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首页 麦肯锡的秘密与中国咨询业的未来(The secret of McKinsey and the f…

麦肯锡的秘密与中国咨询业的未来(The secret of McKinsey and the future of China´s consulting industry).doc

麦肯锡的秘密与中国咨询业的未来(The secret of M…

听天使在哭泣d
2018-09-21 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《麦肯锡的秘密与中国咨询业的未来(The secret of McKinsey and the future of China´s consulting industry)doc》,可适用于社会民生领域

麦肯锡的秘密与中国咨询业的未来(ThesecretofMcKinseyandthefutureofChina´sconsultingindustry)麦肯锡的秘密与中国咨询业的未来(ThesecretofMcKinseyandthefutureofChina'sconsultingindustry)Whetheritbeanacademicoratheoreticalobserver,ittakescouragetowriteatopiclikethisBecauseofthehumanscienceresearchprocess,experiencehasalreadymadecleartousthattoolargeatopicneedsnotonlythetheoreticalgeneralizationandbreakthrough,theprecisenessandclarityoflogic,butalsothepreparationofmanyquestionsandchallengesHowever,thecurrentChinaconsultingindustryisstillalackofrationalthinkingofthetimes,asthefirstgoaltobusinessconsultingoperationwillconsulttheintentionofconfusionhavelostmeaning,scientificandrationalthinkingonthelogiclacksthestagehereFromthispointofview,itisimportanttopersistinrationalthinkingandelaborationAsfortheprofundityofthethoughtandthevalueoftheview,theauthordarenotmakeanoverlyoptimisticestimatebecauseoftheinevitabilityofsubjectivityFirst,theoriginalintentionofconsultationModernconsultingindustryoriginatedinthelatenineteenthCenturyAntentThereasonforthisdivision,butisthedefaultwaytrafficsystemdescriptiononthedefinition,dodeepthinkingisthelackofpracticalsignificanceTwo,thesourcesofconsultinginformationpointsandtheacademicdefinitionofconsultingproductsAccordingtoourexistingresearchonmacroandmicroeconomictheory,theexistingexperienceofmanagementandsociology,wecandrawtheconclusion:Theindustryconsultinginformationsourcesaremainlyderivedfrommacroeconomics,objectivedatastatistics,economics,traditionalvendortheory,socialpsychologyresearchsummary,andsomemathematicaloperations,etcManagementconsultinginformationmainlycomesfrommanagement,existingexperiencesummary,psychologicalpracticesummary,statisticalanalysisandcomparisonofenterpriseperformance,organizationalbehaviorandmarketingtheory,practicalexperienceStrategicandtacticalinformationsetundoubtedlygreaterscopetocontainsboththeachievementsatthesametime,thegeneralsystemtheory,evolutiontheory,gametheory,chaosandfractaltheoryhasbecomeanimportantanalysistoolItisoneoftheimportantcharacteristicsoftheinformationsetoftacticalandtacticalinformationthatthereferenceofwarart,theanalysisofpoliticalculture,theanalogyofpreviouscasesandtheintroductionoflogicandsoonPeoplewhohavemultidisciplinarybackgrounds,especiallythosewithabackgroundinscienceandengineering,willbegintobealerttotheaboveanalysisYes,theinformationpointssetbytheconsultingindustryarebasicallyderivedfromtheSocialSciences,includingthemanagement,psychology,organizationalbehaviorandmarketingtheorywhichhavenotformedastrictlogicsystemInfact,includingtheconsultingindustrymostfeelcompletesystemofeconomics,inthegeneralizedutilitytheory,evolutiongametheoryhasbeendifficultsincebeforetheround,behavioraleconomicsinrecentyearspopularsenseitisinthetraditionaleconomictheoryagainquestionedItcanbesaidthatthetheoreticalbasisandinformationsetsetbytheconsultingindustryarevaluableandsystematicButlimitedtothecurrenthumanpsychology,humanconsciousnessandchoiceofbehavior,economicsandmanagementexperiencehasnotyetrisentotherigorouslogicalsystemOursummaryofthelawsofthiskindofknowledgecannotbecalled"physicalscience"Thatistosay,inthefaceoftheknowledgeandinformationanalysisofsuchsubjects,wecannotobtainthecertaintyunknownbydeductionanddeductionundertheconditionofdeterminingtheinitialvariablesThesummaryofpracticalexperienceismoretheresultoftheknowledgeseekingmodelofprobabilitybyanalogyNobelprizewinnerIPrigogineproposedtheSelforganizationprobleminthecomplexsystemofsocialeconomyNobelprizewinnersP,Anderson,andKJArrowalsoarguethateconomicscanbeseenasanevolvingcomplexsystemSSmale,amasterofmathematicsandapowersystemauthority,hasbeenrecognizedbythemainstreamscientificcommunityfortheintroductionofnonlinearscienceandnonequilibriumsystemsineconomicsystemsanalysisThisindicatesthat,besidesthetraditionaldeterministicnonlinearordinarydifferentialequationsanddifferenceequations,stochasticdifferentialequationsatrandomlevelcannotbeavoidedintothefieldofeconomicanalysisFromthispointofview,thegreatertheprogressofquantitativeresearchinthefieldofeconomics,themoreobviousthedefectsofthelogicalsystemTheanalyticalsystemthatderivesfuturecertaintythroughonlythispartofthedataisbecominglesstheoreticalThisisespeciallytrueinthecriticalstateInfact,mastersofChineseandforeigneconomicsandmanagementmastershavealwaysbeenwellversedinitManyeconomists,includingNobelprizewinnerFreedman,insistthattheeconomyisjustaregularinterpretation,thankstothepropagandaofChineseeconomistZhangWuchanginthemainlandandtotheknowledgeofdomesticscholarsZhangWuchangwillbehiseconomicthinkingandwritingbooks"economicinterpretation",LiangXiaominsimplyputtheirpointofviewcalled"blackboardeconomics",heremeaning,cannotfindAsformanagement,thefatherofscientificmanagement,Taylorpointedout,"managementisnottechnology,managementisnotatool,managementisphilosophy""Drucker,theworld'srecognizedmasterofmanagement,alsotoldmemeaningfully:"managementisanart,notascience""Althoughtheartofarthasitsregularity,thereisnostrictlogictodeduceitItscreationvaluedependsonobjectivelaw,andisembodiedinsubjectivewisdomAsforTaylor's"philosophy"isundoubtedlyreferstothephilosophyoflogicorphilosophyofnature,butthespiritfromrecentphilosophyWhatcanbeaddedisthesituationalcontingencytheoryacrossthechaptersofallmanagementbooksThesocalledsituationalcontingencyreferstoitsregularitywithpartialsummaryandoverallnonrigorForthisreason,Druckerunderstoodthatmanagingbookswasimpossibletoexhaustallsituations,andthatwaswhyhehadtoadmit:"inmostcases,managerialexperienceisnotportable""Asfaraspsychology,organizationalbehaviorandgameevolutiontheoryareconcerned,themostadvancedscholarsstillcannotthinkofthemodelframeworkofdeterminismClosertothiskindofdescriptionshouldbedefinedbyHagel's"comprehensiveproposition",andMrWangDingding,adomesticscholar,istheclosestIknowtotheresearchersItcanbeconcludedthattheconsultingindustryhighlightstheembarrassingconclusion:mostoftheinformationpointsetsofconsultingproductsarederivedfromthesocialrulesthatarestillnotrigorousandlogicalFromthepointofviewofclassphysics,thevalidityofrealconsultingproductsisreflectedbyprobabilisticvaluationratherthanlogicSuchaconclusionisnotadenialofthevalueoftheconsultingproductOnthecontrary,itispreciselybecauseofthedifficultyofgraspingthevalueoftheinformationoftheconsultingproducts,theeffectiveproductsareonlytwiceasscarce,andtheproductsofconsultationarehighlightedbythenecessarycondensationofwisdomThreeIndustryvalueofconsultingindustryIftheproductoftheconsultingindustryisasummaryofsociallaws,itseffectivenessismeasuredbycontingentvaluationThen,thereisnodeductionprocessofdeductivesystemintheprovisionofconsultingproductsInotherwords,theprovisionofconsultingproductsdoesnotexiststandardizedanalysismodel,andthereisnoobjectivejudgmentoftheprosandconsofthetheoreticalsystemOnlytheempiricalfuzzyjudgmentandtheprobabilityresulttestcanbeusedtoevaluatethemeritsoftheproductAmongthem,thevalueofindividualorgroupwisdomwillbefarsuperiortotheinformationvalueofexperiencesummingupinstrategyandtacticsconsultingSincethebiggestindustryvalueofconsultingindustryliesinthesupplyofwisdom,whydoesthepublicityoftheconsultingprofessionemphasizethescientificnatureofitstheorysystematicallyorexplicitlyTherearetwoexplanationsforthisFirst,althoughthesourceoftheinformationpointoftheconsultationproductoftendoesnothaverigorouslogic,itisnecessarytodeduce,butitsexperiencehasstrongexplanatorypowerandspeculationBecauseofthecomplexityoftheeconomicandsocialproblems,ordinarypeoplecannotbuildthissystemhastheregularityanalysisofideas,andanalysisofthegenerallogicoftheseproblemsisstillrelativelycomprehensive,whethersystem,lowcost,goodanalogyanalysissystemoftenhasstrongability,butalsocanbesaidtobekindofscientificTwoisthebusinessneeds,thereisnodoubtthatOfcourse,theconsultantsthemselvesdonotruleouttheunderstandingoftheAdvisorysystemThehighvalueaddedproductsoftheconsultingindustryareoftenembodiedinwisdom,buttheystillneedalargeamountofdata,informationandempiricalanalysistools,whichisalsooneofthebarrierstothesurvivaloftheconsultingindustryasanindustryFromthisanalysis,wecanconcludethatthebasicvalueofconsultingindustryasanindustryliesinthedivisionoflaborwithobjective,professionalandhighintelligenceIncontrast,someconsultingfirmshaverepeatedlyemphasizedthescientificandstandardizedpatternsofconsultingHerethereaderwillrealizewhetherLihasthecharacteristicsofoutwardMert"FiveForcesAnalysis"system,orwithMcKinsey's"CS"featureswithintheanalysissystemorBostoninsideandoutsidethecompanycombinedfeaturesof"Boston"matrixanalysissystem,doesnotexistadvantagesanddisadvantagesoftheanalysismodeanalysismethodiswrong,differentBecauseoftheuniversalconnectioncharacteristicsofinformationpoints,anymethodofanalysiswillbeexactlythesamefortheinformationpointandtheinformationstructureaslongastheobjectiveandthoroughanalysisiscarriedoutThedifferenceisonlytheangleofunderstandingandthecostofanalysisThevalueofconsultingproductsishighlightedinwisdom,andtheindustryvalueofconsultingindustryisreflectedintheprovisionofobjective,professionalandhighintelligenceservicesThecarrierofwisdomtalentinconsultingindustryismoreimportantthaneverInturn,expression,consultingtalentintheprovisionofproductsintheprocess,thelargestcontributiontothevalueofscientificdeductionandmodelisnotprogrammed,butstandingonthebasisofalotofexperienceandtoolsofapproximation,thewisdomofcreatingserviceproducts,thisistheessenceoftheprocessofconsultationSuchanalysisishelpfultoourunderstandingofChineseandforeignservicesconsultingindustrydifference,providesacommonhighlydevelopedindustryenvironmentthreehundredyearsofmarketeconomyforWesternconsultingandadvisoryclients,theinformationisrelativelystable,theindustryenvironmentfullyConsultingcompany'sproductinformationpointmainlyfocusesonmanagementconsultingandstrategicandtacticalconsultingpointsCorrespondingtothisisduetothedomesticmarketeconomyconstruction,industrialstructure,industrialenvironmentandindustrialinformationconsultingalargenumberofmechanismsarebothuncertain,duetothechangingprocessofmarketvolatility,thesocialenvironment,industryenvironmentoftenpresentsmanycriticalmultimutationstatusAsweallknow,thelackofanalysisoftheindustrialenvironment,managementconsultingandstrategicandtacticalanalysishasbecomeacompassontheswing,whichmakestheChinesemarketconsultingcompaniesintoadilemmaFurtheranalysisofindustrymanagementandstrategicconsultingbasedontheinputistoobig,andnobasicindustryanalysisconsultingprojectisverydifficulttolettheenterprisesatisfaction,andinformationasymmetryoutsidetheindustryiseasytolettheenterpriseloseconfidenceintheconsultingfirmIntheindustryaftertheentryofenvironmentalmanagementconsultingandstrategicconsultingisdangerous,infacttheMcKinseyandShidacooperationprojectstoacertainextenttheexistenceofthisanalysisThisanalysisalsomakesiteasytounderstandtherootcausesoftheincomegapbetweenconsultantsinChinaandthewestWecannotdenytheuniversalincomegapbetweendomesticandforeignfactors,butaftertheaddition,Westernconsultantsbasicallydonotspendtoomuchtimeandenergyintheconsultingindustry,therichestmanagementandstrategicconsultingvaluearethemaincontentsoftheconsultationFromtheopportunitycost,thisissomeindepthunderstandingoftheindustry,managementandstrategyofcompositetalent,theycanalwaysgotoexcellententerprisesasseniormanagersOpportunitycostisanimportantreasonforitshighconsultingfeesChinamarketconsultantifyouwanttocompleteatrulyoutstandingconsultinganalysisproject,wemuststartfromtheanalysisoftheindustry,andinthemostbasicmanagementconsulting,strategicandtacticalconsultingasanalystsandlecturerThisis,ofcourse,anidealstateTherealchoiceisthatconsultantsoftendonothaveanindepthunderstandingoftheindustry,andmanagementandstrategicandtacticaladvicearemoreconceptualdescriptions,notdeepunderstandingofthecreationonthebasisofSuchconsultantsarenotdifficulttotrain,ThepricethatcanbepaiddependsmainlyonlabourratherthancreativityTheauthordidnotunderestimatethedomesticconsultantmeaning,infactanystatementsduetothedifferenceofunderstandingisdiscrepancy,ifIemphasizethewaywesternconsultinginformationtransferthispartofthepaperisthemacrolevelasclearlyaspossibleinthedescriptionofthedifferent,Ithinkshouldbeunderstoodandrecognizedbyreaders,otherwisetherewillnotbeanystillbelowthesignificanceofreadingFourwhatkindofproductdoesMcKinseysellThisisacommentaryarticle,thereasonwhysomepeoplelooklikeanacademicarticlejusttodiscusstherigorousandnottobeInfact,ifmyreadershavealogicalunderstandingofinformationandadvice,Idon'tthinkit'snecessarytoreadthefirstthreesections,andtheheadlinethatlooksscarycanbereadfromthissectionTheproductofwisdomisbelievedtobewidespreadsincehumansocializationButthemodernizationofintelligentproducts,industrialization,theexistenceofenterpriseoperationisadifficulttaskTherearemainreasonsforthis:,createintelligentproductsmainlydependsontheindividual,buttheindividualcreationisdifficulttostandardize,norelativestandardmeansthatthereisnoguaranteeofquality,theenterpriseoperationisdifficulttoaccept,thecreationofintelligentproductsdependsonpeople,inotherwords,peoplehavebecomethemostimportantassetofthecompany,thisassetbecauseofthemobilityofenterprisesandenterprisesfullofoperationalrisks,iftheconsultingproductisnottheproductofrigorousscientific,whatcanbedonetoconvincecustomersthattheproductprovidersaremoreintelligentthantheyare,thevalidityoftheconsultingproductisreflectedbytheprobabilityafterpracticeWhatprovesthevalueofconsultationisstilldifficulttodisproveMcKinseysolvedthefourproblemsIftheproductdoesnothavestandard,thenletthebestcoststandardinrealityThisisthesubtextofMcKinsey'sproductservices,andofcourse,buildingastandardizedandcriticalsystemwithintheirenterpriseisanothermatterTothisend,McKinseyalwaysrecruitthebestemployeesfromtheeliteschools,thebestexpertsinatimelysummaryofglobalconsultingexperience,withthemostlikelyeffectivewaytostrengtheninternaltrainingandexperienceexchange,andsoonHereitisnecessarytoemphasizetheconsultationmethodandmarketchange,knowthescientificsystemofMcKinseynondeductionwiththechangingoftheenvironmentwillreducetheeffectandpossibilityofsuccess,sotheyarenotmoneytohireexpertsandscholarsinthefrontierofresearchforimprovingandupdatingmethodofconsultationThisideaisalsofoundinBoston,andatmostWhatisknownintheindustryisthatthehistoryofcompetitionbetweenMcKinseyandBostonisalsoacompetitivehistoryofthepromotionofconsultingmethodsIfthebesttheory,thebesteliteemployees,andthemostsystematicresearchandexperienceexchangecannotconvinceenterprisestoprovidequalityproducts,thefutureoftheconsultingindustrywillhavenowaytogoMcKinseydisprovedthepointWisdomstoredinthehumanbrain,butthebrandofproductsaleschannelsdonotexistinthehumanbrain,thewisdomofindividualsintherisingwisdomoftheswarmbeforeitisalsoinsignificant,thisisoneaspectofMcKinseytoattracttalentHighsalary,learningopportunities,partnershipsystem,superiorsocialstatusandmoderatemysterymakeupacomplexweaponforMcKinseytoattractandretaintalentsIfyoudotheabovetwopoints,thirdpointstosolvetheproblemoftheexistingnaturalpotential,butstillneedtospecifythattheMcKinseyleadershipresearchacademicconceptofpropagandaandmanagementideastoattractcustomersinthelatentinfluence,alsoconstructsthedeificationofmckinseyTherehasbeennoattentiontotherelationshipbetweenscientificlogicandthecreationofwisdomEvenifthefirstthreepointswereperfectlymade,McKinseycouldnotexplaintheembarrassmentofthefailureoftheconsultationBecauseofthedutyouteasy,butneedacomprehensiveanalysisoftheirproducts,thisisamostreluctanttodo,whyisthisarticlekeydiscussedanonscientificsystemtoprovethecorrectnessoftheproductSokeepsecretsforclients,Thatis,keepingsecretsforyourself,soawkwardandunhurriedMcKinseydidso,andsodidBostonToday,domesticconsultantsaredoingthesameThat'sthesecretofMcKinseyThebestconsultingfirmintheworldisnotthebestfortheproduct,butthebestinthecompany'smanagementsystem,marketingstrategyandoverallstrength!Yes,youwantto,becauseofthedifferences,theworldmusthavealotofgoodconsultantscanmakebetterservicethantheMcKinseyconsultantsMcKinsey,butisstilltheworld'smostoutstandingconsultingfirm,notthesepeopleortheircompanyIt'sjustlikeyouoryourschoolcantrainbettergraduatesthanCambridge,Oxford,buttheyarestillthebestuniversitiesintheworldFive,thestatusquoandfutureofChinaconsultingChina'sconsultingindustryisstillgrowing,andthehugecommercialinterestsattractChineseconsultantstorushintoitwithoutunderstandingthemeaningoftheconsultationAswementionedabove,inthefluctuatingmarketenvironmentofChina,thebiggestinformationpointcollectionisshortofindustryanalysis,notmanagementandstrategyandtacticsanalysisButtheChineseentrepreneurswhoarerushingtofacethemarketeconomyaresomuchinneedofconsultingservicesfromobjectiveandprofessional,whichmakestheunqualifiedconsultantsandproductssurviveInternationalconsultingcompanieshavetostop,butforguidingideasorinterests,theydidnotpointoutthiswindowpaper,butwithbetterandmoreprofessionalbrandmanagementandstrategyconsultingservicestobuildtheindustryanalysisofthelackofconsultationstageThisisthestatusquoofChina'sconsultingindustryHowever,entrepreneurialrationalitystillexistsInthefaceofmanagementconsultantswithoutindustryknowledge,theybegintopreferprofessionalconsultingfirmswithprofessionalbackgroundSomeofthesecretsoftheelitefromMcKinseywhohaveindependent,"McKinseybeat"isthesloganofthetargetwithconfidenceIadmirethemostistheauthorconsultantBecausemostofthemdohavetheabilitytoprovideservicesthatarenotweakerthanMcKinseyproductsButagoodpotdoesn'tnecessarilybeatMcDonald'sVeryfewofthemseriouslythinkaboutitBeyondMcKinsey,therearetwolevels,first,theproductlevel,thisleveloftranscendence,inthecaseshouldbegreatTwoistheenterpriselevel,thislevel,inordertoachievebeyondtheconsultingenterprisesinChina,orintheshorttermcannotimaginethegoalChineseconsultingindustryinthefuturewillbewhatkind,theauthorholdtwodifferentviews,althoughthisisnotconsistentwiththetraditionalanalysisofthetranscendentalcolors,butmodernanalyticalsciencetellsusthatthegamecanformtwoormorebalanced,butthemarketcompetitionisundoubtedlyacomplexgameTheresultofthepessimisticequilibriumisthatthedomesticconsultingindustrydoesnothavethedesiretoreflectdeeplyThemarketcompetitionhasbecomethemostfundamentalrulewiththeinternationalconsultingfirm'scommercialcompetitionThebasiclackofindustryanalysiscomprehensiveconsultingcompanygraduallyabandonedbythemarket,basedontheprofessionalknowledgeinthefieldofindustry,specificsmallconsultingcompaniestobecomethemainmarket,comprehensiveconsultingcompanyhasbecomethemodelofadjustmentabilityofdevelopment,andgraduallygrowupthelocalizationofinternationalconsultingcompanystageTheoptimisticequilibriumresultisthedomesticconsultingindustryhasthepowerandabilityofindepthreflection,willingtostartfromtheindustryanalysis,summedupthelawsofthemarket,studyandimprovetheconcept,theformationofanumberofcharacteristicsandhavecomprehensivedevelopmentandmarketingabilityofthecompanytocompeteinthemarketintheapartmentlayoutdoorBecausecansupportthisprobability,intheprocessofachievingthisgoal,Chineseandforeignconsultingcompaniesstandonthesamestartingline,inthefaceoffluctuatingmarketenvironment,localscholarsandconsultantsoftenhaveamoreprofoundculturalunderstandingandsummarizestherulesofabilityTheconsultingindustryinthefuturewillbetheleadingcomprehensiveconsultingmarketandprofessionalconsultingmarketofsomeexcellentconsultingcompaniesbothathomeandabroad,China'slocalconsultingcompanyleadstheprofessionalindustryconsultingmarketTwentyorthirtyyearslater,perhapsalongerperiodoftime,Chinaindustrialenvironmentisrelativelymature,thentheprofessionalindustryconsultingenterpriseswillgraduallywithdrawfromthestageofhistory,butitisoptimisticpredictions,ChinesemanagementideasandproductstotheworldstillcanForthemanagementideaofWesternPhilosophyinthemarket,anewconceptfromtheEastwillstillformstrongimpactforce,thentheChinaconsultantsarewellversedinChineseandWesterncultureunderthemanagementoftheessenceofWesternmanagementthoughttheincreasewillbecomeanotherpointofleaderHowthefutureis,whocannotbesure,therationalreflectionofconsultationontheimpactofthemacromarket,inadryera,hasalwaysbeenfragileandclumsyHowdoyouproveyourselfmorecorrectTheauthorcannot,theowlandtheMinervastarsNietzschealsoletusreachfarbeyondreac
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