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首页 英汉《商务管理沟通》常用词汇(2)

英汉《商务管理沟通》常用词汇(2).doc

英汉《商务管理沟通》常用词汇(2)

巴黎铁塔的问候
2019-05-28 0人阅读 举报 0 0 暂无简介

简介:本文档为《英汉《商务管理沟通》常用词汇(2)doc》,可适用于综合领域

JJaquar美洲豹JellO吉露jobbers批发商JohnsonJohnson强生jointventures合资juryofexecutiveopinion行政管理人员群体意见法justnoticeabledifference(JND)恰巧注意到的差异justintime(JIT)managementsystem准时制管理体系justintimepurchasingarrangements及时采购安排KKao花王Keiritsu凯莱通Kellogg凯洛格公司KentuckyFriedChicken(KFC)肯德基keyaccountmanagement主要客户管理keyaccounts关键客户keybenefits核心利益keyenvironmentalissueidentification确定主要的环境问题keyvariables关键变量keyhouseaccounts关键机构客户Kmart凯玛特Kodak柯达Komatsu小松公司Kraft卡芙Llaboratorytests实验室测试leapfrogstrategy蛙跳战略learninghierarchy学习层级结构legalservices法律服务legislation立法legitimatepower法定权levelofcompensation酬金水平leveloftechnicalsophistication技术的复杂程度LeviStrauss李维·史特劳斯Levi's列维斯(全球最大的牛仔服制造商)lexicographicmodel词典编纂模型lifestyle生活方式limitedservicewholesalers有限服务的批发商lineextension产品线扩展linefilling产品线填充linestretching产品线延伸listprice订价Lloyd'sofLondon伦敦劳埃德保险公司localizaitonstrategy本地化战略locationpricing场所定价location位置lodging房屋出租logisticalalliances后勤联盟longtermmemory长期记忆lostcustomer失去的顾客LouisVuitton路易·威登(法国著名时尚品牌)lowcontactservicesystem低接触服务系统lowcostdefender低成本防御型lowcostposition低成本地位lowinvolvementhierarchy低参与程度层级结构LucentTechnologies朗讯科技Mmacrorisks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mailorderretailers邮购零售商maintainingmarketshare保持市场份额maintenancestrategy保持战略managementoverhead管理费mandatoryadaptation强制性适应manufacturerbrand制造商全国性品牌manufacturers'agentsrepresentatives生产商的代理商销售代表manufacturers'exportagents(MEA)制造商出口代理manufacturers'salesofficesbranches生产商的销售办事处分支机构manufacturingprocess制造过程manufacturing制造业marketaggregationstrategy整体市场战略marketattractivenessfactors市场吸引力因素marketattractiveness市场吸引力marketattractivenessbusinesspositionmatrix市场吸引力业务地位矩阵marketcircumstances市场环境marketdemorgraphics市场人口分布统计特征marketdimension市场量度marketentrystrategies市场进入战略marketexclusion市场排斥marketexpansionstrategy市场扩张战略marketfactors市场因素marketfollowers市场跟随者marketgrowthrate市场增长率markethirarchy市场等级marketinclusion市场纳入marketleaders市场领导者marketmeasurement市场测量marketopportunityanalysis市场机会分析marketoriented以市场为导向的marketpositionfactors市场地位因素marketpositioninganalysis市场定位分析marketpotentialmeasurements市场潜力测度marketresearch市场研究marketsegment细分市场marketsegmentation市场细分marketshare市场份额markettargeting目标市场选择market市场marketability市场开拓能力marketentrystrategies市场进入战略marketingactionplan营销行动计划marketingaudit营销审计marketingchannel营销渠道marketingcodesofconduct营销行为规范marketingcommunication营销沟通传播marketingconcept营销观念marketingcontrol营销控制marketingdecisionsupportsystems(MDSS)营销决策支持系统marketingenvironmentaudit营销环境审计marketingflowsandfunctions营销过程和职能marketingfunctionareaaudit营销功能领域的审计marketingimplicationsof对营销的影响marketinginformationsystem营销信息系统marketinginstitutions营销机构marketingmanagement营销管理marketingmessage营