纸标示之色彩时,都必须配合设计创意用心思虑,否则传播出的名片,可能造成个人或企 业形象的破坏。 ,、饰框、底纹的设计表现 饰框、底纹为平面设计的构成要素;在名片设计中并不是要素性的材料,大多是以装饰性为 ------------------------------------------------------------------------------- - 4 平面设计教程名片设计知识大全 目的。 名片设计首先要吸引对方的注意,使对方能集中注意力了解名片的内容;因此,在名片中书 一条明确线条或底纹有时具有防卫性,有时带有战 性。若以饰框来说,饰框在编排的构成作 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 用是控制对方视野范围,达到了解内容的目的;但如果饰框的造形强度过强,则会不断刺激 读者的眼睛,而转移视线。因此,名片饰框应不具备任何抵抗性,以柔和线条为佳;进而诱导 视线移到内部主题为主。 饰框、底纺既然是以装饰性为主要目的,在色彩应用上就要以不影响文字效果为原则;将主 、副关系区别开来,才能独得一张明晰的名片作品,否则,文字与饰框、底纹会有混在一起的 情况,形成看读上的反效果。 ,、色块的设计表现 一般说,[色块]与[面]和[形]是上人有密切关系的;例如,我们画了一个[正方形],在这 个时候,这个正方形在我们的意识中尚未有形成面的印象,但我们把这个正方形以黑色涂满 时,则面的意识就渐渐增强了,所以[涂满]在面的意识形成上往往具有其意义;从这里引申得 知,形的意识成立在前,面的意识成立在后,而两者之间也存在著互相往返的意识动向,也就 是说看到了形,而后会产生面,最后,色块则自然存在了。 色块可分为几何形与非几何形;通常,几何形的色城具有单纯、简洁、明快的感觉,但若 其组合过於复杂时,则易丧失这些特性;非几何的色块,又可分为有机形及偶然形两种;自然 界存在的物象,被称为有机形;偶然之间形成的称为自然形,又称为意外的图形。 在名片设计以色城表现为主中。[黄金比例]是设计得常用的等比分割设计。黄金比具 有理性数据比例的视觉美感，安定、活泼且具均衡感，是视觉设计之最佳要点和比例;在版 面构图时,只要运用迷个原理,视觉效果即可达稳定目兼具美感的画面。黄金比1:1.618、 13 3 :5、5:8、8:13、12:21、55:89。 ,、印刷加工的设计表现 及追求最佳的视觉感,常会有各种印刷加工方式的运用, 为了使名片设计的效果更好, 现 将名片设计常用的加工方式叙述如下: 1、上光:名片上学可以增加耐性与美观。一般名片上光常用的方式有上普通树脂(niss )、涂塑胶油(PVA)、裱塑胶膜(PP或PVC)、裱消光塑胶膜等,以上的方式,可提升印刷特的精 致。 2、轧型:即为打模,以钢模刀加压产将名片切成不规则造形,此类名片尺寸大都不同于传 统尺寸,变化性较大。 3、在纸面上压出凸凹纹饰,以增加其表面的触觉效果,这类名片常具浮雕的视觉感。 4、俗称打孔。类似活页画本穿孔;有一种缺陷美。 5、为加强表面之视觉效果,把文字或纹样以印模加热压上金箔、银箔等材料,形成金、银 等特殊光泽;虽然在平版印刷内,也有金色和银色的油墨,但油墨的印刷效果,无法像烫金后 的效果鲜艳美丽,表现名片的价值感。 名片的意义及分类 (一)名片设计的意义 名片的意义有三个方面。这三个方面意义的确定要依据名片持有人的具体情况而分析。 这三个方面是: 1、宣传自我。一张小小的名片其上最主要的内容是名片持有者的姓名、职业、工作单位、 联络方式(电话BP机、E-mail)等,通过这些内容把名片持有人的简明个人信息标注清楚,并 以此为媒体向外传播。 2、宣传企业。名片除标注清楚个人信息资料外,还要标注明白企业资料,如:企业的名称、 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 地址及企业的业务领域等。具有CI形象规划的企业名牌纳入办公用品策划中,这种类型的名 片企业信息最重要,个人信息是次要的。在名片中同样要求企业的标志、标准色、标准字等 ,使其成为企业整体形象的一部分。 、信处时代的联系卡。在数字化信息时代中,每个人的生活工作学习都离不开各种类型的 3 信息,名片以其特有的形式传递企业、人及业务等信息,很大程度上方便了我们的生活。 (二)名片的分类 1、按名片的性质分类 (1)身份标识类名片。这类名片主要应用于政府机关、科研院所、学校、金融、保险等单位 ------------------------------------------------------------------------------- - 5 平面设计教程名片设计知识大全 ,名片的内容主要标识持有者的姓名、职务、单位名称及必要通讯方式,以传递人的个人信 息为主要目的。 (2)业务行为标识类名片。这类名片主要应用于生产流通领域及服务性行业,名片的持有者 主要是企业的购销人员及小型企业的经营者,名片的内容除标识持有者的姓名、职务、单位 名称及必要通讯方式外,还要标识出企业的经营范围、服务方向、业务领域等,以传递业务 信息为目的。 (3)企业CI系统名片。这类名片主要应用于有整体CI策划的较大型的企业,名片作为企业形 15 象的一部分以完善企业形象和推销企业形象为目的。 2、按制作工艺分类 (1)胶印名片。 (2)彩印名片。 (3)激光打印名片。 ------------------------------------------------------------------------------ -- -- ?名片设计要点 (一)名片设计的基本要求 名片作为一个人、一种职业的独立媒体,在设计上要讲究其艺术性。但它同艺术作品有明显 的区别,它不像其他艺术作品那样具有很高的审美价值,可以去欣赏,去玩味。它在大多情况 下不会引起人的专注和追求,而是便于记忆,具有更强的识别性,让人在最短的时间内获得所 需要的情报。因此名片设计必须做到文字简明扼要,字体层次分明,强调设计意识,艺术风格 要新颖。 名片设计的基本要求应强调三个字:简、功、易。 1、简:名片传递的主要信息要简明清楚,构图完整明确。 2、功:注意质量、功效,尽可能使传递的信息明确。 3、易:便于记忆,易于识别。 (二)名片设计的程序 1、名片设计之前首先做到三个方面的了解 (1)了解名片持有者的身份、职业。 (2)了解名片持有者的单位及其单位的性质、职能。 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 (3)了解名片持有者及单位的业务范畴。 2、独特的构思 独特的构思来源于对设计的合理定位,来源于对名片的持有者及单位的全面了解。一个好的 名片构思经得起以下几个方面的考核: (1)是否具有视觉冲击力和可识别性。 (2)是否具有媒介主体的工作性质和身份。 (3)是否别致、独特。 (4)是否符合持有人的业务特性。 3、设计定位 依据对前三个方面的了解确定名片的设计构思,确定构图、确定字体、确定色彩等。 (三)名片设计中的构成要素 在名片的设计中,少不了构成要素。所谓构成要素是指构成名片的各种素材,一般是指标志 、图案、文案(名片持有人姓名、通讯地址、通讯方式)等。这些素材各赋有不同的使命与 作用,统称为构成要素。 构成要素分两类: 1、属于造型的构成要素 (1)标志(用图案或文字造型设计并注册的商标或企业标志) (2)图案(形成名片特有的色块构成) (3)轮廓(几边框) 2、属于方案的构成要素 (1)名片持有人的姓名及职务。 (2)名片持有人的单位及地址。 (3)通讯方式。 (4)业务领域。 以上的构成要素在名片的设计中各就其位,依据每一种类型的名片确定其设计的着重点。 (四)名片的图案 17 在名片的设计中,图案的设计是一个重要环节。图案设计的成功与否直接影响到名片的视觉 效果,影响到人们对名片持有人及其所在单位的心理感受。图案在一张名片中有固定的职能 1、职能分类如下: (1)吸引注意力,一个好的名片图案设计不仅满足画面的构图需要,还能很强烈的吸引人的注 意力,从而达到持有人自我推销的目的。 (2)传递名片持有者的职业特性及行业特征。名片图案的形式与色彩要反映名片持有者的职 业特性及行业特征。 (3)引导读者把视线引至重要方案的诱导效果。 2、图案的构成 (1)图案的渐变 单色渐变 在名片设计中运用单色渐变既可以保持设计的完整性又不失增强视觉的冲击力。 混色渐变 一两种以上的色彩渐变,此画面的效果较活跃,但应用时应注意色彩的强弱对比及 构图的比例分布。 形象渐变 取名片的标志、厂名或经销的产品,在上做浅色弱化、色彩渐变、大小渐变,形成 6 平面设计教程名片设计知识大全 更丰富的视觉效果。 (2)图案的'对比与统一'。 图案在名片中的作用是烘托主题、丰富画面、提示读者。所以图案的设计既要注意对比又 要完整统一。对比主要是指画面的图案与画面的地,形成明显的区别。统一是指画的层次that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 要 分明,图案的存在是使主题突出,构图醒目,富于个性,同时不喧宾夺主。 (3)图案的表现技法 依据名片的性格特点,给予图案不同的表现技法。表现技法如下: 形象肌理法 这种方法是,取与名片持有者行业有关的形象作肌理处理,形成有鲜明个性的 图 案。 形象摄影法 取与名片持有者行业有关的形象摄影图片作各种艺术处理,形成具象艺术图案 。 绘画肌理法 这种方法表现出来的是抽象图案,主要是表现各种绘画的肌理效果,赋予名片强 烈的艺术个性。如:油画肌理法、刮刀肌理法、素描肌理法、速写肌理法、水彩肌理法、 国画肌理法等。 色块平涂与名片纸底纹表现法 (五)名片设计的比例 名片虽小,但,是一个完整的画面,所以存在着画面的比例与均衡问题。这里面包括两个方面 :其一是名片的整体内容,包括方案、标志、色块的比例关系,其二是边框线的比例关系。 六)名片设计中的标志设计 一般情况下,名片的标志都由用户自己提供的单位已有标志。但有的时候标志也同名片一同 设计。在一般的企事业中,领导者及普通职员 的名片都具有双重表象,一是单位集体的表象 ,二是名片持有人自我的表象。前者的形象主要代表是标志,可见在一张小小的名片中,标志 是多么重要。在名片的素材中,标志造型是单纯的,小而统一,它具有在一瞬之间最容易识别 的视觉效果,适合于印象、记忆和联想。这种特性是其在名片最容易引起注目和记忆的重 19 要 条件。 