销信息marketingmix营销组合marketingpolicy营销策略marketingproductivityareaaudit营销生产力领域的审计marketingprogramcomponents营销计划内容marketingprogram营销计划方案marketingrelationship营销关系marketingresearch营销研究marketingstrategy营销战略marketmanagementorganizationalstructure市场管理组织结构markupprice产品溢价价格Marlboro万宝路MarriottHotel万豪酒店massmarketpenetrationstrategy大规模市场渗透战略massmarketstrategy大市场战略matrixorganizationalstructure矩阵组织结构Matsushita日本松下电子matureconformists成熟的随大流者maturemarkets成熟市场maturestageofproductlifecycle产品生命周期的成熟阶段McDonald's麦当劳McDonnellDouglas麦道公司MCI电讯公司(前世界通信公司)MDSS(MarketingDecisionSupportSystem)市场决策支持系统measurability可测度性measureorindex测量指标measurementcriteria计量标准mediaaudiences媒体受众medicalandhealthservices医疗卫生服务MedicoContainmentServicesmemoryofconsumers消费者记忆MercedesBenz梅赛德斯奔驰MercerManagementConsulting美国美智管理顾问公司merchandising推销merchantmiddlemen国内贸易中间商merchantwholesalers商业批发商messagestructure信息结构MichaelPorter迈克尔波特microrisks微观风险microsegmentatioin微观细分MillerTydingACT,USA米勒·泰丁法案minging矿业MinnesotaMiningandManufacturingCompany(M)明尼苏达矿业和制造公司Minolta美能达miscellaneoussources多方面来源mission宗旨missionaryselling推销式销售MitsubishiHeavyIndustries三菱重工modifiedrebuy调整再购monosegmentpositioning单一细分市场定位Monsanto孟山都农业生物技术公司moralappeals伦理道德诉求morals道德Motorola摩托罗拉multichanneldistribution多渠道分销multidimensionalscaling多维等级法multilevelselling多级销售multinationalcoporations(MNCs)跨国公司multipletestmarkets多测试市场multiplebrandstrategy多品牌战略multiplefactorindex多因素指数法multisegmentpositioning多重细分市场定位mutualtrust相互信任NNabiscoBiscuit纳贝斯克饼干公司nationalaccountmanagement全国性客户管理nationalmarket国内市场NationalSemiconductor美国国家半导体公司naturalproducts天然产品NEC日本电子Nescafé雀巢咖啡Nestlé雀巢netsales净销售额networkcomputer(NC)网络计算机newbusinessselling新业务销售newbuy购入新产品newentrants新进入者newmarkets新市场newmaterials新材料NewProdscreeningmodel新普罗德筛选模型newproductlines新产品线newproducts新产品newproductdevelopment新产品开发newproductideas新产品创意Newsweek《新闻周刊》newtaskbuying全新采购newtotheworldproducts世界性新产品nichepenetrationstrategy壁龛机会市场渗透战略nichemarketstrategy壁龛市场战略Nike耐克Nissan尼桑nobrandbrandname无品牌的品牌名称nofrillsproduct无虚饰产品noiseincommunicationsystem传播系统中的噪音nonfinancialrewards非物质性奖励措施nonprobabilitysampling非概率抽样nonprofitorganization非盈利组织nonstoreretailing无店铺零售业numberofstockouts迟滞数目Oobjectandtaskmethodofpromotionbudgeting目标任务促销预算法objectivesandstrategyareaaudit目标与战略领域的审计objectives具体目标observation观察法occupancycosts房屋占用成本occupationposition职业职位oddpricing奇余数定价法OEM(originalequipmentmanufacturer)原始设备制造商oeverallquality总体质量offinvoicediscounts发票之外的折扣offsets抵消交易Omega欧米加onairtesting广播测试OPEC(OrganizationofPetroleumExportingCountries)欧佩克(石油输出国组织)openingrelationships建立关系operatingsupplies生产供应品operationalexcellence运作管理水平opinionleaders意见领导者opportunitycost机会成本opportunityidentification机会识别opportunitythreatmatrix机会威胁矩阵ordercycletime订货周期orderprocessing订单处理organisationallevel组织层次organizaitonalrequirementplanning组织需求计划organizationareaaudit组织领域的审计organizationbuyingcenter组织采购中心organizationalcustomer组织顾客organizationaldirectselling组织直销organizationalmarkets组织市场organizationalpurchasing组织采购organzationalstructure组织结构outdoorenthusiasts户外运动爱好者outofhomemedia户外广告媒体overallcostleadership全面成本领先overheads日常开支overseasdirectinvestment海外直接投资ownershipofnewproduct新产品所有权PPacificElectric太平洋电气packaging包装panelofexperts专家小组parentage渊源partiesinvolved交换中的各方paymentterms支付条款payoffcontrol支出控制penetrationpricing渗透定价PepsiCola百事可乐perceivedcustomervalue顾客感知价值perceivedquality感知到的质量perceivedvalue感知到的价值percentageofsalespromotionbudgetingmethod销售额百分比促销预算法perceptionsofconsumers消费者感知理解perceptual(product)pisitioning感知(产品)定位perceptualmap感知图perceptualorganization感知组织perceptualvigilance感性的警惕performancedimension业绩标准performanceevaluation业绩评估performancemeasures表现业绩测度performanceobjective绩效目标performancestandards绩效标准performance功能perishability非持久性personalselling人员推销personalsources个人的信息来源personneldevelopment人力资源开发persuasive说服性的pharmaceuticalsindustry医药行业physical(product)positioning物理(产品)定位physicaldescriptors物理变量physicaldistribution实物分销Pillsbury皮尔斯博瑞pioneers先入者PizzaHut必胜客placeutility地点效用planningandcontrolsystemareaaudit计划与控制系统领域的审计pointofsaleinformation销售点信息pointofpurhcase(POP)promotion采购点促销pointofsales(POS)data销售点数据pontificator保守派popularity通用性populationtrends人口趋势portfoliomodelsforresourceallocation资源配置的资产组合模式positionintensity地位集中程度positioning定位possessionutility拥有效用postpurchasedissonance购买后的不协调postpurchaseevaluation购买后评估postpurchaseaftersaleservice售后服务potentialadvantages潜在优势potentialcustomer潜在顾客potentialmarket潜在市场potentialtargetmarket潜在目标市场powerindistribution分销权力powerofbuyers购买者能力powerofsuppliers供应商能力predatorypricing掠夺性定价法preemptingscarceresources先占稀缺资源preferentialtreatment特惠待遇premiums额外奖励presentcompetitors现有的竞争者presentingsalesmessage提供销售信息pretestmarketresearch测试前市场研究pricediscrimination价格歧视priceelasticityofdemand需求的价格弹性pricefixing价格设定priceleaders价格领导者pricelining价格排列定价法pricepromotion价格促销pricequotation报价pricesensitivity价格敏感度pricestructure价格结构price价格priceearningsration价格收益比priceoffpromotions降价促销pricesettingprocess定价过程pricingadjustments定价调整pricingpolicies价格策略pricing定价primarydemand基本需求primarysources第一类主要数据printmedia印刷媒体privateforprofitorganization私营盈利性组织PRIZM(PotentialRatingIndexforZipMarkets)按邮政区划为基础的潜力等级指数proactivenewproductdevelopmentstrategy进取型新产品开发战略probabilitysampling概率抽样problemformulation界定问题problemidentificatioin确定问题processmanagement过程管理ProcterGamble(PG)宝洁公司productline产品线productavailability产品的可获得性productcategory产品类别productclass产品类别productdecisions产品决策productdesign产品设计productdevelopment产品开发productdimensionorattributes产品维度属性productevolution产品演变productfeatures产品特征productintentshare产品倾向份额productleadership产品领导能力productlifecycle(PLC)产品生命周期productlifecyclecurve产品生命周期曲线productline产品线productmanageraudit产品经理审计productoffering供应品productorganizaitonofsalesforce按产品组织销售队伍productpolicies产品策略productpositioning产品定位productquality产品质量productscope产品范围productspace产品位置productspecifications产品规格productsystems产品体系producttype产品类型productusage产品用途product产品product(ion)orientedorganization产品生产导向型组织production生产productlinepricingadjustments产品线定价调整productmanagementorganizationalstructure产品管理组织结构productmarketentrycontrol产品市场进入控制productrelatedbehavioraldescriptors与产品相关的行为变量product'smarketcharacteristics产品的市场特征productusetesting产品使用测试proenvironment环保profitimpactofmarketstrategy(PIMS)市场战略的利润影响profitabilityanalysis盈利性分析profitability盈利性盈利能力profitablesurvivorstrategy有利可图的生存者战略projectcompanyresourcecompatibility项目与公司资源的协调性projectedprofitandlossstatement预计损益表projectivetests投影测试promotiondecisions促销决策promotionmix促销组合promotionpolicies促销策略promotion促销promotionalallowance促销折让promotionaleffort促销努力promotionalpricing促销定价promptness及时性propectorstrategy探索型战略prospectingforcustomers寻找顾客psychographics心理统计特征psychologicalcost心理成本psychologicalpricing心理定价法publicorganization公共组织publicrelations公共关系publicutilities公共设施publicity公共宣传pullstrategyforcontrolofdistributionchannels分销渠道控制的拉式战略pupildilation瞳孔扩张purchasepredisposition购买倾向purchasingagent采购代理purchasingcontract采购合同purchasingmanageragent采购经理代理purchasingpowerperity(PPP)购买力平价指数pushmoneyspiffs佣金pushstragtegyforcontrolofdistributionchannels分销渠道控制的推式战略Qqualifyingprospects审查潜在顾客资格qualitydimensions质量维度quality质量quantitydiscount数量折扣questionmarks问题类questioning询问法quotas定额RRDexpenditure研究开发战略raceandethnicorigin种族和民族rackjobbers供应超级市场的批发商radio无线电广播rankordering排序rateofadoption采购率rateofreturntargetreturnpricing回报率目标回报定价法rationalappeals理性诉求rationale基本原理rawmaterials原材料reactiveandproactiveresponses反应及前摄策略reactivenewproductdevelopmentstrategyreactorstrategy反应型战略realestate房地产rebates回扣recalltests记忆测试receiver接收者reciprocity利益互惠recognitionofproblemneed发现问题需求recognitiontests认知测试recreation娱乐业recruitmentandselection招聘与选拔recyclingofpackaging包装回收(利用)Reebok锐步referencegroup参照群体referentpower参照权refocus巩固refunds退款refusaltodeal拒绝经营regressionanalysis回归分析法regulation管制relatedconcentricdiversification相关同心多元化relationalVMSs相关式垂直营销系统relativeattractivenessofdecliningmarkets衰退市场的相对吸引力relativemarketpotential相对市场潜力relativemarketshare相对市场份额reliability可靠性repeatpurchasebehavior重复购买行为repetition重复repositionings重新定位产品requirementsplanning需求计划reseller中间商residentbuyers常驻采购员resourceallocationdeployment资源配置responsestrategies反应策略responsetocommunication传播响应responsivestrategy反应型新产品开发战略responsiveness响应性retailcoveragestrategy零售范围战略RetailIndex零售指数retailoutlets零售店retailsales零售额retailercooperatives零售商合作社retailer零售商retailingtrends零售趋势ReturnonEquity(ROE)权益回报率ReturnonInvestment(ROI)投资回报率ReturnonNetAssets(RONA)净资产回报率reverseengineering反向工程rewardsystems奖励系统rivalrydeterminants竞争决定因素rivalry竞争对手RobertMiles罗伯特·迈尔斯Rockwell洛克威尔Rolex劳力士RollsRoyce劳斯莱斯roster名册Rover罗佛公司