标志的设计思想应侧重考虑以下几点: 1、个性特征。力求表现独特的象征形式,要易于辨认、清晰、夺目的艺术形象,有别于同行 、同类的标志。 2、传递信息。标志的形象要即时达意,以表象传递内涵,起到媒介的作用。 3、以小见大、以小胜多。商标设计要做到洗练、准确、生动、一目了然,艺术形式更集中 ,更具代表性,这样才能使商标图案的主题深化。 商标设计的基本形式: 1、具有个性的象征形; 2、具有个性的文字形; 3、具有个性的文字与图案的综合形; 4、具有个性的抽象几何图形。 (七)名片的轮廓 轮廓是指画面存在实体的边框形,这种边框既可以是画面中的图,也可以是画面的地。轮廓 的使命是:迅速控制读者的视线,可以保持画面的完整,名片的轮廓不要搞的太奇特、太刺 眼,不要喧宾夺主。 (八)名片的文案 名片的文案分两部分,一部分是主题文案,另一部分是辅助说明文案。主题文案一般是指名 片持有人的姓名、工作单位。辅助说明文案包括名片持有人的职务、通讯方式、单位地址 等。无论是主题文案,还是辅助说明文案,都要服从整体的构图。在构图的安排中需要注意 以下几点: 1、名片的文案内容要简练概括,信息传递准确,主题文案与辅助说明文案要主次分明。主题 文案与辅助说明文案在字体的运用上要有区别,在字体的尺度上要有所不同。 2、文案的版式段落要编排整齐,美观大方,讲究形式美,不要松松散散,杂乱无章。在我们的 日常工作中,用于我们之间相互交流的名片很多,每人个对名片的阅读都是顺眼而过,这样that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 文 案的编排是否合理对锁住阅读者的视线就至关重要。 3、从视觉上讲,行距一定大于字距。这样可以加强行的整齐清晰,有助于清除阅读时产生的 提遍可读性。 视觉疲劳, 4、名片的字体要 规范 编程规范下载gsp规范下载钢格栅规范下载警徽规范下载建设厅规范下载 。名片字体尽量少用或不用繁体字,国家新闻出版署和国家文字委员 会早在1992年就联全下发《出版物汉字使用管理规定》,规定中强调,必须使用国家多次发 布的规范简化字。再说,繁体字很少有人认识,用繁体字印制名片给使用者带来诸多不便。 5、凡中外文对照的名片设计应以中文为主。汉字的方块结构从视觉角度讲要比任何一种外 7 平面设计教程名片设计知识大全 文可读性强。以中文为主对照外文的名片传递信息更方便。名片的设计除了注意形式感,更 重要的是名片本身的作用。我们每一个人的社会交际范围是多重的复杂的,业务领域也是一 样,所以以中文为主可以使更多的人更方便。 6、名片中文字的组合设计与排列。在一张名片中占有名片的构图比例最大的是文字,所以 文字的设计与排列就显得相当重要。符合艺术形式规律的文字组合与排列同样具有美的享 受。 (1)文字的设计。名片的文字设计分为两个体系,一是主题文字,主题文字一般采用端庄大方 的黑体、宋体、隶书等,有时也采用与名片持有人工作及单位性质相关的自由体,一般文字 的体量比辅助说明文案略大。二是辅助说明文字,辅助说明文字一般采用宋体,有时也采用 黑体或斜体,字略小。 21 (2)文字的编排设计。在名片的设计中,应使所有文字有一个恰当的位子,在文字的安排上要 有节奏,文字的排列要有层次,要讲究点、线、面的区划,画面要有视觉重点,讲究字体形态 的变化,有轻重缓急。说的具体些,文字在名片设计中有齐头、齐尾、虚实、前后、居中、 分割、组合等多种形式。 齐头:每一行或每一段的开头字,排在同一行的第一格,每行每段开头均不空格。 齐尾:每一行或每一段的末尾字都安排在同一行的最后一格,后边取齐。 虚实:由于文字在名片中的位子不同,设计的方式也应有所区别。可考虑实心,空心,笔画的 粗细,字形大小以及色彩的对比方式,以强调主次关系。 前后:在名片的主题与辅助文之间,用不同的色彩来处理,使文字在色彩的作用下产生远近 距离,丰富画面层次。 居中:名片的方案依据主题及设计的需要,以画面的中心为准根据层次依次向上下或左右排 开。 分割:主要考虑构图需要,用色彩和线条将主题与辅助文分开,使人容易认识,一目了然,层 次感更分明。 把名片的文字进行多种方式的组合与排列,会形成丰富多彩的视觉效果。 7、名片的文案与空白的对比关系。名片的文字与空白是图与地的关系,是相互衬托的关系 。设计一张名片包括标志、色彩主题方案、辅助方案等,这些内容总要有一个整体规划,主 次安排,既要形成统一画面又要注意对比关系。可见文案与空白的对比关系非常重要。有的 名片设计过分夸张、夸大名片的主题文,不考虑画面的整体要素。以为这样可以使名片的主 题更明确,其实不然,读者对名片的阅读是对名片的整体感受,这种整体构图更多的是名片的 文案与空白的对比形成的。名片的文案在整体的构图中一般归纳成各类几何形,如等边三角 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 形、直角三角形、长方形、正方形、圆形、半圆形、椭圆形等。这样文案就被整体化了,与 空白处形成整体的区域对比,这样使画面的整体构图更加明确,使主题文案更突出。 另外,方案与空白的对比关系还可以加强画面的韵律。一般空白保留在画面的四周或与画面 避免留在画面的中心,这样可以避免主题文字离心而降低注意值。至于空白成体块穿插, 占 多大比例合适,应视具体情况而定。 名片的设计构思与构图 (一)名片的构思 所谓构思是指设计者在设计名片之前的整体思考。一张名片的构思主要从以下几个方面考 虑:使用人的身份及工作性质,工作单位性质,名片持有人的个人意见及单位意见,制作的技 术问题,最后是整个画面的艺术构成。名片设计的完成是以艺术构成的方式形成画面,所以 名片的艺术构思就显得尤为重要。 1、名片设计的信息来源。我们做一个小小的名片设计看似简单,但要想出精品,出佳作是很 不容易的。那么怎样才能设计出更好的作品呢,首先要剖析构成要素的扩展信息。把名片 的持有者的个人身份、工作性质、单位性质、单位的业务行为及业务领域等做全面的分析 。分析持有人的个人身份、工作性质;分析其是领导还是普通工作人员,分析其是国家公务 员、教师、律师、医生、企业人士、个体工商业者,还是自由职业者等等。对这些个人资料 8 平面设计教程名片设计知识大全 的分析,对名片设计的构图、字体的运用等方面有直接的影响。比如:名片的持有人的工作 23 单位是政府机关,工作性质是国家公务员,个人身份是某一个主管部门的领导,这种名片设计 的思路就应该主题明确,有明显的层次,色彩单纯而严肃,构图平稳而集中。从名片持有人的 分析企业的业务性质和业务方所在单位性质来分析,分析其是机关、 事业单位 事业单位结构化面试题事业单位专业技术岗位财务人员各岗位职责公文事业单位考试事业单位管理基础知识 ,还是企业, 向 以此来确定画面的构图、色彩、文案文体等。比如:儿童玩具商店的经理、钢铁工厂的厂 长、绿色和组织成员的名片从构图、色彩字体等都会有明显的不同。 2、想象能力在构思中的作用。一张名片的整体构思是在想象的基础上完成的,想像力设计 者能力培养的重要环节,想像力的培养有一些方法,如:举一反三的联想的方法,顺理成章的 逻辑推理,超越常理的逆向思维,单元多变的加法思维,整体化减的减法思维,排列组合的搭 配思维等等。有了思维方法想像力自然丰富。 3、灵感的来源。艺术家、设计师、科学家、音乐家等都有灵感的问题,在各自的工作中都 有过灵感的出现。有人讲灵感具有偶然性,其实是不正确的,艺术家、设计师、科学家、音 乐家、的灵感是他们对事业的长期追求,长时间的集中思考,丰富的知识积累,丰富的个人阅 历基础上的质的升华。作为设计师不要期待灵感,而要积极的学习积极的思考,灵感总会不 期而遇。灵感具有偶发性,短暂性的特点,所以当灵感出现时设计师要抓紧时间创作,这样会 大大提高工作效率,设计出理想的作品。 4、名片的构思程序。名片的构思大致可以分为以下几个阶段:信息收集,在这个阶段,主要 对名片持有人的个人信息作全面的假集。信息分析阶段,把收集好的信息作全面分析后进行 形式扩展。形式组合阶段,把扩展的形式进行组合形成多种形式的组合。形式定位阶段,把 组合好的名片择优定位,确定名片设计方案。 5、名片设计构成的形象启示。名片设计构成的形象启示包括两方面:(1)名片持有人的企 业个性及产品个性;(2)现代平面设计的抽象思维个性。 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 (二)名片的构图 1、名片的尺寸。一般名片的尺寸为90mm 55mm。 2、横版构图。 3、竖版构图。 、稳定形构图。稳定型构衅是画面的主题及标志在画面的中上部,下部是辅助说明文案,4 标 志、主题、辅助说明文案各有区域分割。 5、长方形构图。长方形构图是指主题、标志、辅助说明文案构成相对完整的长方形,文字 及图形更加内向集中,这种构图画面完整利落。 6、椭圆形构图。椭圆形构图是主题、标志、辅助说明文案构成相对完整的椭圆形,文字及 图形更加内向集中,这种构图画面更加完整。 7、半圆形构图。半圆形构图是指辅助说明文案构成在一个半圆图案区域与主题、标志构成 相对的半圆构图。 8、标志、文案,左右对分形构图。迷种构图是指标志、文案左右分开区别明确。 9、斜置形。迷是一种强力的动感构图。主题、标志、辅助说明文案按区域斜置画置,外赂 对齐的构图方式。 10、三角形构图。三角形构图是指主题、标志、辅助说明文案构成相对完整的三角形的外 向对齐的构图。 ------------------------------------------------------------------------------ -- 11、轴线形。轴线形分两类,中轴线形与不对称轴线形。 (1)中轴线形。在画面中央设一条中轴线,名片的主题、标志、辅助说明文案以中轴线为准 居中排列。 (2)不对称轴线形。名片的主题、标志、辅助说明文案都排在一条实际或象片的纵线的一边 。习惯上把主题、标志、辅助说明文案排在轴线的右边,一律向左看齐,也可以反过来向右 看齐。 12、对位编排构图。 25 对位是什么概念呢,概括地说,就是在同一面的空间内,两个图形在位置上有某种正对关系 。是使画面各种不同图形之间增强联系,从而使其统一的构成法则。运用对位关系,可以使 9 平面设计教程名片设计知识大全 画面更活跃增强形式感。对位分心线对位、边线对位和数比对位,其中边线对位又分单边对 位、双边对位、错边对位;数比对位又分单边数比对位和双边数比对位。 (1)心线对位。在同一构图中,构成要素的心线对齐。 (2)边线对位。在同一构图中,构成要素的单边线或双边线对齐。 单边对位。构成要素的相同侧边或不同侧边成对齐关系。 双边对位。构成要素的双边对齐。 错边对位。构成要素的相邻两边成对齐关系。 (3)数比对位。在同一构图中有两个以上的图形,一个图形的边线与加一图的正对位置在一 定的数比关系上。 双边数比对位。图形的一边与另一图形成数比位置外,它的另一边与另一图形的边线成对正 关系。 名片的构图在名片的设计中是至关重要的,构图可以使名片呈现不同的风格,不同的视觉感 ,可以说名片设计的成功与否首先取决于构图的好坏。 ?名片的视觉流程与形式美法则 (一)名片的视觉流程 我们很多人都有相同的阅读习惯--从左至右,至上而下。在看一张名片时一般是依照相同的 习惯。但略有不同的是,名片是一张完整的画面,欣赏画面比读文章多一层审美行为,所以that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 阅 读名片既要有从左至右,至上而下的阅读方式,又要有环顾画面整体确定画面的视觉中心,从 而完成阅读及审美,最后确认主题的全过程。由此可见,一张好的名片设计,要符合合理的 视 觉流程,合理的视觉流程应具有以下几个特点:1、主题突出。2、视线的流动路线明确、层 次分明。 1、主题突出。 在画面上视觉中心往往是对比最强的地方,要增强画面的对比要把握这样几个方向,面积对 比、线度对比、明度对比、色相对比、补色对比、动静对比,具象与抽象的对比等。以阅读 习惯确定主题位置,一般视觉流动的规律如下: (1)画面的中部是主题突出的位置。 (2)画面的中上部是主题突出的位置。 (3)画面的左中部是主题突出的位置。 (4)画面的右中部是主题突出的位置。 (5)画面的左中上部是主题突出的位置。 (6)主题具有相对大的面积。 2、名片的视觉流程顺序编排。 在正常情况下,名片的视觉流程顺序受两个方面的影响:(1)名片的视觉流线与名片的排版 顺序有直接关系。比如横排版,人的视线就是左右方向的,竖排版,人的视线就是上下方向的 。(2)名片的视觉流程顺序受视觉的主从关系影响。合理的名片设计,一般有一个明确的视 觉层次,首先看什么,然后看什么,最后看什么,一般名片的视觉中心是名片的主题,其次是名 片的辅助说明,最后是名片标志和图案。迷是名片的功能需求,也是审美的构图需求。合理 的视觉流程顺序既具有美感又能使名片主题突出。 (二)名片设计与形式美法则 27 形式美法则是形式美的基本规律,是民形态艺术设计的基本原则,它是人类千百年来从自然 万特中总结出来的美的规律,具有普遍性。名片设计作为实用艺术的一部分必须遵循形式美 法则。 1、点、线、面 点、线、面是最基本的形态元素,点、线、面的构成是平面设计的基础。作为名片设计当然 不能例处,在名片设计中,点、线、面的应用主要有两个方面。 (1)以造型形态的应用。以造型形态来讲,点的构成应用:分割画面形成区域构图、辅助处 理底纹增强装饰性。线的构成应用:分割画面形成区域构图、构成图案丰富画面美感,形成 画面边框。而的构成应用:分割画面形成区域构图,强调画面中需要突出的部分。 (2)以构成要素的应用。名片的构成要素分:标志,主题文案,辅助说明文案,画面底的构成 图案。以构成要素分析点,线,面的构成是画面构图的需要。在一张完整的名片构图中,各个 具体要素按照其形态,大小的不同,归纳出响应的点形,线形,面形,从点,线,面及其相互关系 来调整其方位,比例等,从而丰富和完善画面的构图。也使得设计者在把握构图时易得其法 。 2,对称与均衡 (1)对称是完美形态,对称的视觉感受是庄严,秩序,安静,平和。对称是有机生命的完美的形 10 平面设计教程名片设计知识大全 式体现,如:人,各种动物大多都是对称的形态,普遍地存在于自然界当中,所以在设计时间 中具有永久的生命力。对称具有完全对称和近似对称两种形式。所谓完全对称是指绝对的 对称。所谓近似对称是指构图整体呈对称趋势,构成要素局部是有变化的。名片设计中所that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 应 用的对称方式大多是近似对称。因为名片设计的形式决定于名片的性格特征,所以一般政府 机构,行业或企业领导者的名片采用对称式构图。 它来源于自然事物在力的状态下稳定存在的视觉感受,所以(2)均衡是形式美的重要因素, 均 衡是力与量的视觉平衡。在设计中是设计要素在总体配比中的平衡统一,是利用设计要素的 虚实,气势,量感等相互呼应和协调的整体效果。它的形式体现主要是在有机的布局中掌握 画面的重心。在名片设计中的整体构图方面均衡是首先思考的设计要素,因为它具有构成的 完整趋向。 3'对比,变化'与'调和,统一'。 '对比,变化'与'调和,统一',二者是同一问题的两个方面。世界上一切事物都处在矛盾统一 体当中。正如毛泽东同志在《矛盾论》中论述的那样,'矛盾存在于一切客观事物和主观思 维的过程中,矛盾贯穿于一切过程的始终,没有矛盾就没有世界'。在形式美的构成中,'对比 ,变化'和'调和,统一'是一对永不可分的矛盾统一体,把握和处理好这对这对矛盾统一体与 局部的关系。设计者如果只注意局部的变化,而缺乏对全画面的考虑,画面就会凌乱,琐碎。 反之如果只注意整体调和与统一,画面就会呆板,单调,乏味,枯燥。所以,每件作品都必须要 有适度的变化,适度的对比,同时,又必须处理好各局部之间的关系,使之和谐统一,名片设计 也无例外。 (1)名片设计的对比方法。 29 各构成要素形的对比。 在名片的各构成要素中,存在着诸多的对比方法,如:空间对比与聚散对比,大小对比,曲直 对比,方向对比等。空间对比与聚散对比在名片设计中主要应用于构成要素与名片底的空 间 对比,构成要素自身的排列构成。在中国的绘画理论中,'有疏能跑马,密不透风'的绘画原则 。它形象地阐明了空间的对比关系。在名片设计作品中,画面留有一定的空间,构成要素有 聚有散,才能增强其作品的深度,才能主题突出。在名片设计中强调大小对比会使画面层次 分明,主题明确。运用曲直对比,方向对比的名片设计,会增强名片性格特征使名片的整体感 受活泼,轻快。 色彩对比 色彩对比分析起来不过是色彩三要素的对比-色相对比,色度对比,冷暖对比。名片的设计色 彩对比设计是不可缺的因素,无论是对比强烈还是对比微妙,都要把握色相,色度,冷暖的色 阶变化,形成丰富的画面效果。设计者要注意使色彩的区域对比明确,又要使画面的色调协 调统一。处理好名片的色彩对比关系,就能增强画面的视觉感染力。 个性对比 这种对比存在于不同的名片之间,作为名片的设计者,在设计不同的名片时应了解名片持有 者的工作单位性质和个人的职务特点,从而设计出符合其身份的名片。每个人的工作单位, 植物特点各个相同,所持有的名片就应该存在着明显的个性差别。设计师依据持有者身份特 点确定名片的构图,字体,色彩等。例如:一张政府官员的名片,一般采用对称式或集中式构 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 图,字体简洁大方,主题明确清晰,色彩单纯,对比强烈,不需要更多的情节要素。而一张企业 经理人的名片就有所不同,他可以有较灵活的构图,具有企业特点的色彩等。只有抓住个性 对比才能设计出更具情节个性,更多更好的名片。 (2)名片设计的调和手法。 调和,就是画面各组成部分的关系能够和谐一致,形成视觉美感。达到调和的最基本条件是 画面中必须有共同的因素存在。名片设计的调和手法有如下几种:字体的形象特征调和,色 彩的统一,排版方向的统一等。 ?名片色彩与色彩情感 色彩在平面设计中千变万化,掌握色彩的情感对名片的设计有所帮助。 1,色彩的动与静 由于红色可以具体联想到火,血,太阳等,还可以抽象联想到热情,危险,火力等。成色可以具 11 平面设计教程名片设计知识大全 体联想到灯光,柑橘,秋叶等,还可以抽象联想到温暖,欢乐等。黄色可以具体联想到光,柠檬 ,迎春花等,还可以抽象联想到光明,希望,快活等。所以红,橙,黄给人以兴奋感是活跃的色 彩。蓝色可以具体联想到大海,天空,水等,还可以抽象联想到平静,是静态色彩。在纯灰对 比中,纯色相对活跃,灰色相对安静。 2色彩的量感 色彩本身有轻重的量感,一般情况量感依明度差别而定,明亮的色彩感觉轻,灰暗的色彩感觉 31 重。明度相同时,彩度高的比彩度低的感觉轻。掌握色彩的量感规律对名片设计构图是很重 要的。 3、色彩的华丽与朴素。 有的色彩给人以华美、高贵的感觉,如:白色、金色、银色等。有的色彩给人以朴素、雅致 的感觉,如:灰色、蓝色、绿色等。一般纯度高的色彩华丽,纯度低的色彩朴素,明亮的色彩 华丽,灰暗的色彩朴素。在名牌设计中,我们可以依据持有人的身份及工作特性来确定应用 华丽的色彩还是朴素的色彩。 色彩的情感是非常丰富的用抽象的原理,它可以表现人与自 然界的丰富情感与环境气氛。所以我们设计师要发挥想象,利用微妙的色彩情感,恰如其分 地完善设计。 后记 在我国与世界接触是益的频繁,要各方面与国际的接轨,要我们生活和工作是渐江入国际秩 序的同时,随之我们越来越发现,像公司、企业及我们自身形象的包装,受到外界及自身视的 程度是甚一是。产品宣传、形象宣传小册子,信封信笺设计、名片设计、编排设计,这些我 们身边随手可及的东西,无不是在塑造装自己的形象、企业的形象。这些方面的平面设计, 在甸改革开放之后的相当长一段时期,及至九十年代是没有受到足够的重视。时代发展到了 二十一世纪前后,我国经济的迅猛发展,为我国带来了巨大的商机,为经济和文化带来了巨大 的活力,给我国的经营观念,设计观念也带来了转变。同时我们也发现,设计领域是如此的宽 泛,深入到我们周边生活的各个角落。在这些看似平常的东西,国际设计是在平面设计的形 状,大小,耗材上已进行了大胆的创新,新材料,新技术的运用令人惊叹。在有限的版面上,通 过使用那种令人感兴趣,又感到兴奋的有效方法,在作品上充分展露予分在视觉,触觉上令that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 人 赏心悦目的自然性和完美性。 本套丛书所展示的国际平面设计,其流行趋势,设计方法,如一股清新的空气扑面而来,不于 在中国入世这大好的契机下,寄希望我国的平面为中国的平面设计领域注入了新的活力, 设 计界急起直追,设计出适合我国市场,并有着鲜明的个性,崭新的设计风格的作品。 名片用纸常识 名片用纸,基本上都是采用纸浆纸制成,纸浆纸品种繁多,从普通的布纹纸到高级进口纸 都有,下面给大家介绍几种。其中适合自己制作名片的纸张,多采用白色中布纹、印尼白卡 纸。因为自己制作名片多采用喷墨打印机,采用白色的纸张制作名片,能正确的打印出设计 的颜色。如果采用有底色的纸张,打印出的颜色会偏色,不能正确地打印所设计的颜色。 合成纸 合成纸(即撕不烂名片纸)实际上就是塑料薄膜。这类纸张只适合用激光打印机制作 名片,不能用喷墨打印机制作,因为塑料薄膜不能吸收墨水,喷墨打印机喷出的彩色墨水在合设计之家:www.dehome.net是一个学习设计的好地方 成纸上无法被吸收即使干后也无法使用,一擦即掉。 因为电脑制作名片只能用激光打印机在合成纸上打印。所以,选用合成纸时一定要注意 选用高温合成纸,不能使用普通胶印名片使用的合成纸,否则会损坏激光打印机。普通合成 纸高温下会融化,会粘在激光打印机出纸的定影部位,造成激光打印机的损坏。请特别注意 。 33 市面所售合成纸,有多种规格。进口合成纸质量最好,打印出的字迹非常清晰,且纸面光 滑平整。纸张很薄,但价格比国产纸贵一倍以上,因价格较高所以现在已不易买到这类纸。 国产的合成纸有多种选择,有的打印出的字很容易擦掉,且打印时在字的周围会有蕤工的 墨 粉,这类纸张不易选用;国产合成纸也有质量较好的,打印效果接近进口纸,纸张稍厚,最好选 择这类纸,能保证打印效果。购买合成纸一定要先在自己的激光打印机上试打,认为可以使 用才可批量购买。 合成纸打印比普通纸打印难度大,易出现的问题是在字的周围出现散开的墨粉,解决的 办法是将打印的浓度降低,一般降低一级至二级即可解决该问题,但保证文字打印的浓度,降 低浓度的方法,在高级的激光打印机上可以直接在面板上设置,其他打印机可以在打印机设 置内选择适当的选项。 过塑铜板纸 过塑铜板纸名片是90提代初'电脑名片软件'的出现而发展起来的,它的出现一改原来以 植字印刷名片版面单调的历史。过塑名片纸一般采用18开铜板纸在纸上印刷好各种彩色图 案(每页可印十张名片),然后在电脑上用名片设计软件把名片资料排版好,用激光打印机将 整页打印出来,最后再用专用过塑薄膜胶片过塑,经名片裁剪机裁剪后即可制出带彩色图案 的精致的名片,这在当时曾风靡一时。经过多年的发展,全国各地许多平面设计公司为此设 计了许多精美的作品。 that balances the sensitivity associated with the following factors: (1) the long arm of the scale, higher sensitivity, and (2) the beam of the scale is heavier, lower sensitivity, (3) pivot and the shorter the distance between the center of gravity, high sensitivity. But the sensitivity of the balance are not only associated with these three factors, while carrying heavy loads and balance beam deformation, agate cutters of the fulcrum and the load point of the contact point (that is, agate and knife blades sharp and smooth). So, balance beam made of triangular-ovate, hollowed out in the Middle, triangular-the sensitivity adjustment screw located on the top of a vertical, set two zero point adjusting screw in the horizontal direction, Fulcrum Onyx blade slightly below contains key Onyx blade's "Alice beams" type, and balance beam made of aluminium alloys or titanium alloys light metal alloy. V-shaped, "Alice beams" in order to reduce the impact deformation, knock out heavy and light metal materials to relieve beam measures sensitivity adjustment screw is to use the height to adjust the quality of the nut itself d the length of the horizontal zero-point adjustment screw is the distance from the fulcrum nut quality adjustment nut to adjust the size of