Ssalary薪金salesagents销售代理商salesanalysisbycustomer顾客销售分析salesanalysisbyordersize订货规模的销售分析salesanalysisbyproduct产品销售分析salesanalysisbyterritory区域销售分析salesanalysis销售分析salesforcasting销售预测salesforceestimates销售人员估计salesforcesize销售队伍规模salesforce销售队伍salesforecasting销售预测salesmanagement销售管理salesorganization销售组织salesperformance销售表现业绩salespersonnelincentives销售人员激励salespersonnel销售人员salesplanning销售计划salespotential销售潜力salespromotion销售促进促销salesterritory销售地区salestrends销售趋势sales销售额salespricereduction销售价格下降sampledesign样本设计samplesize样本大小sampling抽样sampling提供样品scaleefficiency规模效率scaledmeasures比例测度scoringmodels评判模型screeningofideas创意筛选sealedbidding招标Sears西尔斯secondarysources第二类次要数据secondbutbetternewproductdevelopmentstrategy后者居上型新产品开发战略security证券业segmentationandtargeting细分与目标选择segmentationcriteria细分标准segmentationdescriptors市场细分变量segmentation市场细分Seiko日本精工株式会社(全球著名的打印机生产商)selectivedemand选择性需求selectivedistribution选择分销selectiveexposure选择性接触selectiveperception选择性感知理解selectiveretention选择性保留selfemployedperson独立经营的个人selfmanagingteams自我管理团队selforiented自我导向型sellinggroups销售团队sellingproposition销售计划提议selling推销销售serviceguarantees服务保证serviceindustry服务产业serviceorganization服务组织servicequality服务质量service服务serviceability服务能力serviceability适用性serviceschannels服务渠道servicingproducts服务产品servicingtheaccount客户服务settingquotas确定定额shakeoutstage动荡阶段sharedprogramsfacilities分享计划设备sharegrowthstrategiesforfollowers追随者的市场份额增长战略shareholdervalue股东价值sharemaintenance份额保持ShermanAct,USA美国谢尔曼法案shoppinggoods消费品shorttermmemory短期记忆signalvehiclecarrier信号载体simulatedtestmarketing模拟市场测试singlefactorindex单因素指数法singlelinemassmerchandiserstores单一类型产品专营连锁店SKF瑞典轴承公司skimmingandearlywithdrawal撇脂与尽早撤离战略skimmingpricing撇脂定价法sleepwalkercontentedunderachievers梦游者很容易满足的人slottingallowance安置津贴socialacceptability社会可接受性socialclass社会阶层socialobjectives社会目标socioculturalenvironment社会文化环境softgoods非耐用品softtechnology软技术soleownershipentrystrategy独享所有权的进入战略Sony索尼sourcecredibility信息来源的可信度source广告信息来源sourcesofdata数据来源sourcesofnewproductideas新产品创意来源specialitygoods特殊品specialityretailers专营零售商specialitystores专营商店specialization专门化spokesperson代言人Sprint斯普林特StandardIndustrialClassification(SIC)标准工业分类代码standardizationstrategy标准化战略standbypositioning备用定位staplegoods日常用品Starbucks星巴克stars明星类statementofjobqualifications工作要求说明stocklevels库存水平stocklesspurchasearrangement无存货采购计划storebrands零售商品牌straightcommissioncompensationplan纯佣金制薪酬方案straightrebuy直接再购straightsalarycompensationplan纯薪金制薪酬方案strategicalliances战略联盟strategicbusinessunit(SBU)战略经营业务单位strategiccontrol战略控制strategicfit战略协调性strategicgroup战略组strategicinertia战略惯性strategicintentobjective战略目标strategicmarketingprogram战略营销计划strategicpricingobjectives战略定价目标strategicwithdrawal战略撤退strategyconstraints战略影响因素strategyformulationandimplementation战略制定和实施strategyimplementation战略实施strategyreassessment战略重估subculture亚文化subfactor次级