the moment change the zero point. Balance of sensitivity General to signs of grid number to measure, that sensitivity = grid/mg but in actually often with "sense volume" to said: sense volume = mg/grid electro-optic balance of sense volume General adjustable into 1mg/grid, and 0.1mg/grid, and 0.01mg/grid, will signs made transparent film, loaded in pointer Shang, then, through optical zoom 10 times"illumination", "welding". 3, electricity lines: (1) electric line, required for overhead installation of resilient rubber sheathed cable or plastic. Adopted at the lane or road protection pipe buried underground, set up signs, connectors must be overhead or located connector box. (2) rubber cable portable power tools, lead length not more than 5 m from the switch box, without joints. (3) use mobile power tools and lighting are soft rubber cord, do not use plastic resin line instead. (4) temporary wiring installations, use a rubber or plastic insulated wires must be knob cables set up, switch set. 4, grounding and zeroing device: (1) grounding electrode available angles, steel of not less than two, depth of not less than 2 m and not less than 2.5 metres in distance between two grounding, grounding resistance is less than 4 ohm. (2) ground (neutral) wires using insulated copper wire, do not use aluminium wire for grounding (neutral) wire joints by welding, crimping a reliable electrical connection. (3) rubber cable core in the "black" or "green/Huang Shuang-color" line as the ground wire. 5, high voltage line protection: (1) in the vicinity of overhead power transmission line construction, erection of bamboo protection frame. (2) in the vicinity of high voltage cable erection Derrick (gantry), scaffolding outside power lines above the water, all safety nets (Booth). 6, handheld or mobile motor: switch box must have leakage protection devices, leakage current 30ma/0.1s, 15mA/0.1s wet job (includes the following equipment: vibration machine, polishing machine, ramming machines, submersible pumps, electric hand Planer, hand drills, grinders, cutters, 七七祝你学习愉快 过塑胶片 过塑胶片是配合上述过塑铜板纸制作过塑名片之用,其厚度有4S、5S两种,可分别用于不同 因为较纸张的厚度。如果选用4S厚度的胶片且铜板纸较薄,要注意过塑时的温度和方法,薄 的胶片和纸张在过塑时很容易出现成品起皱的现象,所以一定要掌握好温度和进纸的方法。 收集整理 35