因素substitutegoods替代品substitutionthreat替代产品的威胁successrates成功率Sumitomo住友商事SunMicrosystems太阳微系统supermarkets超级市场supplementarymedia辅助性广告媒体suppliers'bargainingpower供应商的讨价还价能力surrogateproducts替代产品survey调查survivalpricing生存定价法sustainablecompetitiveadvantage可持续的竞争优势sweepstakes彩票抽奖switchingcost转换成本symbols符号synergy协同作用Ttabulation制表TacoBell塔可钟tangibility有形性TantemComputerstargetaudience目标受众targetlevelofproductquality产品质量标准targetorhurdlelevel目标或难度水平targetreturnprice目标回报价格targetingstrategy目标市场选择战略targeting目标市场选择taste口味喜好teamselling团队销售technicalselling技术销售telecommunicationsindustry电讯产业telemarketing电话销售televisionaudiencemeasurement电视观众测量televisionhomeshopping电视家庭购物territorialrestrictions地区限制territories区域territorydesignanddeployment区域设计及部署territoryinventory地区存货testmarketing市场测试testingnewproduct测试新产品theAmericanAssociationforPublicOpinionResearch美国公共意见研究协会theCouncilofAmericanSurveyResearchOrganization美国调查研究组织委员会theFishbeinModel菲什宾模型theMarketingResearchAssociation营销研究协会theatretests现场测试threatofnewentrants新进入者的威胁threeorderhierarchymodels三阶段层级结构模型Tide汰渍Tiffany达芙妮Time《时代周刊》timeframe时间框架要求timepricing时间定价timeutility时间效用Timex天美时title所有权Toshiba东芝totalcost总成本totalqualitymanagemnt(TQM)全面质量管理toughcustomer苛刻的顾客ToyotaMotorCorporation丰田Toys'R'Us美国著名玩具零售商trackingandmonitoring跟踪与监控trademark商标tradepromotion贸易促销tradeselling贸易销售tradefunctionaldiscounts贸易职能折扣tradeinallowance以旧换新折让tradingcompanies贸易公司traditionalstores传统商店training培训transactiionalefficiency交易效率transactioncostanalysis(TCA)交易成本分析transportation运输trends趋势turnkeyconstructioncontract监督建筑契约turnover人员流动twosidedpresentations双向信息陈述tyingcontracts附带条件的合同Tylenol泰诺typesofadverstising广告种类typesofbrand品牌种类typesofcosts成本种类Uultimatecustomersendusers最终顾客用户underlyingdimension基本组成要素uniformdeliveredpricing统一运费定价法Unilever联合利华UnionPacificRailroad联合太平洋铁路unitcost单位成本unitsales单位产品销售额unitarypriceelasticity单位需求价格弹性UniversalProductCode(UPC)统一商品编码universe(样本)总体unrelatedconglomeratediversification复合多元化unsoughtgoods非渴求产品UPS联合包裹服务USPatentOfficeoftheDepartmentofCommerce美国商务部专利局USAToday《今日美国》usage用途usetests使用测试users使用者utilitypricerelationship效用价格关系VVALS价值与生活方式体系value价值valuebasedplanning价值基础计划variability变化性variablecosts可变成本variableincentive可变激励措施variancedecompositionanalysis偏差分解分析VCR(videocassetterecorder)录像机vendingsales自动售货业vendingmachineoperators自动售货机经营商vendoranalysis供应商分析verticalintegration垂直纵向一体化verticalmarketingsystems(VMS)垂直营销系统vision愿景Volvo沃尔沃WWallStreetJournal《华尔街日报》WalMart沃尔玛WaltDisney迪斯尼want欲求warranty质量保证weight加权Wella维拉Wendy's温迪Whirlpool惠而浦wholesaleclubs批发俱乐部wholesalersponsoredvoluntarychains批发商发起的自愿连锁wholesalingtrends批发趋势winbackprogram赢回(顾客)方案workingcapitalinvestment周转资金投入workloadapproach计算工作量方法WorldWideWeb(WWW)万维网XYZXerox施乐Yamaha雅马哈youngurbantrendsetters年轻的城市潮流领导者zerodefect零缺陷zonepricing分区定价法

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